Fish Sauce Market Outlook (2023 to 2033)

The global fish sauce market is poised to surpass US$ 18.4 billion in 2023, surging at a remarkable CAGR of 6.0% through 2033 to reach US$ 31.6 billion.

Growth in the market for fish sauce is attributed to a rising preference for ethnic and spicy flavors among consumers. Moreover, shifting preference to more natural and healthy eating habits is likely to propel the demand for fish sauce.

These sauces are naturally fermented and rich in nutrients derived from fish and fish organs. It is beneficial for enhancing overall health, encouraging a legion of health-conscious populations from across the globe to opt for the same, in turn surging the overall demand.

This growth can be owed to:

  • Rising interest in multi-cuisine dishes among consumers.
  • Fish sauce is quickly becoming a standard in table sauce selections as a wide consumer pool is willing to experiment with different flavored dishes.
Attribute Details
Fish Sauce Market Size (2023) US$ 18.4 billion
Fish Sauce Market Projected Size (2033) US$ 31.6 billion
Fish Sauce Market Value-based CAGR (2023 to 2033) 6.0%

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Fish Sauce Market's Historic 2018 to 2022 Vs. Future Outlook 2023 to 2033

Fish sauce sales grew exponentially between 2018 and 2022, where the fish sauce industry was valued at US$ 16.14 billion in 2018 reaching US$ 17.73 billion in 2022.

In recent years, to improve the flavor of cuisine, consumers are increasingly substituting fish sauce for soy sauce.

Other factors facilitating the market are:

  • The growing trend of eating naturally derived foods is boosting production.
  • The availability of naturally fermented fish sauces, with many of them aimed explicitly at lowering sodium intake.

The global market for fish sauce is forecast to witness growth at a CAGR of 6% over the forecast period, from US$ 18.4 billion in 2023 to US$ 31.6 billion in 2033.

Attribute Details
Fish Sauce Market Size (2018) US$ 16.14 billion
Fish Sauce Market Size (2022) US$ 17.73 billion
Fish Sauce Market Size (2023) US$ 18.4 billion
Fish Sauce Market Size (2033) US$ 31.6 billion

How is Soaring Demand for Ready-to-prepare Food Propelling Fish Sauce Sales?

Consumers are inclined toward fish meat as a replacement for chicken and red meat owing to the numerous nutrients found in fish such as omega-3, vitamin D and B2. This is compelling manufacturers to launch a wide range of packaged ready-to-prepare fish gravies.

These are largely available in powder forms in sachets to offer optimal taste and convenience to consumers. Especially in developing countries where consumers have busier lifestyles, thereby fostering the growth of the market even further.

The demand for fish sauce, which is an important ingredient in the preparation of these dishes, is surging. Moreover, consumers in developed countries are more willing to experiment with their food choices and new flavors, which in turn are surging the sales of fish sauces.

Apart from these, the following are also expected to foster the market:

  • Stable nominal fish prices have led to increased production of fish and fish sauce products.
  • The expected increase in fish prices indicates a favorable scenario for significant producers, as it lowers their production costs.
  • Reduced production costs may enable significant producers to engage in large-scale production.
  • The advancements in cost efficiency are projected to drive the expansion of fish sauce production during the forecasted period.
Nandini Roy Choudhury
Nandini Roy Choudhury

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What Could Possibly Hinder the Fish Sauce Market Growth?

  • Negative health effects arise from hazardous artificial preservatives in fish sauces. Additionally, the lack of nutritive benefits in chemically pickled fish sauce poses constraints to the fish sauce industry.
  • The availability of alternative solutions and increasing health concerns about added preservatives challenge the market.
  • Fish sauce is inherently acidic due to its acid content.
  • Decomposed food results in ash residue that can be acidic, neutral, or alkaline.
  • Minerals like calcium, potassium, magnesium, zinc, copper, sodium, silver, and iron leave behind alkaline ashes. While foods like coffee, meat, dairy, and alcohol-containing sulfur, chlorine, phosphorus, and iodine leave behind acid ashes.
  • These factors are expected to hinder global demand for fish sauce during the forecast period.

Country-wise Insights

How is the United States of America Fish Sauce Industry Faring?

The market for fish sauce in the United States of America was expected to hold a value share of 17.8% globally.

Sales in the United States of America are expected to gain traction on the back of the rising need for convenience food items such as ready-to-prepare mixes. Moreover, the presence of a robust food & beverage sector in the country is boosting demand for fish sauce.

The presence of well-known brands such as Red Boat, Mega Chef, 3 Crabs, and Golden Boy is expected to bode well for the growth of the market in the United States.

What Makes the Market for Fish Sauce in Vietnam Attractive?

In Asia, Vietnam is one of the prominent markets for fish sauce. As the country is widely dependent on seafood as its daily source of protein. Consumers in the country are using fish sauce to remove the pungent smell in fish-based dishes.

Natural and healthy ingredients like anchovies, mackerel, scabbard fish, and salt are used to make Vietnamese fish sauces. This has a high nutritional value and numerous health benefits. Driven by this, sales in the Vietnam market for fish sauce are forecasted to remain high over the forecast period.

Why is Demand in the China Fish Sauce Market Increasing?

Consumers in China are replacing soy sauce with fish sauce as it is more beneficial for health and contains nutrients such as iodine and vitamins. It is also used as a replacement for salt to cut down on sodium intake. These trends are anticipated to boost sales in the China market.

With rising disposable income and urbanization in China, fish sauce is not just used as a table sauce. It is widely used in traditional dishes ranging from broths, and soups to casseroles.

Backed by the aforementioned factors, China is anticipated to account for a dominant share of the East Asia fish sauce industry over the assessment period. Moving forward with a CAGR of 6.6% from 2023 to 2033.

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Category-wise Insights

Why is Plain Fish Sauce Preferred to Flavored Fish Sauce?

Based on the flavor, sales of plain fish sauce were anticipated to account for more than 56% of the total market share by 2022.

Plain fish sauces are packed with vital minerals and nutrients found in fish organs, which are further enhanced during the fermentation process. A few of these nutrients include iodine, vitamin A, and vitamin D which are beneficial for overall health.

Plain fish sauce is often considered the authentic and traditional form of fish sauce. It is the purest expression of the natural fermentation process and retains the original essence and character of the fish used in its production, contributing to the sales of plain fish sauce.

Which Technology for Making Fish Sauce is Driving the Market?

In terms of technology, the traditional method of making fish sauce holds a prominent share of the market as it is widely used in preparing casseroles and soups in East and South Asia. However, recently, the industrial method of making fish sauce has gained traction to meet the rising demand from the HoReCa sector for ready-to-eat food products. Requiring fast and bulk production of fish sauces.

As per the FMI study, the traditional method was predicted to hold a 67.6% value share in the global market in 2022.

Traditional fermentation techniques have been used for centuries to produce a fish sauce, resulting in a distinct and authentic flavor profile.

This traditional method preserves the unique umami and savory notes that are characteristic of fish sauce, satisfying consumers' taste preferences and culinary expectations.

What are the Key Aspects of the Competition Landscape within the Market?

Key players operating in the global market are focusing on both organic and inorganic strategies such as mergers and acquisitions or new product innovation to expand their geographical footprint.

The competition in the fish sauce industry is intensifying, driven by current trends. The market is primarily dominated by local and regional manufacturers originating from East Asia and South Asia as they offer a wide range of products.

Manufacturers are also paying attention to the packaging of their products. As it plays an important role in maintaining the product quality, color, taste, texture, nutritional value, and shelf life.

A Few Key Strategies Employed are

  • Product Innovation: Leading companies focus on continuous product innovation, introducing new flavors, variations, and packaging formats to cater to changing consumer preferences. They invest in research and development to create unique and differentiated fish sauce offerings.
  • Branding and Marketing: Key players invest in strong branding and marketing strategies to build brand awareness, increase visibility, and create a positive brand image. They engage in targeted advertising, digital marketing campaigns, and social media promotions to reach their target audience effectively.
  • Quality Assurance and Certification: To establish trust and credibility, prominent fish sauce brands prioritize quality assurance measures. They adhere to strict quality standards, obtain certifications, and highlight their commitment to quality in their marketing communications.
  • Sustainable Sourcing and Production: With the growing focus on sustainability, key players emphasize sustainable sourcing practices and environmentally friendly production methods. They prioritize responsible fishing, ethical sourcing, and eco-friendly packaging, appealing to consumers who value sustainable practices.
  • Market Expansion and Distribution: Successful fish sauce companies expand their market reach through strategic partnerships, collaborations, and distribution agreements. They explore new geographic regions, enter untapped markets, and strengthen their distribution networks to ensure the wider availability of their products.

Prominent Players:

  • Red Boat
  • TANG SANG HA CO. Ltd
  • Masan Consumer Corporation
  • Thai Preeda Group
  • Nestle
  • Squid Brand
  • Teo Tak Seng Fish Sauce Factory Co., Ltd.
  • Rayong Fish Sauce
  • Pichai Fish Sauce
  • Halcyon Proteins
  • Hung Thanh

Developments in the Market:

  • In 2018, Nestle ventured into the market in Vietnam by launching their Maggi fish sauce. The company claims to make the sauce from natural products like black anchovy, Phu Quoc, and sea salt which are free of preservatives.
  • Chin-Su Yod Thong fish sauce was launched in the Thai market by Masan Group and its business partner, the Thai conglomerate Singha Group.
  • Unilever purchased a controlling stake in Nutrafol, a well-known supplier of hair wellness products, on May 30, 2022. Through Unilever Ventures, Unilever now owns a minority (13.2%) interest in Nutrafol.

Fish Sauce Industry By Category

By Flavor:

  • Plain Fish Sauce
  • Spiced Fish Sauce

By Technology:

  • Traditional Method
  • Industrial Method

By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

By Region:

  • North America
  • Latin America
  • Europe
  • The Middle East and Africa
  • East Asia
  • South Asia
  • Oceania

Frequently Asked Questions

What is the Fish Sauce Market CAGR for 2033?

The fish sauce market CAGR for 2033 is 6.0%.

How Big Will the Fish Sauce Market by 2033?

The market is estimated to reach US$ 31.6 billion by 2033.

Who are the Key Fish Sauce Market Players?

Masan Group, ThaiPreeda Group, and Keya Sangyo Co. are key market players.

What is the Current Market Valuation of the Fish Sauce Market?

The market is estimated to secure a valuation of US$ 18.4 billion in 2023.

What are the Current Trends in the Fish Sauce Market?

The fish sauce market trends are increasing demand for premium fish sauce.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Flavor, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Flavor, 2023 to 2033
        5.3.1. Plain Fish Sauce
        5.3.2. Spiced Fish Sauce
    5.4. Y-o-Y Growth Trend Analysis By Flavor, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Flavor, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology, 2023 to 2033
        6.3.1. Traditional Method
        6.3.2. Industrial Method
    6.4. Y-o-Y Growth Trend Analysis By Technology, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Technology, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
        7.3.1. Offline 
            7.3.1.1. Supermarkets/Hypermarkets
            7.3.1.2. Departmental Stores
            7.3.1.3. Convenience Store
            7.3.1.4. Others
        7.3.2. Online 
            7.3.2.1. Company Website
            7.3.2.2. E-commerce Platform
    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    8.1. Introduction
    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
        8.3.1. North America
        8.3.2. Latin America
        8.3.3. Europe
        8.3.4. Asia Pacific
        8.3.5. MEA
    8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. U.S.
            9.2.1.2. Canada
        9.2.2. By Flavor
        9.2.3. By Technology
        9.2.4. By Sales Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Flavor
        9.3.3. By Technology
        9.3.4. By Sales Channel
    9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Brazil
            10.2.1.2. Mexico
            10.2.1.3. Rest of Latin America
        10.2.2. By Flavor
        10.2.3. By Technology
        10.2.4. By Sales Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Flavor
        10.3.3. By Technology
        10.3.4. By Sales Channel
    10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. Germany
            11.2.1.2. U.K.
            11.2.1.3. France
            11.2.1.4. Spain
            11.2.1.5. Italy
            11.2.1.6. Rest of Europe
        11.2.2. By Flavor
        11.2.3. By Technology
        11.2.4. By Sales Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Flavor
        11.3.3. By Technology
        11.3.4. By Sales Channel
    11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. China
            12.2.1.2. Japan
            12.2.1.3. South Korea
            12.2.1.4. Singapore
            12.2.1.5. Thailand
            12.2.1.6. Indonesia
            12.2.1.7. Australia
            12.2.1.8. New Zealand
            12.2.1.9. Rest of Asia Pacific
        12.2.2. By Flavor
        12.2.3. By Technology
        12.2.4. By Sales Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Flavor
        12.3.3. By Technology
        12.3.4. By Sales Channel
    12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
        13.2.1. By Country
            13.2.1.1. GCC Countries
            13.2.1.2. South Africa
            13.2.1.3. Israel
            13.2.1.4. Rest of MEA
        13.2.2. By Flavor
        13.2.3. By Technology
        13.2.4. By Sales Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Flavor
        13.3.3. By Technology
        13.3.4. By Sales Channel
    13.4. Key Takeaways
14. Key Countries Market Analysis
    14.1. U.S.
        14.1.1. Pricing Analysis
        14.1.2. Market Share Analysis, 2022
            14.1.2.1. By Flavor
            14.1.2.2. By Technology
            14.1.2.3. By Sales Channel
    14.2. Canada
        14.2.1. Pricing Analysis
        14.2.2. Market Share Analysis, 2022
            14.2.2.1. By Flavor
            14.2.2.2. By Technology
            14.2.2.3. By Sales Channel
    14.3. Brazil
        14.3.1. Pricing Analysis
        14.3.2. Market Share Analysis, 2022
            14.3.2.1. By Flavor
            14.3.2.2. By Technology
            14.3.2.3. By Sales Channel
    14.4. Mexico
        14.4.1. Pricing Analysis
        14.4.2. Market Share Analysis, 2022
            14.4.2.1. By Flavor
            14.4.2.2. By Technology
            14.4.2.3. By Sales Channel
    14.5. Germany
        14.5.1. Pricing Analysis
        14.5.2. Market Share Analysis, 2022
            14.5.2.1. By Flavor
            14.5.2.2. By Technology
            14.5.2.3. By Sales Channel
    14.6. U.K.
        14.6.1. Pricing Analysis
        14.6.2. Market Share Analysis, 2022
            14.6.2.1. By Flavor
            14.6.2.2. By Technology
            14.6.2.3. By Sales Channel
    14.7. France
        14.7.1. Pricing Analysis
        14.7.2. Market Share Analysis, 2022
            14.7.2.1. By Flavor
            14.7.2.2. By Technology
            14.7.2.3. By Sales Channel
    14.8. Spain
        14.8.1. Pricing Analysis
        14.8.2. Market Share Analysis, 2022
            14.8.2.1. By Flavor
            14.8.2.2. By Technology
            14.8.2.3. By Sales Channel
    14.9. Italy
        14.9.1. Pricing Analysis
        14.9.2. Market Share Analysis, 2022
            14.9.2.1. By Flavor
            14.9.2.2. By Technology
            14.9.2.3. By Sales Channel
    14.10. China
        14.10.1. Pricing Analysis
        14.10.2. Market Share Analysis, 2022
            14.10.2.1. By Flavor
            14.10.2.2. By Technology
            14.10.2.3. By Sales Channel
    14.11. Japan
        14.11.1. Pricing Analysis
        14.11.2. Market Share Analysis, 2022
            14.11.2.1. By Flavor
            14.11.2.2. By Technology
            14.11.2.3. By Sales Channel
    14.12. South Korea
        14.12.1. Pricing Analysis
        14.12.2. Market Share Analysis, 2022
            14.12.2.1. By Flavor
            14.12.2.2. By Technology
            14.12.2.3. By Sales Channel
    14.13. Singapore
        14.13.1. Pricing Analysis
        14.13.2. Market Share Analysis, 2022
            14.13.2.1. By Flavor
            14.13.2.2. By Technology
            14.13.2.3. By Sales Channel
    14.14. Thailand
        14.14.1. Pricing Analysis
        14.14.2. Market Share Analysis, 2022
            14.14.2.1. By Flavor
            14.14.2.2. By Technology
            14.14.2.3. By Sales Channel
    14.15. Indonesia
        14.15.1. Pricing Analysis
        14.15.2. Market Share Analysis, 2022
            14.15.2.1. By Flavor
            14.15.2.2. By Technology
            14.15.2.3. By Sales Channel
    14.16. Australia
        14.16.1. Pricing Analysis
        14.16.2. Market Share Analysis, 2022
            14.16.2.1. By Flavor
            14.16.2.2. By Technology
            14.16.2.3. By Sales Channel
    14.17. New Zealand
        14.17.1. Pricing Analysis
        14.17.2. Market Share Analysis, 2022
            14.17.2.1. By Flavor
            14.17.2.2. By Technology
            14.17.2.3. By Sales Channel
    14.18. GCC Countries
        14.18.1. Pricing Analysis
        14.18.2. Market Share Analysis, 2022
            14.18.2.1. By Flavor
            14.18.2.2. By Technology
            14.18.2.3. By Sales Channel
    14.19. South Africa
        14.19.1. Pricing Analysis
        14.19.2. Market Share Analysis, 2022
            14.19.2.1. By Flavor
            14.19.2.2. By Technology
            14.19.2.3. By Sales Channel
    14.20. Israel
        14.20.1. Pricing Analysis
        14.20.2. Market Share Analysis, 2022
            14.20.2.1. By Flavor
            14.20.2.2. By Technology
            14.20.2.3. By Sales Channel
15. Market Structure Analysis
    15.1. Competition Dashboard
    15.2. Competition Benchmarking
    15.3. Market Share Analysis of Top Players
        15.3.1. By Regional
        15.3.2. By Flavor
        15.3.3. By Technology
        15.3.4. By Sales Channel
16. Competition Analysis
    16.1. Competition Deep Dive
        16.1.1. Red Boat
            16.1.1.1. Overview
            16.1.1.2. Product Portfolio
            16.1.1.3. Profitability by Market Segments
            16.1.1.4. Sales Footprint
            16.1.1.5. Strategy Overview
                16.1.1.5.1. Marketing Strategy
                16.1.1.5.2. Product Strategy
                16.1.1.5.3. Channel Strategy
        16.1.2. TANG SANG HA CO. Ltd
            16.1.2.1. Overview
            16.1.2.2. Product Portfolio
            16.1.2.3. Profitability by Market Segments
            16.1.2.4. Sales Footprint
            16.1.2.5. Strategy Overview
                16.1.2.5.1. Marketing Strategy
                16.1.2.5.2. Product Strategy
                16.1.2.5.3. Channel Strategy
        16.1.3. Masan Consumer Corporation
            16.1.3.1. Overview
            16.1.3.2. Product Portfolio
            16.1.3.3. Profitability by Market Segments
            16.1.3.4. Sales Footprint
            16.1.3.5. Strategy Overview
                16.1.3.5.1. Marketing Strategy
                16.1.3.5.2. Product Strategy
                16.1.3.5.3. Channel Strategy
        16.1.4. Thai Preeda Group
            16.1.4.1. Overview
            16.1.4.2. Product Portfolio
            16.1.4.3. Profitability by Market Segments
            16.1.4.4. Sales Footprint
            16.1.4.5. Strategy Overview
                16.1.4.5.1. Marketing Strategy
                16.1.4.5.2. Product Strategy
                16.1.4.5.3. Channel Strategy
        16.1.5. Nestle
            16.1.5.1. Overview
            16.1.5.2. Product Portfolio
            16.1.5.3. Profitability by Market Segments
            16.1.5.4. Sales Footprint
            16.1.5.5. Strategy Overview
                16.1.5.5.1. Marketing Strategy
                16.1.5.5.2. Product Strategy
                16.1.5.5.3. Channel Strategy
        16.1.6. Squid Brand
            16.1.6.1. Overview
            16.1.6.2. Product Portfolio
            16.1.6.3. Profitability by Market Segments
            16.1.6.4. Sales Footprint
            16.1.6.5. Strategy Overview
                16.1.6.5.1. Marketing Strategy
                16.1.6.5.2. Product Strategy
                16.1.6.5.3. Channel Strategy
        16.1.7. Teo Tak Seng Factory Co., Ltd.
            16.1.7.1. Overview
            16.1.7.2. Product Portfolio
            16.1.7.3. Profitability by Market Segments
            16.1.7.4. Sales Footprint
            16.1.7.5. Strategy Overview
                16.1.7.5.1. Marketing Strategy
                16.1.7.5.2. Product Strategy
                16.1.7.5.3. Channel Strategy
        16.1.8. Rayong Fish Sauce
            16.1.8.1. Overview
            16.1.8.2. Product Portfolio
            16.1.8.3. Profitability by Market Segments
            16.1.8.4. Sales Footprint
            16.1.8.5. Strategy Overview
                16.1.8.5.1. Marketing Strategy
                16.1.8.5.2. Product Strategy
                16.1.8.5.3. Channel Strategy
        16.1.9. Pichai Fish Sauce
            16.1.9.1. Overview
            16.1.9.2. Product Portfolio
            16.1.9.3. Profitability by Market Segments
            16.1.9.4. Sales Footprint
            16.1.9.5. Strategy Overview
                16.1.9.5.1. Marketing Strategy
                16.1.9.5.2. Product Strategy
                16.1.9.5.3. Channel Strategy
        16.1.10. Halcyon Proteins
            16.1.10.1. Overview
            16.1.10.2. Product Portfolio
            16.1.10.3. Profitability by Market Segments
            16.1.10.4. Sales Footprint
            16.1.10.5. Strategy Overview
                16.1.10.5.1. Marketing Strategy
                16.1.10.5.2. Product Strategy
                16.1.10.5.3. Channel Strategy
        16.1.11. Hung Thanh
            16.1.11.1. Overview
            16.1.11.2. Product Portfolio
            16.1.11.3. Profitability by Market Segments
            16.1.11.4. Sales Footprint
            16.1.11.5. Strategy Overview
                16.1.11.5.1. Marketing Strategy
                16.1.11.5.2. Product Strategy
                16.1.11.5.3. Channel Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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