Full-Service Restaurants Market Outlook

The full-service restaurants market is estimated to be valued at USD 1.51 trillion in 2023 to reach an expected valuation of USD 1.93 trillion by 2033. The demand for full-service restaurants is projected to record a CAGR of 2.5% during the forecast period.

Some of the prominent trends positively impacting the demand for full-service restaurants

Rise in Consumer Demand for Dining Out Experience to Propel Market Growth

According to a report by the National Restaurant Association, restaurant sales in the United States are expected to reach a record high of USD 899 billion in 2022, reflecting an increase in consumer demand for dining out experiences. Full-service restaurants offer a wide range of menu options, a relaxed atmosphere, and personalized service, which have made them popular among consumers.

In addition, urbanization has led to an increase in the number of working individuals with busy lifestyles, who are seeking convenient and quick dining options. Full-service restaurants offer a hassle-free dining experience and provide a break from their fast-paced lives. These factors are significantly influencing the widespread adoption of full-service restaurants during the forecast period.

Growing Interest in Gourmet and Ethnic Cuisines

Consumers are becoming more adventurous in their food choices, seeking out new and unique dining experiences. Full-service restaurants have responded to this trend by offering a wide range of gourmet and ethnic cuisine options, attracting food lovers and adventurous diners.

The increasing number of women entering the workforce has led to a shift in traditional gender roles, with women now having more disposable income and dining out more often. Full-service restaurants can cater to this demographic, offering a range of menu options and a relaxed atmosphere.

The growth of the tourism industry has also contributed to the growth of the full-service restaurants market share. Tourists are often looking for unique dining experiences, and full-service restaurants offer a variety of menu options and a comfortable atmosphere that appeals to both local and international tourists.

Technological Advancements Improving Dining Experience

The use of technology is increasingly being adopted by full-service restaurants to enhance the dining experience and improve operational efficiency. For example, a study found that restaurants that use online ordering and delivery systems see an average increase in sales of 30%. In addition, the use of digital menu displays and mobile apps can improve the ordering and payment process, making it more convenient for consumers.

Key Challenges Faced by Players in Full-Service Restaurants Industry

  • Full-service restaurants face stiff competition from quick-service and casual dining restaurants, which offer more affordable menu options and faster service. This has made it challenging for full-service restaurants to attract price-sensitive customers.
  • The cost of food and labor has been increasing, affecting the profitability of full-service restaurants. The rising cost of ingredients, coupled with the minimum wage increases, has put pressure on restaurant owners to maintain profit margins.
  • Health and safety concerns, such as food contamination and the spread of illnesses, have become major challenges for full-service restaurants. Restaurants must maintain strict health and safety standards to ensure the well-being of their customers and maintain their reputation.
Attributes Details
Full-Service Restaurants Market CAGR (2023 to 2033) 2.5%
Full-Service Restaurants Market Size (2023) USD 1.51 trillion
Full-Service Restaurants Market Size (2033) USD 1.93 trillion

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Global Full-Service Restaurants Market Historical Analysis (2017 to 2022) Vs. Forecast Outlook (2023 to 2033)

The full-service restaurants market registered a sluggish 2.1% CAGR from 2017 to 2022. However, the market is estimated to witness significant growth surpassing USD 1.51 trillion in 2023 with a CAGR of 2.5% during the forecast period. The market is projected to reach an expected valuation of USD 1.93 trillion by 2033.

Market Growth during 2023 to 2033:

USD trillion 2025 1.58
USD trillion 2028 1.71
USD trillion 2032 1.88

Short term (2022 to 2025): Consumers are seeking out unique and personalized dining experiences, leading to an increase in demand for full-service restaurants. These restaurants offer a range of menu options, a relaxed atmosphere, and personalized service that appeals to consumers looking for a more immersive dining experience.

Medium term (2025 to 2028): The trend towards healthy eating continues to gain momentum, with consumers seeking out menu options that are both nutritious and delicious. Full-service restaurants are responding to this trend by offering a wider range of healthy menu options, driving the demand among health-conscious consumers.

Long term (2028 to 2032): Urbanization and busy lifestyles are contributing to the growth of the full-service restaurant market. As more people live and work in urban areas, they are seeking convenient and quick dining options that provide a break from their fast-paced lives. Full-service restaurants offer a hassle-free dining experience that appeals to this demographic, propelling the adoption of full-service restaurants during the forecast period.

Segmentation Outlook

Chained Consumer Foodservice Reigns Supreme in the Full-Service Restaurant Industry

Segment Market Share
Independent Consumer Foodservice 44%
Chained Consumer Foodservice 56%

The full-service restaurants industry is dominated by the chained consumer foodservice segment with an estimated market share of over 56% in 2022. This dominance can be attributed to several factors such as strong brand recognition and reputation, wide reach and accessibility, and well-established marketing and advertising strategies. Chained foodservice operators have a well-established brand and a loyal customer base, which helps them attract more customers and generate higher sales. They also have multiple outlets across various locations, making it easier for customers to access their services.

These operators have well-established marketing and advertising strategies, which allow them to reach a wider audience and increase their market share. On the other hand, the independent consumer food service segment operates with a more limited reach and may not have the same level of resources and marketing strategies as its chained counterparts, making it challenging to compete in the market.

The Casual Dining Craze Taking Over the Restaurant Industry

The leading segment in the full-service restaurant industry is casual dining restaurants, with an estimated market share of 62% in 2022. The primary factors responsible for this dominance are the increasing number of casual dining chains and the growing demand for affordable, yet enjoyable dining experiences. In addition, the convenience of casual dining restaurants, their menu offerings, and the relatively low prices compared to fine dining restaurants are other contributing factors to the growth of this segment.

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Nandini Roy Choudhury

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Regional Outlook

Tasting the American Dream: United States Dominates the Full-Service Restaurant Industry

The United States full-service restaurants industry held a significant share of the global market, estimated to be around 45% in 2022. This dominance can be attributed to several growth factors such as the increasing number of casual dining chains, the thriving tourism industry, and the growing demand for affordable yet enjoyable dining experiences. In addition, the availability of a large pool of consumers, high disposable incomes, and the rise of food delivery services have further fuelled the growth of the market in the region.

Another key factor driving the growth of the United States full-service restaurants industry is the increasing popularity of locally sourced and organic food, which has led to an increased demand for restaurants that serve healthy and sustainable options. With a rapidly growing food and beverage industry, the United States is expected to maintain its lead as the largest market for full-service restaurants in the coming years.

China's Restaurant Revolution: The Growing Dominance of Full-Service Dining

The China full-service restaurants industry held a significant market share, estimated to be around 30% in 2022. The growth of this market can be attributed to several factors, including the increasing number of middle-class consumers, rising disposable income levels, and the growing demand for high-quality dining experiences. In addition, the growing trend of "food tourism" in China has led to an increase in the number of full-service restaurants, as tourists are looking for authentic dining experiences.

Another significant factor contributing to the growth of the China full-service restaurants industry is the increasing popularity of western cuisine, as well as the rise of international food chains and franchises. This has led to an increase in demand for high-quality dining experiences and a rise in consumer spending on dining. The market is also supported by the government's efforts to promote the food and beverage industry, including tax incentives and subsidies for small and medium-sized enterprises.

German Gastronomy Takes the Lead: The Growing Full-Service Restaurant Industry in Germany

According to FMI, the estimated market share of Germany in the full-service restaurants industry was around 25% in 2022. This growth can be attributed to several factors, including the increasing demand for high-quality dining experiences and the growing number of casual dining chains in the country.

Germany is renowned for its food culture and culinary heritage, and this is reflected in the increasing popularity of full-service restaurants in the country. The growing middle class and the increasing disposable income of consumers are also contributing factors to the growth of this market in Germany.

In addition, the trend towards healthy and sustainable food options, along with the increasing popularity of international cuisines, is driving the demand for full-service restaurants in the region. The country is home to a large number of premium and fine dining restaurants, which cater to the discerning palates of food lovers.

Japan Full-Service Restaurant Industry to Register High Growth

The estimated market share of the Japan full-service restaurants industry was around 20% in 2022. The region is characterized by the growth of its food and hospitality industry, driven by factors such as the increasing number of tourists, rising disposable income, and the popularity of Japanese cuisine globally. Additionally, the rise of new and innovative dining concepts in Japan, such as themed restaurants and fusion cuisine, has led to an increase in demand for full-service restaurants.

One of the key regional trends in the Japan full-service restaurants industry is the increasing popularity of fine dining restaurants, which offer a premium dining experience with exceptional food and service. The growth of this segment is driven by factors such as the increasing number of high-end restaurants and the growing demand for fine dining experiences among tourists and locals alike.

Full-Service Restaurants Get a Tech-y Makeover: Leading Players Innovate to Stay Ahead

The competition in the full-service restaurants market is highly fragmented, with a large number of local and international players operating in the industry. The major players in the market include Darden Restaurants Inc., Brinker International, Inc., The Cheesecake Factory Inc., Bloomin' Brands, Inc., and Yum! Brands, Inc. among others.

In recent years, the market has seen an increase in the number of new entrants, particularly in the casual dining segment. These new entrants are offering innovative menu options and dining experiences to attract customers and stand out in a highly competitive market.

To remain competitive, many full-service restaurants are investing in technology and expanding their online presence, such as through the use of mobile ordering and delivery services. Additionally, full-service restaurants are focusing on improving the customer experience by offering unique menu options and personalized dining experiences.

Overall, the competition in the full-service restaurants market is intense, with players constantly seeking new ways to stand out and attract customers. The market is expected to remain highly competitive in the coming years, with players focusing on expanding their reach, improving their offerings, and investing in technology and customer experience.

Key Players

  • Applebee's Restaurants LLC
  • Brinker International - Chili's Grill & Bar
  • d.ream (Dogus Restaurant Entertainment and Management)
  • Darden Concepts, Inc.
  • Denny's Inc.
  • Dogus Holding
  • Olive Garden
  • IHOP Restaurants LLC
  • Red Lobster Hospitality LLC
  • TGI Fridays
  • The Cheesecake Factory Company Inc.

Latest Developments by Key Players in the Full-Service Restaurants Industry

  • On 8th June 2020, The Cheesecake Factory Inc., a leading full-service restaurant chain, announced the launch of its new digital platform, which will allow customers to order food and drinks from their mobile devices and pick it up from the restaurant.
  • On 12th July 2020, Darden Restaurants Inc., the parent company of Olive Garden, announced its plans to invest in technology and improve its delivery and takeout services, as more customers are opting for these options due to the COVID-19 pandemic.
  • On 20th August 2020, Bloomin' Brands, Inc., the parent company of Outback Steakhouse, introduced a new mobile app that allows customers to order food and drinks, view menus, and make reservations at any of their locations.
  • On 15th September 2020, Yum! Brands, Inc., the parent company of KFC, Taco Bell, and Pizza Hut, announced the launch of its new ghost kitchen concept, which will allow customers to order food online and have it delivered or picked up from a dedicated kitchen space.
  • On 27th October 2020, Brinker International, Inc., the parent company of Chili's, announced the opening of its first-ever virtual restaurant concept, which will offer a limited menu of fan-favorite dishes exclusively for delivery and takeout.

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Key Segments

By Model:

  • Independent Consumer Foodservice
  • Chained Consumer Foodservice

By Service:

  • Casual Dining Restaurants
  • Fine Dining Restaurants

By Location:

  • Standalone
  • Retail
  • Travel
  • Leisure
  • Hotels

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East and Africa

Frequently Asked Questions

How Big is the Full-service Restaurants Market?

The assessed value of the full-service restaurants market is USD 1.51 trillion in 2023.

What are the Projected Dimensions of the Full-service Restaurants Market by 2033?

The full-service restaurants market is likely to surge at 2.5% CAGR, reaching USD 1.93 trillion by 2033.

Which Country Demonstrates Significant Profit Potential for Full-service Restaurants?

China, with a 30% market share in 2022, presents substantial profit potential for full-service restaurants due to its changing dining preferences.

Which Asia Pacific Countries Play a Key Role in the Full-service Restaurants Market?

Prominent Asia Pacific countries in the full-service restaurants market include China, Japan, South Korea, and Australia.

How was the Historical Performance of the Full-service Restaurants Market?

Between 2018 and 2022, the full-service restaurants market experienced a modest CAGR of 2.1%.

Table of Content
	1. Executive Summary | Full-service Restaurants Market
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Model
		5.1. Independent Consumer Foodservice
		5.2. Chained Consumer Foodservice
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Service
		6.1. Casual Dining Restaurants
		6.2. Fine Dining Restaurants
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Location
		7.1. Standalone
		7.2. Retail
		7.3. Travel
		7.4. Leisure
		7.5. Hotels
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		8.1. North America
		8.2. Latin America
		8.3. Europe
		8.4. South Asia
		8.5. East Asia
		8.6. Oceania
		8.7. MEA
	9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. Key Countries Market Analysis
	17. Market Structure Analysis
	18. Competition Analysis
		18.1. Brinker International, Inc.
		18.2. Yum! Brands, Inc.
		18.3. Dine Brands
		18.4. Darden Restaurants, Inc.
		18.5. Red Lobster Hospitality LLC
		18.6. Famous Dave's of America, Inc.
		18.7. Red Robin International
		18.8. P.F. Chang’s China Bistro, Inc.
		18.9. TCF Co. LLC.
		18.10. Skylark Restaurants Co., Ltd.
		18.11. L'Osteria
		18.12. Rosinter Restaurants
		18.13. The Indian Hotels Company Ltd.
		18.14. Pizzerías Carlos
		18.15. Compass Group
	19. Assumptions & Acronyms Used
	20. Research Methodology
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