The global flavored water market is estimated to reach USD 14.84 billion in 2023, increasing at a 10% CAGR from 2023 to 2033. By 2033, the flavored water industry is predicted to value at USD 37.65 billion. The market is expected to remain positive in the forthcoming years.
Factors such as rising consumer health consciousness, demand for refreshing and low-calorie beverages, and flavor innovation are propelling the industry forward.
Flavored water is a healthy alternative to sugary drinks, appealing to consumers seeking hydration with added flavor. The market is seeing a spike in new flavor releases, responding to various consumer preferences and offering a wide range of possibilities. Moreover, convenient and on-the-go package formats add to the market's appeal by harmonizing with consumers' hectic lifestyles.
The market's outlook benefits from the expanding importance of social media and digital marketing, which enables firms to successfully communicate with consumers. Manufacturers must continue to handle difficulties such as public perception, environmental concerns, and severe competition to sustain growth and capitalize on opportunities given by changing consumer preferences.
The flavored water market is set to grow as it responds to shifting customer preferences for healthier and tastier beverage options.
| Attributes | Details |
|---|---|
| Flavored Water Market HCAGR (2018 to 2022) | 3.5% |
| Flavored Water Market CAGR (2023 to 2033) | 10% |
| Flavored Water Market Size 2023 | USD 14.84 billion |
| Flavored Water Market Size 2033 | USD 37.65 billion |
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The flavored water market grew significantly between 2018 and 2022, owing to rising consumer demand for healthy beverage options and flavored alternatives to plain water. To capitalize on this trend, prominent flavored water manufacturers created new flavors, product variations, and marketing techniques throughout this time period.
The market saw an increase in product innovation, expanded distribution networks, and increased brand competition.
The flavored water business is predicted to maintain its current development trajectory between 2023 and 2033. Shifting consumer tastes toward healthy options, increased awareness of the advantages of hydration, and continuous product diversification are projected to fuel market expansion. Sustainability measures, such as environment-friendly packaging, may acquire attention.
Trends in Health and Wellness
The increased emphasis on health and wellness is a primary element driving the flavored water industry. Consumers are increasingly looking for healthy beverage options, and flavored water offers a refreshing and tasty option in addition to hydration.
Change Your Drinking Habits
Sugary drinks are becoming less popular as customers become concerned about the health problems they provide. Flavored water is a low-calorie, sugar-free alternative that meets customer demand for healthier options.
Convenience and an Active lifestyle
The convenience feature of flavored water appeals to people who lead busy lives. Flavored water is a popular choice for on-the-go hydration because of its ready-to-drink bottled options and portable packaging.
Variation and Creativity
The flavored water industry is driven by consumer demand for variety and novel flavors. Manufacturers are always innovating by providing new flavors and combinations to appeal to varied consumer preferences and keep customers engaged and interested in the product.
Social Media's Influence
The impact of social media platforms and online communities has aided in the growth of the flavored water business. Influencers, fitness enthusiasts, and health-conscious people sharing their experiences and recommendations have helped to raise awareness and adoption of flavored water.
Generation Health-Conscious
The flavored water industry has grown due to the desires of health-conscious millennial and young generations. These customers actively seek healthy alternatives to sugary beverages, which make flavored water an appealing option.
Product Development
Product innovation, such as the introduction of novel flavors, functional additives, and distinctive formulas, provides opportunities to attract and engage customers. Companies can separate themselves from the competition by capitalizing on changing consumer preferences and introducing unique offerings.
Partnership with Food Service Providers
Collaboration with restaurants, cafes, and food service providers to offer flavored water as part of their beverage menu expands exposure and consumption. Collaboration with hospitality facilities can aid in the creation of brand awareness and the adoption of new products.
Packaging and the Environment
The growing emphasis on environment-friendly packaging options provides chances for flavored water firms to adopt eco-friendly alternatives. Brands that prioritize sustainable practices and packaging materials might obtain a competitive advantage by appealing to environmentally sensitive consumers.
Concerns about the Environment
Bottled flavored water contributes to plastic waste, raising concerns about the environment. The growing emphasis on sustainability, as well as increased awareness of plastic pollution, might influence consumer choices and urge them to choose environment-friendly options.
Perceptions of Customers
Due to worries about artificial flavors, sweeteners, and additives, some consumers view flavored water to be less healthy or natural than plain water. This notion may discourage health-conscious consumers from seeking out flavored water options.
Sensitivity to Price
Flavored water is frequently more expensive than plain water, which can limit its uptake, particularly in price-sensitive markets. Consumers may be hesitant to spend more for flavored water when they may flavor ordinary water for less money or choose other less expensive beverage options.
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2023 Value Share in Global Market:
| Country | Value |
|---|---|
| The United States | 19.2% |
| Germany | 7.4% |
| Japan | 5.2% |
| Australia | 0.9% |
Preference for Healthy and Organic Beverages may Propel Flavored Water Sales
Flavored water is expected to hold a substantial share of the overall bottled water market. An inclination for healthy and functional drinking choices in the United States is propelling the sales of flavored water, estimates by Future Market Insights.
Increasing awareness toward physical and mental well-being is promoting the consumption of organic beverages, pH-balanced ingredients, and sugar-free beverages. Over the past decade, the flavored water industry has gained immense traction as a preference for healthy drinks over carbonated soft drinks surged.
Key flavored water manufacturers in the United States are introducing a variety of flavors, functional ingredients, and packaging innovations to gain a competitive edge. On account of these factors, the United States flavored water business is projected to surpass USD 3.7 billion in 2023.
Rising Sustainability Concerns to Increase the Adoption of Canned Fruit-Infused Water
According to FMI, the sales of flavored water in Germany are projected to rise at a notable CAGR and hold a market share of 7.4% in 2023. Demand for flavored as well as carbonated water is expected to increase over the forecast period. Hence, companies are leveraging their marketing strategies to remain on top of the competition and woo consumers.
With growing sustainability concerns among end users, several leading brands are introducing can flavored water to reduce the use of plastic. This is expected to aid the market growth.
Growing Awareness toward Physical Fitness May Push the Flavored WaterSales
Flavored water is natural, has low- calories, and is low in sugar. Hence, brands are leveraging these attributes to attract consumers focusing on fitness and physical well-being. Growth is also attributed to the presence of leading brands in the country.
Some of the leading companies are adopting strategies such as acquisitions and are launching platforms focused on customer propositions than their traditional core competence. Owing to these trends, India flavored water market may grow at a significant growth rate over the forecast period.
| Segment | Product Type |
|---|---|
| Segment Name | Sparkling Flavored Water |
| Segment Share | 17.8% |
| Segment | Nature |
|---|---|
| Segment Name | Organic |
| Segment Share | 14.6% |
Sales of Sparkling Flavored Water with Bubbly Flavors to Increase at a Significant Rate
Beverages with functional value, less-sweet alternatives, and sustainability certificates are gaining immense popularity. As sparkling water contains minerals and vitamins, demand in the segment is projected to increase.
Sparkling flavored water with a combination of vegetables and herbs is improving the demand for sparkling water.
Sales of Organic Flavored Water May Outpace the Demand for Conventional Sparkling Water
Based on nature, the conventional segment is expected to hold more than one-third of the total flavored water market in 2023. As per FMI, the organic segment is expected to witness tremendous growth over the forecast period. Further, preference for organic, clean-label, sugar-free, low-calorie, and dairy-free products is pushing the demand for organic flavored water.
Penetration of E-Commerce Platforms to Propel the Sales of Flavored Water through Online Retail Stores
Flavored water sales are vastly impacted by retail units such as hypermarkets/supermarkets, convenience stores, specialty stores, beverage exclusive shops, and airport retail. In terms of distribution channels, the online distribution channel is expected to dominate the market over the forecast period.
Bottle Packaging for Flavored Water to be the Most Preferred
According to the study, bottle packaging is anticipated to dominate the packaging type segment in the flavored water market. Ease of using and carrying, no leakage, and safety of drinks are one of the key reasons aiding the market growth for flavored water.
Competition shapes the flavored water industry by stimulating innovation, extending product offerings, and influencing customer preferences. Companies seek to separate themselves from competitors in a competitive market by creating innovative flavours, superior packaging, and enhanced health advantages. This intense rivalry forces flavored water manufacturers to constantly investigate and produce new product varieties to attract and maintain clients.
The presence of several flavored water manufacturers in the market motivates companies to spend in marketing and advertising initiatives to raise brand awareness and generate a loyal consumer base. This marketing activity frequently leads to increasing consumer understanding about the benefits of flavored water, resulting in high demand for these goods.
Recent Developments:
NourishCo: Elevating Hydration and Wellness in India's Ready-to-Drink Category
NourishCo, collaboration between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited, was formed with the purpose of providing health and wellness hydration choices in India's ready-to-drink category. It has also ventured into the flavored water market.
Springboard Growth Capital leads a USD 25 million Investment Round in Hint.
Hint, Inc. announced the completion of its USD 25 million Series D fundraising, headed by Springboard Growth funding (SGC), an investment partnership focused on delivering funding to visionary female founders to establish market-leading consumer brands. Philippe Laffont, Linnea Roberts' Gingerbread Capital, and Emiliano Román's Medina Heights Capital Partners also participate in the round.
The projected CAGR of the flavored water market by 2033 is 10%.
The projected market value for 2033 is USD 36.65 billion.
The market is estimated to secure a valuation of USD 14.84 billion in 2023.
North America holds a significant share of the Flavored Water market.
India, Japan, and China dominate the Asian market.
| Market Size Value in 2022 | USD 35.2 Billion |
|---|---|
| Market Forecast Value in 2032 | USD 53.1 Billion |
| Growth Rate (2022 to 2032) | 4.2% CAGR |
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