Functional Chewing Gum Market

Functional Chewing Gum Market Outlook from 2024 to 2034

The market size of the global functional chewing gum market is expected to grow from USD 15,345.6 million in 2024 to USD 38,924.5 million by 2034. During the forecasted period the demand for functional chewing gum is estimated to increase at a CAGR of 9.8%.

Due to the additional benefits provided by functional chewing gums, their popularity is rising. They contain ingredients that help in improving oral health, increase memory and focus, and also boost energy. These gums also help individuals to reduce their smoking habit.

The demand for functional chewing gum is increasing because of consumers are looking for products that provide health-related benefits. The main attraction for consumers is that the functional chewing gums are portable, easy to carry, and don’t require anything else for their consumption.

Rising awareness about the advantages of functional chewing gums is emerging as a key factor expected to boost the global market. The variety of options provided by functional chewing gum manufacturers, like a wide range of flavors and ingredients, caters to individual needs and preferences. This also contributes to the growing demand for functional chewing gum.

Amid growing interest in preventive healthcare, people are keen to consume products like energy gums and oral health gums. This is expected to significantly improve the global functional chewing gum market share through 2034.

The sales of functional chewing gum are expected to increase since manufacturers are putting more focus on product innovation which will impact sales positively. To attract customers companies are investing more in packaging that is more informative and highlights the benefits of the product.

Top manufacturers of functional chewing gums are planning to expand their product offerings to include a wide range of functional chewing gums. For example, they are trying to make products that cater to the needs of specific consumers, like consumers who are trying to increase memory and focus.

Manufacturers are also developing products that combine functional chewing gums with other nutrients, such as vitamins, minerals, and herbs. For instance

• In 2020, the Oregon-based functional gum company Rum Gum launched a new immunity-boosting gum called Run Gum Immunity. It was made using a blend of functional ingredients, including LifeinU BSCU1 (a distinctive and licensed strain of the probiotic Bacillus Subtilis). Along with elderberry and vitamins B6, B1, B2, and B12, the gum has a novel blended berry and cherry flavor.

Functional Chewing Gum Market Overview

Other Factors Boosting Growth of Functional Chewing Gum Market

• Growing demand for convenient food products is a key factor driving the global functional chewing gum industry
• Rising awareness of mental health will positively influence functional chewing gum sales through 2034
• Increasing popularity and usage of functional ingredients like xylitol and stevia
• Rising prevalence of diseases like depression and obesity, coupled with a growing emphasis on preventive healthcare
• Increasing spending on health-enhancing chewing gums
• Surging interest in vegan functional chewing gums as well as in organic functional chewing gums
• Increasing government support for the functional food industry, including functional chewing gums
• Rising popularity of natural and clean-label products

Top Functional Chewing Gum Market Trends

Continuous Product Innovation Emerging as a Key Growth-shaping Trend

• Increasing customer preference for natural and organic ingredients is expected to fuel market growth
• Continuous product innovation will play a key role in fostering market development
• Rising sales of functional chewing gums through online shopping platforms will boost revenue through 2034
• The desire for convenient and effective solutions to quit or reduce smoking will likely drive the demand for functional chewing gums
• Penetration of new functional gum brands in the global market
• Personalized and targeted formulations of functional chewing gums are gaining popularity

Nandini Roy Choudhury

Principal Consultant

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Global Functional Chewing Gum Market Opportunities

• Growing popularity of functional foods across the globe
• Rising health awareness, particularly across developing nations like India and China
• Increasing interest in chewing gum supplements
• Growing emphasis on improving oral health and rising demand for functional oral care gums
• Decline in functional chewing gum prices

Strategies that Functional Chewing Gum Manufacturers Can Use to Stay Ahead

• Utilize natural and organic functional gum ingredients such as natural sweeteners and non-GMO substances
• Introduce new functional chewing gum products with novel ingredients and functionalities
• Use effective marketing and branding strategies to reach the target audience and educate them about the potential benefits of their products
• Move their products to online shopping platforms to make them accessible to a broader audience
• Invest in targeted advertising campaigns, social media engagement, and celebrity endorsements to build awareness and credibility among consumers

Historical Functional Chewing Gum Sales Outlook Compared to Demand Forecast

Global sales of functional chewing gums increased at a CAGR of 3.5% from 2019 to 2023. For the next ten years, the market for functional chewing gum is projected to progress at a CAGR of 9.8%.

• Functional chewing gums have gained the attention of consumers because of their additional benefits that go beyond the normal gums such as the potential of helping in detoxification, immune system, and stress management. All these benefits of functional chewing gums are making them popular among consumers.
• The different ingredients used in formulations of functional chewing gums are making them popular as consumers can choose according to their needs and preferences.
• Consumers all over the world are shifting towards products that help them with their specific health problems and are overall healthy. This is creating great growth opportunities for the manufacturers.
• Top manufacturers are investing in research and development to enhance the absorption and effectiveness of functional chewing gums. They are constantly introducing new and enhanced gum formulations. Several companies are also exploring innovative functional gum ingredients, flavor combinations, and functional properties to offer consumers a wide range of options and benefits.

Country-wise Insights

As per the latest analysis, China, the United States, and Germany are set to remain key producers and consumers of functional chewing gums during the forecast period. In the United States, demand for functional chewing gums is surging as consumers seek convenient health solutions, particularly in smoking cessation efforts.

Germany's emphasis on oral health and preference for natural, high-quality products contributes to increasing functional gum consumption. In China, a growing middle-class population, favorable trade policies, and investments in advanced manufacturing contribute to the increasing popularity of functional chewing gums. Furthermore, the overall market in these countries is driven by a growing number of health-conscious individuals and the rising popularity of nutritional gum products.

India is expected to emerge as a highly lucrative market for functional chewing gum companies. This can be attributed to growing health awareness, wider product availability, and the rising popularity of chewing gum supplements. As per the latest report, the functional chewing gum market in India is projected to grow rapidly through 2034.

Increasing Health-conscious Consumers Driving Demand in the United States

The United States functional chewing gum industry is poised to exhibit a CAGR of 5.8% during the assessment period. By 2034, total functional chewing gum sales in the United States market size are expected to be valued at USD 8,952.6 million. Some of the key drivers/trends include:

• A rising number of health-conscious consumers
• Escalating interest in preventive healthcare
• Growing health and wellness trends
• Surging demand for stress relief products like functional chewing gums containing herbal extracts, CBD, or stress-reducing vitamins
• Extensive marketing and branding strategies by functional chewing gum manufacturers

Consumers in the United States are seeking quick and easy solutions for health support. This is expected to drive sales of functional chewing gums as they are convenient and portable. Functional chewing gums take the convenience to the next level and offer multiple health benefits.

In the United States, various efforts are taken to reduce smoking rates, and functional gums are one of the solutions to help individuals quit or reduce smoking. This will likely uplift functional chewing gum demand in the nation during the next ten years.

Consumers have become more health conscious as they seek ways to support their overall health. Functional chewing gums allow consumers to choose according to their specific health concerns. The rising popularity of these products among health-conscious consumers is set to improve the United States functional chewing gum market share.

Functional chewing gum products are becoming more broadly offered in supermarkets and online stores. This makes them more accessible to consumers and will boost functional chewing gum revenue through 2034.

Ongoing Innovation in Functional Chewing Gums Boosting Germany’s Market

Demand for functional chewing gums in Germany is anticipated to rise at a healthy CAGR of 6.2% during the forecast period. By 2034, Germany is likely to hold a value share of 18.5% in the Europe functional chewing gum market. This is attributable to factors like:

• Increasing health consciousness and rising functional gum consumption
• Continuous innovation in functional chewing gums
• Growing emphasis on maintaining oral health
• Rising demand for functional chewing gums containing natural sweeteners like stevia and xylitol

People in Germany prioritize oral health, and there is a rising awareness of the role of chewing gums in maintaining good oral hygiene. This is making functional gum products containing ingredients like xylitol popular in the country, and the trend will likely continue through 2034.

German consumers prefer natural and high-quality products. This is prompting manufacturers of functional chewing gums in Germany to use natural ingredients and ensure high quality, which is further increasing the popularity of functional chewing gums.

Germany is well known for its innovation and product variety. Manufacturers in the country continually develop enhanced gum formulations with unique flavors and functional properties to cater to diverse consumer preferences.

Constant innovation keeps the market fascinating and captures the attention of German consumers. Key functional chewing gum manufacturers operating in Germany are also putting efforts into marketing their products to reach every potential customer, which will bode well for the target market.

Availability of Products at Competitive Prices Elevating Sales in China

China’s functional chewing gum market size is expected to reach around USD 4,437.4 million by 2034. It will likely hold a prominent value share of 45.6% in the East Asia functional chewing gum industry. This can be attributed to several factors, including:

• Changing lifestyles and growing interest in on-the-go consumption
• Rapid rise of e-commerce and digital marketing channels
• Rising prevalence of stress and depression in China, coupled with the growing need for stress-relieving supplements
• Reduction in functional chewing gum prices
• Increasing government support for the functional food industry and a rising number of functional gum brands

China is the world’s most populated country, with a growing middle class and rising disposable income. This has increased consumer’s willingness to invest in products and services related to specific health concerns and overall health, including functional chewing gums.

China has favorable trade policies, allowing manufacturers to export goods at a lower cost. This has given Chinese functional chewing gum manufacturers a competitive advantage over their East Asian peers.

Top functional chewing gum brands in China are making significant investments in modern manufacturing facilities, advanced technology, and skilled labor. This is resulting in increasing efficiency in functional chewing gum production and lowering production costs.

Category-wise Insights

The section below shows that the CBD-infused gum segment dominates the functional chewing gum market. It is set to account for a revenue share of 18.3% in 2024. Based on the sales channel, the online channel segment is projected to hold a value share of 38.7% in 2024.

CBD-infused Gums Remain Highly Sought-after Product Type in the Market

Based on product type, demand is anticipated to remain high for CBD-infused gums during the assessment period. As per the latest analysis, the CBD-infused gum segment is estimated to account for a revenue share of around 18.3% in 2024.

By 2034, the target segment is projected to have a valuation of USD 9,380.8 million. Rising sales of CBD-infused gums can be attributed to several factors, including:

• Potential health benefits of CBD
• Better convenience of CBD gums
• Growing consumer and interest in CBD
• Rising consumer interest in therapeutic chewing gums

Consumers are increasingly interested in the potential health benefits associated with CBD, such as stress relief, relaxation, and potential anxiety reduction. As awareness of these benefits spreads, more individuals are seeking CBD-infused products like CBD-infused gums to incorporate CBD into their wellness routines.

Chewing gum is a familiar and socially acceptable activity. This is making it an inconspicuous method for individuals who want to enjoy the benefits of CBD without drawing attention. The increasing acceptance and legalization of CBD contribute to its broader availability.

Increasing research to explore CBD's anti-inflammatory and neuroprotective properties will likely foster segment growth during the assessment period. Similarly, a rise in the number of companies offering chewing gums containing CBD extract is set to benefit the segment.

Cannabidiol (CBD) is believed to help in managing conditions like epilepsy, Alzheimer’s disease, and multiple sclerosis. As a result, the popularity and sales of CBD-infused gums are expected to remain high throughout the forecast period.

Convenience Factor Making Online Sales Popular

The online sales segment is anticipated to advance at 5.9% CAGR during the projection period. It will likely attain a market valuation of USD 16,348.3 million in 2034. This is due to various benefits of online sales channels, including convenience, accessibility, and wider product availability.

Online purchasing is a popular choice among consumers due to its convenience of shopping from anywhere and anytime. This accessibility is appealing to consumers as they can easily browse, compare, and purchase a variety of options. Further, customer reviews and ratings contribute to a better understanding of the product and appeal to potential buyers.

Online sales allow functional gum brands to reach a global audience. Consumers from different regions can easily access and purchase these products, contributing to market expansion beyond traditional retail boundaries.

Competitive Landscape

Leading functional chewing gum manufacturers are innovating to introduce novel products with distinctive flavors and tastes to attract customers. Similarly, companies are developing sugar-free functional chewing gums as well as vegan functional chewing gums.

Several companies are also implementing strategies such as distribution agreements, partnerships, mergers, acquisitions, collaborations, advertisements, and celebrity endorsements. These strategies will help them to boost sales and solidify their market positions.

Recent Developments in the Functional Chewing Gum Market

• In January 2024, Mars Incorporated launched the new “Chew Your Good” platform in an attempt to move into the holistic wellness space.
• In 2023, Mondel?z International sold its developed market gum business to Perfetti Van Melle, a prominent global gum and confectionery maker. This acquisition aligns with Perfetti Van Melle's strategic goal of becoming a global leader in gums.

Scope of the Report

Functional Chewing Gum Market by Category

By Product Type:

• Oral Health Gum
• Nicotine Gum
• Caffeine Gum
• Weight Management Gum
• CBD-infused Gum
• Functional Ingredients Gum
• Sugar-free Gum
• Memory and Focus Gum

By Sales Channel:

• Hypermarket/ Supermarkets
• Grocery Stores
• Discount stores
• Online Sales

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa