Fortified Foods Market Trends – Growth in Nutrition & Wellness

Fortified Foods Market Snapshot 2023 to 2033

Demand for fortified foods is expected to reach USD 140,608 million in 2023. The market value is expected to reach USD 257,715 million by 2033, exhibiting growth at a CAGR of 6.2% from 2023 to 2033.

Consumers in industrialized countries are becoming more health conscious, which is driving the market for fortified foods. As fortified foods become increasingly popular in emerging markets, the industry is also benefiting from consumers' ability to pay for them.

Fortified food demand is mainly driven by favorable policies aiming to eliminate malnutrition and increased awareness among policymakers in Asia Pacific and the Middle East.

Key Takeaways

• Increasing chronic conditions and demand for nutritious foods will drive fortified food demand.
• Due to increased consumer awareness about the importance of nutrition for health and well-being, fortified foods are becoming increasingly popular.
• Fortified foods with clean labels are expected to grow in demand in future years.
• Nutrient claims on product labels must adhere to these regulations to ensure their safety and accuracy.
• Fortified dairy products are expected to dominate the market in the coming years.
• Products designed to increase energy are in high demand among European consumers.
• The World Health Organization estimates there are 800,000 deaths related to iron insufficiency globally each year, corresponding to vitamin A deficiencies. In the future, fortified foods will continue to offer new prospects thanks to the availability of a variety of products and improvements in food items.
• Government agencies have also supported the expansion of the market. World Health Organization and (FAO) the Food and Agricultural Organization have recognized the importance of food fortification in fighting malnutrition, especially among developing nations.
• Foods that are nutritionally dense are becoming more popular as consumers become more knowledgeable about their benefits.
• Companies are supplementing their food formulations with premixes of vitamins and minerals.
• Along with implementing national nutrition strategies, East African, Indian, Bangladeshi, and Pakistani countries have also worked toward lowering their mortality rates.

Attribute	Details
Fortified Foods Market Value (2023)	USD 140,608 million
Fortified Foods Market Projected Value (2033)	USD 257,715 million
Fortified Foods Market CAGR (2023 to 2033)	6.2%

2018 to 2022 Historical Analysis vs. 2023 to 2033 Growth Forecast

The global fortified foods market grew at a steady CAGR of 2.5% between 2018 and 2022. Fortified foods have seen considerable expansion in recent years due to the growing demand for vitamin-enriched meals.

As health concerns rise and disease incidences increase, fortified foods are expected to gain traction over the forecast period. The fortification alliance has been a great way to coordinate partners, engage consumers, and mobilize political and private support for fortification programs, which are crucial to the fortification's success.

The collective fortification policies have encouraged trade, and have increased the market size and number of fortified foods consumed within subregions, which has facilitated the growth and development of fortification programs.

Compliance and the production of safe, quality foods require ongoing improvements in the food industry and government regulators. Micronutrient levels in fortified foods are being assessed using new low-cost tools in order to improve program effectiveness and monitoring on an ongoing basis.

By supplementing staples with fortified grains, various countries can achieve tremendous advancements toward their development goals. Providing consumers with high-quality fortified foods requires strong policy and program support from governments, while the private sector plays an important role in delivering them.

Fortifying staple foods can have significant economic and health implications through public-private-civic sector initiatives The market is predicted to grow at a CAGR of 6.2% between 2023 and 2033.

Raising Awareness of Balanced Diets and Supporting Supplements to Drive Demand

• Foods that provide additional nutritional value beyond basic nourishment are gaining popularity with consumers who are becoming more health conscious.
• Improved health benefits address specific nutritional deficiencies, such as vitamin D, vitamin B12, iron, and folic acid.
• As these foods become more accessible on the market, they will help to prevent certain health conditions and improve overall well-being.
• Growing nutritionist and social media influence is expected to boost demand in the coming years.
• Changing food habits and modern lifestyles have contributed to the growth of the market.
• The establishment of a program for fortified food production and awareness of fortified foods has been simplified by initiatives from the government and nongovernmental organizations (NGOs).
• The food industry has invested significantly in research and development in order to create a wide range of products, including fortified snacks, cereals, and beverages.
• The manufacturers of fortified foods often target specific demographic groups, such as kids, pregnant women, athletes, and vegetarians/vegans.
• Growing vegan diets and an increasing number of athletes in various regions are expected to drive the market.

Factors Inhibiting Market Growth

• Increasing prices of fortified foods may restrict the future growth of the functional food market.
• Fortified foods present a particular challenge in their formulation, since the added nutrients may interfere with the taste, appearance, or stability of the product.
• Some consumers may be skeptical about the efficacy of fortified foods, which could limit demand for these products.
• There may be regulatory hurdles in some regions, such as restrictions on the types and levels of nutrients that can be added to certain food products.
• Fortified foods may also be less popular due to limited consumer awareness and education.

Country-wise Insights

The country-wise insights section provides an overview of fortified foods demand in the United States, India, Germany, and China among all regions. As per the analysis, India is expected to emerge as the fastest growing market for fortified foods. This is likely due to the rising need for consuming mineral and vitamin-rich foods, given the high malnutrition rates.

The United States is another lucrative market, expected to account for over 1/5th of the global market demand. As consumers lead increasingly sedentary lifestyles, the intake for essential nutrients is rising. This is providing key manufacturers with the opportunity of establishing base in the region.

Country	United States
Estimated Values (Share) (2022)	22.7%
Key Growth Factors	Increasing nutritional deficiency and growing awareness of health consciousness Convenient foods and modern lifestyles will drive demand for these foods. Health concerns like bone health, immunity, and heart health are addressed with tailored fortified foods. The growing aging populations and dietary restrictions are expected to increase demand. Fortified foods can be effectively marketed and educated to consumers to influence consumer perception. To address public health concerns, certain government policies and programs encourage the fortification of certain foods. A growing number of consumers are turning to functional foods that provide additional health benefits beyond those found in basic foods.

Country	India
Estimated Values (CAGR)	18.4%
Key Growth Factors	Numerous statistics indicate that about 0.5% of deaths in India are caused by nutritional deficiencies. Food Safety and Standard Authority of India (FSSAI) recently reported on preventable micronutrient deficiencies as a major health problem. India has launched several programs to improve the health and nutrition of its people. The government is promoting fortified foods in various initiatives and campaigns to improve public health. India's growing population of malnourished kids should increase demand. With India's 1.3 billion people suffering from alarmingly high levels of vitamin and mineral deficiencies, food fortification is gaining momentum. According to the World Health Organization, Haryana fortifies wheat flour using the 2016 FSSAI standards.

Country	Germany
Estimated Values (Share)	3.7%
Key Growth Factors	Food additives that provide nutritional and fortifying benefits are expected to fuel the functional food industry. Probiotic yogurts are also growing rapidly in the German market, and fortified and functional foods are becoming increasingly popular Organic food and vegan industries are expected to drive demand for fortified food.

Country	China
Estimated Values (CAGR from 2023 to 2033)	6.3%
Key Growth Factors	Demand is expected to rise due to the growing consumption of healthy food. As society in China ages, health food for seniors will become more important. Government statistics show that the number of people aged 65 or above reached 200 million in 2021, or 14.2% of the total population. Fortified functional baby food continues to account for the bulk of sales within the packaged food category in value terms in China.

Category-wise Insights

Category	Raw Material
Type	Wheat Flour
Key Developments	Nutritional fortification of wheat flour and other foods is a scientifically proven tool to improve nutritional quality. Due to iron deficiency being the world's most common nutritional disorder, wheat flour is enriched with iron. Toward improving the health of the population and reducing nutritional deficiencies in the population, wheat flour can be fortified with vitamins and minerals according to government guidelines.

Category	Micronutrients
Type	Vitamin D
Key Developments	The number of pregnant women has increased dramatically in recent years, which has resulted in increased demand. Fortified foods infused with vitamin D are expected to be in high demand in regions where there is less exposure to sunlight. Plant-based milk alternatives, juices, breakfast cereals, milk, and dairy products are expected to grow in popularity.

Category	Application
Type	Yogurt
Key Developments	With more awareness about probiotics and gut health, yogurt with fortified ingredients is on the rise. Fiber, iron, and calcium content are expected to increase in demand over the next few years. Yogurt can also be enriched with other micronutrients such as zinc, iodine, and vitamin B12.

Category	Technology
Type	Drying
Key Developments	Fortified foods that are dried can be portable and lightweight, making them convenient to consume on the go. Using dryers reduces moisture in foods, which inhibits spoilage-causing microorganisms. As shelf life increases and good health ingredients become more popular, demand is expected to increase. Perishable ingredients can be preserved nutritionally through drying technologies, thereby reducing food waste. Food options that are fortified with drying technologies can be customized and personalized to meet the nutritional preferences and needs of individuals.

Category	Sales Channel
Type	Modern Trade
Key Developments	A modern trade outlet offers a range of products under one roof and is conveniently located. Displays and promotions that attract consumers can encourage them to buy these products. Demand for fortification offered by private labels and affordable accessibility to a wider audience to grow demand. For busy individuals and families seeking balanced nutrition, these products can be positioned as practical solutions.

Competitive Landscape

Several key market players are investing in research and development activities to release new fortified foods and processes. Developing strategic partnerships, introducing new products, and launching products are the keys to success in the market for fortified foods.

• In July 2023, Kebbi harvested the first fortified rice in West Africa. Experts stated at a training session for media personnel in Birnin Kebbi on promoting rice fortification in Nigeria (PRiFN).
• In August 2023, Albertsons Companies Inc. plans to present its Sincerely Health platform's latest digital enhancement, which measures grocery purchases according to USDA's MyPlate recommendations. Sincerely Health offers dietary preferences, household size, and age-specific nutritional options for customers within the "Nutrition" experience.

Report Scope

Attribute	Details
Market Size Value in 2023	USD 140,608 million
Market Forecast Value in 2033	USD 257,715 million
Global Growth Rate	6.2% CAGR
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	USD million for Value
Key Regions Covered	North America; Latin America; Western Europe; Eastern Europe; South Asia & Pacific; East Asia; The Middle East & Africa
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel
Kay Segments Covered	Raw Material, Micronutrients, Application, Technology, Sales Channel, Region
Key Companies Profiles	Nestlé S.A.; BASF SE; General Mills; Tata Chemicals Limited; Mondelez International; Cargill Incorporated; Danone; Bühler AG; Bunge Limited; Unilever PLC; Koninklijke DSM NV; Stern-Wywiol GmbH & Co.KG; Aria Foods; Nutritional Holdings (Pty) Limited; Dr. Paul Lohmann GmbH KG Chemische Fabrik; Wright Enrichment Inc.; Gastaldi Hermanos; Sinokrot Global; Ufuk Kimya llac Sanayi Ve Ticaret Limited Sirketi; Corbion NV
Customization & Pricing	Available upon Request

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
• 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Raw Material
  • 5.1. Flours
    • 5.1.1. Rice Flour
    • 5.1.2. Wheat Flour
    • 5.1.3. Corn Flour
  • 5.2. Rice
  • 5.3. Salt
  • 5.4. Milk
  • 5.5. Oil
  • 5.6. Sugar
• 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Micronutrients
  • 6.1. Vitamins
    • 6.1.1. Vitamin A
    • 6.1.2. Vitamin B
    • 6.1.3. Vitamin C
    • 6.1.4. Vitamin D
    • 6.1.5. Other Vitamins
  • 6.2. Minerals
    • 6.2.1. Calcium
    • 6.2.2. Iron
    • 6.2.3. Zinc
    • 6.2.4. Iodine
    • 6.2.5. Other Minerals
  • 6.3. Other Fortifying Nutrients
• 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
  • 7.1. Basic Food
    • 7.1.1. Cheese
    • 7.1.2. Butter
    • 7.1.3. Yogurt
    • 7.1.4. Others
  • 7.2. Processed Food
    • 7.2.1. Extruded Products
    • 7.2.2. Powdered Products
  • 7.3. Value Added Food
  • 7.4. Condiments
  • 7.5. Juice
• 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology
  • 8.1. Drying
    • 8.1.1. Oven Drying
    • 8.1.2. Drum Drying
    • 8.1.3. Spray Drying
  • 8.2. Extrusion
  • 8.3. Coating & Encapsulation
  • 8.4. Others
• 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
  • 9.1. Modern Trade
  • 9.2. Online Sales
  • 9.3. Neighbourhood Stores
  • 9.4. Other Retail Format
• 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
  • 10.1. North America
  • 10.2. Latin America
  • 10.3. Western Europe
  • 10.4. Eastern Europe
  • 10.5. South Asia and Pacific
  • 10.6. East Asia
  • 10.7. Middle East and Africa
• 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
• 18. Key Countries Market Analysis
• 19. Market Structure Analysis
• 20. Competition Analysis
  • 20.1. Nestlé S.A.
  • 20.2. BASF SE
  • 20.3. General Mills
  • 20.4. Tata Chemicals Limited
  • 20.5. Mondelēz International
  • 20.6. Cargill Incorporated
  • 20.7. Danone
  • 20.8. Bühler AG
  • 20.9. Bunge Limited
  • 20.10. Unilever PLC
  • 20.11. Koninklijke DSM NV
  • 20.12. Stern-Wywiol Gruppe GmbH & Co. KG
  • 20.13. Arla Foods
  • 20.14. Nutritional Holdings (Pty) Limited
  • 20.15. Dr. Paul Lohmann GmbH KG Chemische Fabrik
  • 20.16. Wright Enrichment Inc.
  • 20.17. Gastaldi Hermanos
  • 20.18. Sinokrot Global
  • 20.19. Ufuk Kimya Ilac Sanayi Ve Ticaret Limited Sirketi
  • 20.20. Corbion NV.
• 21. Assumptions & Acronyms Used
• 22. Research Methodology