Food Tourism Sector Market Outlook (2023 to 2033)

The food tourism market is expected to be USD 999,033.40 million in 2023 and USD 4,112,489.40 million by 2033. The food tourism sector industry is to develop at a CAGR of 15.20% from 2023 to 2033.

With increased demand from travelers seeking unique culinary experiences, the food tourism sector is witnessing a strong market outlook. Consumers increasingly appreciate authentic local cuisine and are eager to visit new places to satisfy their gastronomic interests.

This trend has increased the number of food-focused travel firms, culinary tours, cooking workshops, and food festivals. Social media platforms and online reviews have helped to promote food tourism by allowing travelers to share their experiences and recommendations.

As more destinations see the economic potential of their local culinary offerings and engage in infrastructure and marketing initiatives to attract food-loving tourists, the food tourism sector industry may continue to grow.

Food Tourism Sector Industry (From 2018 to 2022)

Market HCAGR (From 2018 to 2022) 13.60%
Market Size - 2018 USD 519,829.40 million
Market Size - 2022 USD 865,713.50 million

Food Tourism Sector Industry (From 2023 to 2033)

Market CAGR (From 2023 to 2033) 15.20%
Market Size - 2023 USD 999,033.40 million
Market Size - 2033 USD 4,112,489.40 million

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Historical Comparison for Food Tourism Sector Market between From 2018 to 2022 and From 2023 to 2033

During the projection period, the food tourism sector is expected to grow significantly. Food tourism adds a new dimension to the tourism business, allowing it to expand tremendously. The primary goal of the food tourism sector has been to promote the regional characteristics of various tourist destinations and attract a bigger number of tourists to these destinations.

Currently, the industry attracts 5382.3 million tourists every year, a figure that is anticipated to rise dramatically in the next years. The governments of many countries are attempting to encourage tourism in their own countries by advertising and marketing their regional cuisine; this is projected to significantly increase the food tourism sector business. As a result, the outlook for the food tourism sector appears to be bright.

An Increase in Home Cooked Food and Meal Sharing Would Boost the Food Tourism Sector

The primary motive of choosing destinations for tourism has not been the food, but it does remain the secondary and one of the most important factors while planning a travel. There has been an increasing trend among tourists to taste the local cuisine.

This has made options like home-cooked food and meal sharing very popular. The tourists are excited to share meals with the local families, and the tour operators have also started offering these options in their tour packages. This is expected to help boost the food tourism sector market.

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Sudip Saha

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Cooking Classes Are Rising in Popularity Among the Tourists

While food tourism has primarily been about exploring different tastes and developing a sensory experience at different destinations, recently it has also become a way for tourists to immerse themselves into the local culture and learn more about the place they are visiting.

The most popular way of this has been local cooking classes; these classes offer tourists special cooking lessons, the person conducting the classes is most often a local person who has deep knowledge about the local cuisine and can impart it to the tourists. These classes have immensely helped in boosting the food tourism sector market.

Country - Wise Insights

What makes North America an attractive destination for food enthusiasts?

Attribute Details
North America Market Share - 2023 22.30%
United States Market Share - 2023 18.30%
Australia Market Share - 2023 2.30%

The food tourism sector in North America is experiencing significant growth and has become a thriving food tourism sector industry. With its diverse culinary offerings and rich gastronomic traditions, the region attracts food enthusiasts from around the world. From food festivals and farmers markets to farm-to-table experiences and culinary tours, North America offers a wide range of options for tourists seeking immersive food experiences.

The food tourism sector market has witnessed an increase in food-focused itineraries, cooking classes, and food-themed events, catering to the growing demand for culinary adventures. This booming sector has not only stimulated local economies but has also fostered cultural exchange and appreciation for diverse cuisines across the continent.

How is the dynamic cuisine and hospitality of locals driving the sector in India?

Attribute Details
Japan Market Share - 2023 4.90%
China Market CAGR (From 2023 to 2033) 16.30%
India Market CAGR (From 2023 to 2033) 18.30%

Artistic presentation and variety of spices make Indian cuisine widely popular.

India's food tourism sector industry is anticipated to expand the fastest due to the country's abundance of traditional groceries. Additionally, curry, spices, and diverse Indian foods are always viewed as works of art. Foreign tourists are drawn to Indian cuisine by this art.

The desire to learn more about Indian lifestyle, culture, and customs is another major factor driving the development of the food tourism sector of the country. Over the forecast period, this is anticipated to escalate the food tourism sector market.

What is driving the food tourism market in Japan?

Presence of high-quality restaurants and popularity of traditional Japanese cuisine is boosting the market in Japan

The food tourism market in Japan has grown rapidly due to the exquisite delicacies that originate in the country. Japan’s cuisine is famously known as Washoku, which helps in attracting consumers from around the globe, and is based upon traditional rice-based food items and miso soup. Tokyo, a city in Japan boasts of being the city with the highest number of Michelin stars restaurants in the world.

This along with the rising popularity of Japanese pop culture across the globe has risen the interest of people to try and explore traditional Japanese cuisine, boosting the food tourism sector market growth. The hospitality of the Japanese citizens and the wide variety of alcoholic beverages offered in Japan spur the food tourism sector industry ahead.

How are government initiatives boosting the food tourism sector in France?

Attribute Details
Europe Market Share - 2023 29.40%
Germany Market Share - 2023 8.40%
United Kingdom Market CAGR (From 2023 to 2033) 10.50%

Efforts to preserve the essence of French cuisine are being made by the government.

The government of France has started taking initiatives to improve the image of their tourism sector which has gained an image of arrogance. French cuisine has been popular worldwide due to the concept of ‘Fait Maison’ which translates to ‘Homemade’.

The essence of French pastries, artisanal cheese, and other food items depends on the freshness and the experience of eating them as soon as they are cooked. This essence is getting lost in today’s fast-paced food industry where frozen packaged food items are getting more popular day by day. The French government has introduced measures to preserve this important feature of their food tourism industry, urging the business and restaurants involved in the sector to preserve the quality of their food offerings.

This move is expected to keep the France food tourism sector lively and inflowing with consumers from around the world. The France food tourism industry is expected to grow at a steady rate, and contribute a healthy amount of revenue to the global food tourism sector market.

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Category - Wise Insights

Which is the most preferred activity in the food tourism sector?

Category Activity type
Leading Segment Restaurants
Market Share 58.40%

Restaurants and food festivals remain the top preferred activities in the food tourism market

Restaurants remain one of the prominent categories based on the activity type in the food tourism sector. The majority of food tourism occurs as people travel to try out new restaurants and different cuisines. This is due to food tourism prominently occurring on a domestic scale, where people like to explore cuisine near to them and have a relaxing experience.

Food festivals are one of the most prominent categories, where food festivals like the Pizzafest held in Naples, Italy and the Oktoberfest held in Germany attract millions of tourists to their attractions. This category boosts the international food tourism sector substantially.

What type of booking channel is the most prominent channel in the food tourism sector?

Category Booking Channel
Leading Segment Online Booking
Market Share 40.20%

Online booking channel leads the booking channels segment in the food tourism sector

The emergence of digitalization has affected the food tourism industry positively. The presence of different apps for bookings of restaurants, food festivals, cooking classes, etc. has made it easier for consumers to book their tours, while also providing them with a wide range of options. This has made online booking channels the leading booking channel in the food tourism sector.

Which Tour type is more popular?

Package traveler is the most popular tour type in the food tourism sector

The presence of reputed and experienced tour operators in the sector has improved the ease of traveling. The firms offer lucrative packages, ranging in prices, destinations, cuisine type, etc., and offer comprehensive end-to-end services to the consumer. This has helped the packaged traveler category become the most prominent tour type in the food tourism sector.

How can Manufacturers Scale their Businesses in the Food Tourism Sector Market?

  • Develop unique culinary experiences and partnerships with local food vendors.
  • Leverage social media platforms to promote food tourism offerings and engage with potential customers.
  • Expand distribution channels by supplying local gourmet shops, hotels, and restaurants with food tourism products.
  • Collaborate with tourism boards and travel agencies to include food tourism experiences in travel packages.
  • Offer customizable food tours and tasting menus to cater to diverse preferences and dietary restrictions.
  • Invest in marketing campaigns targeting food enthusiasts and tourists interested in culinary experiences.
  • Collaborate with tourism boards and travel agencies to include food tourism experiences in travel packages.
  • Offer customizable food tours and tasting menus to cater to diverse preferences and dietary restrictions.
  • Maintain high-quality standards and focus on delivering exceptional customer service to generate positive word-of-mouth.
  • Establish strategic alliances with popular food bloggers, influencers, and food-related media outlets for increased exposure.

Competitive Landscape

The presence of important companies in the domestic safety locker industry has resulted in vendor competition. Limited branded and worldwide companies dominate the total food tourism sector market. The food tourism market players focus on aesthetic appeal, product technology, and add-on features that provide additional safety to differentiate their products from the competition.

The food tourism sector market players are likely to benefit from growing industrial expenditure, new infrastructure development, and growth in culinary tourism in the region. To acquire a competitive advantage, the players are increasing mergers and acquisitions. Due to improved infrastructure, the food tourism industry is expected to see an increase in rising sales.

Key Players

  • Abercrombie & Kent USA, LLC
  • Classic Journeys, LLC
  • G Adventures
  • Greaves Travel Ltd
  • India Food Tour
  • ITC Travel Group Limited
  • The FTC4Lobe Group
  • Topdeck Travel [Flight, Centre (Uk) Limited)]
  • The Travel Corporation
  • Gourmeton Tour Culinary Adventures
  • International Culinary Tours
  • Butterfield & Robinson Inc.

Latest Advancements:

Company India Culinary Tour
Strategy Personalized Culinary Adventures by India Culinary Tour
Details India culinary Tour, a company that provides culinary tours in India, has customised alternatives for travellers and allows them to choose from a variety of items.
Company WijnSpijs
Strategy Unveiling the Dutch Culinary Delights through Exquisite Gourmet Experiences
Details WijnSpijs is a new food tourism company in the Netherlands. The company organises gourmet experiences for guests all throughout the country using two unique smartphone apps: one for clients and one for eateries.

Key Segments

By Activity Type:

  • Cooking Classes
  • Restaurants
  • Food Festivals
  • Street Food Tours
  • Tasting Sessions
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Tour Type:

  • Independent Traveler
  • Package Traveler
  • Tour Group

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

What are the Current Trends Driving the Food Tourism Sector Market?

The popularity of food and beverage festivals and demand for authentic and immersive gastronomic adventures.

How the Market Performed in the Past?

The market recorded a growth of 13.60% from 2018 to 2022.

Which Segment Leads the Food Tourism Sector Market?

Culinary tours and food-focused travel experiences are leading segments in the market.

How Big is the Food Tourism Sector Market in 2023?

The market is estimated to be around USD 999,033.40 million in 2023.

What Region is an Attractive Destination for Food Enthusiast?

North America is attracting tourist, with a CAGR of 22.30% through 2033.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Activity Type
		5.1. Cooking Classes
		5.2. Restaurants
		5.3. Food Festivals
		5.4. Street Food Tours
		5.5. Tasting Sessions
		5.6. Others
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel
		6.1. Phone Booking
		6.2. Online Booking
		6.3. In Person Booking
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type
		7.1. Domestic
		7.2. International
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type
		8.1. Independent Traveler
		8.2. Package Traveler
		8.3. Tour Group
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation
		9.1. Men
		9.2. Women
	10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group
		10.1. 15-25 Years
		10.2. 26-35 Years
		10.3. 36-45 Years
		10.4. 46-55 Years
		10.5. 66-75 Years
	11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		11.1. North America
		11.2. Latin America
		11.3. Western Europe
		11.4. Eastern Europe
		11.5. South Asia and Pacific
		11.6. East Asia
		11.7. Middle East and Africa
	12. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	17. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	18. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	19. Key Countries Market Analysis
	20. Market Structure Analysis
	21. Competition Analysis
		21.1. Abercrombie & Kent USA, LLC
		21.2. Classic Journeys, LLC
		21.3. G Adventures
		21.4. Greaves Travel Ltd
		21.5. India Food Tour
		21.6. ITC Travel Group Limited
		21.7. The FTC4Lobe Group
		21.8. Topdeck Travel [Flight, Centre (Uk) Limited)]
		21.9. The Travel Corporation
		21.10. Gourmeton Tour Culinary Adventures
		21.11. International Culinary Tours
		21.12. Butterfield & Robinson Inc.
	22. Assumptions & Acronyms Used
	23. Research Methodology
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