The global fish sauce market is poised to surpass US$ 18.4 billion in 2023, surging at a remarkable CAGR of 6.0% through 2033 to reach US$ 31.6 billion.
Growth in the market for fish sauce is attributed to a rising preference for ethnic and spicy flavors among consumers. Moreover, shifting preference to more natural and healthy eating habits is likely to propel the demand for fish sauce.
These sauces are naturally fermented and rich in nutrients derived from fish and fish organs. It is beneficial for enhancing overall health, encouraging a legion of health-conscious populations from across the globe to opt for the same, in turn surging the overall demand.
This growth can be owed to:
Attribute | Details |
---|---|
Fish Sauce Market Size (2023) | US$ 18.4 billion |
Fish Sauce Market Projected Size (2033) | US$ 31.6 billion |
Fish Sauce Market Value-based CAGR (2023 to 2033) | 6.0% |
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Fish sauce sales grew exponentially between 2018 and 2022, where the fish sauce industry was valued at US$ 16.14 billion in 2018 reaching US$ 17.73 billion in 2022.
In recent years, to improve the flavor of cuisine, consumers are increasingly substituting fish sauce for soy sauce.
Other factors facilitating the market are:
The global market for fish sauce is forecast to witness growth at a CAGR of 6% over the forecast period, from US$ 18.4 billion in 2023 to US$ 31.6 billion in 2033.
Attribute | Details |
---|---|
Fish Sauce Market Size (2018) | US$ 16.14 billion |
Fish Sauce Market Size (2022) | US$ 17.73 billion |
Fish Sauce Market Size (2023) | US$ 18.4 billion |
Fish Sauce Market Size (2033) | US$ 31.6 billion |
Consumers are inclined toward fish meat as a replacement for chicken and red meat owing to the numerous nutrients found in fish such as omega-3, vitamin D and B2. This is compelling manufacturers to launch a wide range of packaged ready-to-prepare fish gravies.
These are largely available in powder forms in sachets to offer optimal taste and convenience to consumers. Especially in developing countries where consumers have busier lifestyles, thereby fostering the growth of the market even further.
The demand for fish sauce, which is an important ingredient in the preparation of these dishes, is surging. Moreover, consumers in developed countries are more willing to experiment with their food choices and new flavors, which in turn are surging the sales of fish sauces.
Apart from these, the following are also expected to foster the market:
The market for fish sauce in the United States of America was expected to hold a value share of 17.8% globally.
Sales in the United States of America are expected to gain traction on the back of the rising need for convenience food items such as ready-to-prepare mixes. Moreover, the presence of a robust food & beverage sector in the country is boosting demand for fish sauce.
The presence of well-known brands such as Red Boat, Mega Chef, 3 Crabs, and Golden Boy is expected to bode well for the growth of the market in the United States.
In Asia, Vietnam is one of the prominent markets for fish sauce. As the country is widely dependent on seafood as its daily source of protein. Consumers in the country are using fish sauce to remove the pungent smell in fish-based dishes.
Natural and healthy ingredients like anchovies, mackerel, scabbard fish, and salt are used to make Vietnamese fish sauces. This has a high nutritional value and numerous health benefits. Driven by this, sales in the Vietnam market for fish sauce are forecasted to remain high over the forecast period.
Consumers in China are replacing soy sauce with fish sauce as it is more beneficial for health and contains nutrients such as iodine and vitamins. It is also used as a replacement for salt to cut down on sodium intake. These trends are anticipated to boost sales in the China market.
With rising disposable income and urbanization in China, fish sauce is not just used as a table sauce. It is widely used in traditional dishes ranging from broths, and soups to casseroles.
Backed by the aforementioned factors, China is anticipated to account for a dominant share of the East Asia fish sauce industry over the assessment period. Moving forward with a CAGR of 6.6% from 2023 to 2033.
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Based on the flavor, sales of plain fish sauce were anticipated to account for more than 56% of the total market share by 2022.
Plain fish sauces are packed with vital minerals and nutrients found in fish organs, which are further enhanced during the fermentation process. A few of these nutrients include iodine, vitamin A, and vitamin D which are beneficial for overall health.
Plain fish sauce is often considered the authentic and traditional form of fish sauce. It is the purest expression of the natural fermentation process and retains the original essence and character of the fish used in its production, contributing to the sales of plain fish sauce.
In terms of technology, the traditional method of making fish sauce holds a prominent share of the market as it is widely used in preparing casseroles and soups in East and South Asia. However, recently, the industrial method of making fish sauce has gained traction to meet the rising demand from the HoReCa sector for ready-to-eat food products. Requiring fast and bulk production of fish sauces.
As per the FMI study, the traditional method was predicted to hold a 67.6% value share in the global market in 2022.
Traditional fermentation techniques have been used for centuries to produce a fish sauce, resulting in a distinct and authentic flavor profile.
This traditional method preserves the unique umami and savory notes that are characteristic of fish sauce, satisfying consumers' taste preferences and culinary expectations.
Key players operating in the global market are focusing on both organic and inorganic strategies such as mergers and acquisitions or new product innovation to expand their geographical footprint.
The competition in the fish sauce industry is intensifying, driven by current trends. The market is primarily dominated by local and regional manufacturers originating from East Asia and South Asia as they offer a wide range of products.
Manufacturers are also paying attention to the packaging of their products. As it plays an important role in maintaining the product quality, color, taste, texture, nutritional value, and shelf life.
Prominent Players:
Developments in the Market:
The fish sauce market CAGR for 2033 is 6.0%.
The market is estimated to reach US$ 31.6 billion by 2033.
Masan Group, ThaiPreeda Group, and Keya Sangyo Co. are key market players.
The market is estimated to secure a valuation of US$ 18.4 billion in 2023.
The fish sauce market trends are increasing demand for premium fish sauce.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavor 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Flavor, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Flavor, 2023 to 2033 5.3.1. Plain Fish Sauce 5.3.2. Spiced Fish Sauce 5.4. Y-o-Y Growth Trend Analysis By Flavor, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Flavor, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Technology 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Technology, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Technology, 2023 to 2033 6.3.1. Traditional Method 6.3.2. Industrial Method 6.4. Y-o-Y Growth Trend Analysis By Technology, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Technology, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 7.3.1. Offline 7.3.1.1. Supermarkets/Hypermarkets 7.3.1.2. Departmental Stores 7.3.1.3. Convenience Store 7.3.1.4. Others 7.3.2. Online 7.3.2.1. Company Website 7.3.2.2. E-commerce Platform 7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By Flavor 9.2.3. By Technology 9.2.4. By Sales Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Flavor 9.3.3. By Technology 9.3.4. By Sales Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Flavor 10.2.3. By Technology 10.2.4. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Flavor 10.3.3. By Technology 10.3.4. By Sales Channel 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. U.K. 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Flavor 11.2.3. By Technology 11.2.4. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Flavor 11.3.3. By Technology 11.3.4. By Sales Channel 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Flavor 12.2.3. By Technology 12.2.4. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Flavor 12.3.3. By Technology 12.3.4. By Sales Channel 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Flavor 13.2.3. By Technology 13.2.4. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Flavor 13.3.3. By Technology 13.3.4. By Sales Channel 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. U.S. 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Flavor 14.1.2.2. By Technology 14.1.2.3. By Sales Channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Flavor 14.2.2.2. By Technology 14.2.2.3. By Sales Channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Flavor 14.3.2.2. By Technology 14.3.2.3. By Sales Channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Flavor 14.4.2.2. By Technology 14.4.2.3. By Sales Channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Flavor 14.5.2.2. By Technology 14.5.2.3. By Sales Channel 14.6. U.K. 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Flavor 14.6.2.2. By Technology 14.6.2.3. By Sales Channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Flavor 14.7.2.2. By Technology 14.7.2.3. By Sales Channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Flavor 14.8.2.2. By Technology 14.8.2.3. By Sales Channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Flavor 14.9.2.2. By Technology 14.9.2.3. By Sales Channel 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Flavor 14.10.2.2. By Technology 14.10.2.3. By Sales Channel 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Flavor 14.11.2.2. By Technology 14.11.2.3. By Sales Channel 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Flavor 14.12.2.2. By Technology 14.12.2.3. By Sales Channel 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Flavor 14.13.2.2. By Technology 14.13.2.3. By Sales Channel 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Flavor 14.14.2.2. By Technology 14.14.2.3. By Sales Channel 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Flavor 14.15.2.2. By Technology 14.15.2.3. By Sales Channel 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Flavor 14.16.2.2. By Technology 14.16.2.3. By Sales Channel 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Flavor 14.17.2.2. By Technology 14.17.2.3. By Sales Channel 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Flavor 14.18.2.2. By Technology 14.18.2.3. By Sales Channel 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Flavor 14.19.2.2. By Technology 14.19.2.3. By Sales Channel 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Flavor 14.20.2.2. By Technology 14.20.2.3. By Sales Channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Flavor 15.3.3. By Technology 15.3.4. By Sales Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Red Boat 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. TANG SANG HA CO. Ltd 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. Masan Consumer Corporation 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Thai Preeda Group 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Nestle 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Squid Brand 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Teo Tak Seng Factory Co., Ltd. 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. Rayong Fish Sauce 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Pichai Fish Sauce 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Halcyon Proteins 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 16.1.11. Hung Thanh 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.11.5.2. Product Strategy 16.1.11.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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