Freeze-dried Pet Food Market Trends – Nutrition & Growth 2024-2034

Freeze-dried Pet Food Market Outlook 2024 to 2034

The freeze-dried pet food market share is estimated to show consistent growth throughout the forecast period, expanding at a CAGR of 5%. The freeze-dried pet food market value is expected to expand from USD 18,250.07 million in 2024 to USD 29,589.7 million by 2034.

Eyeing on Sales Prospects for Freeze-dried Pet Food Market Players

• People are extending their care to their pets and treating them as family members by showing more concern for their health and well-being. This is resulting in increasing demand for high-quality, nutritious food.
• Freeze-dried pet food offers several benefits over other options, such as longer shelf life, higher nutrient content, and improved palatability. This is increasing its appeal among pet owners seeking highly nutritious pet food.
• Continuous progress in freeze-drying technology makes the process more cost-effective and efficient. This results in more affordable freeze-dried pet food options for pet guardians.
• Retailers and manufacturers are raising their promotions and marketing efforts, which is contributing to its increasing popularity.
• Brands are investing in making their product portfolios live on eCommerce platforms to increase their accessibility globally.
• The increase in the affluent population who own pets is raising the consumption of freeze-dried pet food. Manufacturers are thus focusing on ramping up their production capacity to meet the surging demand for pet food.

Attributes	Key Insights
Estimated Freeze-dried Pet Food Market Size (2024E)	USD 18,250.07 million
Projected Freeze-dried Pet Food Industry Value (2034F)	USD 29,589.7 million
Value-based CAGR (2024 to 2034)	5%

Category-wise Freeze-dried Pet Food Industry Insights

Dog is a Highly-favored Pet Type Among Households

Leading Pet Type	Dog
Value Share (2024)	56.90%

Based on pet type, the dog segment holds a massive share of the freeze-dried pet food market. Key factors that are contributing to market growth are:

• Increasing popularity of dogs as pets encourages producers to develop customized freeze-dried pet food to ensure it contains vital nutritional content for dogs.
• Expanding appetite for premium dog food products and their willingness to pay higher costs motivates producers to raise their production capacity for freeze-dried pet food.
• Growing consumer awareness about the advantages of consuming commercial pet food is promoting sales of dog-based freeze-dried food.

Conventional Freeze-dried Pet Food to Hold an Influential Share in the Market

Leading Nature	Conventional
Value Share (2024)	82.80%

Based on nature, the conventional section is expected to gain a monopoly in the market. Following factors back the market growth:

• Rising demand for nutritious, high-quality pet food, is raising the demand for conventional freeze-dried pet food.
• Increasing marketing efforts by manufacturers are increasing the popularity of freeze-dried pet food.

Sales of organic freeze-dried pet food are, however, expected to experience steady momentum in the years that are about to unfold.

Regional Dynamics of Freeze-dried Pet Food Market

Demand for freeze-dried pet food is substantially higher in North America than in any other regional market. This can be attributed to the increasing humanization of pets and the rising affluent population in the region.

Consumption of freeze-dried pet food remains steady in Europe despite inflation pressure in the region. Pet food manufacturers in the region are experiencing strong demand and bright opportunities for exports outside of Europe.

Growth trends of the freeze-dried pet food market in Asia Pacific exhibit similarities to the Europe market. Growth in pet parents and increasing willingness to purchase highly nutritious food and snacks for pets continue to sustain the market.

Freeze-dried Pet Food Market Analysis by Country

Countries	Forecast CAGR (2024 to 2034)
The United States	7.40%
Germany	4.70%
China	4.80%
Japan	4.20%
India	4.70%

Rising Affluence in the United States Bolstering Popularity of Freeze-dried Pet Food

The United States freeze-dried pet food market is expected to register a CAGR of 7.4% through 2034. Over the forecast period, the market is propelled forward by:

• Surging affluence in the country is fueling the popularity of freeze-dried food for cats and dogs as premium feed solutions.
• Increasing pet owners in the country as individuals seek comfort, companionship, and stability that is offered by pets. Pet lovers are thus purchasing nutritious and gourmet pet food to feed their pets. Taking the cue, brands in the United States are developing new flavors for their products to increase the appeal of their offering.
• Emerging demand for a more sustainable, lower-impact, and affordable source of pet nourishment is driving product innovation.

Manufacturers of Pet Food in Germany are Exploring Freeze Drying Technology to Extend Food’s Shelf Life

Demand for freeze-dried pet food in Germany is projected to record a CAGR of 4.7% over the assessment period. The regional market is projected to be motivated by the following factors:

• Dogs remain a predominant pet in German households. Manufacturers of freeze-dried pet food are therefore adding more products to their portfolio that meet the growing demand of pet owners. ‘
• Freeze drying is considered a viable option for the German premium market. Using freeze-drying technology prolongs the shelf life of food products and allows them to dry at an extremely low temperature as opposed to other dried food. Manufacturers are thus creating and introducing new pet food items that can be stored unopened for years, at room temperature, without spoiling.

Penetration Rate of Freeze-dried Pet Food and Snacks to Accelerate in China

Spending on freeze-dried pet food in China is expected to increase at a CAGR of 4.8% from 2024 to 2034. Key factors that are expected to propel the growth of the freeze-dried pet food market are:

• Increasing presence of online retailers, supermarkets, and pet specialty stores across China is raising the accessibility quotient of freeze-dried pet food products.
• Surging awareness about the retention of the nutritional makeup of food using the freeze-drying method. Freeze-dried pet food products are thus promoted as healthier food items by their producers.
• Multiplying count of pet treat manufacturers in China that produce intelligent pet food and freeze-dried pet food. Several such companies have set up their research and development research centers to keep innovating and improve production processes.

Growing Demand for High-quality Pet Food in Japan Influencing the Food Choices for Pets

The Japan freeze-dried pet food market is projected to propel at a CAGR of 4.2% during the forecast period. The market is driven by following factors:

• Demand for freeze-dried pet food is rising in Japan as it is considered a green, natural, and safe pet food owing to its good rehydration and low nutritional loss.
• Manufacturers are developing freeze-dried pet food with high protein content, excellent palatability, and without any additives.
• Folks in Japan are becoming aware of the advantages of feeding freeze-dried pet food to their pets, such as its potential for better nutrient preservation and its ability to mimic a natural diet.

Key Players are Leveraging High Nutritional Value of Freeze-dried Pet Food as a Selling Point

The India freeze-dried pet food industry is expected to record a CAGR of 4.7% through 2034. Aspects that are motivating the sales of freeze-dried snacks and food for pets in the Indian economy are as follows:

• Inflating disposable income and rising pet ownership are influencing pet owners to spend more on premium pet care food. Freeze-dried food is frequently positioned as a superior, minimally processed alternative to conventional choices.
• Rising appeal of freeze-dried pet food among busy pet owners as they are lighter and easier to store as opposed to fresh or raw pet food.
• Brands are using freeze-drying to preserve nutritional content in food better than their traditional drying methods. This is then used as a selling point to attract health-conscious pet owners.

Competitive Landscape

Key players are continuously creating new and improved versions of freeze-dried pet food products that successfully meet customers' increasing expectations. For this, they are expanding recipe variety, incorporating functional ingredients, and introducing convenient formats.

Key companies in the freeze-dried pet food market focus on social media marketing and targeted online advertising, along with partnering with influencers

Industry participants build strong brand identities by highlighting high-quality nutrition, natural ingredients, and pet health and wellness. Additionally, players are offering loyalty programs, excellent customer service, and a community around their brand to boost consumption of freeze-dried pet food.

Market contenders are establishing an online presence, partnering with pet specialty stores, and entering new markets to enhance access to pet food among their target audience.

Recent Developments Taking Place in the Freeze-dried Pet Food Market

• In January 2024, Kelly and Co’s won the prestigious award of “Brand of the Year” for 2023-2024 at an event in Vienna. The company had also received award for “Freeze Dried Product of the Year” at an event held in the United States in 2023.
• In February 2024, Petsource by Scoular’s completed an expansion worth USD 75 million in Nebraska. The plant offers extra capacity to increase the present customers and accommodate new customers that are searching for production at its facility. This expansion is expected to triple its capacity for freeze-dried pet food.
• In February 2024, ProMach obtained Zanichelli Meccanica S.p.A., which is an Italy-based producer of seaming, filling, and pasteurization technology in the pet food market.
• In February 2024, Nestlé Hungária announced that it would be investing USD 152 million at its pet food plant in Bük. Thereby, boosting production capacity and generating 130 jobs. The plant is expected to have the bandwidth for 5,00,000 tonnes of pet food/ year starting from 2025.

Key Coverage in the Global Freeze-dried Pet Food Market Research Report

• Adjacent Study of Freeze Dried Dog Food Market, Frozen and Freeze-Dried Pet Food Market, Meat Freeze-Dried Pet Food Market, and Dehydrated and Freeze-Dried Pet Food Market
• Segment-wise Insights, Including Freeze-dried/Raw Pet Food Segment
• Customization of Any Segment in the Freeze-dried Pet Food Market

Key Players in Freeze-dried Pet Food Market

• Nature’s Variety
• Kelly&Co's
• Ranova
• Steve's Real Food
• Primal Pet Foods
• TruPet
• Wisconsin Freeze Dried
• Stewart pet food
• Canature Processing Ltd.
• Bravo
• Others

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Pet Type
  • 5.1. Cat
    • 5.1.1. Kitten
    • 5.1.2. Senior
  • 5.2. Dog
    • 5.2.1. Puppy
    • 5.2.2. Adult
    • 5.2.3. Senior
  • 5.3. Others
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Nature
  • 6.1. Organic
  • 6.2. Conventional
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Source
  • 7.1. Animal Derived
  • 7.2. Plant Derived
  • 7.3. Insect Derived
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Process Type
  • 8.1. 100% Freeze-Dried
  • 8.2. Partly Freeze-Dried
• 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
  • 9.1. Offline Sales Channel
    • 9.1.1. Supermarkets/Hypermarkets
    • 9.1.2. Pet Stores
    • 9.1.3. Convenience Store
    • 9.1.4. Other Sales Channel
  • 9.2. Online Sales Channel
    • 9.2.1. Company Website
    • 9.2.2. E-commerce Platform
• 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 10.1. North America
  • 10.2. Latin America
  • 10.3. Western Europe
  • 10.4. Eastern Europe
  • 10.5. South Asia and Pacific
  • 10.6. East Asia
  • 10.7. Middle East and Africa
• 11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 18. Key Countries Market Analysis
• 19. Market Structure Analysis
• 20. Competition Analysis
  • 20.1. Nature’s Variety
  • 20.2. Kelly&Co's
  • 20.3. Ranova
  • 20.4. Steve's Real Food
  • 20.5. Primal Pet Foods
  • 20.6. TruPet
  • 20.7. Wisconsin Freeze Dried
  • 20.8. Stewart pet food
  • 20.9. Canature Processing Ltd.
  • 20.10. Bravo
• 21. Assumptions & Acronyms Used
• 22. Research Methodology