The French wine tourism market is poised for steady growth in the next decade, expected to rise from an estimated USD 7 billion in 2025 to USD 22.5 billion by 2035, with a CAGR of 12.3% during the forecast period from 2025 to 2035.
This expansion is being fueled by growing worldwide interest in French wines, growing demand for wine experiences, and growth in experiential vineyard retreats and customized private wine tastings. Both international and local travelers are seeking more bespoke wine experiences in France's heritage wine regions.
Market Overview
| Attribute | Value |
|---|---|
| Estimated France Industry Size (2025E) | USD 7 billion |
| Projected France Value (2035F) | USD 22.5 billion |
| Value-based CAGR (2025 to 2035) | 12.3% |
The demand for wine tourism is expected to be fueled by the rise of exclusive wine resorts, private vineyard tours, and wine education experiences. Iconic wine regions like Bordeaux, Burgundy, and Champagne are likely to remain key drivers in attracting both luxury and eco-conscious tourists. These regions are rapidly diversifying their offerings to include gourmet dining, cultural immersion, and eco-friendly vineyard tours.
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The following chart presents an assessment of the market’s growth in the base year, 2024, and the projected trend for 2025.
CAGR Values for France Wine Tourism Market (2024 to 2025)
It is anticipated that France’s wine tourism market will grow at a CAGR of 11.3% in the first half of 2024, with a slight increase to 11.8% in the second half. The growth rate is expected to rise further to 12% in H1 2025 and continue growing to 12.3% in H2 2025, driven by the expanding appeal of wine-focused wellness retreats, exclusive wine festivals, and vineyard accommodation options.
| Category | Details |
|---|---|
| Market Value | The French wine tourism industry is estimated to generate USD 6.3 billion in 2024, contributing 23% of Europe’s wine tourism market. |
| Domestic Market Share | Domestic tourists account for 60%, with top destinations including Bordeaux (Aquitaine), Burgundy, and Loire Valley. |
| International Market Share | International tourists represent 40%, with major markets from Europe, North America, and Asia visiting regions like Champagne and Alsace. |
| Key Destinations | Renowned wine regions such as Bordeaux, Burgundy, Champagne, Loire Valley, and Provence. |
| Economic Impact | The industry generates billions through accommodation, dining, and wine purchases at exclusive châteaux and wineries like Château Margaux and Domaine de la Romanée-Conti. |
| Key Trends | Growth in sustainable wine production, immersive winemaking tours, and wine-focused luxury resorts. |
| Top Travel Seasons | The peak travel period is during the harvest season in late summer to early fall, with the most popular tours running from September to October. |
The French wine tourism industry continues to dominate Europe’s wine tourism market, with Bordeaux and Burgundy attracting the largest number of international visitors. More and more wine consumers are looking to areas such as Champagne for their legendary sparkling wines and Alsace for its stunning vineyards and distinctive white wines. Growth in wine tourism packages, such as high-end retreats and special tours with master sommeliers, is likely to drive additional demand.
Key trends shaping this market include a rise in eco-conscious tourism, with wineries such as Château de Pommard in Burgundy leading the way with sustainable vineyard management. Additionally, exclusive, bespoke experiences, such as wine and art pairings in the Loire Valley, and the rise of wine-focused wellness retreats like the luxury Domaine des Etangs in Charente, are capturing the attention of affluent travelers.
| Date | Development & Details |
|---|---|
| Jan 2025 | Bordeaux Introduces the "Grand Cru Gourmet" Experience: Bordeaux launched a new high-end culinary experience, pairing wine tastings with private chef-prepared meals using local produce. |
| Dec 2024 | Burgundy’s Sustainable Wine Tour Package: Burgundy introduced a tour focusing on organic viticulture, including visits to eco-friendly vineyards such as Château de Pommard, highlighting sustainable farming practices. |
| Nov 2024 | Opening of Wine & Art Gallery in Alsace: A new gallery in Alsace merges wine tasting with an art exhibition, offering guests a unique cultural and sensory experience in the heart of the region. |
| Oct 2024 | Wine Education Series in Champagne: Champagne introduced a series of in-depth educational workshops covering the process of creating sparkling wines, attracting wine enthusiasts eager to deepen their knowledge. |
| Sept 2024 | Exclusive Wine & Nature Experience in Provence: Provence launched an exclusive wine and hiking experience, offering guests the opportunity to explore the vineyards while enjoying tastings and the scenic countryside. |
Winery Visits and Tasting Lead the French Wine Tourism Market
By 2025, wine tastings and winery visits will be worth 38% of the French market for wine tourism, as these experiential activities enable travelers to experience the fine process of winemaking from vine to bottle. Bordeaux, with its long history and esteemed wine properties, is a classic example of this type of tourism.
Travelers to Bordeaux are able to walk through legendary, centuries-old vineyards and see the fastidious methods that have characterized the region's wines for centuries. On one of Bordeaux's most prestigious estates, Château Margaux, travelers are led through the vineyard and cellars by informed employees, learning about the distinctive terroir and ancient winemaking techniques.
One of the highlights of these tours is getting to taste the wines straight from the barrel, giving a very unique experience to taste Bordeaux wines at different maturation levels. This allows the visitors a close, experiential knowledge of the aging process, and a behind-the-scenes glimpse into how different variables like soil and weather affect the final product.
Likewise, Burgundy attracts tourists to its generational wineries, which are many in number. The small, boutique vineyards provide behind-the-scenes visits, during which tourists are welcomed by winemakers themselves, who narrate stories of their family's heritage and the intricacies of Burgundy's intricate terroir.
The winemakers frequently speak of the difficulties and pleasures of organic and sustainable practices, which form the core of Burgundy's culture. From such intimate wine tours, travelers receive an insightful tour of how world-class wines are produced with Pinot Noir and Chardonnay being a prime example of the former region.
Regardless of touring grand châteaux such as in Bordeaux or rustic vineyards as is common with Burgundy, tourists have an intimate sensory encounter which, beyond providing the luxury to savor superb wines, creates an exposure of culture and heritage associated with wine-making within those locations.
Individual Tours Dominate Wine Tourism
Individual tours will reach 55% of the French wine tourism segment by 2025, echoing increasing demands for custom-made, personal experiences. Consumers with interest in wines are ever so inclined toward personalization when visiting wine producers to suit their personal preference, tastes, and interest.
This transition to personalized travel is especially strong in Champagne, where visitors are able to commission customized tours highlighting smaller, boutique champagne producers. These private tours provide a personalized look at the history of sparkling wine production in the region with exclusive access to off-the-beaten-path offerings and private tastings in some of the most famous cellars.
Here, visitors can learn about the craftsmanship behind Champagne, delve into the intricacies of the terroir, and taste rare, limited-edition cuvées, creating a truly one-of-a-kind experience.
In other great places such as Provence, the adaptability of private tours also excels. Provence, famous for its rosés, accommodates wine tourists interested in visiting specific facets of wine production. For example, one can specialize in organic vineyards, where sustainable agriculture methods are learned and the effects of organic techniques on the taste profiles of the wines are understood.
Alternatively, visitors can opt for wine and food pairing tours, indulging in the science of pairing Provençal cuisine with local wines. Guided vineyard hikes are also a favorite option, where wine enthusiasts can take a leisurely walk through golden hills while sampling wines straight from the vines.
Private wine tastings, usually with talented sommeliers, are a particularly in-demand element of these private tours. These tastings provide visitors with the chance to sample exceptional vintages and discover the nuances of wine tasting in a relaxed, intimate environment.
The increasing popularity of such tailored, flexible experiences is a testament to the desire to have more personal connections with French wine culture, as well as to traveler demands for solitude, elitism, or romantic interludes. Whether solo discovery or romantic retreats, private tours provide an exclusive means of exploring the world of French wine.
The French wine tourism industry is well diversified, with some of the big players such as Wine Tours, Burgundy Wine Tours, and Loire Valley Wine Tours having a strong market presence. Boutique wineries that provide small-scale, personalized experiences are increasingly popular.
Leading players in the French wine tourism market include Wine Tours, Burgundy Wine Tours, and Loire Valley Wine Tours.
The French wine tourism market is expected to grow at a CAGR of 12.3% from 2025 to 2035.
The market is projected to reach USD 22.5 billion by 2035.
The key drivers include the growing interest in immersive wine experiences, the rise of wine-focused luxury tourism, and the expansion of eco-friendly wine tourism.
Key players include Bordeaux Wine Tours, Burgundy Wine Tours, and Loire Valley Wine Tours, along with numerous boutique wineries offering exclusive wine experiences.
The industry is segmented into Winery Visits and Tasting, Wine Trails, Wine Festivals and Events, Wine Education and Workshops, and Other Activities.
The market is analyzed by age groups: Less than 20 years, 20 - 30 years, 30 - 40 years, 40 - 50 years, and Over 50 years.
The market is analyzed by gender (Men, Women).
Segmentation includes Domestic Tourists and International Tourists.
The industry includes Individual and Group tours.
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