Studying the Potential of Floriculture Industry in Western Europe from 2023 to 2033

The Western Europe floriculture sector is anticipated to experience a CAGR of 5.3% through 2033. In 2023, the industry is expected to present substantial prospects with an industry value of US$ 15,167.0 million. By 2033, it is projected to reach a valuation of around US$ 25,511.9 million.

Key Insights and Highlights to Understand Emerging and Fast-growing Opportunities

  • Consumer awareness regarding the environmental and social impact of floriculture products is driving the adoption of sustainable agricultural practices, including pest management and conservation agriculture, across the floriculture value chain.
  • Consumers are willing to pay more for sustainably grown flowers. In response, companies obtain certifications and offer certified flowers, such as fair trade and FPP, to improve their position in the industry and meet consumer demands.
  • Edible flowers like citrus blossoms, hibiscus, and lavender are gaining popularity among health-conscious consumers due to their nutritional benefits, creating new opportunities for businesses in the floriculture industry.
Attributes Details
Industry Size in 2023 US$ 15,167.0 million
Forecasted Industry Size by 2033 US$ 25,511.9 million
CAGR Estimation from 2023 to 2033 5.3%

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Key Trends Influencing Demand for Floriculture Industry in Western Europe

  • The floriculture industry is experiencing a resurgence due to advancements in biotechnology research and development. Molecular breeding, micro-propagation, and disease-resistant plantlets have successfully addressed previous challenges, thereby fostering growth in the industry. Biotech companies are making substantial investments in floriculture and expanding their research facilities.
  • Floriculture breeders are actively developing flower varieties that are well-suited to the regional climate in Europe, effectively addressing transportation and vase life challenges. This strategic approach has resulted in an increased variety of flowers, often sold at premium prices in retail stores.

Country-wise Insights

Countries CAGR from 2023 to 2033
The United Kingdom 6.5%
Germany 7.6%

Sustainability and Local Sourcing Power the Floriculture Industry Expansion in the United Kingdom

The United Kingdom floriculture industry is set to experience a commendable CAGR of 6.5% through 2033. The growth indicates the flourishing demand for flowers and ornamental plants within the country. Consumers’ preferences for floral products, whether for personal use or gifting, have remained resilient, and this consistent demand is driving the industry expansion. The focus on sustainability and locally sourced flowers, in line with broader environmental consciousness, has further boosted the domestic floriculture sector.

Germany's Growing Affinity for Flowers Sparks Floriculture Demand Surge

The floriculture industry in Germany is poised for remarkable growth, with a projected CAGR of 7.6% through 2033. Germany demonstrates a strong affinity for flowers, ornamental plants, and floral arrangements, making it one of the leading floricultural hubs in Europe. The growth can be attributed to the country's high consumer demand for a wide range of floriculture products, including cut flowers and potted plants. The emphasis on sustainability and environmentally friendly practices aligns well with the preferences of German consumers, creating opportunities for both domestic and international floriculture businesses. The Germany floriculture industry outlook appears robust and promising.

Sudip Saha
Sudip Saha

Principal Consultant

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Category-wise insights

The table below highlights that personal use and direct sales lead the end-use and sales channel segments of the industry in 2023.

Category Industrial Share in 2023
Personal Use 17.9%
Direct Sales 78.3%

Personal Use is Transforming the Floriculture Landscape across Western Europe

Personal use accounts for a substantial share in the end-use segment of the floriculture industry, standing at 17.9% in 2023. It indicates a trend where individuals increasingly embrace floriculture for personal enjoyment. From decorating homes to creating small gardens and gifting flowers on special occasions, the personal use of flowers has gained popularity. People are recognizing the emotional and aesthetic value that flowers bring into their lives. The floriculture industry is responding to this trend by offering a diverse range of flowers, bouquets, and potted plants that cater to individual preferences and occasions.

The Western Europe Floriculture Industry's Shift toward Direct Sales Channels

In 2023, direct sales constitute a significant share of 78.3% in the sales channel segment of the floriculture industry. It highlights the flourishing nature of direct sales channels that connect producers directly with consumers.

The sales approach includes various methods, such as selling through local industries, flower shops, pop-up stores, and online platforms. Direct sales offer several advantages, including the ability for consumers to access fresh and locally grown flowers, personalized services, and an array of floral products. It also benefits floriculture producers by directly connecting with their customer base and promoting locally cultivated blooms. The trend is a testament to the industry’s adaptability to consumer preferences and the changing landscape of retail and sales.

Recent Developments Observed in the Floriculture Industry in Western Europe

  • Syngenta Flowers placed a strong emphasis on sustainability and eco-friendly practices in their flower production. They dedicated efforts to developing new flower varieties that are more resistant to pests and diseases.
  • Dümmen Orange prioritized innovation in breeding techniques to create new and unique flower varieties. They also broadened their product portfolio by introducing sustainable and disease-resistant flower varieties.

Some of the Key Players in the Floriculture Industry in Western Europe

  • Dümmen Orange
  • Syngenta Flowers
  • Florensis
  • Ball Horticultural Company
  • Selecta One
  • Benary
  • Kapiteyn
  • Beekenkamp Group
  • Morel Diffusion S.A.S.
  • Danish Peat Producers

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Report Scope

Attribute Details
Estimated Industry Size in 2023 US$ 15,167.0 million
Projected Industry Size by 2033 US$ 25,511.9 million
Anticipated CAGR between 2023 to 2033 5.3% CAGR
Demand Forecast for the Floriculture Industry in Western Europe 2023 to 2033
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing the Floriculture Industry in Western Europe, Insights on Global Players and their Industry Strategy in Western Europe, Ecosystem Analysis of Local and Regional Western Europe Providers
Key Countries Analyzed
  • The United Kingdom
  • Germany
  • France
  • The Netherlands
  • Italy
Key Companies Profiled
  • Dümmen Orange
  • Syngenta Flowers
  • Florensis
  • Ball Horticultural Company
  • Selecta One
  • Benary
  • Kapiteyn
  • Beekenkamp Group
  • Morel Diffusion S.A.S.
  • Danish Peat Producers

Key Segments

By Product Type:

  • Cut Flowers
  • Cut Foliage
  • Plants
  • Propagation Material

By Flower Type:

  • Rose
  • Chrysanthemum
  • Tulip
  • Lily
  • Gerbera
  • Carnations
  • Texas Blueball
  • Freesia
  • Hydrangea
  • Others

By End Use:

  • Personal Use
  • Institutions/Events
  • Hotels, Resorts, and Spas
  • Industrial

By Sales Channel:

  • Direct Sales
    • Specialty Stores
    • Franchises
    • Florists and Kiosks
    • Supermarkets/Hypermarkets
    • Independent Small Stores
  • Online Retailers
  • Other Sales Channel

By Country:

  • The United Kingdom
  • Germany
  • France
  • The Netherlands
  • Italy

Frequently Asked Questions

What is the Expected Worth of the Floriculture Industry in Western Europe in 2023?

The estimated valuation of the floriculture industry in Western Europe is US$ 15,167.0 million in 2023.

What is the Projected Growth Rate for the Floriculture Industry in Western Europe?

The anticipated CAGR for the floriculture ecosystem in Western Europe through 2033 is 5.3%.

How Big will the Floriculture Industry be in Western Europe?

Demand for floriculture in Western Europe is likely to surpass US$ 25,511.9 million by 2033.

What is the Primary End Use of the Western Europe Floriculture Industry?

The primary end use of floriculture in Western Europe is personal use.

Which Sales Channel Contributes Significantly to the Western Europe Floriculture Industry?

Direct sales are projected to remain a key contributor in Western Europe.

Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033

        5.3.1. Cut Flowers

        5.3.2. Cut Foliage

        5.3.3. Plants

        5.3.4. Propagation Material

    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033

6. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Flower Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Flower Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Flower Type, 2023 to 2033

        6.3.1. Rose

        6.3.2. Chrysanthemum

        6.3.3. Tulip

        6.3.4. Lily

        6.3.5. Gerbera

        6.3.6. Carnations

        6.3.7. Texas Blueball

        6.3.8. Freesia

        6.3.9. Hydrangea

        6.3.10. Others

    6.4. Y-o-Y Growth Trend Analysis By Flower Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Flower Type, 2023 to 2033

7. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By End Use

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End Use, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End Use, 2023 to 2033

        7.3.1. Personal Use

        7.3.2. Institutions/Events

        7.3.3. Industrial

    7.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

8. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Sales Channel , 2018 to 2022

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Sales Channel , 2023 to 2033

        8.3.1. Direct Sales

        8.3.2. Specialty Store

        8.3.3. Supermarket

        8.3.4. Online Retailers

        8.3.5. Others

    8.4. Y-o-Y Growth Trend Analysis By Sales Channel , 2018 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Channel , 2023 to 2033

9. Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) Analysis By Country, 2018 to 2022

    9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Country, 2023 to 2033

        9.3.1. UK

        9.3.2. Germany

        9.3.3. Italy

        9.3.4. France

        9.3.5. Spain

        9.3.6. Rest of

    9.4. Market Attractiveness Analysis By Country

10. UK Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Region

            10.2.1.1. England

            10.2.1.2. Scotland

            10.2.1.3. Wales

            10.2.1.4. Northern Ireland

        10.2.2. By Type

        10.2.3. By Flower Type

        10.2.4. By End Use

        10.2.5. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Region

        10.3.2. By Type

        10.3.3. By Flower Type

        10.3.4. By End Use

        10.3.5. By Sales Channel

    10.4. Key Takeaways

11. Germany Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Region

            11.2.1.1. North-east (Germany)

            11.2.1.2. North-west (Germany)

            11.2.1.3. Central (Germany)

            11.2.1.4. South (Germany)

            11.2.1.5. Other(Germany)

        11.2.2. By Type

        11.2.3. By Flower Type

        11.2.4. By End Use

        11.2.5. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Region

        11.3.2. By Type

        11.3.3. By Flower Type

        11.3.4. By End Use

        11.3.5. By Sales Channel

    11.4. Key Takeaways

12. Italy Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Region

            12.2.1.1. North (Italy)

            12.2.1.2. Central (Italy)

            12.2.1.3. South (Italy)

            12.2.1.4. Islands (Italy)

        12.2.2. By Type

        12.2.3. By Flower Type

        12.2.4. By End Use

        12.2.5. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Region

        12.3.2. By Type

        12.3.3. By Flower Type

        12.3.4. By End Use

        12.3.5. By Sales Channel

    12.4. Key Takeaways

13. France Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Region

            13.2.1.1. Northern (France)

            13.2.1.2. Central (France)

            13.2.1.3. Southern (France)

            13.2.1.4. Eastern (France)

        13.2.2. By Type

        13.2.3. By Flower Type

        13.2.4. By End Use

        13.2.5. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Region

        13.3.2. By Type

        13.3.3. By Flower Type

        13.3.4. By End Use

        13.3.5. By Sales Channel

    13.4. Key Takeaways

14. Spain Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Region

            14.2.1.1. Basque Country

            14.2.1.2. Andalusia

            14.2.1.3. Extremadura

            14.2.1.4. Catalonia

            14.2.1.5. Valencia

            14.2.1.6. Rest Of Spain

        14.2.2. By Type

        14.2.3. By Flower Type

        14.2.4. By End Use

        14.2.5. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Region

        14.3.2. By Type

        14.3.3. By Flower Type

        14.3.4. By End Use

        14.3.5. By Sales Channel

    14.4. Key Takeaways

15. Rest of Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Type

        15.2.2. By Flower Type

        15.2.3. By End Use

        15.2.4. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Type

        15.3.2. By Flower Type

        15.3.3. By End Use

        15.3.4. By Sales Channel

    15.4. Key Takeaways

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Type

        16.3.3. By Flower Type

        16.3.4. By End Use

        16.3.5. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Driscoll's of Europe B.V

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Royal FloraHolland

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Forest Produce Ltd.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Royal Brinkman UK

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. Flamingo Flowers Ltd

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Eden Horticulture

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. Selecta Cut Flowers SAU.

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. Native Floral Group

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. Tropical Foliage Plants, Inc.

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. Verbeek Export B.V.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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