The global market for fortified rice is estimated to reach USD 34.50 billion by 2033, up from USD 20.20 billion in 2023, recording a CAGR of 5.5%.
The food & beverage industry is expected to drive the growth of the global market for high acyl l fortified rice for texture in milk products, plant-based protein drinks, fruit juices, and other beverages. High-acyl-fortified rice is used as a suspension agent in milk products, plant-based protein drinks, fruit juices, and other beverages.
The global market for fortified rice is expanding rapidly as a result of the sustainable and economical steps that producers are taking to ensure that the populace has access to nutrients. Another major reason for the market's growth is the growing initiative of manufacturers to enhance the nutritional value of rice. It is also becoming more common for governments across the globe to take initiative to improve the nutritional content of food products.
People around the world suffer from micronutrient deficiencies that can affect productivity, the development of organs, and health. For instance, India has a child population that is almost half malnourished and deficient in vitamins and minerals. It is possible to alleviate the issue by enriching regular foods like rice with minerals & vitamins along with micronutrient supplementation and diet diversification. This has led to the fortification of rice, which is emerging as a sustainable & cost-effective measure for providing nutrition to people globally.
Fortified rice market growth is anticipated to be driven by consumer awareness of health and healthy food products around the world over the forecast period. The demand for the fortified rice market is driven by an increase in nutritional deficiencies in the worldwide population. This is a result of an increase in demand for fortified rice. The fortified rice market growth is expected to be boosted by increasing rice consumption as food in the coming years.
The fortified rice market growth is expected to be positively impacted by the growing population and increasing disposable incomes of consumers. However, the high cost associated with various technologies for improving rice is predicted to hinder the growth of the fortified rice market during the forecast period. This is due to the high cost associated with these technologies.
| Attributes | Details |
|---|---|
| Fortified Rice Market Value (2023) | USD 20.20 billion |
| Fortified Rice Market Expected Value (2033) | USD 34.50 billion |
| Fortified Rice Market Projected CAGR (2023 to 2033) | 5.5% |
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The global fortified rice market recorded a CAGR of 6.4% over the past 10 years. The market is expected to record a CAGR of close to 5.5% over the forecast period.
Adding essential micronutrients to rice, such as calcium, vitamin B12, iron, and folic acid, is a cost-effective complementary strategy for improving the nutritional content of rice. To solve malnutrition problems in any region, rice can be fortified. Rice is categorized into different varieties and is known for its nutrient-rich nature.
These changes in growth rate have been attributed to an improvement in end user demand in key economies and their growing populations, as well as the slow/rapid adoption of the market during the first half of the forecast period.
Infertile soil and inherent inefficiencies, for example, lead to the loss of nutrients in black rice, which is rich in proteins, fiber, carbohydrates, antioxidants, and anthocyanins. As a result, food fortification has emerged as a key strategy used by international organizations to tackle nutrient deficiencies all over the world, including the UN Food and Agriculture Organization (FAO) and the World Health Organization (WHO).
| Historical CAGR (2018 to 2022) | 6.4% |
|---|---|
| Historical Market Value (2022) | USD 19.14 billion |
| Forecast CAGR | 5.5% |
Consumption of Rice in Different Cuisines is on the Rise
Over the past decade, global rice consumption has grown radically. From 2008 to 2009 crop year produced 437.18 million metric tons, while from 2021 to 2022 crop year produced 509.87 million metric tons. In Asia Pacific, rice is much more than just food, so a significant portion of this consumption can be attributed to them.
Approximately 154.9 million metric tons of rice were consumed by China in 2021, whereas 103.5 million metric tons were consumed by India. India's rice consumption per capita in 2021 reached around 6.8 kilograms. The availability of fortified rice due to an expanding retail network and rising consumer awareness of health issues are attracting customers.
Malnutrition Incidence in Low-income Countries is being addressed by Government Initiatives
In 2021, nearly 17.7 lacs (1.7 million) Indian children suffered from severe acute malnutrition, according to the Women and Child Development Ministry. Somalia, with a 50.8 Hunger Index in 2021, was the world's most malnourished country, according to the International Food Policy Research Institute's Hunger Index.
International organizations like the World Health Organization and the Food and Research Organization have adopted food fortification as a core strategy to rehabilitate the situation. At the individual level, the government is doing its part to solve the problem.
As an example, in 2021, the government in India announced that fortified rice would be distributed in the country under the Mid-Day Meal and Public Distribution System schemes by 2024.
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As pesticide use disrupts biotic communities in the soil, pesticide use in conventional agriculture is the primary reason for the disruption of the soil carbon sequestration process. Pesticides kill the worms and insects that break down dung and leaf litter and maintain soil nutrients; as a result, fertility issues are rising at an unprecedented rate.
According to a report published by CMIE in 2022, with a 1.09 % hike in unemployment rates in metropolitan areas in India, the unemployment rate reached 9.3 %. However, soaring unemployment and inflation rates worldwide pose a severe threat to the aforementioned market.
The unemployment rate in rural areas, on the other hand, increased from 6.44 % to 7.28 % by 0.84 %. A global wave of staggering inflation has also been unleashed as a result of rising crude oil prices. Together, these factors hinder the fortified rice market.
Based on its nature, the fortified rice market can be divided into two segments. The non-organic segment accounted for the significant share in 2023, primarily because conventionally produced cereal grains are readily available. The objective of conventional farming is to boost crop yields as much as possible without using pesticides.
Conventional farming curbs expenses and maximizes farmers' revenue by utilizing less labor and producing more on a smaller amount of land; therefore, farmers' revenue is maximized. Non-organic rice can be obtained around the corner regardless of geography, unlike organic rice. Despite this, the organic segment is expected to record at the considerable rate with a CAGR of 8.6% between 2023 and 2033.
Due to conventional farming's shortcomings, such as harmful effects on the environment, health problems, adverse effects on animals, a high risk of plant bugs, and many others, the demand for organic products is soaring as consumers become increasingly aware of their health and environmental health.
Fortified rice is distributed offline (supermarkets, convenience stores, brick-and-mortar stores) and online. In 2023, the offline segment held the significant share. This growth can be attributed to its comprehensive presence in both metropolitan and rural areas.
In contrast, online or e-commerce services are often subject to certain requirements, such as a suitable infrastructure to function properly; otherwise, doorstep delivery is not feasible. The majority also prefer shopping offline because of advantages such as instant purchases, hassle-free returns, bulk purchases, bargains, and quality checks.
The growing existence of modern outlets like supermarkets has attracted billions of consumers worldwide because of their well-established nature, easy shopping, lucrative sales, and one-stop shopping experience. It is expected that online shopping will grow at the significant rate with a 7.7% CAGR during the forecast period.
This growth can be attributed to technological advancements like Google maps and e-banking. All-weather network access, the time-saving nature of e-commerce purchases, and the increasing number of smartphone users are driving people to online platforms.
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It is common for Asian countries excluding Japan (APEJ) to possess centralized rice milling industries, which facilitate rice fortification. Having a reliable channel to reach people in dire need of nutrition, these countries have significant safety nets, which distribute fortified rice subsidized to populations below the poverty line.
As a result of the presence of world-leading rice-growing countries in the region, Asia Pacific held the significant share of the overall market in 2023, accounting for 43% of the overall market. India produces more than 170 million tons of rice every year. The majority of rice is produced in Asian countries, including the Philippines, Indonesia, Bangladesh, Vietnam, Pakistan, and Thailand.
According to a report, nearly 85-90 % of global rice consumption is accounted for by Asian countries, and nearly 60 % is accounted by Indonesia, India, and China. Asia Pacific is expected to be the significant segment over the forecast period. This growth is owing to high incidences of malnourishment in Asia Pacific.
Rising disposable incomes with the flourishing of economies, increasing health consciousness among people, and soaring government initiatives to eradicate nutrient deficiency problems. According to the 2016 Census, the population of Asia Pacific was 4741.4 million, but in 2017 it is 4912.3 million.
The United States dominates the fortified rice market in North America with a total market share of 51% in 2023 and is projected to continue exhibiting high demand through over the forecast period. The United States fortified rice market is estimated to record a CAGR of 3.8% and is projected to surpass the value of USD 5.26 billion in 2023.
A significant supply of raw materials is readily available in the United States to create fortified rice, which has led to tremendous growth in the fortified rice market. Several factors are driving the fortified rice market in the United States., including increased nutrition and health expenditures, disposable income, and consumer awareness of healthy foods.
Germany dominates the fortified rice market in Europe, with a share of 30%. The fortified rice market in Germany is estimated to record a CAGR of 3.7%. Due to the increasing number of people with gluten allergies and coeliac disease, gluten-free products are becoming more popular. Both adults and children are being diagnosed with gluten allergies and coeliac disease at an increased rate; thus, gluten-free products help to drive market growth in Germany.
China holds a 40% share in Asia Pacific and is projected to record a CAGR of over 9.2%. The market size of USD 8.82 billion is expected to reach by 2033. With more than 210 million tons of production, China is the world's second-largest rice producer, and it accounts for almost 20% of the market for fortified rice. A significant part of the reason for the growth of fortified rice is due to factors such as the presence of world-leading rice-producing manufacturers in China.
While fortified rice may be affordable, it can be tough to start a business based on the price of raw materials. As the availability of cost-effective raw materials increases, fortified rice products are expected to be introduced soon, providing ample growth opportunities.
When a variety of businesses offer the same product, the market will expand significantly. With the emergence of food start-ups, this rising potential has spurred food companies to take advantage of it. Companies and producers will develop cost-effective solutions to meet demand.
For fortified rice production, fixed costs, such as initial capital investment for equipment and facilities, are primarily influenced by the choice of technology. Among the various technologies, coating and encapsulation require relatively lower capital investments.
Several strategies are employed by key manufacturers to compete in an increasingly competitive environment, including new product launches and approvals, mergers and acquisitions, partnerships, and collaborations. The prominent companies are as follows:
Recent Development:
A coalition of key players in the global fortified rice market, including private and public sectors, is focusing on addressing growth barriers to the implementation of fortified rice around the world.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value and MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; The Middle East and Africa; East Asia |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Chile, Peru, Germany, the United Kingdom, Spain, Italy, France, Russia, Poland, China, India, Japan, Australia, New Zealand, GCC Countries, North Africa, South Africa, and Türkiye |
| Key Segments Covered | Micronutrients, Technology, Distribution Channel, Region |
| Key Companies Profiled | Cargill Incorporated; BASF SE; General Mills Inc; Willmar International Ltd; Aroma Fields; KRBL Ltd; Bunge Ltd; REI Agro Ltd; LT Foods; Hain Celestial (Tida Rice) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market is valued at USD 20.20 billion in 2023.
Cargill Inc., BASF SE, General Mills Inc, and more are key players.
Vitamins, minerals, and other micronutrients are key segments.
The market strategy involves product diversification and expanded distribution channels.
China and India are key Asian countries in the market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Organic 5.2. Conventional 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Micronutrients 6.1. Vitamins 6.2. Minerals 6.3. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology 7.1. Coating 7.2. Encapsulation 7.3. Hot Extrusion 7.4. Drying 7.5. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 8.1. Offline 8.1.1. Supermarkets 8.1.2. Convenience Stores 8.1.3. Brick-and-Mortar 8.2. Online 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 9.1. Commercial 9.2. Residential 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. Asia Pacific 10.5. Middle East & Africa (MEA) 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Cargill Incorporated 18.2. BASF SE 18.3. General Mills Inc 18.4. Wilmar International Ltd 18.5. Aroma Fields 18.6. KRBL Ltd 18.7. Bunge Ltd 18.8. REI Agro Ltd 18.9. LT Foods 18.10. Hain Celestial 19. Assumptions & Acronyms Used 20. Research Methodology
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Fortified Rice Market
