The flavored milk market is predicted to register a valuation of USD 3,511.20 million in 2023, and is estimated to rise to USD 6,529.38 million by 2033. The market is anticipated at a CAGR of 6.4% during the forecast period.
Factors influencing the market:
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The growing population suffers from issues with digestive systems due to high-flavored milk consumption, which may restrain the market growth. In addition, the increasing vegan population based on plant-based products also limits the market growth. An increase in lactose intolerance is expected to decline the market size further.
Key manufacturers focus on developing packed flavored milk to enhance the quality and increase the shelf-life of products. The manufacturers are making several marketing strategies, such as cold storage of milk products and adopting advanced technology. Maintaining the flavor and texture of milk is propelling market opportunities. Furthermore, growing innovative packaging, including paper-based, glass bottle packaging, and tetra pack, are surging the market opportunities.
In the packaging, the manufacturers provide several product details, from manufacturing data, ingredients, expiry date, and others. Through this, the consumers easily maintain their healthy life by in-taking essential protein milk. In addition, they can select their flavored milk bottle with refreshing and delicious tastes, which in turn fuels the market growth.
| Attributes | Details |
|---|---|
| Market CAGR (2023 to 2033) | 6.4% |
| Market Valuation (2023) | USD 3,511.20 million |
| Market Valuation (2033) | USD 6,529.38 million |
According to Future Market Insights, the global flavored milk market is predicted at a healthy 6.4% CAGR during the forecast period. Historically, the market registered a CAGR of 6.0% between 2017 and 2022.
During the COVID-19 situation, the market declined growth due to limited production of food & beverages. On the flip side, several manufacturing companies prepared catering products to attract consumers' demand. In 2020, Amul announced a newly launched flavored milk containing ginger and tulsi.
The market is estimated to reach USD 6,529.38 million during the forecast period. Historically, the market stood at USD 3,312.45 million from 2017 to 2022.
Based on product type, the long-life flavored milk category dominates the global market by securing a significant share during the forecast period. There is a growing demand for long-life flavored milk due to rising health concerns and premium quality products. The manufacturers are developing packed flavored milk, which increases the adoption of long-life flavored milk.
Based on the application segment, the market is further categorized into supermarkets/hypermarkets, convenience stores, and independent retailers. Among these, supermarkets/hypermarkets dominate the global market by capturing the maximum revenue in the market during the forecast period.
Due to the large quantity of food and beverage products stored in the supermarkets/hypermarkets, the consumers are easily engaged and choose their favorite flavor drinks. The owner of supermarkets/hypermarkets provides special discounts and offers on festivals, which consequently propels the market expansion. The target audience prefers to visit supermarkets/hypermarkets daily to get specific discounts on repurchasing.
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The United States is capturing a significant share of the global market by growing the production of flavored milk during the forecast period. The rising consumer awareness related to a healthy lifestyle and maintaining proper nutrients is further increasing the adoption of flavored milk. Moreover, growing disposable income, advanced milk-preserved technology, and packaging styles maintain the quality of flavored milk flourishing in the United States market.
Children's growing demand for flavored milk than unflavored milk drives the market growth. The shifting consumer preferences and low-fat dairy products fuel the adoption of flavored milk. In February 2020, A2 Milk Company and Hershey announced their chocolate milk product in the United States.
Asia Pacific is the most significant region that secured a relevant global market share during the forecast period. The rising demand for nutritional beverages, healthy diets, and exotic flavor beverages are the factors driving the Asia Pacific market size. Significant milk producers and top beverage companies are increasing the production of flavored milk in the region.
Rising innovations and the launching of new flavored milk per consumers' preferences propel the market growth further. The top countries, such as India and China, are producing a maximum number of dairy farms in the region, advancing the market size. Additionally, increasing demand for sugar-free and fat-free products by consumers is fueling the market share in Asia Pacific. The manufacturers focus on providing single-use packaging products for flavored milk that provide enough nutrients to the consumers.
The United Kingdom is capturing a significant global market share by developing organic flavored milk during the forecast period. Increasing demand for artificial coloring and organic and natural products drives the United Kingdom flavored milk market. The adoption of convenient packaging to extend the shelf life of products also bolsters market growth.
In 2021, the United Kingdom-based Yeo Valley launched its new product, flavored milk, with the adoption of organic ingredients. This flavored milk includes various varieties, including chocolate, strawberry, and raspberry. The company also provides sugar-free and additional artificial flavored milk in the United Kingdom.
How are Start-up Companies Adding Value to the Global Market?
Startup companies bring out several marketing strategies through their research and development-related market. With enough studies and collecting product information, these startup players are advancing the market height to another level. Their latest technology and unique way of restoring the beverages add value to the market.
In 2021, Good Mood Good Food LLP, a startup company, announced its latest product brand of lactose-free milk, which provides a taste of original dairy to their consumers in Chicago.
The prominent players are adopting several marketing tactics to increase the sales of flavored milk in the global market. These players are investing their time and efforts to carry out maximum output in the market. These players fuel the market expansion through their innovative products and packaging products. A few marketing strategies they adopt are collaborations, acquisitions, mergers, agreements, and product launches.
The top companies are launching products with new flavor variants packed in an attractive way to capture consumers' and children's attention. The growing innovation and sustainable packaging bring lucrative growth in the market by prominent players.
The innovation of natural flavor syrup is a healthy drink with beneficial products for children with high calcium. Through their unique products, these players continue to expand the sales of flavored milk. Their several marketing tactics and focus on consumers' requirements are anticipated to boost the market to heights in the coming years.
As per a recent study, the top companies are reducing the sugar level in flavored milk without changing its taste and flavor. They deeply research other dairy items, such as yogurt and ice cream, to maintain the sugar level.
Recently, the American Academy of Pediatrics and the American Heart Association announced a list of policies for flavored milk. The policy includes healthy food items, high taxes imposed, and new rules and regulations about advertising with small children. The main motto behind the policy was to reduce the sugar level, soda, and several beverages and promote healthy drinks.
Recent Developments in the Flavored Milk Market:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2017 to 2022 |
| Market Analysis | USD billion for Value |
| Key Countries Covered | The United States, Canada, Germany, The United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Türkiye, Northern Africa, and South Africa |
| Key Segments Covered | Type, Distribution Channel, Region |
| Key Companies Profiled | Yili Industrial Group Company Limited; Mengniu Dairy Company Limited; Gujarat Cooperative Milk Marketing Federation Limited; Mother Dairy Fruit and Vegetable Private Limited.; Parle Agro; Nestle; Arla Foods; Danone; Dean Foods |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Key players include Yili Industrial Group, Mengniu Dairy, and Gujarat Cooperative Milk Marketing Federation.
Supermarkets/Hypermarkets lead the distribution channel segment.
The Asia Pacific region is highly lucrative for the market.
The market is estimated to surpass USD 6,529.38 million by 2033.
Increasing demand for healthy beverages and nutritional benefits drives adoption.
| Estimated Global Industry Size (2025E) | USD 120.99 Billion |
| Projected Global Industry Value (2035F) | USD 187.88 Billion |
| Value-based CAGR (2025 to 2035) | 4.5% |
| Valuation for 2024 | USD 20.1 billion |
|---|---|
| Valuation for 2034 | USD 47.9 billion |
| CAGR from 2024 to 2034 | 9.1% |
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Flavored Milk Market
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