The fresh figs market is expected to strengthen its boundaries at an average CAGR of 5.0% during the forecast period. The market is anticipated to hold a revenue of US$ 1.45 billion in 2023 while it is anticipated to cross a value of US$ 2.38 billion by 2033.
The research report on the fresh figs market explains that the people demanding food items with high calcium and potassium are fuelling the demand for fresh figs. Furthermore, rich in oxidants nature, effective diet quality coupled with aid weight management is fuelling the demand for fresh figs. Apart from the health benefits, the medicinal application of figs includes their positive impact on relieving constipation. Fresh fig leaves are helpful in diabetes, and high cholesterol. The skin conditions like eczema, psoriasis and vitiligo are cured by black mission figs. The anti-cancer properties that kill cancer cells, and antibacterial properties are helping people as a support to their treatment. Men with issues like erectile dysfunction, endurance, and sterility are consuming a big chunk of the fresh figs market. New appetizers in the form of fresh figs and cheese and black mission figs are being liked by consumers.
The fresh figs market outlook states that the figs nutrition has helped people with several health conditions. Therefore, the overall increased demand for organic and fresh fruits is flourishing the sales of fresh figs. Both, fresh figs and fig-based processed products are used by manufacturers for incorporation into various food products and beverages. Recently, the increasing availability of organic fresh figs has also been boosting their demand in developed countries.
New Changes in the Markets Include:
Attributes | Details |
---|---|
Fresh Figs Market CAGR (2023 to 2033) | 5.0% |
Fresh Figs Market Size (2023) | US$ 1.45 billion |
Fresh Figs Market Size (2033) | US$ 2.38 billion |
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Short-term Growth (2023 to 2026): During this period, the growth rates of the global market are explained by FMI. Certain demographic and innovative elements of the market are dominant because of the subjective effects of macro- and industry-level variables. The market is expected to hold US$ 1.45 billion in 2023 while it is anticipated to reach US$ 1.68 billion by 2026
Mid-term Growth (2026 to 2029): Food service providers and the food processing sector use fresh figs primarily. The demand for fresh figs has increased in this area because of their use in a range of dairy products, salads, and desserts. From US$ 1.68 in 2026, the market is expected to land at a value of US$ 2.0 billion in 2029.
Long-term Growth (2029 to 2033): People who are concerned about their health are searching for inexpensive, nutrient-dense substitutes and found their way to fresh fruits and vegetables including figs, and as a result, their use as a natural sweetener in the production of foods has increased dramatically. These factors are attributing to market growth. Thus, the fresh figs market is anticipated to thrive at a steady CAGR of 5.0% between 2023 and 2033.
Demand for Health-based Food and Functional Food Products with Fresh Fig Ingredients has Increased
Nowadays, with changing lifestyles the prevalence of serious diseases has increased tremendously. This has led to the increased adoption of healthy diets and increased consumption of functional food with the recommended dietary allowance (RDA). The health benefits of consuming fresh figs have led to their increased inclusion in various food and beverages, in common households as well as in processing industries.
The demand for fresh figs from households is also increasing, as people are becoming aware of their associated health benefits. Also, surging health concerns have led to consumers opting for external supplements to obtain the required nutrients. This has increased the demand for functional and health-based food products such as protein bars, protein shakes, etc., which, in turn, has increased the demand for fresh figs from these industries.
Fluctuations in Weather Conditions Negatively Impact Fresh Figs Production, thus Increasing the Demand and Supply Gap
The climate is fluctuating across the globe, which has a paramount impact on agricultural output. The regional climate in Mediterranean countries is also fluctuating to a great extent. As fresh figs grow only once a year in a particular season, any adverse climatic conditions could negatively affect the cultivation of this fruit, and can also affect its quality. Also, fresh figs are prone to diseases, and thus, the effect of climate on the production of fresh figs is a key factor that affects supply.
Turkey, situated in the Mediterranean region, is one of the leading fig-producing countries in the world. Varying climatic conditions in this region are highly restraining production output and producing uncertainty in the fresh figs as well as the dried figs market. The production value of fresh figs in Turkey has been impacted by the fluctuating climate in the country, leading to a significant decline in the production of fresh figs.
However, many other regions have started growing fig trees, and this factor might help in reducing the overall demand-supply gap.
Region | CAGR (2023 to 2033) |
---|---|
China | 4.1% |
India | 27.5% |
United Kingdom | 3.3% |
Organically Produced Fresh Figs Remain an Indeed Sought-after in the United States
United States Market Value Share (2022) | 17% |
---|
As per FMI’s analysis, the United States Fresh Figs market held a market value share of 17% in 2022. The growth is attributed to the higher demand for organic fruits along with the expansion of grocery delivery platforms. Also, organic fresh figs have a higher value in the global market as compared to conventional fresh figs. But the producers of organic dried figs are more than those who produce organic fresh figs. This is the reason that fresh figs have a shorter shelf life, and there is a need to use preservative techniques for increasing the shelf life of fresh figs. This eliminates the organic property of the figs.
Organic fresh figs are also witnessing high demand due to the social media trends around organic products.
Increase in Chronic Patients dealing with Cancer and Heart Diseases is fuelling the Regional Growth
India Market CAGR (2023 to 2033) | 27.5% |
---|
Demand in India for the figs market is expected to rise at a CAGR of 27.5% over the forecast period. The rapid growth is attributed to the rise in diabetic and heart patients in the country. Citizens looking for alternative medicine and practices like fruit-based medicines and yoga are contributing to the market. Furthermore, the expanding online grocery delivery businesses with faster deliveries and options like organic and farm-to-home fruits and vegetables fuel market growth.
United Kingdom Market CAGR (2023 to 2033) | 3.3% |
---|
The United Kingdom’s market thrives on a CAGR of 3.3% between 2023 and 2033. Fresh figs are mainly being used in food processing industries and by food service operators. The use of fresh figs in a variety of bakery products, dairy products, salads, and desserts has boosted their demand in this region. As many European countries have a well-developed and uniform food service industry that caters to the demand of various consumers, Europe is likely to create lucrative opportunities for fresh fig market players in the upcoming years.
Fresh figs vendors are focusing on the organic content along with the integration of advanced agriculture. Furthermore, the companies are also producing application-specific figs that are focused on different food products such as pastries, cakes, and bread.
Market Developments
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Attribute | Details |
---|---|
Growth Rate | CAGR of 5.0% from 2023 to 2033 |
Base Year of Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ billion and Volume in Units and F-CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and, Pricing Analysis |
Key Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization & Pricing | Available upon Request |
The market is valued at US$ 1.4 billion in 2023.
FruitLips, Jiaherb, Inc., and Athos Agricola S.A. are key market players.
The market is forecast to register a CAGR of 5.0% through 2033.
Rise in medicinal and healthcare usage to boost the growth.
China will expand at a CAGR of 4.1% through 2033.
1. Executive Summary | Fresh Figs Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Nature, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Nature, 2023 to 2033
5.3.1. Organic
5.3.2. Conventional
5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Type, 2023 to 2033
6.3.1. Smyrna Figs
6.3.2. Black Figs
6.3.3. Sari Lop Figs
6.3.4. Mission Figs
6.3.5. Kadota Figs
6.3.6. Others
6.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Distribution Channel, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033
7.3.1. Supermarket and Hypermarkets
7.3.2. Specialty Stores
7.3.3. Online Retail
7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. The USA
9.2.1.2. Canada
9.2.2. By Nature
9.2.3. By Type
9.2.4. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Nature
9.3.3. By Type
9.3.4. By Distribution Channel
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Nature
10.2.3. By Type
10.2.4. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Nature
10.3.3. By Type
10.3.4. By Distribution Channel
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United Kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Nature
11.2.3. By Type
11.2.4. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Nature
11.3.3. By Type
11.3.4. By Distribution Channel
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Nature
12.2.3. By Type
12.2.4. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Nature
12.3.3. By Type
12.3.4. By Distribution Channel
12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of MEA
13.2.2. By Nature
13.2.3. By Type
13.2.4. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Nature
13.3.3. By Type
13.3.4. By Distribution Channel
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. USA
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Nature
14.1.2.2. By Type
14.1.2.3. By Distribution Channel
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Nature
14.2.2.2. By Type
14.2.2.3. By Distribution Channel
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Nature
14.3.2.2. By Type
14.3.2.3. By Distribution Channel
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Nature
14.4.2.2. By Type
14.4.2.3. By Distribution Channel
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Nature
14.5.2.2. By Type
14.5.2.3. By Distribution Channel
14.6. United Kingdom
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Nature
14.6.2.2. By Type
14.6.2.3. By Distribution Channel
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2022
14.7.2.1. By Nature
14.7.2.2. By Type
14.7.2.3. By Distribution Channel
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2022
14.8.2.1. By Nature
14.8.2.2. By Type
14.8.2.3. By Distribution Channel
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2022
14.9.2.1. By Nature
14.9.2.2. By Type
14.9.2.3. By Distribution Channel
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2022
14.10.2.1. By Nature
14.10.2.2. By Type
14.10.2.3. By Distribution Channel
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2022
14.11.2.1. By Nature
14.11.2.2. By Type
14.11.2.3. By Distribution Channel
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2022
14.12.2.1. By Nature
14.12.2.2. By Type
14.12.2.3. By Distribution Channel
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2022
14.13.2.1. By Nature
14.13.2.2. By Type
14.13.2.3. By Distribution Channel
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2022
14.14.2.1. By Nature
14.14.2.2. By Type
14.14.2.3. By Distribution Channel
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2022
14.15.2.1. By Nature
14.15.2.2. By Type
14.15.2.3. By Distribution Channel
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2022
14.16.2.1. By Nature
14.16.2.2. By Type
14.16.2.3. By Distribution Channel
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2022
14.17.2.1. By Nature
14.17.2.2. By Type
14.17.2.3. By Distribution Channel
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2022
14.18.2.1. By Nature
14.18.2.2. By Type
14.18.2.3. By Distribution Channel
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2022
14.19.2.1. By Nature
14.19.2.2. By Type
14.19.2.3. By Distribution Channel
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2022
14.20.2.1. By Nature
14.20.2.2. By Type
14.20.2.3. By Distribution Channel
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Nature
15.3.3. By Type
15.3.4. By Distribution Channel
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. Hadley Fruit Orchards, Inc.
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.1.5.2. Product Strategy
16.1.1.5.3. Channel Strategy
16.1.2. Roland Foods LLC
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.2.5.2. Product Strategy
16.1.2.5.3. Channel Strategy
16.1.3. Meurens Natural S.A.
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.3.5.2. Product Strategy
16.1.3.5.3. Channel Strategy
16.1.4. FruitLips
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.4.5.2. Product Strategy
16.1.4.5.3. Channel Strategy
16.1.5. Jiaherb, Inc.
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.5.5.2. Product Strategy
16.1.5.5.3. Channel Strategy
16.1.6. Athos Agricola S.A.
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.6.5.2. Product Strategy
16.1.6.5.3. Channel Strategy
16.1.7. Earl's Organic Produce
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.7.5.2. Product Strategy
16.1.7.5.3. Channel Strategy
16.1.8. Alara Agri
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.8.5.2. Product Strategy
16.1.8.5.3. Channel Strategy
16.1.9. Isik Tarim A.S.
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.9.5.2. Product Strategy
16.1.9.5.3. Channel Strategy
16.1.10. Valley Fig Growers, Inc.
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.10.5.2. Product Strategy
16.1.10.5.3. Channel Strategy
16.1.11. Kirlioglu Figs
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.11.5.2. Product Strategy
16.1.11.5.3. Channel Strategy
16.1.12. Yabanfood
16.1.12.1. Overview
16.1.12.2. Product Portfolio
16.1.12.3. Profitability by Market Segments
16.1.12.4. Sales Footprint
16.1.12.5. Strategy Overview
16.1.12.5.1. Marketing Strategy
16.1.12.5.2. Product Strategy
16.1.12.5.3. Channel Strategy
16.1.13. National Raisin Company
16.1.13.1. Overview
16.1.13.2. Product Portfolio
16.1.13.3. Profitability by Market Segments
16.1.13.4. Sales Footprint
16.1.13.5. Strategy Overview
16.1.13.5.1. Marketing Strategy
16.1.13.5.2. Product Strategy
16.1.13.5.3. Channel Strategy
16.1.14. Torres Tropical Fresh B.V.
16.1.14.1. Overview
16.1.14.2. Product Portfolio
16.1.14.3. Profitability by Market Segments
16.1.14.4. Sales Footprint
16.1.14.5. Strategy Overview
16.1.14.5.1. Marketing Strategy
16.1.14.5.2. Product Strategy
16.1.14.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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