Fruit Wine Market

Fruit Wine Market Outlook from 2024 to 2034

The global fruit wine market size is expected to rise at a CAGR of 10.4% over the forecast period 2024 to 2034. The market is anticipated to attain a valuation of US$ 2,486.7 million by 2034 from US$ 921.0 million in 2024.

Fruit wine demand is projected to rise rapidly through 2034 with changing consumer preferences worldwide. A surging inclination toward artisanal and unique beverages is anticipated to drive growth.

In an attempt to broaden their horizons while avoiding sticking to standard drinks, millennials are becoming more willing to try new things. Fruit wines' unique and vibrant flavors would make them a nice change of pace from their well-known grape-based competitors. These are meant to assist a substantial clientele that wishes to experiment with several beverage options.

To cater to the evolving needs of millennials, several start-ups and well-established winemakers are striving to come up with vibrant flavors. In September 2023, for instance, Accolade Wines launched a new line of premium wines called Remastered. At the same time, it unveiled a new range of products called Jam Shed Fruits under its Jam Shed brand.

Key Fruit Wine Market Trends and Analysis

• The burgeoning locavore movement would push demand for artisanal fruit wines that are made locally
• As fruit wines are considered healthy options with the inclusion of vitamins and antioxidants, their demand would rise
• The e-commerce boom globally has pushed direct-to-consumer sales, thereby helping producers establish direct connections with their consumers
• Fruit wines are set to be increasingly common in food pairings as millennials discover how well they mix with different types of food
• Fruit wines from certain regions are becoming highly popular, reflecting their cultural influences and offering consumers a wide range of possibilities
• Winemakers are experimenting with fruit blends to create exciting and inventive combinations that meet the changing tastes of consumers
• Fruit wines that are tailored to individual preferences and produced in small batches are becoming a growing trend across the globe

Key Drivers of the Global Fruit Wine Market

• Consumers Are Looking for Balanced Flavors and Local Crops

In several parts of the globe, especially in developing countries, sweet fruit wines are mainly made of cane sugar to sweeten the beverages and boost their alcohol content. It is quite challenging to capture the intricacy and flavor of the fruit when there are significant sugar additives.

Recently, professional vintners have started fermenting local fruit in dry styles other than the usual wine grapes. They are primarily drawn by contemporary artisan trends and evolving consumer preferences. The outcome is thoughtful, well-balanced wines that can surprise even die-hard wine enthusiasts.

A fresh generation of fruit wines is set to arrive, ranging from ripened apples that taste like Chardonnay to blueberry bubbles made using the classic process. This is attributed to the ‘drink local’ movement that enables winemakers to expand their income from crop production to orchards.

• Launch of Limited Editions and Collaborations between Brands

The global fruit wine market will likely witness the launch of limited editions and the engagement of companies in collaborations. Key wine producers are projected to expand their presence in the market by engaging in partnerships and collaborations with social media influencers, artists, chefs, and celebrities.

Such collaborative efforts are anticipated to lead to the development of sweet sangria wines and Armenian pomegranate wines that are distinctly stamped with the collaborator's touch and the winemaker’s skills. The blend of unique perspectives is projected to help improve the product’s quality and attract modern wine enthusiasts.

Key players are further set to gain a competitive edge with the launch of limited-edition fruit wines. These are often introduced in small batches as renowned wine producers focus on the scarcity-driven approach to attract more consumers.

Factors Hampering Fruit Wine and Fruit Basket Sales

• The lack of awareness of several types of fruit wines, especially in emerging economies
• Market entry can be hampered due to the implementation of strict labeling norms in certain parts of the globe
• One obstacle would be dispelling the myth that fruit wines are not as good as classic grape wines
• The reliance on the seasonality of fruit availability can create several production issues
• As fruit wines are expensive compared to their conventional grape-based counterparts, their sales can decline in certain countries
• Renowned grape wine companies, with their strategic product positioning, can restrict the market entry of fruit winemakers

Nandini Roy Choudhury

Principal Consultant

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2019 to 2023 Global Fruit Wine Market Outlook Vs. 2024 to 2034 Demand Forecast

The global fruit wine market is expected to be valued at US$ 921.0 million in 2024. It is projected to expand at a CAGR of 10.4% in the forecast period. The market for sweet, fruity wine is anticipated to reach US$ 2,486.7 million by 2034.

Fruit wine sales are projected to skyrocket in the estimated period with the rising focus of consumers on their health and well-being. Modern consumers are expected to look for novel drinks that would help enhance their overall health. Hence, they are increasingly moving toward good fruity wines that are usually healthier and lighter than conventional wines.

Ongoing advancements in winemaking processes and technology are also projected to enhance the consistency and taste of pre-made sangria. These are anticipated to augment the confidence of consumers in selecting the ideal wine. Companies are providing transparent labels to showcase the source of their raw materials so that consumers would purchase their products more often.

The emergence of cranberry wines is another significant factor pushing the global fruit wine market forward. The surging trend of pairing food items with wines worldwide is set to benefit the makers of cranberry wines.

Their flavor and acidity profiles are likely to help complement a wide range of cuisines. Their acceptance among millennials seeking innovative gastronomic experiences and modern food enthusiasts would rise as these wines help to improve their dining experience.

Overview of Adjacent Fruit Wine Markets

The global fruit wine market is set to be impacted by the peer or tangential markets in the food and beverage division. These include other types of markets, such as the wine extract market and the port wine market. Analysis of these related industries can provide deeper insights that would be helpful for developing unique differentiating strategies to pursue growth and opportunity in the market.

The global fruit wine market is anticipated to witness a CAGR of 10.4% in the evaluation period. This is attributed to the rising demand for unique flavor profiles amid changing consumer preferences worldwide.

The wine extract market is anticipated to showcase a CAGR of 5.20% in the estimated period. This is mainly because of the growing use of wine extracts in dietary supplements, cosmetics, and pharmaceuticals.

The port wine market will likely expand at a CAGR of 8.1% from 2024 to 2034. The market is projected to witness considerable growth amid the launch of innovative flavors, including chocolate, orange, raspberry, cinnamon, and caramel.

Fruit Wine Market:

Wine Extract Market:

Port Wine Market:

Country-wise Insights

The section below highlights the CAGRs of the leading countries in the fruit wine market. The three main countries pushing demand for citrus wines include the United States, Germany, and Australia.

According to the analysis, the United States is set to lead the fruit wine market growth by showcasing a CAGR of 10.0% in the forecast period. The country is anticipated to be followed by Germany and Australia, with CAGRs of 9.5% and 8.5%, respectively.

Orange Wine Brands in the United States Witness Exponential Growth

The United States fruit wine market is projected to showcase a CAGR of around 10.0% through 2034. The high demand for natural orange wine in the country is estimated to push sales during the evaluation period.

As orange wine is produced using a natural and organic method, consumers who want wines created with less chemicals are attracted to it. The hands-off, simple fermentation process helps to avoid excessive meddling and additions, which attracts modern consumers.

The increasing environmental sustainability in the United States is also projected to drive sales of orange wines. The absence of synthetic flavors and the adoption of organic farming methods in the field of orange wines are anticipated to push growth.

Germany to Showcase High Demand for Strawberry Moscato by 2034

Germany’s fruit wine market is anticipated to witness a CAGR of 9.5% from 2024 to 2034. The increasing demand for tropical strawberry Moscato in the country is projected to aid growth through 2034.

Strawberries and cream Moscato are anticipated to gain momentum in the assessment period amid its appealing and vibrant color. As it mainly has a coral or pink hue, millennial consumers seeking Instagram-worthy photos are often attracted to this appealing drink.

Moscato wines' lightness and bubbliness, along with their strawberry and tropical flavors, make for a cool beverage. Owing to this characteristic, tropical strawberry Moscato is a well-liked option in Germany, especially in the summertime or in social settings where people choose lighter, more refreshing drinks.

Australia-based Winemakers Invest in the Production of Vermentino Wines

Australia’s fruit wine market will likely expand at a CAGR of 8.5% in the assessment period. Sales of Vermentino wine are expected to rise steadily across the country by 2034.

Due to its reputation for being tolerant of warm weather, verdeno is a popular grape to cultivate in several areas across Australia. Vermentino's tenacity and capacity to flourish in warmer temperatures have contributed to its rising growth and appeal among winemakers.

Consumers in Australia have also demonstrated a willingness to try wines that are outside of their conventional favorites. This is mainly due to a rising wine industry and an enthusiasm for a variety of grape varieties. An alternate and lesser-known varietal that appeals to customers searching for unusual and distinctive wine selections is Vermentino, which would aid sales.

Category-wise Insights

The below section shows the apple wine segment dominating the fruit wine market based on product type. It is set to hold a share of around 25.3% in 2024. Based on the wine category, the sparkling fruit wine segment is anticipated to hold a dominant share of 35.0% through 2024. By sales channel, the food service segment is expected to generate a share of 45.0% in 2024 in the fruit wine market.

Apple Wine to be the Most Preferred Product Type Globally

Based on product type, the apple wine segment is expected to dominate by holding a fruit wine market share of around 25.3% in 2024. As people become more health conscious, they are increasingly seeking out natural and healthful options.

Apple wine offers a perfect combination of taste and wellness benefits. It is also a widely recognized and consumed fruit, making it a familiar and accessible choice for consumers.

Due to its versatility in pairing with several dishes, apple wine is the perfect choice for different occasions and meals. The growing trend of fruit wine consumption and the increasing demand for unique & flavorful beverages would also contribute to apple wine's popularity in the fruit wine market.

Sparkling Fruit Wines to Exhibit Rapid Growth by 2034

Based on the wine category, sparkling fruit wines are estimated to hold a market share of 35.0% in 2024. The segment is expected to reach a fruit wine market valuation of US$ 322.4 million by 2024.

The sparkling wine segment is expected to gain traction due to the carbonation of fruit wines, making them more attractive and tastier for consumers, especially during celebrations and gatherings. This is driving manufacturers to introduce new and innovative types of sparkling fruit wines. It has further led to an increasing demand and consumer attention.

The growing trend of consumers looking for healthier and natural options is also fueling the demand for sparkling fruit wines. This is further contributing to their popularity in the global fruit wine market.

Food Service Industry to Look for Unique Fruit Forward Red Wines

Fruit-forward and approachable wines are what modern consumers generally look for, and fruit-based red wines suit these tastes. The focus on fruity flavors that are expressive appeals to modern palates, drawing in a wider clientele and promoting wine selection innovation in restaurants.

The fruitiness of red wines makes for a more pleasurable and refined dining experience. The flavors of the fruit are expressive and lively, elevating and balancing the taste of the cuisine. This further helps to create a well-rounded and harmonic combination that enhances the whole culinary experience.

Red wines with a fruit component are a great way to introduce individuals to the assortment of wines. These wines' approachability which is exemplified by their fruit-forward characteristics and frequently milder tannins. It makes them inviting to individuals who are new to red wine and increases the pool of prospective customers in the food service sector.

Competitive Landscape

The fruit wine market presents a dynamic and competitive landscape where established wineries leverage their brand reputation and distribution networks. Boutiques and artisanal producers would emphasize craftsmanship and unique flavors. Innovative start-ups are set to drive novelty and creativity.

Global and regional players are expected to broaden their portfolios. On the other hand, sustainability-focused brands would emphasize eco-friendly practices.

Several companies across the globe are anticipated to employ diverse marketing strategies to capture consumer attention. Success in this competitive fruit wine market relies on a blend of product innovation, quality, branding, sustainability initiatives, and meeting evolving consumer preferences for distinct and high-quality fruit wine experiences.

Product Launches and Key Developments

• In September 2023, Aldi introduced a brand-new rosé wine that is an ideal beverage for those who enjoy sweets. The latest addition to the low-cost retailer's vast wine selection is the Castellore Dolce Amore Rosé. It is promoted to taste just like the traditional fruit salad candies.
• In September 2023, Manang Beverages released Manang Valley Wine. It is a genuine monument to the splendor of the surrounding environment and the commitment of the Manang Valley's farmers. Manang Valley Wine is made from the best apples that are cultivated in the immaculate Manang Valley.
• In August 2023, renowned chef Katie Lee Biegel unveiled Kind of Wild, a wine brand offering zero-sugar, low-calorie drinks. Three white wines, four red wines, one rosé wine, and one sparkling wine are all part of the line.

Scope of the Report

Fruit Wine Market Outlook by Category

By Product Type:

• Apple Wine
• Pear Wine (Perry)
• Cherry Wine
• Strawberry Wine
• Blueberry Wine
• Blackberry Wine
• Raspberry Wine
• Elderberry Wine
• Plum Wine
• Peach Wine
• Apricot Wine
• Currant Wine
• Tropical Fruit Wines
• Lychee Wine
• Cranberry Wine
• Orange Wine
• Nettle Wine

By Wine Category:

• Fermented Fruit Wine
• Distilled Fruit Wine
• Preparation Fruit Wine
• Sparkling Fruit Wine

By Sales Channel:

• Food Service
  • Hotel
  • Restaurants
  • Cafes
  • Pubs & Bars
• Airport Retail
• Travel Retail (Airplanes, Cruise Ships)
• Retail
  • Hypermarket/Supermarket
  • Convenience Stores
  • Wine Shops and Liquor Stores
  • Wholesale Stores
  • Winery or Producer Websites
  • Farmers' Markets
  • Direct Sales at Fruit Farms
  • Specialty Wine Retailers
  • Online Retail

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa