Frozen Dough Market

Frozen Dough Market Outlook from 2024 to 2034

The global frozen dough market size is estimated to reach US$ 17,456.2 million in 2024. It is anticipated to register steady growth, with overall demand rising at a CAGR of 5.4% during the forecast period. Accordingly, the total market valuation is projected to reach US$ 29,567.4 million by 2034.

Demand remains high for frozen bread dough owing to its affordability, versatility, and customization advantages. Similarly, the growing usage of frozen bread dough for making different recipes will likely boost the segment. It is set to hold a market share of 23.2% in 2024.

The demand for frozen dough is growing due to the convenience it offers to individuals and the food service industry. For instance, it eliminates the need for time-consuming dough preparation from scratch and allows quick and easy baking.

Increasing preference for convenient and time-saving food solutions is emerging as a key factor expected to boost the growth of the frozen dough market. Today, consumers’ lifestyles are becoming busier. As a result, they seek quick and easy meal options, thereby driving frozen dough demand.

The growing popularity of home baking and the desire for homemade-style baked goods are also contributing to the rising demand for frozen dough. Subsequently, increasing consumption of bakery products will likely act as a catalyst triggering frozen dough sales through 2034.

The growing emphasis of manufacturers on product innovation and expansion is expected to foster frozen dough market growth. To woo customers, companies are investing in appealing and informative packaging and highlighting the product's benefits.

Leading manufacturers have established strong distribution networks to ensure their products are widely available. They work closely with retailers, food service providers, and distributors to reach a broad customer base, both domestically and internationally.

Manufacturers are also expanding their product portfolios to offer a wide range of frozen dough options. For instance, in 2023, Yough introduced a unique two-ingredient pizza dough prepared with yogurt and organic wheat flour.

New varieties like gluten-free frozen dough and flavored options such as garlic or cheese-stuffed are being introduced into the market. This caters to diverse dietary needs and preferences.

Prominent Factors Boosting Growth of Frozen Dough Market

• Increasing consumption of bakery products globally
• Convenience and time-saving advantages of frozen dough
• Growing demand for convenient food products is a key factor driving the global frozen dough industry
• Rising sales of frozen dough through online shopping platforms are anticipated to boost revenues
• Increasing consumer awareness and preference for sustainable practices and clean labeling in frozen dough products is expected to fuel the growth of the market
• Rising popularity of ready-to-bake dough among busy consumers
• Expansion of frozen bread dough business
• Availability of several frozen dough varieties, ranging from frozen pizza dough to sweet rolls and frozen cookie dough

Global Frozen Dough Market Trends

Innovations in Frozen Dough and the Rise of Home Baking Emerging as Key Trends

• Continuous product innovation will likely play a key role in fostering market development
• Rise in home baking trends and a do-it-yourself (DIY) culture
• Introduction of seasonal and limited-edition frozen dough products is anticipated to attract more consumers
• Rising popularity of frozen doughs made from whole grains and other healthier ingredients due to increasing emphasis on health and wellness.
• Increasing availability and demand for plant-based and vegan frozen dough products
• Advancements in dough freezing technology

Nandini Roy Choudhury

Principal Consultant

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Historical Performance Vs. Global Frozen Dough Demand Outlook from 2024 to 2034

Global sales of frozen dough grew at a CAGR of 3.2% from 2019 to 2023. Over the forecast period, the global market for frozen dough is forecast to progress at a steady CAGR of 5.4%.

• Consumers' increasing interest in experiencing a variety of cuisines is leading to a rise in the demand for frozen dough. This is because it allows consumers to prepare a variety of global cuisines without the need for extensive ingredient sourcing and preparation.
• In the food service industry, frozen dough provides efficiency in commercial kitchens. It allows for batch production, consistent quality across outlets, and the ability to offer a variety of baked goods without the need for extensive in-house dough preparation.
• Frozen dough is available in a wide range of varieties, including frozen white bread dough and frozen pastry dough. This helps consumers to choose according to their preferences, thereby facilitating market expansion.
• Frozen dough offers versatility in terms of shaping and portioning. It can be easily customized to create various baked goods, such as bread, rolls, pastries, or pizza crusts. This flexibility appeals to both individuals experimenting with homemade baking and food service establishments looking to offer a diverse menu. This is estimated to boost the refrigerated/frozen dough product market.
• Consumers across the globe are shifting their preferences toward products that are overall health-beneficial. Due to changing consumer preferences, manufacturers are introducing frozen dough products with healthier formulations, such as whole grain or gluten-free options. This is creating lucrative growth opportunities for frozen dough manufacturers.

Country-wise Insights

The table below highlights the growth projections and CAGRs of top countries. The United States is expected to dominate the global frozen dough industry throughout the forecast period. In the United States, the busy lifestyle drives the popularity of frozen dough for its convenience.

The food service industry benefits from the efficiency of using pre-prepared frozen dough. Increased accessibility through supermarkets and online platforms contributes to the growth in sales revenue. Subsequently, the rise in home baking trends is fostering market expansion.

Manufacturers focus on innovation and marketing efforts in the United Kingdom to meet consumer preferences, while e-commerce facilitates easy access. In China, the acceptance of frozen dough is influenced by global culinary trends, convenience, and competitive pricing. These are supported by favorable trade policies, local customization, and adherence to culinary traditions.

Busy Lifestyle of Consumers and Convenience Driving Demand in the United States

The United States frozen dough market size is expected to reach US$ 4,582.9 million by 2034. Over the assessment period, frozen dough demand in the United States is poised to grow at a CAGR of 4.2%, driven by factors like:

• Surging need for convenience baking products
• Busy lifestyle of consumers and growing demand for convenient food options
• Increasing consumption of bakery products
• Growing popularity of online grocery shopping and meal kit delivery services
• Rising interest in home cooking
• Expansion of the food services industry

Consumers in the United States have a very busy lifestyle, and convenience is a key factor for them when it comes to food choices. Frozen dough provides a convenient and time-saving option for individuals and families who may not have the time to prepare dough from scratch, which is gaining popularity.

The growing popularity of home baking in the United States, driven by trends like DIY and cooking/baking shows, is contributing to the increasing demand for frozen dough. People are showing a keen inclination toward baking and cooking different food products at home.

In the food service industry, frozen dough offers efficiency in commercial kitchens. Restaurants, cafes, and other establishments can streamline their operations and consistently deliver baked goods with the help of pre-prepared frozen dough, making it more popular in the United States and boosting the frozen dough market.

Frozen dough is becoming more broadly offered in supermarkets and online stores across the United States. This makes them more accessible to consumers and helps improve the nation’s frozen dough market share through 2034.

Innovation in Flavors and Varieties Boosting the United Kingdom’s Market

As per the latest analysis, demand for frozen dough in the United Kingdom is anticipated to rise at a steady CAGR of 5.1% during the forecast period. By 2034, the United Kingdom will likely hold a market share of 18.5% in Europe’s frozen dough market. Some of the key drivers/trends include:

• Growing popularity of convenience foods and ready-to-bake products, especially among people with busy lifestyles
• Robust growth of e-commerce and grocery shopping
• Ongoing innovation in frozen dough flavors and varieties
• Increasing advertisements by top frozen dough brands to expand their reach

Many consumers across the United Kingdom are seeking easy-to-prepare options that maintain quality and taste. This is expected to propel demand for convenience and ready-to-bake products, including frozen dough.

Manufacturers in the United Kingdom are continuously introducing new flavors, varieties, and innovative formulations to keep up with consumer trends and preferences. This innovation contributes to the overall appeal and drives the demand for frozen dough products in the country.

The growth of e-commerce and online grocery shopping has made frozen dough products easily accessible to consumers in the United Kingdom. Online platforms provide a convenient way to purchase and deliver these products to homes.

Key frozen dough manufacturing companies in the United Kingdom are marketing their products to reach every potential customer. All these factors are contributing to the increasing sales of frozen dough in the United Kingdom.

Availability of Products at Competitive Prices Fueling Sales in China

China’s frozen dough market value is expected to total US$ 2,661.1 million by 2034, holding a prominent value share of 45.6% in East Asia. Overall, frozen dough sales in the country are projected to rise at 3.5% CAGR during the forecast period. This can be attributed to factors like:

• Increasing demand for bakery products
• Availability of products at lower prices
• Busy lifestyles and changing demographics
• Rapid urbanization and the surging popularity of Western-style baked goods
• Availability of high-quality frozen dough products due to the adoption of advanced freezing technologies like blast freezing

The influence of global culinary trends and the popularity of Western-style baked goods are significantly contributing to the acceptance of frozen dough products in China. The convenience of ready-to-use frozen dough aligns with the modern Chinese consumer's desire for quick and easy meal solutions, especially as more people juggle work and daily responsibilities.

China has favorable trade policies, allowing companies to export goods at a lower cost. This has given China-based frozen dough manufacturers a competitive advantage over their East Asian peers.

Likewise, China-based manufacturers often customize frozen dough products to suit local tastes and preferences. They are incorporating flavors and ingredients that resonate with China’s culinary traditions.

The availability of goods at competitive prices is expected to help boost the sales of frozen dough in China during the assessment period. Similarly, the growing popularity of frozen bread dough recipes is set to boost the growth of the frozen dough market in China through 2034.

Category-wise Insights

The section below shows the bread segment dominating the frozen bread market. It is projected to hold a value share of 23.2% in 2024. Based on the distribution channel, the online sales channel segment is estimated to account for a revenue share of 17.3% in 2024.

Frozen Bread Dough Remains the Top Selling Type in the Market

As per the latest analysis, frozen bread dough is expected to remain the top-selling type in the market, outshining its pizza dough, biscuit dough, and frozen pastry dough counterparts. This is due to its convenience, versatility, affordability, and other benefits.

• Amid busy lifestyles and changing dietary habits, it is no wonder that frozen bread dough is enjoying a well-deserved popularity. It is becoming a handy shortcut to freshly baked goodness, owing to its versatility and customization advantages.
• Frozen bread dough demand is increasing and is preferred by consumers as well as by the food service industry. In the food service industry, where consistent quality and quick preparation are essential, the use of frozen bread dough offers efficiency in commercial kitchens.
• Frozen bread dough is widely available in supermarkets and grocery stores, making it accessible to a broad consumer base. By using frozen bread dough, consumers can bake fresh bread whenever they desire, allowing for on-demand baking and the enjoyment of warm, freshly baked bread at home.
• Frozen bread dough is more economical than purchasing fresh bread, making it a go-to option for many consumers.
• Several brands offer gluten-free, vegan, and organic frozen bread dough options, catering to various dietary needs and preferences.
• Innovation in frozen bread dough, such as the development of flavored frozen bread, is expected to boost the target segment
• Growing popularity of frozen bread dough recipes like bacon-caramel rolls and multigrain mustard baguettes is expected to uplift demand for frozen wheat bread dough

The frozen bread dough segment is estimated to account for a revenue share of 23.2% in 2024. Over the forecast period, demand for frozen bread dough is poised to expand steadily, totaling a valuation of US$ 5,765.6 million in 2034.

Convenience of Online Sales Channel to Make it Popular among Consumers

The online sales channel segment is anticipated to rise at 5.9% CAGR during the assessment period. It will likely attain a valuation of US$ 6,031.7 million in 2034. Online sales channels offer multiple advantages for consumers and businesses, making them compelling options.

• Online purchasing is a popular choice among consumers due to the convenience of shopping anywhere and anytime. This accessibility is appealing to consumers as they can easily browse, compare, and purchase a variety of options. Further, customer reviews and ratings contribute to a better understanding of the product and appeal to potential buyers.
• Online sales allow frozen dough manufacturing companies to reach a global audience. Consumers from different regions can easily access and purchase these products, contributing to market expansion beyond traditional retail boundaries.

Competitive Landscape

Leading frozen dough manufacturers are constantly launching new range products to meet growing consumer demand. For instance, they are introducing innovative frozen dough products like bread and pizza dough.

Several companies are incorporating automation into the processing and packaging operations to improve their ability to produce large amounts of frozen dough products. They also employ strategies like partnerships, mergers, acquisitions, distribution agreements, collaborations, celebrity endorsements, and advertisements to gain a competitive edge in the market.

Recent Developments in the Frozen Dough Market

• In 2023, General Mills announced the expansion of its frozen dough plant in Joplin, Missouri, which will further increase manufacturing and packaging capacity. The new facility is expected to allow the plant to produce over 1 billion pounds of frozen dough products annually.
• In 2023, the better-for-you dough brand Yough introduced two-ingredient pizza dough.
• In November 2020, NIPPN Co., Ltd. completed the construction of the new frozen dough manufacturing plant in Thailand. The new facility is located adjacent to NIPPN’s premix plant and will help the company expand its frozen food portfolio.

Scope of the Report

Frozen Dough Market by Category

By Type:

• Biscuit & Cookies
• Bread
• Pizza Crust
• Rolls
• Pastry
• Bagels
• Others

By Distribution Channel:

• Business to Business
• Hypermarket/ Supermarkets
• Speciality Stores
• Online Sales Channel

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa