The global fruit wine market size is expected to rise at a CAGR of 10.4% over the forecast period 2024 to 2034. The market is anticipated to attain a valuation of USD 2,486.7 million by 2034 from USD 921.0 million in 2024.
Fruit wine demand is projected to rise rapidly through 2034 with changing consumer preferences worldwide. A surging inclination toward artisanal and unique beverages is anticipated to drive growth.
In an attempt to broaden their horizons while avoiding sticking to standard drinks, millennials are becoming more willing to try new things. Fruit wines' unique and vibrant flavors would make them a nice change of pace from their well-known grape-based competitors. These are meant to assist a substantial clientele that wishes to experiment with several beverage options.
To cater to the evolving needs of millennials, several start-ups and well-established winemakers are striving to come up with vibrant flavors. In September 2023, for instance, Accolade Wines launched a new line of premium wines called Remastered. At the same time, it unveiled a new range of products called Jam Shed Fruits under its Jam Shed brand.
Key Fruit Wine Market Trends and Analysis
Attributes | Key Insights |
---|---|
Fruit Wine Market Estimated Size (2024E) | USD 921.0 million |
Projected Fruit Wine Market Valuation (2034F) | USD 2,486.7 million |
Value-based Fruit Wine Market CAGR (2024 to 2034) | 10.4% |
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Consumers Are Looking for Balanced Flavors and Local Crops
In several parts of the globe, especially in developing countries, sweet fruit wines are mainly made of cane sugar to sweeten the beverages and boost their alcohol content. It is quite challenging to capture the intricacy and flavor of the fruit when there are significant sugar additives.
Recently, professional vintners have started fermenting local fruit in dry styles other than the usual wine grapes. They are primarily drawn by contemporary artisan trends and evolving consumer preferences. The outcome is thoughtful, well-balanced wines that can surprise even die-hard wine enthusiasts.
A fresh generation of fruit wines is set to arrive, ranging from ripened apples that taste like Chardonnay to blueberry bubbles made using the classic process. This is attributed to the ‘drink local’ movement that enables winemakers to expand their income from crop production to orchards.
Launch of Limited Editions and Collaborations between Brands
The global fruit wine market will likely witness the launch of limited editions and the engagement of companies in collaborations. Key wine producers are projected to expand their presence in the market by engaging in partnerships and collaborations with social media influencers, artists, chefs, and celebrities.
Such collaborative efforts are anticipated to lead to the development of sweet sangria wines and Armenian pomegranate wines that are distinctly stamped with the collaborator's touch and the winemaker’s skills. The blend of unique perspectives is projected to help improve the product’s quality and attract modern wine enthusiasts.
Key players are further set to gain a competitive edge with the launch of limited-edition fruit wines. These are often introduced in small batches as renowned wine producers focus on the scarcity-driven approach to attract more consumers.
The global fruit wine market is expected to be valued at USD 921.0 million in 2024. It is projected to expand at a CAGR of 10.4% in the forecast period. The market for sweet, fruity wine is anticipated to reach USD 2,486.7 million by 2034.
Fruit wine sales are projected to skyrocket in the estimated period with the rising focus of consumers on their health and well-being. Modern consumers are expected to look for novel drinks that would help enhance their overall health. Hence, they are increasingly moving toward good fruity wines that are usually healthier and lighter than conventional wines.
Ongoing advancements in winemaking processes and technology are also projected to enhance the consistency and taste of pre-made sangria. These are anticipated to augment the confidence of consumers in selecting the ideal wine. Companies are providing transparent labels to showcase the source of their raw materials so that consumers would purchase their products more often.
The emergence of cranberry wines is another significant factor pushing the global fruit wine market forward. The surging trend of pairing food items with wines worldwide is set to benefit the makers of cranberry wines.
Their flavor and acidity profiles are likely to help complement a wide range of cuisines. Their acceptance among millennials seeking innovative gastronomic experiences and modern food enthusiasts would rise as these wines help to improve their dining experience.
The global fruit wine market is set to be impacted by the peer or tangential markets in the food and beverage division. These include other types of markets, such as the wine extract market and the port wine market. Analysis of these related industries can provide deeper insights that would be helpful for developing unique differentiating strategies to pursue growth and opportunity in the market.
The global fruit wine market is anticipated to witness a CAGR of 10.4% in the evaluation period. This is attributed to the rising demand for unique flavor profiles amid changing consumer preferences worldwide.
The wine extract market is anticipated to showcase a CAGR of 5.20% in the estimated period. This is mainly because of the growing use of wine extracts in dietary supplements, cosmetics, and pharmaceuticals.
The port wine market will likely expand at a CAGR of 8.1% from 2024 to 2034. The market is projected to witness considerable growth amid the launch of innovative flavors, including chocolate, orange, raspberry, cinnamon, and caramel.
Fruit Wine Market:
Attributes | Fruit Wine Market |
---|---|
CAGR (2024 to 2034) | 10.4% |
Market Value (2024) | USD 921.0 million |
Growth Factor | Consumers now have access to a greater variety of beverage options and culinary traditions due to increased globalization and cross-cultural exchange, which would propel demand. |
Key Trend | Successful marketing campaigns would emphasize the distinctive qualities of fruit wines, utilizing their vivid hues, fragrant aromas, and adaptability in gastronomic combinations to draw in customers seeking unconventional experiences. |
Wine Extract Market:
Attributes | Wine Extract Market |
---|---|
CAGR (2024 to 2034) | 5.20% |
Market Value (2024) | USD 43.6 million |
Growth Factor | The ability of red wine extracts to protect an individual from different types of cancer and liver problems is set to drive growth. |
Key Trend | The growing use of wine extracts as an active ingredient in skincare products, including serums, creams, lotions, and face masks, is a leading trend. |
Port Wine Market:
Attributes | Port Wine Market |
---|---|
CAGR (2024 to 2034) | 8.1% |
Market Value (2024) | USD 923.3 million |
Growth Factor | Growing sales of port wines through off-premise establishments, wine shops, and grocery stores is set to aid demand. |
Key Trend | Companies are joining hands with healthcare facilities to conduct research on the benefits of port wine for one’s heart health. |
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The section below highlights the CAGRs of the leading countries in the fruit wine market. The three main countries pushing demand for citrus wines include the United States, Germany, and Australia.
According to the analysis, the United States is set to lead the fruit wine market growth by showcasing a CAGR of 10.0% in the forecast period. The country is anticipated to be followed by Germany and Australia, with CAGRs of 9.5% and 8.5%, respectively.
Countries in the Fruit Wine Market | Value-based CAGR (2024 to 2034) |
---|---|
United States | 10.0% |
United Kingdom | 8.2% |
Australia | 8.5% |
Germany | 9.5% |
The United States fruit wine market is projected to showcase a CAGR of around 10.0% through 2034. The high demand for natural orange wine in the country is estimated to push sales during the evaluation period.
As orange wine is produced using a natural and organic method, consumers who want wines created with less chemicals are attracted to it. The hands-off, simple fermentation process helps to avoid excessive meddling and additions, which attracts modern consumers.
The increasing environmental sustainability in the United States is also projected to drive sales of orange wines. The absence of synthetic flavors and the adoption of organic farming methods in the field of orange wines are anticipated to push growth.
Germany’s fruit wine market is anticipated to witness a CAGR of 9.5% from 2024 to 2034. The increasing demand for tropical strawberry Moscato in the country is projected to aid growth through 2034.
Strawberries and cream Moscato are anticipated to gain momentum in the assessment period amid its appealing and vibrant color. As it mainly has a coral or pink hue, millennial consumers seeking Instagram-worthy photos are often attracted to this appealing drink.
Moscato wines' lightness and bubbliness, along with their strawberry and tropical flavors, make for a cool beverage. Owing to this characteristic, tropical strawberry Moscato is a well-liked option in Germany, especially in the summertime or in social settings where people choose lighter, more refreshing drinks.
Australia’s fruit wine market will likely expand at a CAGR of 8.5% in the assessment period. Sales of Vermentino wine are expected to rise steadily across the country by 2034.
Due to its reputation for being tolerant of warm weather, verdeno is a popular grape to cultivate in several areas across Australia. Vermentino's tenacity and capacity to flourish in warmer temperatures have contributed to its rising growth and appeal among winemakers.
Consumers in Australia have also demonstrated a willingness to try wines that are outside of their conventional favorites. This is mainly due to a rising wine industry and an enthusiasm for a variety of grape varieties. An alternate and lesser-known varietal that appeals to customers searching for unusual and distinctive wine selections is Vermentino, which would aid sales.
The below section shows the apple wine segment dominating the fruit wine market based on product type. It is set to hold a share of around 25.3% in 2024. Based on the wine category, the sparkling fruit wine segment is anticipated to hold a dominant share of 35.0% through 2024. By sales channel, the food service segment is expected to generate a share of 45.0% in 2024 in the fruit wine market.
Product Type | Apple Wine |
---|---|
Market Share (2024) | 25.3% |
Based on product type, the apple wine segment is expected to dominate by holding a fruit wine market share of around 25.3% in 2024. As people become more health conscious, they are increasingly seeking out natural and healthful options.
Apple wine offers a perfect combination of taste and wellness benefits. It is also a widely recognized and consumed fruit, making it a familiar and accessible choice for consumers.
Due to its versatility in pairing with several dishes, apple wine is the perfect choice for different occasions and meals. The growing trend of fruit wine consumption and the increasing demand for unique & flavorful beverages would also contribute to apple wine's popularity in the fruit wine market.
Wine Category | Sparkling Fruit Wine |
---|---|
Market Share (2024) | 35.0% |
Based on the wine category, sparkling fruit wines are estimated to hold a market share of 35.0% in 2024. The segment is expected to reach a fruit wine market valuation of USD 322.4 million by 2024.
The sparkling wine segment is expected to gain traction due to the carbonation of fruit wines, making them more attractive and tastier for consumers, especially during celebrations and gatherings. This is driving manufacturers to introduce new and innovative types of sparkling fruit wines. It has further led to an increasing demand and consumer attention.
The growing trend of consumers looking for healthier and natural options is also fueling the demand for sparkling fruit wines. This is further contributing to their popularity in the global fruit wine market.
Sales Channel | Food Service |
---|---|
Market Share (2024) | 45.0% |
Fruit-forward and approachable wines are what modern consumers generally look for, and fruit-based red wines suit these tastes. The focus on fruity flavors that are expressive appeals to modern palates, drawing in a wider clientele and promoting wine selection innovation in restaurants.
The fruitiness of red wines makes for a more pleasurable and refined dining experience. The flavors of the fruit are expressive and lively, elevating and balancing the taste of the cuisine. This further helps to create a well-rounded and harmonic combination that enhances the whole culinary experience.
Red wines with a fruit component are a great way to introduce individuals to the assortment of wines. These wines' approachability which is exemplified by their fruit-forward characteristics and frequently milder tannins. It makes them inviting to individuals who are new to red wine and increases the pool of prospective customers in the food service sector.
The fruit wine market presents a dynamic and competitive landscape where established wineries leverage their brand reputation and distribution networks. Boutiques and artisanal producers would emphasize craftsmanship and unique flavors. Innovative start-ups are set to drive novelty and creativity.
Global and regional players are expected to broaden their portfolios. On the other hand, sustainability-focused brands would emphasize eco-friendly practices.
Several companies across the globe are anticipated to employ diverse marketing strategies to capture consumer attention. Success in this competitive fruit wine market relies on a blend of product innovation, quality, branding, sustainability initiatives, and meeting evolving consumer preferences for distinct and high-quality fruit wine experiences.
Product Launches and Key Developments
Attribute | Details |
---|---|
Estimated Fruit Wine Market Size (2024) | USD 921.0 million |
Projected Fruit Wine Market Size (2034) | USD 2,486.7 million |
Anticipated Growth Rate (2024 to 2034) | 10.4% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Fruit Wine Market Analysis | USD million for Value, MT for Volume |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, UK, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
Key Segments Covered | Product Type, Wine Category, Sales Channel, and Region |
Key Companies Profiled | Accolade Wines; Trinchero Family Estates; Field Stone Fruit Wines; Lyme Bay Winery; Cairn o' Mohr; Accolade Wines; Wine That's Fruit; Celtic Country Wines; Bruntys; Wildberry Beverages Pvt. Ltd.; Hill Zill Wines Pvt. Ltd.; Other Players |
Fruit Wine Market Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The fruit wine market is set to reach USD 2,486.7 million by 2034.
The fruit wine market is projected to expand at a 10.4% CAGR from 2024 to 2034.
The fruit wine market value is anticipated to reach USD 921.0 million by 2024.
Accolade Wines, Trinchero Family Estates, and Field Stone Fruit Wines.
Peach, strawberry, plum, apple, pear, cranberry, and orange wines.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Value Chain Analysis and Operating Margins 5. Global Market - Pricing Analysis 6. Global Market Demand in Value (USD million) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type 7.1. Apple Wine 7.2. Pear Wine (Perry) 7.3. Cherry Wine 7.4. Strawberry Wine 7.5. Blueberry Wine 7.6. Blackberry Wine 7.7. Raspberry Wine 7.8. Elderberry Wine 7.9. Plum Wine 7.10. Peach Wine 7.11. Apricot Wine 7.12. Currant Wine 7.13. Tropical Wines 7.14. Lychee Wine 7.15. Cranberry Wine 7.16. Orange Wine 7.17. Nettle Wine 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Wine Category 8.1. Fermented 8.2. Distilled 8.3. Preparation 8.4. Sparkling 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 9.1. Food Service 9.1.1. Hotel 9.1.2. Restaurants 9.1.3. Cafes 9.1.4. Pubs & Bars 9.2. Airport Retail 9.3. Travel Retail (Airplanes, Cruise Ships) 9.4. Retail 9.4.1. Hypermarket/Supermarket 9.4.2. Convenience Stores 9.4.3. Wine Shops and Liquor Stores 9.4.4. Wholesale Stores 9.4.5. Winery or Producer Websites 9.4.6. Farmers' Markets 9.4.7. Direct Sales at Fruit Farms 9.4.8. Specialty Wine Retailers 9.4.9. Online Retail 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia 10.6. Oceania 10.7. Middle East & Africa 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 13. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 15. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 16. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17. Middle East & Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 18. Country-level Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. Trinchero Family Estates 20.2. Accolade Wines 20.3. Field Stone Wines 20.4. Lyme Bay Winery 20.5. Cairn o' Mohr 20.6. Accolade Wines 20.7. Wine That's Fruit 20.8. Celtic Country Wines 20.9. Bruntys 20.10. Wildberry Beverages Pvt. Ltd. 20.11. Hill Zill Wines Pvt. Ltd. 20.12. Other Players (On Additional Requests) 21. Assumptions and Acronyms Used 22. Research Methodology
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