Consumers are becoming more aware of the fact that synthetic fragrances can potentially harm the skin. As such, the fragrance-free serum market size is set to expand at a 9.70% CAGR till 2034.
The market is predicted to jump from its present valuation of USD 1,059.20 million in 2024 to USD 2,673.50 million by 2034. The evident rise in the clean beauty movement bolsters the growth trajectory.
| Attributes | Details |
|---|---|
| Fragrance-free Serum Market Size, 2023 | USD 979.90 million |
| Fragrance-free Serum Market Size, 2024 | USD 1,059.20 million |
| Fragrance-free Serum Market Size, 2034 | USD 2,673.50 million |
| Value CAGR (2024 to 2034) | 9.70% |
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Clean Beauty Movement is Giving Rise to 'Less-toxic Products' in the industry
The clean beauty trend continues to keep changing what people want in skincare products. Consumers are showing a greater prefer natural ingredients that are not harmful. Fragrance-free serums fit this shift because they don't have any synthetic smells that could be bad for the skin. People like them because they are simple and pure.
More people are learning about the possible bad effects of synthetic fragrances on their skin, so they're choosing fragrance-free options. This is making these serums more popular, as part of the clean beauty trend. Manufacturers of fragrance-free serums are therefore launching natural and less-toxic products in the market.
Like, MIXIK SKIN, a new K-beauty brand, launched a new Botanical Serum in April 2024. The product is fragrance-free and alcohol-free. It is also pregnancy-safe. The serum’s USP is its galactomyces ferment filtrate.
Men’s Skincare Market is Thriving, Leading to Diversification and Growth
More men are taking care of their skin as perceptions about grooming evolve. Fragrance-free serums are popular with men because they don't have fancy smells like other products. Men like simple skincare that works well without extra stuff. Skincare companies are noticing this and making more fragrance-free serums for men. This is making the market bigger and giving men more choices.
Like, The Man Company (India), launched a 2% hyaluronic acid face serum. the brand emphasizes clean beauty. As such, their serum is free of fragrances, dyes, sulphates, and other harmful ingredients. The serum also has functional ingredients like Moringa, Ashwagandha, and others.
Multifunctional Serums are also becoming famous due to the Multiple Benefits they offer
People want skincare products that can offer multiple benefits at once. Consumers nowadays don't want to use lots of different products. These serums are satisfying this demand by featuring different active ingredients in a single product.
These products can make skin hydrated, bright, and fight aging all at the same time. These serums are good for people who are busy but still want their skin to look good. Multifunctional fragrance-free serums are getting more popular because people like that they can get comprehensive skincare benefits.
Principal Consultant
| Segment | Hydrating (Product Type) |
|---|---|
| Value Share (2024) | 39.40% |
The hydrating product type segment holds the leading fragrance-free serum market shares in 2024. People want fragrance-free hydrating serums because they know it helps their skin stay healthy and young-looking. Pollution and bad weather can make skin dry, so people need extra moisture to protect it.
Also, as people are aging in almost every other country, they want products that can help with wrinkles and dryness, which hydrating serums can do. These serums are popular because they are light on skin and also easy to use. They suit most skin types without causing problems. These factors make them popular in the market.
| Segment | Hyaluronic Acid (Ingredient) |
|---|---|
| Value Share (2024) | 27.40% |
The hyaluronic acid ingredient segment captured the leading fragrance-free serum market shares in 2024. Hyaluronic acid hydrates the skin and makes it look smoother. It is suitable for all skin types, even sensitive or acne-prone skin. It is preferred by people because it can help with wrinkles and make the skin feel firmer.
It also helps other skin care ingredients function more effectively. Hyaluronic acid is often used in products without fragrance, which is good for people with sensitive skin. Because of all these benefits, products with hyaluronic acid are becoming more popular in the market.
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| Countries | Value CAGR (2024 to 2034) |
|---|---|
| United States | 4.90% |
| Germany | 5.30% |
| Japan | 11.10% |
| India | 11.60% |
| Australia | 6.90% |
The demand for fragrance-free serums in the United States will surge at a 4.90% CAGR till 2034. In the United States, these serums are getting more popular because they follow strict rules set by the FDA and meet safety standards.
They stand out in a crowded industry because they are unique and appeal to people who care about their skin health. Social media influencers, like skincare experts, make them even more popular. People also like them because they are part of a healthy lifestyle trend.
Paula’s Choice, La Roche-Posay, and CeraVe are popular brands in the United States. The brands provide dermatologist-recommended and clinically tested products for various skin concerns.
The sales of fragrance-free serums in Germany will increase at a 5.30% CAGR until 2034. In Germany, people care about the environment and like products that are good for it. These serums fit this because they're gentle on the skin and eco-friendly. Dermatologists also recommend them, especially for people with sensitive skin.
Buying them online is easy, and brands can sell directly to customers. By focusing on being eco-friendly and effective, brands can sell more of these serums to people in Germany who care about the environment and want things that work well.
Sebamed and Eucerin are prominent brands in Germany. These brands use their medical heritage to launch new products in international and domestic markets.
The fragrance-free serum market growth in Japan is estimated at an 11.10% CAGR till 2034. In Japan, people care about having perfect skin. These serums are popular because they are gentle and fit with Japan's focus on simple, natural skincare.
They are also good for men who are starting to take care of their skin more. Japanese brands use advanced technology to make these serums work even better. Also, buying skincare products online is easy in Japan. These factors help make these serums more popular in the Japanese market.
Hada Lobo is a popular skincare brand in Japan. The brand is known for tis gentle and effective formulations. The brands’ fragrance-free serums are popular among consumers with sensitive skins.
Demand for fragrance-free serums in India will amplify at an 11.60% CAGR until 2034. In India, more people are moving to cities and living like people in the West. These serums are getting popular because suit busy metro lifestyles. Many Indians also care about wellness and natural skincare, so they like these serums.
Traditional Indian medicine, like Ayurveda, also supports using natural ingredients in skincare, making these serums even more appealing. Young people in India also want skincare products that work well but are gentle on their skin. As such, catering to the young is proving beneficial for market players.
The Man Company, Ayouthveda, MamaEarth, Neutrogena, and many other brands are present in India. The presence of various brand leads to aggressive marketing campaigns and innovations in the Indian market.
Sales of fragrance-free serums in Australia are estimated at a 6.90% CAGR till 2034. Australian people like to spend their special time outdoors. Though joyful, this exposure raises concerns about protecting skin from the sun. these serums are getting popular as they are light, hydrating, and good for protecting the skin.
Australians also care about the environment and like skincare products that are natural and don't harm it. Australia is a diverse place, and these serums work for all different skin types. These factors boost sales in the country.
Established competitors like as CeraVe and La Roche-Posay dominate the fragrance-free serum industry, benefiting from brand familiarity and widespread distribution. The Ordinary, an emerging niche brand, presents an uphill battle with unique formulas and direct-to-consumer approaches.
Sustainability-focused companies, such as Drunk Elephant, appeal to environmentally conscientious consumers. Digital marketing and e-commerce platforms are reshaping competitiveness by prioritizing successful online strategies for market share and expansion.
Recent Developments
The fragrance-free serum industry is valued at USD 1,059.20 million in 2024.
The market size is estimated to increase at a 9.70% CAGR through 2034.
The market is expected to be worth USD 2,673.50 million by 2034.
Hydrating segment is highly preferred in the market.
The market in India is predicted to expand at an 11.60% CAGR through 2034.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Anti-Aging Serums 5.2. Hydrating and Moisturizing Serums 5.3. Brightening Serums 5.4. Acne Treatment Serums 5.5. Anti-Pigmentation Serums 5.6. Others 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation 6.1. Male 6.2. Female 6.3. Unisex 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Ingredient Type 7.1. Vitamin C Serums 7.2. Hyaluronic Acid Serums 7.3. Retinol Serums 7.4. Peptide Serums 7.5. Antioxidant Serums 7.6. Plant Extract Serums 7.7. Others 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel 8.1. Supermarkets/Hypermarkets 8.2. Department Stores 8.3. Specialty Stores 8.4. Online Sales Channel 8.5. Mono Brand Store 8.6. Other Sales Channel 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. South Asia and Pacific 9.6. East Asia 9.7. Middle East and Africa 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. CeraVe 19.2. La Roche-Posay 19.3. Vanicream 19.4. Neutrogena 19.5. EltaMD 19.6. Paula's Choice 19.7. Aveeno 19.8. Eucerin 19.9. Clinique 19.10. Cetaphil 19.11. First Aid Beauty 19.12. Simple Skincare 19.13. Bioderma 19.14. Avene 19.15. Dermatologica 20. Assumptions & Acronyms Used 21. Research Methodology
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Fragrance-free Serum Market
