The recently released Fitness Apps Market analysis report by Future Market Insights shows that the global fitness app market is USD 1.1 billion in 2021, with a CAGR of 19.7% projected from 2022 to 2032. The global market is expected to offer an absolute dollar opportunity of USD 6.8 Billion between 2022 and 2032.
The advent of COVID-19 aided people in switching from traditional studios and gyms to virtual training platforms resulting in a rapid increase in the number of fitness app downloads and subscriptions. The market is triggered to rapidly grow at a CAGR of 19.7% compared to the historical growth of 14.6%. The exercise & weight loss category is expected to remain the highest revenue-generating segment, growing at a CAGR of 19.4% during the forecast period (2022 to 2032).
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As per the Fitness Apps market research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2017 to 2021, the market value of the fitness Apps Market has increased at a CAGR of around 14.6%, with the prospects of growing at a CAGR of 19.7% during 2022 to 2032. North America accounts for over 40% of the global market.
The Fitness Apps market is projected to be boosted by fierce competition between brick-and-mortar gyms and fitness applications. With the advancements in information technology, the modus operandi of the fitness sector is on the verge of transformation. As a result, the fitness app market is expected to increase at a CAGR of 19.7% from 2022 to 2032. In 2020, World Economic Forum released a study that states global downloads of fitness and health applications surged by 46% owing to the higher adoption of online fitness training.
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The increased competition between brick-and-mortar gyms and fitness apps has compelled app-based platforms to adopt AI, machine learning, and other advanced technologies to build a compelling platform for their users. These platforms provide them with tailored diet plans, step tracking, diet monitoring, health expert advice, etc.
The industry is also being driven by growing awareness of physical and mental well-being. Consumers have begun to track their health conditions and based on that information, have started making lifestyle changes. Furthermore, the growing online network of fitness studios and gyms has been assisting in increasing the adoption rate of these apps.
The COVID-19 outbreak prompted a shift in consumer behavior, with more number of people switching to virtual fitness over traditional clubs. It has also raised public awareness about health and hygiene. Due to lockdown constraints and social distancing norms, COVID-19 has created expansion prospects for workout applications, resulting in widespread adoption.
The global fitness app market is also being driven by the increasing penetration of smartphones and wearable technologies in developing countries. The health and fitness segment shows the best retention among consumers. Furthermore, the introduction of IoT gadgets at an affordable price and subscription models has increased its demand.
One of the biggest challenges for companies in the fitness app market is protecting users' privacy and personal information. There is a data-related risk associated with fitness apps as their interface is data-driven. The information collected through wearable devices is saved on cloud-based servers, which are on the verge of being hacked. As a result, the sensitive information of users can be used by a hacker to conduct social engineering attacks or phishing attacks through a third party.
Fitness app development companies usually rush the development process resulting in the launch of half-baked apps in the highly competitive market with pending updates. As a result, the app remains incompetent in the highly dynamic market and does not fulfill the purpose for which it was introduced.
Another problem for developers in the fitness app market is developing a personalized fitness app that can be integrated with numerous wearable devices and hardware. To match the user's expectations, the app must be compatible with various devices without compromising the accuracy of results.
Fitness applications provide a plethora of opportunities in ever-changing requirements, rising expectations, and increasing competition. To remain competent, fitness app developers have been examining a variety of factors and improvements that are compelling market players to improve their programs. Whether fixing bugs, providing updates, or responding to customer feedback, developers have to deal with this on a priority basis to keep clients engaged on their platform.
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The development process of fitness apps is fraught with obstacles that should be dealt with without compromising the app's features and functioning. By abiding by the user's data and privacy norms, the developers become trustworthy. End-to-end data encryption can be used to ensure that no unauthorized individuals have access to the user's data. Furthermore, the decryption key, as well as the app's password, can be attached. Software firms have been using a specific set of Application Program Interfaces or Software development kits to make their app compatible with different wearable devices.
North America accounts for the largest revenue share and the regional CAGR is expected to grow at around 19% during the forecast period. It is anticipated to be driven by the high penetration of smartphones, better network coverage, changing lifestyles, and the increasing geriatric population. Furthermore, the simplicity of use and remote access to information has led to substantial growth in its adoption.
The US market for fitness apps is the largest globally, which accounts for nearly 37% share in the global market. The USA market is anticipated to grow at a CAGR of around 18%. The market share of the US is expected to decline in the coming years owing to the better growth in the APAC region; however, in absolute terms, it is anticipated to offer the largest absolute dollar opportunity of USD 2.1 Billion during the forecast period. According to a survey, over 70% of Americans were using fitness apps during the COVID-19 outbreak. This surge in usage was attributed to the sudden closure of gyms and switching to digital platforms.
The UK market is anticipated to grow fastest at a CAGR of 26% followed by Japan at 24.4%, South Korea at 22.1% and China at 21.6%. These markets can grow faster than developed countries like the USA owing to the rise in the adoption rate of fitness apps induced by the COVID-19 outbreak. Increasing affordability, better network connectivity, and rising smartphone penetration are the other factors inducing the growth in these markets.
During the forecast period, the exercise and weight loss segment is expected to contribute a significant share of the fitness app market owing to rising cases of obesity in the population. During the forecast period, the segment is anticipated to grow at a CAGR of over 19%. With clinicians stressing upon the adoption of mobile apps, many individuals have already made it a part of their lifestyle in their attempts to manage weight. In addition, user-friendly platforms have led to higher adoption of fitness apps with ease.
Alongside, the Exercise and Weight Loss Category, it is anticipated that the activity tracking segment will emerge from a mere USD 45 Million market to grow and cross a USD 270 Million valuation by 2032. This can be linked to the growing demand for smart wearable devices.
In 2021, the iOS platform held the highest revenue share for fitness apps. During 2022 and 2032, the market through this platform is expected to grow at a CAGR of nearly 21%. Over the last few years, the segment's growth has been fueled by the high adoption of iOS devices. The number of active Apple device users climbed from 1.4 Billion to 1.5 Billion from 2019 to 2020. Furthermore, fitness coaching, activity monitoring, self-health management, and workout motivational videos developed for iOS devices are driving significant demand. Additionally, with the increase in the adoption of wearable devices, the requirement for fitness apps to track their details increases.
The fitness app market surged during the pandemic and is expected to grow at a CAGR of 20.1% during the post-pandemic era compared to the historical 14.6% CAGR. During the pandemic-induced lockdown, the nations were forced to abide by severe laws and suffer significant losses across industries in the virtual fitness market. Covid-19 also prompted a shift in consumer behavior, with more people choosing virtual fitness over traditional clubs because of social distancing measures. The digital market players took advantage of the situation and tapped the market by providing free premium access.
The pandemic-induced demand and growing adoption of fitness apps have fostered a competitive atmosphere among industry participants. In addition, the key companies’ core tactics of mergers, collaborations, and acquisitions are predicted to boost market expansion. To maintain their dominant position in the industry, the key players are focusing on producing technologically advanced products and innovative offerings at affordable prices. For better customer experience, the market players are also upgrading their portfolios with advanced features.
Market players are involved in various strategies to capture the market share. They are as follows:
Similarly, recent developments related to companies offering Fitness Apps have been tracked by the team at Future Market Insights, which are available in the full report.
| Attribute | Details |
|---|---|
| Forecast Period | 2022 to 2032 |
| Historical Data | 2017 to 2021 |
| Quantitative Units | In USD Billion |
| Key Regions Covered | North America; Latin America; Europe; APAC and MEA |
| Key Countries Covered | United States of America, the UK, China, Japan, South Korea |
| Key Market Segments Covered | Type, Platform, Device type, and Region |
| Key Companies Profiled | Aaptiv; Adidas; Appinventiv; Applico; Appster; Azumio, Inc; Fitbit Inc.; FitnessKeeper; MyFitnessPal Inc.; Nike; Noom; Under Armour, Inc. |
| Pricing | Available upon Request |
In 2021, the Global Fitness Apps market is valued at a USD 1.1 Billion and is estimated to reach a valuation of USD 1.3 Billion by the end of 2022.
The global fitness apps market is anticipated to grow at a CAGR of 20.8% during the forecast period. The market is expected to provide an absolute dollar opportunity of USD 6.8 Billion in the next 10 years.
During the period of 2017 to 2021, the Fitness Apps market grows at a CAGR of 14.6%.
The factors driving the growth of the fitness app market include Transformation in Information technology, growing awareness regarding physical & mental well-being, expanding network of fitness studios, covid-19 pandemic led transition, social distancing measures, innovative solutions offering, trending wearable technologies, rising smartphone penetration and attractive investment options.
Some of the key players from fitness apps market are Aaptiv, Adidas, Appinventiv, Applico, Appster, Azumio, Inc., Fitbit Inc., FitnessKeeper, MyFitnessPal Inc., Nike, Noom, Under Armour, Inc., etc.
In 2021, the Exercise and weight loss segment had the highest revenue share in the global market with the revenues anticipated to grow at a CAGR of 19.4% during the forecasted period.
The US accounts for the majority stake of over 36% in the global market which is expected to grow at a CAGR of 18.1% during the forecasted period. Hence, providing the absolute dollar opportunity of USD 2.1 Billion in the next 10 years.
1. Executive Summary 2. Market Overview 3. Market Risks and Trends Assessment 4. Market Background 5. Key Success Factors 6. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032 7. Global Market Value Analysis 2017 to 2021 and Forecast, 2022 to 2032 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type 8.1. Exercise & Weight Loss 8.2. Diet & Nutrition 8.3. Activity Tracking 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Platform 9.1. Android 9.2. iOS 9.3. Others 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Device Type 10.1. Smartphones 10.2. Tablets 10.3. Wearable Devices 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 11.1. North America 11.2. Latin America 11.3. Europe 11.4. Asia Pacific 11.5. Middle East and Africa (MEA) 12. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 13. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 14. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032 15. Asia Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032 16. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032 17. Key Countries Market Analysis 2017 to 2021 and Forecast 2022 to 2032 18. Market Structure Analysis 19. Competition Analysis 19.1. AAPTIV 19.2. ADIDAS 19.3. APPINVENTIV 19.4. APPLICO 19.5. APPSTER 19.6. AZUMIO, INC. 19.7. FITBIT INC. 19.8. FITNESSKEEPER 19.9. MYFITNESSPAL INC. 19.10. NIKE 19.11. NOOM 19.12. UNDER ARMOUR, INC. 20. Assumptions and Acronyms Used 21. Research Methodology
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