The global frozen potato market size is anticipated to record substantial growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is poised to exceed a valuation of USD 60,887 million in 2023. It is anticipated to reach a valuation of USD 104,348.9 million by 2033. The market is predicted to exhibit a striking CAGR of 6% from 2023 to 2033.
Increasing urbanization and altering lifestyles are prominent growth drivers for the market. Due to changing lifestyles and urbanization, there has been an increase in the general demand for processed and convenience meals. Since they are frequently utilized as a component in many processed food items, such as snacks, appetizers, and ready-to-eat meals, frozen potatoes are a part of this trend. Additionally, frozen potatoes are becoming more popular in foreign markets. Potato-producing nations frequently export and freeze their extra supplies to prevent waste and increase revenue. This trend has fueled a rise in the demand for frozen potatoes throughout the world.
Compared to fresh potatoes, frozen potatoes have a longer shelf life. Without significantly losing quality or nutritional content, they may be kept in the freezer for several months. They are therefore a sensible option for consumers who wish to have potatoes on hand without having to worry about spoiling. The rising demand for frozen potatoes is typically driven by the food service sector, which includes restaurants, fast-food franchises, and catering services. To cater to the huge demand for potato-based foods like French fries, hash browns, and mashed potatoes, these establishments frequently rely on the uniformity, convenience, and affordability of frozen potatoes.
| Attributes | Details |
|---|---|
| Frozen Potato Market Share (2022) | USD 58,545.50 million |
| Frozen Potato Market Share (2023) | USD 60,887 million |
| Frozen Potato Market Share (2033) | USD 104,348.9 million |
| Frozen Potato Market CAGR (2023 to 2033) | 6% |
| Collective Value Share: Top 3 Countries | 34.6% |
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The global frozen potato market size expanded at a CAGR of 2.4% from 2018 to 2022. In 2018, the global market size stood at USD 53,321.9 million. In the following years, the market experienced significant growth, accounting for USD 58,545.50 million in 2022.
Over the past few years, foods such as French fries and wedges have grown in popularity, particularly among children and youth. This is propelling the frozen potato business forward. Nowadays, consumers have become more health conscious and increasingly getting aware of the benefits of potato-based products.
Potato-based foods are high in fiber, which helps customers maintain a healthy weight by lowering cholesterol and blood sugar levels. Potatoes are also high in antioxidants and can aid in the prevention of constipation and irritable bowel syndrome.
Plant-based cuisine is creating buzz around the world. Over the last few years, at least 2% of the global population has been identified as vegan, according to the Vegan Society. This is partly due to the increasing public awareness regarding animal welfare issues.
According to statistics, an estimated 8 billion animals are murdered each year, and animal agribusiness is responsible for 91% of the devastation of the Amazon rainforest. As a result, people are increasingly leaning toward plant-based quick foods and plant-based snacks, creating enormous prospects for frozen potato manufacturers.
Furthermore, several consumers have expressed concerns that their current plant-based food intake is insufficient to meet their nutrient needs. Whereas, some believe that they are consuming more calories and salt than nutrients.
Sales of Potato Fries Likely Soar
Among the product type segment, the potato fries segment is dominating the global market. In 2022, the potato fries segment held a 42.3% share and it is expected to record a CAGR of 3.1% over the forecasted period. Over the past few years, the popularity of fast-food restaurants and quick-service restaurants is gaining traction. Hence, with the increasing popularity of fast-food restaurants and quick-service restaurants, the consumption of fast foods such as potato fries is increasing globally propelling growth to the overall frozen potato market.
Application for Commercial Use to Rise Globally
Commercial use is dominating the end-user segment. In 2022, the commercial use segment captured around 83.6% share and it is expected to register a CAGR of 3.5% over the forecasted period. The primary end-user of frozen potatoes is the commercial sector, which has a large market potential for investment due to increasing demand and the rise of QSRs in many regions. Hotels, fast food franchises, and quick-service restaurants all use frozen potatoes and related items commercially. These products are widely accepted on a commercial basis due to their reduced preparation time and ease of use. Furthermore, because of the convenience that frozen foods give, many caterers prefer to use them.
Demand in Fast Food Franchises Supporting B2B Sales of Frozen Potato
B2B distribution channel is dominating the distribution channel segment holding a 73.6% share in 2022 and it is expected to thrive at a CAGR of 3.9% over the forecast period. High demand from fast food franchises and quick service restaurants is one of the key reasons behind the dominance of B2B distribution channels. Moreover, the B2C distribution channel is also expected to capture a significant CAGR of 4.9% over the forecasted period.
Germany’s Dominance Sealed by Impressive Potato Production in the Country
Germany is dominating the Europe frozen potato market and held a significant share of more than 10.1% in 2022 and it is expected to record a CAGR of 3.4% over the forecasted period. Germany produces 10-11 million tons of potatoes every year, according to the German Agricultural Society (DlG), making it the leading producer in the European Union. The industry generates an estimated € 3 billion in revenue each year from sales in three primary industries: food, industrial, and seed potatoes.
Thus the availability of potatoes in such high quantities is creating an opportunity for the several key players present in Germany. Such as Ardo GmbH, Hilcona AG, Iglo GmbH Tiefkühlkost, Agrarfrost GmbH & Co. KG, and Keck Spezialitäten GmbH. To introduce more variety of potato-related products including frozen potato products.
Expansion of Fast Food Franchise Steering Growth in India
According to Future Market Insights, India is expected to dominate the South Asia frozen potato market. In 2022, India captured 9.8% shares in the global market and it is expected to grow with a significant share of 5.3% over the forecasted period. Fast-food franchises such as Wendy's, McDonald's, KFC, Burger King, Subway, and Domino's, among others, have had a huge impact on the Indian fast-food business, which has grown by 18% in the last five years.
KFC and McDonald's both indicate that French Fries are their most popular selling fast food items, with the former claiming that 50% of its burger meals sold include a dish of French Fries. Retail outlets such as Big Bazaar and Spencer Retail say that the snack is the most popular RTE item. Furthermore, international players such as McCain Foods have reported an increase in the selling of French Fries in India. Apart from French Fries, demand for other potato-based cuisines like Aloo Tikki and Aloo Chaat is boosting frozen potato sales across the country.
| Country | Germany |
|---|---|
| CAGR Share in Global Market (2022) | 10.1% |
| Country | India |
|---|---|
| CAGR Share in Global Market (2022) | 9.8% |
To meet the rising demand for frozen potatoes, industry participants are focusing on extending their market presence worldwide. Because of the increased competition in the industry, product innovation in terms of flavors, varieties, packaging, marketing, and other factors is boosting the market in various parts of the world.
Recent Developments Observed by FMI
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value, MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; The Middle East & Africa (MEA) |
| Key Countries Covered | United States, Canada, Germany, United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASEAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others |
| Key Segments Covered | Product Type, End User, Distribution Channel, Region |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
During 2018 to 2022, the market registered a CAGR of 2.4%.
Europe is projected to emerge as a lucrative market.
The market is estimated to reach USD 104,348.9 million by 2033.
Lamb Weston Holdings Inc., Himalaya Food International Ltd., and Bart’s Potato Company are the key market players.
The market is valued at USD 60,887 million in 2023.
Germany held a share of 10.1% in the global market in 2022.
Among the product type segments, the potato fries' segment is dominating the global market.
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Frozen Potato Market
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