The Korea floriculture market is poised to register a valuation of USD 366.8 million in 2025. The industry is slated to grow at 7.4% CAGR from 2025 to 2035, witnessing USD 747.3 million by 2035. Growth of the industry is being spurred by a combination of societal, economic, and cultural drivers that are transforming consumerism and demand for flowers and ornamental plants.
A major driver is growing interest in lifestyle and aesthetic enhancement, especially among young consumers and urban residents. Flowers are no longer limited to special events; they are now being used more and more to adorn homes, offices, and business spaces, fueled by social media trends that promote minimalism, indoor plants, and wellness. Indoor flowers and plants are now regarded as a sign of a healthy and fashionable lifestyle, fueling increased daily consumption.
Another key driving force is an aging population and demographic changes occurring in Korea. Horticulture therapy programs and neighborhood gardens also have increased utilization, especially as a means to support mental wellness and engage elders.
This opened up floriculture's applicability beyond beauty to other fields, such as health and education, creating stable and long-term demand.Besides, government assistance to agri-innovation and urban greening initiatives is also coming to the rescue.
Policies for sustainable agriculture, smart farming technology, and urban landscaping have created new avenues for floriculture companies to grow. The industry is also gaining from increasing demand for local and seasonal flowers, as consumers prefer locally-grown flowers over imports.
The advent of online flower delivery sites and e-commerce is widening access and convenience. The shift to the digital world has helped florists extend their reach to more consumers, such as digitally savvy younger buyers and corporate accounts. Subscription floral services, tailor-made bouquets, and same-day delivery are making flowers more of an impulse or lifestyle purchase than a luxury or one-off purchase.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 366.8 million |
| Industry Value (2035F) | USD 747.3 million |
| CAGR (2025 to 2035) | 7.4% |
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The Korean floriculture industry is marked by multifaceted end-use segments with distinctive purchasing patterns and trends. For the home segment, home buyers, particularly millennials and Gen Z, are becoming more attracted to low-maintenance, beautiful flowers and plants that complement contemporary home decor.
Succulents, orchids, and compact flowering plants are some of the favorites, with focus on value, simplicity in maintenance, and sustainability. Within the corporate and commercial industry, hotels, offices, and restaurants use flowers for branding and ambience, focusing on sophisticated, long-lasting designs that support their corporate identity. Both floral subscriptions and professional styling services are on the rise, appealing to businesses that desire hassle-free, consistent quality.
Within the event and ceremonial industry, like weddings and funerals, consumers desire custom, symbolic designs that appeal to cultural tradition and occasion-specific requirements. Freshness, diversity, and handmade craftsmanship are major buying factors, with a growing emphasis on environmentally friendly design and indigenous blooms.
The healthcare and wellness category is expanding as hospitals and spas add plants to enhance air quality and enhance mental well-being. In this category, buying is centered on the healing values of plants, including air purification, stress reduction, and hypoallergenic options. As trends continue to change, sustainability, personalization, and wellness increasingly influence the buying criteria in all segments.
From 2020 to 2024, the floriculture industry in Korea experienced significant shifts driven by societal and technological changes. The COVID-19 pandemic played a pivotal role in reshaping consumer behavior, with a surge in demand for indoor plants and flowers as people spent more time at home. Home gardening and plant maintenance became fashionable pastimes, leading to increased demand for low-maintenance, visually appealing plants such as succulents, orchids, and air-purifying plants.
Online flower delivery services and e-commerce websites also experienced rapid expansion, as consumers shifted to online solutions for flower buying and home decoration. The trend towards sustainability increased, with greater emphasis on environmentally friendly practices in sourcing, packaging, and floricultural production.
During the forecast period, there are a number of major trends that will drive the floriculture industry in Korea. Increased environmental awareness will continue to shape the industry, with more emphasis on native flowers, organic agriculture, and biodegradable products. Flower design will become more customized, as consumers are looking for distinctive, one-of-a-kind arrangements that reflect their personal style and home design tastes.
Technological advancements will also feature prominently, for example, in smart farming and plant care innovation, which has the potential to enhance plant well-being and lower waste. Aging in Korea will create demand for plants with healing and emotional therapeutic benefits, driving more flowers and plants into health facilities, hospitals, elderly residential care homes, and wellness centers.
Comparative Industry Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| The COVID-19 pandemic saw the demand for indoor plants and home gardening skyrocket as people spent more time indoors. This resulted in an upsurge in interest in low-maintenance plants, including succulents and air-purifying plants, as consumers looked to decorate their homes while improving their health. | With changing consumer tastes, there will be increased demand for one-of-a-kind, bespoke floral arrangements. Buyers will more often look for bespoke designs that address their own individual tastes, interior design style at home, and personal beliefs. Florists must provide more individualized services like custom arrangements and customized design consulting to serve this change in consumer demand. |
| The industry experienced a significant move towards the online space during the pandemic, with increased flower delivery services and floral subscriptions. The ease of online shopping coupled with the convenience of contactless delivery presented products to consumers with increased accessibility and reduced effort on their part to seek out flowers and plants. | In the next ten years, intelligent farming technologies such as robotic plant care systems and AI-based plant health tracking will transform flower and plant cultivation and care. Digital solutions such as augmented reality (AR) will also improve customer experience, enabling consumers to visualize flower arrangements at home prior to purchasing, driving the industry further towards digitalization. |
| Customers became more conscious of how their purchases were affecting the environment, and consequently, there was a greater need for sustainable, eco-friendly flowers. This phenomenon was seen with the growing trend of locally grown, organic flowers and biodegradable or recyclable packaging material. | Sustainability focus will grow even stronger, with a greater insistence on employing locally sourced, organic plants and cutting waste all the way down the supply chain. Green strategies like zero-waste floristry, where everything in the flower materials is used or composted, and working with native flowers will become even more prominent. |
| With social distancing, most of these events such as weddings, funerals, and corporate events became small. The flower arrangements were therefore simpler, but more bespoke, with the consumers choosing distinctive, symbolic designs. | As Korea's population ages, there will be an increasing need for plants that provide therapeutic value, including air-purifying plants and flowers with soothing visual impact. Hospitals, nursing homes, and wellness centers will increasingly use plants in their settings to promote mental health and create a soothing environment for the elderly. |
The Korea floriculture industry is exposed to a number of risks that may affect its growth and sustainability. Environmental factors, including climate change and natural disasters, are one of the major risks. The agricultural sector in Korea, including floriculture, is exposed to erratic weather conditions, including extreme temperatures, droughts, and floods, which may affect flower production and supply chains.
For instance, abnormal weather conditions can influence crop yields, lower flower quality, and contribute to price instability. Moreover, the floriculture sector is highly dependent on imports for some flower types, and any interruption in global trade or import policy shifts could result in supply chain disruptions, affecting industry stability.
Another major risk is economic instability. Since consumer expenditure is directly related to economic performance, any weakening in the Korean economy, either in the form of a recession or inflationary pressure, may have an impact on disposable income and, by extension, demand for discretionary items such as flowers.
The premium characteristics of some flower products mean that in periods of economic uncertainty, consumers might lower their expenditure on premium floral products and switch to lower-cost options. This could especially hit segments such as corporate events, weddings, and high-end gifting.
Cut flowers are the most widely used product in the Korean floriculture industry, mainly used both in personal and commercial purposes. Cut flowers are part of floral arrangements, whether for routine home decoration, special events such as weddings, or business occasions. Roses, chrysanthemums, lilies, and orchids are most commonly used because of their beauty and cultural value.
The industry for cut flowers is always high, particularly during holidays, festivals, and peak seasons. In addition, the increasing trend of flower gifting and flower subscription services has further established cut flowers as a leading product in the industry. They are also widely utilized in commercial outlets such as hotels, restaurants, and offices to add ambience and create welcoming spaces.
Cut foliage ranks second in popularity, although it is not as widespread as cut flowers. Foliage is frequently used in conjunction with flowers to provide texture, depth, and greenery to arrangements. It is particularly popular for the production of modern, minimalist designs or contrast in flower arrangements. Foliage plants such as eucalyptus, ferns, and ivy are frequently used in bouquets and decorative displays.
Although not as popular as cut flowers, cut foliage is increasingly in demand, especially among those looking for natural, earthy designs or adding greenery to their home and office spaces. It is also widely used in wedding and large event floral arrangements, where a full, lush appearance is desired.
In Korea, online stores have become a significant sales outlet, especially in recent years. The dramatic expansion of e-commerce, fueled by shifting consumer behaviors and the efficiency of internet shopping, has positioned internet platforms as a prime platform for flower and plant sales. Customers now favor the convenience of viewing, choosing, and designing flower bouquets online with the bonus of same-day or planned delivery.
This transition gained momentum during the COVID-19 pandemic, when in-person shopping was restricted, and has continued to be robust because of its convenience, broad assortment, and technology-savvy younger shoppers. Subscription flower services and mobile apps that provide curated bouquets for birthdays, anniversaries, and holidays have also further entrenched the online segment as a top sales channel in Korea.
Specialty shops, like specialty flower boutiques and independent flower shops, also contribute an important part in the Korean industry for floriculture. Specialty shops are the destination of choice when there is a need for specialized or high-end arrangements-e.g., weddings, funerals, and company events-when personal service and professional floral work are important.
Specialty florists tend to stock a wider assortment of quality flowers, imported cultivars, and more unusual types of arrangements. Most customers also rely on these shops for the freshness and appearance of their flowers, particularly for formal occasions.
The Korean industry is influenced by a mix of local growers and internationally known suppliers that introduce specialized strengths to serve the changing demand for flowers, foliage, and ornamental crops. Local players like Yangjae Flower Market and FarmHannong provide the backbone of the local flower industry with a crucial distribution center and localized expertise customized to the Korean consumer industry.
Internationally, large floriculture firms such as Selecta Cut Flowers SAU, Marginpar BV, and Flamingo Horticulture Ltd. make their contributions through cutting-edge breeding technologies, varied flower types, and mass supply chains, ensuring a consistent flow of quality flowers into Korea.
Key Company Share Analysis
| Company Name | Estimated Industry Share (%) |
|---|---|
| Yangjae Flower Market | 10-12% |
| FarmHannong | 7-10% |
| Selecta Cut Flowers SAU | 6-8% |
| Marginpar BV | 5-7% |
| Flamingo Horticulture Ltd. | 4-6% |
| Forest Produce Ltd. | 4-6% |
| Native Floral Group | 3-5% |
| Tropical Foliage Plants, Inc. | 3-5% |
| Oserian Group | 3-5% |
| Esmeralda Farms | 2-4% |
| DOS GRINGOS, LLC | 2-4% |
| Company Name | Key Offerings & Activities |
|---|---|
| Yangjae Flower Market | Korea's biggest wholesale flower market, acting as an essential platform for local growers and retailers. Supplies fresh cut flowers and plants to both B2B and B2C consumers. |
| FarmHannong | A significant domestic agriculture company facilitating floriculture by providing high-quality seeds, fertilizers, and propagation solutions adapted to Korea's climate. |
| Selecta Cut Flowers SAU | A world leader in flower breeding and production, renowned for innovative carnation, chrysanthemum, and other varieties. Provides Korean florists with high-quality imports. |
| Marginpar BV | Specializes in exotic and unusual flower varieties imported from Africa. Highly valued in Korea for high-end floral arrangements and high-end events. |
| Flamingo Horticulture Ltd. | Supplies summer flowers and roses with a reputation for sustainable and ethical growing, as well as sourcing. Primary supplier to top floral boutiques in Korea. |
| Forest Produce Ltd. | Specializes in fresh foliage and ancillary greenery that is incorporated into decorative flower arrangements and commercial landscaping. |
| Native Floral Group | Provides wholesale floral fulfillment at retail chain volume. Reputable for timely logistics and mass flower distribution throughout Korea. |
| Tropical Foliage Plants, Inc. | Provides indoor tropical plants suitable for home and office decoration. Popular among Korean consumers who care about wellness and air quality. |
| Oserian Group | Kenya-based, deals in sustainable flower farming, such as Fairtrade-certified roses that are highly sought after in Korea's high-end segment. |
| Esmeralda Farms | Reputable for pioneering breeding and rich colors of flowers. Provides a variety of cut flowers to Korean wholesalers and retailers. |
| DOS GRINGOS, LLC | Specializing in seasonal bouquets and farm-direct flowers with bold packaging and supermarket-ready arrangements. |
The Korea floriculture market is growing ever more dynamic as local and foreign players contribute to its growth with varied strengths. Local market giants such as Yangjae Flower Market and FarmHannong offer regional supply chain reliability and access to indigenous flower species, while global market leaders such as Selecta Cut Flowers, Marginpar, and Flamingo Horticulture contribute innovation in breeding, environmentally friendly farming, and international logistics.
With shifting consumer tastes towards personalization, sustainability, and wellness-oriented use of plants, the market is likely to further diversify. Those firms able to evolve through the provision of green packaging, intelligent farming systems, and delivery models-most notably online-will gain competitive advantage. Whether through responsibly sourced roses or health-promoting foliage for indoor spaces, the capacity to satisfy Korea's aesthetic and cultural demands will be paramount. The future of the market is about integrating global innovation with local sensibility and crafting a balanced ecosystem that enables both high-volume retail and artisanal floristry.
The industry is expected to reach USD 366.8 million in 2025.
The industry is projected to witness USD 747.3 million by 2035.
The industry is slated to grow at 7.4% CAGR during the study period.
Online retailers are widely preferred.
Leading companies include Yangjae Flower Market, FarmHannong, Forest Produce Ltd., Selecta Cut Flowers SAU, Native Floral Group, Tropical Foliage Plants, Inc., Oserian Group, Esmeralda Farms, Marginpar BV, DOS GRrINGOS, LLC, and Flamingo Horticulture Ltd.
In terms of type, the industry is classified into cut flowers, cut foliage, plants, and propagation material.
With respect to flower type, the market is divided into rose, chrysanthemum, tulip, lily, gerbera, carnations, texas blueball, freesia, hydrangea, and others.
Based on end use, the industry is classified into personal use, institutions/events, and industrial.
In terms of sales channel, the industry is divided into direct, specialty store, supermarket, online retailers, and others.
Regionally, the industry is divided into South Gyeongsang, North Jeolla, South Jeolla, Jeju, and the rest of Korea.
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Korea Floriculture Market
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