Global Flow Wrap Packaging Market Outlook from 2023 to 2033

Global sales of flow wrap packaging are estimated to be valued at USD 27,876 million in 2023 and are anticipated to reach USD 40,611 million in 2033. Sales are projected to expand at a CAGR of 3.8% from 2023 to 2033.

The revenue generated by flow wrap packaging in 2022 was USD 26,996 million and is anticipated to exhibit a y-o-y growth of 3.3% in 2023. The food & beverage industry will significantly consume flow wrap packaging, accounting for around 39% of the market share in terms of value by 2023.

Attributes Details
Flow Wrap Packaging Market Anticipated Size, 2022 USD 26,996 million
Estimated Flow Wrap Packaging Market Size (2023) USD 27,876 million
Projected Flow Wrap Packaging Market Value (2033) USD 40,611 million
Value-based Flow Wrap Packaging Market CAGR (2023 to 2033) 3.8%

The market for flow wrap packaging is expected to expand due to the increasing availability of affordable packaging options with excellent package finish that prevents spills and internal product moving. The global flow wrap packaging market is projected to experience lucrative growth from 2023 to 2033, generating a total monetary potential worth USD 13,615 million. The revenue is set to expand by 1.5 times its current market value.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

2018 to 2022 Flow Wrap Packaging Market Insights Vs. 2023 to 2033 Forecast

The global market for flow wrap packaging recorded a CAGR of 1.8% during the historical period, with a market value of USD 26,996 million in 2022 from USD 25,113 million in 2018. There has been a discernible trend over time toward packaging designs that put consumer convenience first. Flow wrap packaging has adapted to this trend by offering resealable and easy-open solutions.

Historical CAGR (2018 to 2022) 1.8%
Forecast CAGR (2023 to 2033) 3.8%

Flow wrap packaging, which was once mainly used to package certain food products, has found use in a variety of industries, including personal care, medicines, and consumer goods that are not food-related. Developments in material science have produced films and laminates with enhanced barrier qualities, guaranteeing that goods are shielded from elements such as light, moisture, and oxygen.

There has been a greater emphasis on packaging customization to make products stand out on the shelf. Vibrant printing and branding possibilities are possible with flow wrap packaging to improve product visibility.

Flow Wrap Packaging Market Trends and Analysis

Government Regulations

Government regulations in several countries are tightening, and new rules are being continuously drafted and implemented. Manufacturing companies are searching for solutions that comply with recent requirements, fueling the demand for flow wrap packaging.

Higher authorities are working toward the safety of citizens from diverse foodborne diseases, and as a result, they are drafting stricter food safety laws. Flow wrap packaging is an excellent solution for complying with all regulatory needs, attributed to its ability to create a protective barrier between the environment and food.

Government authorities are trying to reduce pollution and safeguard the environment by implementing several environmental regulations. Considering the sustainable packaging solutions using recycled materials, flow wrap packaging is suitable for adhering to these regulations.

Expanding Food and Beverage Sector

With busy lifestyles, convenience, and shifting nutritional patterns, the demand for packaged food has increased dramatically in the food & beverage business. The need for effective packaging options has increased, with flow wrap packaging being popular.

In the fiercely competitive market, flow wrap packaging presents extraordinary product differentiation and branding opportunities. Brands can stand out and draw consumers' attention with their eye-catching designs, colorful visuals, and customized options, which will help them to expand their reach.

The capacity of flow wrap packaging to increase the shelf life of perishable food & beverage products is a crucial benefit. Maintaining product quality and freshness helps businesses meet consumer expectations and reduce food waste, both detrimental to the environment.

Flow wrap packaging helps manufacturers abide by several food safety laws by providing safe and hygienic packaging options. This compliance creates chances for collaboration with suppliers and food producers, improving business prospects.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Challenges for Companies/Manufacturers in the Flow Wrap Packaging Market

  • As customers and companies look for more ecologically friendly options, flow wrap packaging materials that are less sustainable can encounter difficulties.
  • Adherence to several governmental laws and food safety guidelines, including extra financial outlays and modifications to manufacturing procedures.
  • Variations in the cost of raw materials, including plastic films, can affect the cost of manufacturing flow wrap packaging.

Semi-annual Market Update

The table presents the expected CAGR for the flow wrap packaging market over several semi-annual periods spanning from 2022 to 2033. In the first half (H1) of the decade from 2022 to 2032, the business is predicted to surge at a CAGR of 3.2%, followed by a slightly lower growth rate of 2.7% in the second half (H2) of the same decade. Moving into the subsequent period, from H1 2023 to H2 2033, the CAGR is projected to decrease slightly to 2.5% in the first half and remain relatively moderate at 3.1% in the second half.

Particular Value CAGR
H1 3.2% (2022 to 2032)
H2 2.7% (2022 to 2032)
H1 2.5% (2023 to 2033)
H2 3.1% (2023 to 2033)

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Country-wise Insights

The table below highlights the anticipated growth rates of different countries. Among these, Argentina is expected to remain a highly lucrative market for flow wrap packaging companies, exhibiting a CAGR of 5.8%. Canada and South Africa are anticipated to follow with CAGRs of 4.9% and 5.1%, respectively.

Countries Value (CAGR)
United States 3.5%
Canada 4.9%
Brazil 4.6%
Argentina 5.8%
Germany 3.4%
France 3.2%
United Kingdom 3.1%
China 3.4%
India 4.1%
Japan 2.5%
GCC countries 2.4%
South Africa 5.1%

Expanding Retail Sector in the United Kingdom Augments Sales

The United Kingdom is considered the leading retail industry in Europe, with several international retailers and a competitive e-commerce market. The country is building on its success by supporting the industry and hosting retail technology networks.

With a combination of retail sector size and variety, the United Kingdom presents several growth opportunities for the flow wrap packaging business. The United Kingdom is set to reach a valuation of USD 627.3 million in 2033, expanding at a CAGR of 3.1%.

Booming Food Industry in Brazil Fuels Market Growth

Brazil’s food manufacturing sector presents several opportunities for the flow wrap packaging market. Brazil continues to follow international food trends and strives to establish innovative products with high-added value. Brazil is anticipated to reach a valuation of USD 919.99 million, recording a CAGR of 4.6% in the forecast years.

Changing Consumer Lifestyles and Preferences Driving Demand in China

Food & beverage, pharmaceutical, personal care, and other sectors have a variety of packaging demands, and the flow wrap packaging market in China is essential in meeting those needs. Changing consumer lifestyles and preferences, including increased consumption while on the go, have influenced the demand for convenient and aesthetically pleasing packaging in China.

China's sustained economic growth has driven consumption, contributing to the demand for efficient and innovative packaging solutions. Flow wrap packaging techniques continue to be more sustainable and efficient because of packaging materials and technology innovations.

The flow wrap packaging market in China is anticipated to expand due to factors such as increasing urbanization, growing disposable income, and continuous developments in packaging technology. China is projected to surge at a CAGR of 3.4% by 2033.

Growing Demand for Easy-to-transport Packaging Solutions Fueling Growth in Japan

The market for flow wrap packaging is growing in Japan due to the rising demand for portable and easy-to-transport packaging solutions. The surge in e-commerce has raised the need for packaging solutions that improve shelf appeal and guarantee product safety in transportation.

Continuous progress in packaging materials and design enhances product sustainability, shelf life, and visibility in Japan. In response to the high demand from consumers and regulators, the industry is investigating recyclable and sustainable materials as environmental awareness grows.

Significant Focus on Sustainable Packaging to Boost Sales in the United States

Compliance with safety and quality certifications is crucial in the United States’ flow wrap packaging sector. The flow pack packaging market in the United States is also expected to develop due to evolving packaging sustainability guidelines, shifting consumer tastes, and technical innovation.

A growing focus on sustainable packaging solutions due to increased environmental consciousness has prompted manufacturers to investigate eco-friendly materials and procedures. Key firms are directed toward research & development investments to maintain their competitiveness and satisfy the changing needs of the market in the United States.

Category-wise Insights

The table below highlights growth projections of top segments in the flow wrap packaging market. Based on material type, the paper segment is set to lead the business during the assessment period, thriving at a CAGR of 4.2% through 2033. Based on technology, the vertical flow wrapping segment is set to showcase a significant CAGR of 4.3% through 2033.

Paper Material to Overtake the Plastic Material Segment by 2033

Material Value CAGR
Plastic 3.4%
Paper 4.2%

Plastic flow wrap packaging is estimated to hold a significant market share and is expected to create a total financial potential of USD 7,347 million during the forecast period. Additionally, the paper segment is projected to surge at a CAGR of 4.2%, with an expansion growth of 1.4x in the forecast years.

Paper-based materials are becoming more popular as a result of the need for environmentally friendly packaging options. Compared to other forms of plastic films, paper is typically seen to be more ecologically benign since it is renewable and biodegradable.

Paper-based films that can be utilized in the flow-wrapping process are being investigated and developed by manufacturers in the market for flow-wrap machines. These films are made to offer the barrier qualities required to keep the packed goods safe. These factors are expected to drive demand for paper packaging in the market by 2033.

Vertical Flow Wrapping to Rule Over Other Technologies Available in the Market

Technology Value CAGR
Horizontal Flow Wrapping 3.6%
Vertical Flow Wrapping 4.3%

Horizontal flow wrap technology is projected to garner an extra financial return of USD 9,088.5 million during the forecast period. Vertical flow wrapping is anticipated to surge at a CAGR of 4.3% due to its customization and efficient film usage, offering an incremental expansion of 1.5x during the forecast period.

A wide range of products, including food items (snacks, baked goods), non-food items (domestic products, personal care items), and medications, can be wrapped using the flexible vertical flow method. The vertical position makes it possible to package different-sized and shaped products in an effective manner, which would aid demand.

Flow Wrap Packaging Solutions are in High Demand among Healthcare Facilities

End-use Value CAGR
Food and Beverage 3.2%
Healthcare 3.7%

The food & beverage industry is projected to surge at a CAGR of 3.2% by 2033. Healthcare is anticipated to show promising growth at a CAGR of 3.7% and expand 1.4 times its current value during the forecast period.

The healthcare sector uses several flow wrap machines to package different items, such as pills, capsules, and medical devices. To preserve the effectiveness and quality of pharmaceutical items, the machines ensure that the entire packing is done precisely and securely.

Sterility maintenance is critical in the healthcare sector, particularly in the medical device business. In this case, flow wraps are intended to maintain a sterile environment throughout the packing procedure to shield medical equipment from contamination.

Serialization and traceability capabilities are frequently integrated into flow pack packaging used in the healthcare sector. This is crucial for monitoring and following specific items all the way through the supply chain, assisting in the fight against counterfeiting, and ensuring product authenticity.

Competitive Landscape

Manufacturing companies operating in the flow wrap packaging market are developing innovative designs and are moving toward product development & market expansion. Key players are launching new products as per customer needs to expand their global presence, geographic footprint, and production capacity. Leading companies are also adopting several growth strategies, such as acquisitions and research, to expand their reach.

For instance,

  • In December 2022, Amcor plc launched China's largest flexible packaging plant, solidifying its position in the Asia Pacific region.
  • In Aug 2022, Constantia Flexibles Group acquired FFP Packaging Solutions in the United Kingdom, a leading player in sustainable flexible packaging.
  • In June 2021, Sealed Air Corp invested around USD 30 million in automated packaging systems to increase its production capabilities.

Scope of Report

Attribute Details
Estimated Flow Wrap Packaging Market Size (2023) USD 27,876 million
Projected Flow Wrap Packaging Market Value (2033) USD 40,611 million
Growth Rate CAGR of 3.8% from 2023 to 2033
Base Year for Estimation 2022
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million, Volume in tons, and CAGR from 2023 to 2033
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered Material, Technology, End-use, Region
Key Regions Covered North America; Latin America; East Asia; South Asia; Europe; Middle East and Asia; Oceania
Key Companies Profiled Amcor plc; CONSTANTIA FLEXIBLES GROUP; SEALED AIR CORPORATION; HUHTAMÄKI OYJ; BILLERUD AB; MONDI PLC; SONOCO PRODUCTS COMPANY; GLENROY, INC; COVERIS HOLDINGS S.A; WINPAK LTD.

Global Flow Wrap Packaging Market Segmentation by Category

By Material:

  • Plastic
    • Polyethylene (PE)
    • Polyester (PET)
    • Polypropylene (PP)
    • Others
  • Paper
  • Aluminum

By Technology:

  • Horizontal Flow Wrapping
  • Vertical Flow Wrapping

By End-use:

  • Food and Beverage
    • Bakery and Confectionery
    • Meat, Poultry and Sea Food
    • Dairy
    • Ready to Eat
    • Others
  • Personal Care, Cosmetics, and Homecare
  • Healthcare
  • Industrial Goods
  • Other Consumer Goods

By Region:

  • North America
  • Latin America
  • East Asia
  • South Asia
  • Europe
  • Middle East and Africa
  • Oceania

Frequently Asked Questions

What is flow wrap packaging?

Flow wrapping involves placing it on a sheet of polypropylene or polyethylene, moving it horizontally, and sealing both ends.

At what rate will the flow wrap packaging market grow from 2023 to 2033?

The market is projected to expand at a CAGR of 3.8% from 2023 to 2033.

What was the worth of the flow wrap packaging market in 2022?

The worth of the flow wrap packaging market in 2022 was USD 26,996 million.

In 2033, what will the market size for the flow wrap packaging be?

In 2033, the flow wrap packaging market is anticipated to reach USD 40,611 million.

What is the key trend in the flow wrap packaging market?

Flow wrap packaging presents extraordinary chances for product differentiation and branding.

Who are the top 4 players operating in the flow wrap packaging market?

Amcor Plc, Sonoco Products, Mondi Plc, and Sealed Air Corp.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Key Market Trends
	4. Key Success Factors
	5. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
	6. Global Market - Pricing Analysis
	7. Global Market Demand (in Value or Size in USD million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
	8. Market Background
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material
		9.1. Plastic
			9.1.1. PE
			9.1.2. PET
			9.1.3. PP
			9.1.4. Others
			9.1.5. Paper
			9.1.6. Aluminum
	10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology
		10.1. Horizontal Flow Wrapping
		10.2. Vertical Flow Wrapping
	11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use
		11.1. Food and Confectionery
			11.1.1. Bakery and Confectionary
			11.1.2. Meat, Poultry, and Sea Food
			11.1.3. Dairy
			11.1.4. Ready to Eat
			11.1.5. Others
		11.2. Personal Care, Cosmetics, and Homecare
		11.3. Healthcare
		11.4. Industrial Goods
		11.5. Other Consumer Goods
	12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		12.1. North America
		12.2. Latin America
		12.3. East Asia
		12.4. South Asia
		12.5. Europe
		12.6. Oceania
		12.7. Middle East and Africa
	13. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	14. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	16. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	17. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	18. Oceania Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	19. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
	20. Region wise Market Analysis 2023 to 2033
	21. Market Structure Analysis
	22. Competition Analysis
		22.1. Amcor Plc
		22.2. Constantia Flexibles
		22.3. Sealed Air Corporation
		22.4. Huhtamaki Oyj
		22.5. Billerud AB
		22.6. Mondi Plc
		22.7. Sonoco Products Company
		22.8. Glenroy, Inc.
		22.9. Coveris Packaging
		22.10. Winpak Ltd.
	23. Assumptions and Acronyms Used
	24. Research Methodology
Recommendations

Packaging

Seed Packaging Market

December 2023

REP-GB-14069

333 pages

Packaging

Flow Wrap Machines Market

August 2023

REP-GB-3400

333 pages

Packaging

Flexible Plastic Packaging Market

February 2023

REP-GB-4174

333 pages

Explore Packaging Insights

View Reports
Future Market Insights

Flow Wrap Packaging Market

Schedule a Call