The global frozen tortilla market is expected to reach a market valuation of USD 7.8 Billion by 2022, accelerating at a CAGR of 5.07% between 2022 and 2032, surpassing USD 12.9 Billion by 2032. Frozen tortilla sales grew at a CAGR of 4.5% between 2017 and 2021.
| Attribute | Details |
|---|---|
| Frozen Tortilla Market Size (2022E) | USD 7.8 Billion |
| Frozen Tortilla Market Projected Size (2032F) | USD 12.9 Billion |
| Value CAGR (2022 to 2032) | 5.07% CAGR |
| Top 3 Countries' Market Share | 35% |
The frozen tortillas market accounted for 10% of the global healthy snacking market in 2022 and is predicted to grow at a healthy rate over the forecast period (2022 to 2032). This is due to customer preference for healthy foods with low fat and cholesterol levels to maintain good health.
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According to Future Market Insights (FMI), the sales of frozen tortillas are expected to increase at 5.07% CAGR between 2022 and 2032. Tortillas are the most common staple food found in the pantry and they can be fried to make a chip, folded in a taco, or backed into an enchilada. Frozen tortillas can increase the shelf life of the product by 2 months without altering its quality.
The packaging of tortillas plays an important role in removing the excess air and avoiding any interaction with foreign particles to form molds or bacteria. Further, with a growing preference for convenient food products, the demand for Mexican food is expected to surge, aiding the growth in the frozen tortilla market.
As the emphasis on health is increasing, the consumption of eatables that are nutritious is predicted to grow. Tortilla contains vitamins, proteins, and minerals and hence, their demand is expected to rise in the forthcoming decade. Increasing preference for unique taste and low preparation time of frozen tortillas will facilitate the demand in the market.
Besides this, consumers are focusing on consuming nutritious diets amid growing health awareness. In order to capitalize on this trend, key players have launched low-fat and multi-grain tortillas. Some of the key players are also focusing on labeling and packaging in order to provide in-depth information on ingredients sourced to produce a final product.
The tortilla is a baked bread primarily made from corn or wheat. Tortillas' nutritional profile makes them a viable bread substitute. Due to its ease of preparation, it is widely consumed as a convenience dish. Tortilla mix, pre-cooked, frozen, and tortilla chips are among the varieties offered.
A high preference for healthy convenience foods has fueled the demand for bread alternatives. As a result, the demand for corn-based tortillas is increasing. Additionally, manufacturers are focusing heavily on incorporating innovations into their product lines in order to produce higher revenues.
To boost the nutritional value of tortillas, key players are also adding fiber and flaxseeds. This approach has been shown to attract the attention of mass customers, resulting in increased sales. Moreover, key players are also including chia, flax, and broccoli seeds to tortillas to expand their consumer base.
Frozen Tortilla Demand to Surge Amid Rising Preference for Healthy Snacks
Demand for tortillas is high in North America due to the easy availability of different brands that offer vegan and gluten free tortillas. Rising awareness about the Mexican food and the process to make different dishes using tortillas is pushing the demand in the market.
Tortillas can be companied with different vegetables, cheese, and meat to make different eatables. The presence of local manufacturers in the USA is improving the accessibility of products.
As consumers are shifting to healthy snacks to boost their immunity, demand for frozen tortillas is expected to rise in the USA As per FMI, the USA food market is expected to reach a value of about USD 1.4 Billion in 2022, holding approximately 23% of the global frozen tortilla market.
Preference for Convenient Food in India to Push Frozen Tortilla Sales
As per Future Market Insights (FMI), the food and beverage industry is growing rapidly in India amid growing demand for healthy snacks and food products. Tortillas' nutritional profile makes them a viable bread substitute.
It is widely consumed as a convenience dish because of its ease of preparation. As per FMI, the Indian frozen tortilla market is expected to account for USD 0.7 Billion in 2022 which is approximately 18% of the global frozen tortilla market.
Easy Availability of Raw Materials in the United Kingdom Boost Frozen Tortilla Demand
Easy availability of wheat, spinach, tomato, and multi-grain tortillas is expected to drive the demand for frozen tortillas in the United Kingdom Consumers are increasing the consumption of healthy eatables, which is fueling the sales of frozen tortillas in the market.
Wheat-Based Frozen Tortilla to Account for Nearly 3/5th of Total Sales
The global frozen tortilla market is segmented into wheat, corn, and others, according to the source of raw materials. Among these, wheat is the most common ingredient used in the frozen tortilla market, accounting for 60% of the overall market demand.
Due to its benefits such as enzymatic elements, mineral salts, calcium, magnesium, and other nutrients of wheat for tortilla manufacturers. Corn is another popular component among tortilla makers because of its nutritious value and high protein content.
Owing to these factors demand for low-fat, low-calorie multi-grain tortillas is expected to rise during the assessment period. Hence, key manufacturers are focusing on developing healthy variants of tortillas in order to cater to rising consumer demands across different industries.
Frozen Tortilla Sales Via Online Sales Channel to Burgeon at a Rapid Pace
Consumers are becoming more conscious about labels and evaluating all of the ingredients in frozen tortillas. As a result, sales of goods from completely stocked supermarket shelves generate maximum revenue. Tortillas come in a range of flavors and pack sizes at these locations.
To provide clients with doorstep delivery, key players partnered with various online marketplaces, including Amazon and Walmart. Customers are enticed to buy from online channels by the different schemes and discounts given by e-commerce companies.
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Frozen tortilla manufacturers are exploring new technologies that fulfill the rising consumer demand for healthy food. Key manufacturers are developing new varieties of tortillas that are healthier for consumption.
| Attribute | Details |
|---|---|
| Expected Market Size (2022E) | USD 7.8 Billion |
| Market Projected Size (2032F) | USD 12.9 Billion |
| Value CAGR (2021 to 2031) | 5.07% CAGR |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value and Million. Sq. M. for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | USA, Brazil, Mexico, Germany, United Kingdom, China, India, Japan, Australia, and GCC Countries |
| Key Segments Covered | Form, Type, Source, End-Use Application, Sales Channel, and Region |
| Key Companies Profiled | Azteca Foods Inc.; Gruma SAB de CV; Grupo Bimbo SAB de CV; Grupo Liven, S.A.; Tyson Foods, Inc; Ole Mexican Foods Inc.; General Mills, Inc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global frozen tortilla market is estimated to be worth over USD 7.8 Billion by 2022.
The frozen tortilla market is forecasted to surpass USD 12.9 Billion by the end of 2032.
Between 2017 and 2021, the frozen tortilla market grew at a 5.07% CAGR, according to Future Market Insights (FMI).
The demand for frozen tortillas in Europe is expected to grow at a 5.1% CAGR between 2022 and 2032.
The North America frozen tortilla market will grow at 4.6% CAGR between 2022 and 2032.
| Market Estimated Size in 2024 | USD 45,163.7 million |
|---|---|
| Projected Market Value in 2034 | USD 75,309.4 million |
| Value-based CAGR (2024 to 2034) | 5.2% |
| Market Value for 2023 | USD 1,453.2 million |
|---|---|
| Market Value for 2033 | USD 1,863.40 million |
| Market CAGR (2023 to 2033) | 2.5% |
| Market Share (2023) | USD 20,196 million |
|---|---|
| Market Share (2033) | USD 35,994 million |
| Market CAGR (2023 to 2033) | 6% |
| Market Valuation (2023) | USD 900 million |
|---|---|
| Market Valuation (2033) | USD 2.0 billion |
| Market CAGR (2023 to 2033) | 8.3% |
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