The France culinary tourism market accumulated a market value of US$ 29.9 billion in 2022, and it is anticipated that it will reach a market value of US$ 161.94 billion by 2033, growing at a CAGR of 16.6% from 2023 to 2033. Each year, foreign tourists are delighted by the famed French cuisine. Fresh food, customary dining practices, local specialties, and a rich culinary legacy. There are many excellent reasons to visit and enjoy the finest French food.
France is well known for its vineyards and wine. France has a well-established wine tourism industry, and experiences vary from area to region. Every year, tens of millions of wine lovers visit France to see the country's incredible heritage, vineyards, and exquisite wines. A wide variety of wines made from the variety of local grape varietals are available in French wine provinces. Tourists love to visit the France wine region to experience the vast array of wine tourism activities, which range from straightforward wine tastings along with vineyard tours to harvest experiences.
The fact that the food tours as well as cheese tastings are led by chefs and experts who are also enthusiastic about history is one of our key differentiators of France's culinary excursions. They encourage tourists to go to locations that are incredibly significant historically or culturally. They refer to them as informative culinary tours where they provide a first-hand encounter that goes beyond the confines of travel books. These factors are thus compelling a larger section of the tourists to opt for these culinary tours in France during the forecast period.
| Attribute | Details |
|---|---|
| Estimated Market Value (2022) | US$ 29.9 billion |
| Expected Market Value (2023) | US$ 34.86 billion |
| Projected Forecast Value (2033) | US$ 161.94 billion |
| Anticipated Growth Rate (2023 to 2033) | 16.6% CAGR |
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The global demand for France’s culinary tourism market was estimated to reach a valuation of US$ 16.18 billion in 2018, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth in the France culinary tourism Market, registering a CAGR of 9.5%.
As per Future Market Insights (FMI), France is considered to have one of the best cuisines across the globe. This is owing to the availability of freshly baked bread and other delicious high-quality bakery and other food products.
French food is undoubtedly a dream, with an abundance of delectable cheeses, the largest assortment of pastries known to man, and the best red wine to accompany it. The rising popularity of these French foods coupled with the expansion of the tourism industry are some of the key factors driving the French culinary tourism market.
Food festivals and culinary classes are organized by the government to promote culinary tourism in the country. FMI predicts the demand in France's culinary tourism market is expected to grow at a prolific CAGR of over 16% during the forecast period (2023 to 2033).
Growth in Culinary Tourism Creating Ample Employment Opportunities in France
Numerous culinary institutes are witnessing an upsurge across France with the rising expansion of the culinary industry and interest in cooking. Awareness about cooking being a gender-neutral profession and the inclination towards cooking is attracting a large number of cooking experts to culinary employment opportunities.
The France culinary tourism market is predicted to flourish over the upcoming decade with an increasing number of students in the country and a plethora of opportunities in the hospitality sector.
Culinary Marketing and Culinary Classes Pushing Demand for Gastronomic Tourism in France
The growing trend of culinary marketing and the surge in culinary classes are positively influencing the growth of France's culinary tourism market. In certain culinary tours in France, the packages include wine tasting, wine making, cheese tasting, cheese making, and culinary classes taken by experts in French cuisine.
This draws a lot of tourists to take a culinary tour in France. The idea of learning to prepare French delicacies is cheery on top of the cake for tourists as they will find paying a huge amount of money worth it.
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Food Festival is the Most Preferred Activity by Culinary Tourists
In 2022, the food festivals held all across France took up almost 43.8% of the European culinary market share. In France’s culinary tour, a tourist can do different activities like attending food festivals, culinary trials, cooking classes, restaurants, etc. the most preferred activity for tourists is visiting food festivals organized in different states of France.
There are 15 very popular food festivals organized in France, which a tourist must attend while visiting France. Some of these festivals sell regional foods only whereas some sell all the popular delicacies of France.
Online Bookings to Contribute Most to the France Culinary Tourism Market Through 2033
In 2022, the online booking channel segment accounted for 39.7% of European market share. Bookings for France culinary tour can be done from three different channels, which includes phone booking, online booking, and in-person booking. The online booking segment is mostly preferred by culinary tourists out of all these channels and this trend will continue during the forecast period.
The surging penetration of online platforms and preference for digital modes of payment is expected to augment the growth in the online booking segment. Key players are collaborating with online food service platforms and e-payment providers to capitalize on this. These companies are also offering discounts and information about the tour. This is expected to create lucrative growth opportunities for key players in the market, propelling the growth in the segment.
International Tourists to Account for the Largest Revenue Share of France's Culinary Tourism Market
In 2022, the international tourist segment took up 25% of the global culinary market share, and 41% of the European culinary market share. France has always been known for its cuisine which draws a lot of tourists and food enthusiasts to book culinary tours in France.
Tourists from different countries come to visit France to discover it and explore its heritage, and most iconic places, and learn how to prepare particular dishes. They also love to gorge the regional cuisines, especially cheese, and wine.
Growing Preference for Hygienic Cuisines to Push Culinary Tourism Market Growth
France is not a top option anymore for a culinary tour particularly for serious foodies. Culinary tourism in France is declining due to a research study that found that restaurants and cafes are not preparing on-site foods and use some form of industrial and vacuum or frozen food.
The French government stepped in and created a controversial regulation that all dishes made on site on the menu should have the government-approved logo before them to stop this. The government is also taking initiatives to market, advertise and promote French cuisine.
Wine Tourism is the Major Attraction for Tourists in French Culinary Tourism Market
France is mostly known for its cuisine and wine. Vineyard tours, wine tasting, and learning how to make a bottle of wine are part of some packages of culinary tours in France. This grabs the attention of a lot of international tourists.
France's wine region blends great pleasure with historic winemaking traditions. France's wine region is one of the world's largest and most significant producers of wine, both qualitatively and numerically, along with Spain and Italy. The best wine areas in France, including Burgundy, Bordeaux, and the exclusive Champagne that enjoy a stellar international reputation.
Other important areas include Champagne, which produces sparkling wines, Languedoc, which is noted for its variety of styles, as well as the Loire Valley, which is well-known for its white wine. The Rhône Valley is renowned for its hearty red wines, the Alsace region is a leader in producing white varietals, and Provence and Corsica provide distinctive characteristics to the French wine scene.
In France's wine region, red grape types make up roughly 70 percent of the vineyards while white grape varieties make up 30%. Around 894,000 hectares of grape land have over 300 AOPs, or regulated indications of origin. French philosophy holds that wine is a manifestation of the terroir, or land, climate, and human-created culture. The French wine regions are the best places to see how terroir is used. Factors as these have been intriguing the tourists to come and enjoy this ‘out of the world’ experience within these exotic vineyards.
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The key players in this market include:
Leading players in the French culinary tourism market are competing to attract domestic and international tourists. They are offering various packages which include tours to vineyards, food festivals, culinary classes etc. Advertisements are being done using social media and online websites, and new technologies are being used to promote culinary tourism in France. Various startups like Taster are partnering with food delivery companies like Uber Eats, Glovo, and Deliveroo for logistics services.
Some of the key developments in the France culinary tourism market are:
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 16.6% from 2022 to 2032 |
| Projected Market Value in 2023 | US$ 34.86 billion |
| Expected Market Value in 2033 | US$ 161.94 billion |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | US$ billion in value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
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| Key Companies Profiled |
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| Customization & Pricing | Available upon Request |
The market is expected to reach US$ 34.86 billion in 2023.
A CAGR of 16.6% is projected for the market through 2033.
Online channels will experience high bookings for the market.
A CAGR of 9.5% was predicted for the market between 2018 and 2022.
Increased popularity of French delicacies to grow the market.
1. Executive Summary
1.1. France Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Country
3.6.2. By Key Countries
3.7. Country Parent Market Outlook
4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Activity Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Activity Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Activity Type, 2023 to 2033
5.3.1. Culinary Trials
5.3.2. Cooking Classes
5.3.3. Restaurants
5.3.4. Food Festivals
5.3.5. Others
5.4. Y-o-Y Growth Trend Analysis By Activity Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Activity Type, 2023 to 2033
6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2023 to 2033
6.3.1. Phone Booking
6.3.2. Online Booking
6.3.3. In Person Booking
6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Booking Channel, 2023 to 2033
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis by Tourist Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Tourist Type, 2023 to 2033
7.3.1. Domestic
7.3.2. International
7.4. Y-o-Y Growth Trend Analysis by Tourist Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis by Tourist Type, 2023 to 2033
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2023 to 2033
8.3.1. Independent Traveller
8.3.2. Package Traveller
8.3.3. Tour Group
8.4. Y-o-Y Growth Trend Analysis By Tour Type, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Tour Type, 2023 to 2033
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033
9.3.1. Men
9.3.2. Women
9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group
10.1. Introduction / Key Findings
10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022
10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033
10.3.1. 15-25 Years
10.3.2. 26-35 Years
10.3.3. 36-45 Years
10.3.4. 46-55 Years
10.3.5. 56-65 Years
10.3.6. 66-75 Years
10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022
10.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033
11. Market Analysis
11.1. France
11.1.1. Pricing Analysis
11.1.2. Market Share Analysis, 2022
11.1.2.1. By Activity Type
11.1.2.2. By Booking Channel
11.1.2.3. By Tourist Type
11.1.2.4. By Tour Type
11.1.2.5. By Consumer Orientation
11.1.2.6. By Age Group
12. Market Structure Analysis
12.1. Competition Dashboard
12.2. Competition Benchmarking
12.3. Market Share Analysis of Top Players
12.3.1. By Country
12.3.2. By Activity Type
12.3.3. By Booking Channel
12.3.4. By Tourist Type
12.3.5. By Tour Type
12.3.6. By Consumer Orientation
12.3.7. By Age Group
13. Competition Analysis
13.1. Competition Deep Dive
13.1.1. Flag Travel Holidays
13.1.1.1. Overview
13.1.1.2. Product Portfolio
13.1.1.3. Profitability by Market Segments
13.1.1.4. Sales Footprint
13.1.1.5. Strategy Overview
13.1.1.5.1. Marketing Strategy
13.1.2. My French Voyage
13.1.2.1. Overview
13.1.2.2. Product Portfolio
13.1.2.3. Profitability by Market Segments
13.1.2.4. Sales Footprint
13.1.2.5. Strategy Overview
13.1.2.5.1. Marketing Strategy
13.1.3. Contiki
13.1.3.1. Overview
13.1.3.2. Product Portfolio
13.1.3.3. Profitability by Market Segments
13.1.3.4. Sales Footprint
13.1.3.5. Strategy Overview
13.1.3.5.1. Marketing Strategy
13.1.4. Provence Small Group Tours
13.1.4.1. Overview
13.1.4.2. Product Portfolio
13.1.4.3. Profitability by Market Segments
13.1.4.4. Sales Footprint
13.1.4.5. Strategy Overview
13.1.4.5.1. Marketing Strategy
13.1.5. Food N’ Wine Vacations
13.1.5.1. Overview
13.1.5.2. Product Portfolio
13.1.5.3. Profitability by Market Segments
13.1.5.4. Sales Footprint
13.1.5.5. Strategy Overview
13.1.5.5.1. Marketing Strategy
13.1.6. So Provence So Alps!
13.1.6.1. Overview
13.1.6.2. Product Portfolio
13.1.6.3. Profitability by Market Segments
13.1.6.4. Sales Footprint
13.1.6.5. Strategy Overview
13.1.6.5.1. Marketing Strategy
13.1.7. Blue-Roads Touring
13.1.7.1. Overview
13.1.7.2. Product Portfolio
13.1.7.3. Profitability by Market Segments
13.1.7.4. Sales Footprint
13.1.7.5. Strategy Overview
13.1.7.5.1. Marketing Strategy
13.1.8. Exodus Travels
13.1.8.1. Overview
13.1.8.2. Product Portfolio
13.1.8.3. Profitability by Market Segments
13.1.8.4. Sales Footprint
13.1.8.5. Strategy Overview
13.1.8.5.1. Marketing Strategy
13.1.9. Back-Roads Touring
13.1.9.1. Overview
13.1.9.2. Product Portfolio
13.1.9.3. Profitability by Market Segments
13.1.9.4. Sales Footprint
13.1.9.5. Strategy Overview
13.1.9.5.1. Marketing Strategy
13.1.10. Scenic Luxury Cruises & Tours
13.1.10.1. Overview
13.1.10.2. Product Portfolio
13.1.10.3. Profitability by Market Segments
13.1.10.4. Sales Footprint
13.1.10.5. Strategy Overview
13.1.10.5.1. Marketing Strategy
13.1.11. Avalon Waterways
13.1.11.1. Overview
13.1.11.2. Product Portfolio
13.1.11.3. Profitability by Market Segments
13.1.11.4. Sales Footprint
13.1.11.5. Strategy Overview
13.1.11.5.1. Marketing Strategy
13.1.12. A-ROSA
13.1.12.1. Overview
13.1.12.2. Product Portfolio
13.1.12.3. Profitability by Market Segments
13.1.12.4. Sales Footprint
13.1.12.5. Strategy Overview
13.1.12.5.1. Marketing Strategy
13.1.13. CroisiEurope River Cruises
13.1.13.1. Overview
13.1.13.2. Product Portfolio
13.1.13.3. Profitability by Market Segments
13.1.13.4. Sales Footprint
13.1.13.5. Strategy Overview
13.1.13.5.1. Marketing Strategy
13.1.14. Omega Tours
13.1.14.1. Overview
13.1.14.2. Product Portfolio
13.1.14.3. Profitability by Market Segments
13.1.14.4. Sales Footprint
13.1.14.5. Strategy Overview
13.1.14.5.1. Marketing Strategy
13.1.15. UTracks
13.1.15.1. Overview
13.1.15.2. Product Portfolio
13.1.15.3. Profitability by Market Segments
13.1.15.4. Sales Footprint
13.1.15.5. Strategy Overview
13.1.15.5.1. Marketing Strategy
13.1.16. Food N’ Wine Vacations
13.1.16.1. Overview
13.1.16.2. Product Portfolio
13.1.16.3. Profitability by Market Segments
13.1.16.4. Sales Footprint
13.1.16.5. Strategy Overview
13.1.16.5.1. Marketing Strategy
14. Assumptions & Acronyms Used
15. Research Methodology
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France Culinary Tourism Market
