The global natural health product market size was valued at USD 23542.4 million in 2023. It is expected to register a CAGR of 5.3% through 2033. The market is expected to reach a valuation of USD 38555.2 million by 2033.
Increasing health benefits, coupled with an ability to massively contribute to the economy's growth, especially in the case of developing countries and many other factors, are expected to surge the demand for natural health products during the forecast period.
| Attributes | Description |
|---|---|
| Natural Health Product Market Size (2023E) | USD 23542.4 million |
| Natural Health Product Market Projected Size (2033F) | USD 38555.2 million |
| Value CAGR (2023 to 2033) | 5.3% |
| Top 3 Countries Market Share | 48.8% |
The protein trend is well-known around the globe. Following the protein trend in food, global producers are looking to develop healthier products.
Thus, many companies are tempted to provide protein-fortified food products which offer plenty of advantages by being a nutritious source of diet. Thanks to an increase in consumer awareness of healthier ways to achieve weight reduction, anti-aging, and deal with other health-related concerns by using naturally sourced protein. This tendency has been a major driving force behind the global rise of natural health products.
Furthermore, advancements in snacks, such as the use of multi-whole-grain flour as a foundation for making extruded snacks and chips, are broadening the market base, even among the health-conscious. Increased demand for organic and naturally sourced ingredients is also driving the market for natural health products.
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Natural health products are sold in the market at a greater price and profit margin than traditional foods in terms of revenue contribution. It is all because of the branding and approvals from food authorities across the world. This presents a favorable opportunity for market players in the natural health product sector and makes a higher economic contribution in terms of revenue for developing countries.
The market for natural health products has grown at an exponential rate over the last decade, prompting emerging economies to focus on exports to meet the growing demand of industrialized economies. Furthermore, organizations of all sizes, from raw material makers to end retailers, benefit from profit margin potential.
As of 2021, North America was the largest natural health product market, with a share of nearly 30%. The presence of a large number of key players, along with the availability of these products in restaurants, makes the region the largest market.
However, if we talk about the fastest growing market, Asia Pacific is the fastest growing market because of increasing awareness about the benefits of consuming such products.
The United States is dominating the North American natural health product market holding around 84% share in 2023, and it is expected to grow with a CAGR of 3.9% over the forecast period.
Over the past few years, the demand for natural health products has been increasing significantly compared to functional beverages in the United States. The increasing availability of natural health products in restaurants and eating joints is one of the key reasons behind the increasing demand for natural health products in the United States.
Germany is dominating the European natural health product market holding around 17% share in 2023, and it is expected to grow with a CAGR of 2.9% over the forecast period.
The Gen Z and millennial consumer base in Germany are one of the key success factors behind the dominance of Germany in the European and natural health product market. For the past few years, the Gen Z and millennial consumer base in Germany have been aware of the health benefits associated with the consumption of natural health products. This increasing awareness is boosting growth in demand for natural health products.
India is dominating the South Asia natural health product market holding around 32% share in 2023, and it is expected to grow with a CAGR of 4.2% over the forecast period.
India is a prominent developing nation with intense economic growth with an increasing middle-class population. This middle-class consumer base is spending a high amount on healthy foods and nutritional supplements. Thus, the demand for natural health products is increasing, propelling growth in the natural health product market.
Principal Consultant
Conventional natural health products are dominating the Nature segment of the natural health product market, holding around 87.4% share in 2023, and it is expected to grow with a CAGR of 4.6% CAGR over the forecast period. In addition to this, the organic natural health product market is expected to grow with the highest CAGR of 5.9% over the forecast period.
Among the product type segment, the natural health product market is dominated by natural health products holding more than 56% share in 2023, and it is expected to grow with a CAGR of 4.3% over the forecast period.
Over the past few years, the demand for natural health products has significantly increased among the global consumer base. This increasing demand for natural health products is one of the key reasons behind the dominance of natural health products in the natural health product market.
With the food and beverage industry growing at a sound pace to cater to the needs of a growing population and people taking all steps to keep their health in the best possible shape, the start-ups serving the natural health product market, are coming up with the ways to serve the market using methods that have never been applied before.
For this, a lot of start-ups have started adopting the strategy of backward integration to increase the focus on raw materials.
Imperfect Foods: The idea behind the inception of this company is to sell surplus fruits and vegetables to consumers at huge discounts, in fact, even affordable compared to supermarket prices. They have been serving some of the key players in the natural health product market.
After the pandemic, their business started growing even faster, owing to the robust supply chain and unique business model. This has ultimately helped them raise more than USD 130 million through Venture Capitalists.
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The key players in the natural health product market are introducing newer products to the market. These product launches by the key market participants are helping them to increase their existing product portfolio and hold a significant share of the market by gaining a competitive advantage over the competitors.
Some of the recent developments are:
Bremners proudly represents itself as a local farmer and has been producing premium food products. All the juices that are being manufactured by Bremner’s have health benefits.
The 946 ml of fruit juice that is manufactured by Bremner’s has 2.5 lbs of premium-grade food picked at the peak of perfection. No water, sugar, preservatives, or cheap filler fruit juices are added to their products.
Their juices have helped customers with antioxidants, promoting good urinary tracts, dealing with prostate cancer, and having high fiber content. These have also helped in reducing inflammation with gout and arthritis.
Cargill has always been committed to helping the world thrive. The customers have counted upon Cargill for its scientific expertise, irrespective of whether the challenge is enhancing the existing product, improving process efficiencies, or uncovering a solution that helps them launch a first-to-market kind of innovation.
The research team of Cargill includes more than 1500 research, development, applications, technical services, and intellectual property specialists working in more than 200 locations.
Cargill is supplying the best possible solutions to its customers with food research and innovation centers, local food application facilities, animal nutrition research centers, and product development centers.
On 14th September’22, Cargill and Yayasan Salam announced a two-year school aid program to support nearly 3000 students from B40 families in Malaysia.
GFR Pharma is meant for its manufacturing capabilities. Having a wide variety of dosage formats, multiple packaging options, and continuous innovation helps the customers meet the custom contract manufacturing needs at every stage of the brand’s growth.
Moreover, GFR Pharma has been laying a lot of emphasis on quality, starting from the inception of the raw material to the entire manufacturing process.
Additionally, the prices that they have set are competitive because of the high-volume buying power with key supplier partners.
Global demand is set to rise at a CAGR of 5.3%.
Aroma Borealis, Amway, and Herballife are key market players.
Rising lifestyle diseases drive focus on proactive health.
This market is valued at USD 23,542.4 million in 2023.
This market is estimated to reach USD 38,555.2 million by 2033.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Nature, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Nature, 2023 to 2033
5.3.1. Organic
5.3.2. Conventional
5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
6.3.1. Functional Food Product
6.3.1.1. Bakery & Confectionery
6.3.1.2. Dairy
6.3.1.3. Fish & Eggs
6.3.1.4. Canola-based
6.3.1.5. Pulses-based
6.3.1.6. Hemp-based
6.3.1.7. Flax-based
6.3.1.8. Oats-based
6.3.1.9. Barley-based
6.3.1.10. Others
6.3.2. Natural Health Product
6.3.2.1. Probiotics
6.3.2.2. Proteins & Amino Acids
6.3.2.3. Phytochemical & Plant Extracts
6.3.2.4. Prebiotics
6.3.2.5. Fibers & Specialty Carbohydrates
6.3.2.6. Omega-3 Fatty Acids
6.3.2.7. Carotenoids
6.3.2.8. Natural Vitamins
6.3.2.9. Natural Minerals
6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
7.3.1. North America
7.3.2. Latin America
7.3.3. Western Europe
7.3.4. Eastern Europe
7.3.5. South Asia and Pacific
7.3.6. East Asia
7.3.7. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Country
8.2.1.1. USA
8.2.1.2. Canada
8.2.2. By Nature
8.2.3. By Product Type
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Nature
8.3.3. By Product Type
8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Nature
9.2.3. By Product Type
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Nature
9.3.3. By Product Type
9.4. Key Takeaways
10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. UK
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Western Europe
10.2.2. By Nature
10.2.3. By Product Type
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Nature
10.3.3. By Product Type
10.4. Key Takeaways
11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Poland
11.2.1.2. Russia
11.2.1.3. Czech Republic
11.2.1.4. Romania
11.2.1.5. Rest of Eastern Europe
11.2.2. By Nature
11.2.3. By Product Type
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Nature
11.3.3. By Product Type
11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Bangladesh
12.2.1.3. Australia
12.2.1.4. New Zealand
12.2.1.5. Rest of South Asia and Pacific
12.2.2. By Nature
12.2.3. By Product Type
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Nature
12.3.3. By Product Type
12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Nature
13.2.3. By Product Type
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Nature
13.3.3. By Product Type
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Nature
14.2.3. By Product Type
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Nature
14.3.3. By Product Type
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2022
15.1.2.1. By Nature
15.1.2.2. By Product Type
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2022
15.2.2.1. By Nature
15.2.2.2. By Product Type
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2022
15.3.2.1. By Nature
15.3.2.2. By Product Type
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2022
15.4.2.1. By Nature
15.4.2.2. By Product Type
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2022
15.5.2.1. By Nature
15.5.2.2. By Product Type
15.6. UK
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2022
15.6.2.1. By Nature
15.6.2.2. By Product Type
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2022
15.7.2.1. By Nature
15.7.2.2. By Product Type
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2022
15.8.2.1. By Nature
15.8.2.2. By Product Type
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2022
15.9.2.1. By Nature
15.9.2.2. By Product Type
15.10. Poland
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2022
15.10.2.1. By Nature
15.10.2.2. By Product Type
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2022
15.11.2.1. By Nature
15.11.2.2. By Product Type
15.12. Czech Republic
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2022
15.12.2.1. By Nature
15.12.2.2. By Product Type
15.13. Romania
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2022
15.13.2.1. By Nature
15.13.2.2. By Product Type
15.14. India
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2022
15.14.2.1. By Nature
15.14.2.2. By Product Type
15.15. Bangladesh
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2022
15.15.2.1. By Nature
15.15.2.2. By Product Type
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2022
15.16.2.1. By Nature
15.16.2.2. By Product Type
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2022
15.17.2.1. By Nature
15.17.2.2. By Product Type
15.18. China
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2022
15.18.2.1. By Nature
15.18.2.2. By Product Type
15.19. Japan
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2022
15.19.2.1. By Nature
15.19.2.2. By Product Type
15.20. South Korea
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2022
15.20.2.1. By Nature
15.20.2.2. By Product Type
15.21. GCC Countries
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2022
15.21.2.1. By Nature
15.21.2.2. By Product Type
15.22. South Africa
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2022
15.22.2.1. By Nature
15.22.2.2. By Product Type
15.23. Israel
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2022
15.23.2.1. By Nature
15.23.2.2. By Product Type
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Nature
16.3.3. By Product Type
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. General Mills
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. ADM
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Bremner Foods Ltd.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Cargill Inc.
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. GFR Pharma
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Omega Nutrition Canada
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Eurofins Experchem Laboratories
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Aroma Borealis
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Amway
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Herballife
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. DPA Industries Inc.
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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Natural Health Product Market
