Global Fire Truck Market Outlook for 2023 to 2033

In 2023, the Fire Truck Market is estimated to be worth around US$ 5,945.1 million. According to sales predictions, the global fire truck market is expected to grow at a CAGR of 3.7% through 2033. Based on these projections, the overall market value is expected to reach US$ 8,549.6 million by 2033.

Report Attributes or Data Points Details
Global Fire Truck Market Size in 2022 US$ 5,741.6 million
Estimated Global Market Size in 2023 US$ 5,945.1 million
Forecasted Global Market Size by 2033 US$ 8,549.6 million
CAGR from 2023 to 2033 3.7% CAGR
Historical Market Growth Rate from 2018 to 2022 2% CAGR
Collective Value Share of 3 Top Performing Countries in 2022 35%

Fire Truck Market Analysis & Emerging Trends

  • The key reasons driving the adoption of emergency response trucks include the rising number of fire incidents, accidents in the manufacturing industries, and disasters.
  • To address the expanding demands of firefighting and rescue operations, fire departments are strengthening their fire truck lineup.
  • The expanding industry trend of integrating current technologies such as telematics and artificial intelligence in fire vehicles.
  • Establishment of administrative and regulatory organizations in emerging nations that have set strict norms and standards to minimize infrastructure damage and sudden losses.
  • The growing adoption of global safety standards has surged the need for sophisticated firefighting vehicles.

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Historical Performance of the Fire Truck Market

Comparison analysis and key insights about the growth outlook of fire department vehicles and the impact of recent developments and market dynamics have been discussed in the section below. Certain macroeconomic and demographic factors, including urbanization, government investments, infrastructure development, and economic growth outlook, among others, have significantly influenced the market.

Market Progression till June 2022

According to our analysis, the variation between the BPS values observed in the fire trucks market in H1, 2022 - outlook over H1, 2022 projected value reflects a rise of 7 units. Moreover, compared to H1 2021, the market is expected to rise by 6 BPS in H1 2022. As governments were busy taking measures to limit the spread of COVID-19, the demand for firefighting trucks fell significantly from early 2020 to 2021.

Market Statistics Details
H1,2021 (A) 3.5%
H1,2022 Projected (P) 3.5%
H1,2022 Outlook (O) 3.6%
BPS Change : H1,2022 (O) - H1,2022 (P) (+) 7 ↑
BPS Change : H1,2022 (O) - H1,2021 (A) (+) 6 ↑

Recent Trends Impacting Growth of the Fire Truck Market

The primary element projected to drive demand for fire trucks throughout the forecast period is an increase in global demand for safety. Administrative and regulatory organizations in developing countries have implemented severe norms and standards to avoid infrastructural damage, which is also stimulating demand for extinguishers. So, changes are made on a regular basis to comply with affiliations' standards and recommendations, such as the NFPA in the United States.

Manufacturers and suppliers in the value chain of the fire truck market are applying fresh innovation strategies to gain maximum benefits in the competitive environment as the market evolves. These companies are improving their fire vehicle line-up to meet the growing requirements of firefighting and rescue operations.

The total market is dominated by rescue fire trucks and aerial platform trucks, which are likely to earn significant market share throughout the forecast period. In order to reduce infrastructural damage and loss, regulatory agencies in growing countries have implemented tough codes and standards, which are predicted to boost industrial growth.

Modern gadgets could improve efficiency, quality, and capability due to the acceptance of product innovation and the usage of advanced digital tools. Furthermore, the adaptation of the Internet of Things (IoT) in buildings as well as industries has improved the fire truck market sales analysis in recent years.

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Nikhil Kaitwade

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Country-wise Insights

Countries CAGR (2023 to 2033)
United States 2.7%
Germany 5.5%
Japan 3.2%
India 4.3%
China 4.4%

Popularity of Fire Trucks Manufactured in Germany

Germany accounted for almost one-third of Europe's fire truck market share for manufacturing and supply in the year 2022. Over the next ten years, the demand for industrial firefighting trucks manufactured in Germany is anticipated to advance at 5.5% CAGR.

The German motor industry and engineering sectors are well-known, and the country's fire truck automotive components and technology industry is thriving positively. Collaboration with technology companies with greater R&D spending is expected to be the main trend in the regional fire market in the next years.

Robust Disaster Management Infrastructure in the United States

Fire truck manufacturing in the United States industry is projected to develop at a 2.7% CAGR through 2033.

In North America, the United States could account for the dominant share of the regional market, contributing to roughly 86.1% of revenue in 2023. Because of a growing number of fatal fire incidents and a robust disaster management infrastructure in place, the country leads in sales of fire trucks

China to Rule the Market in Asia for its Advanced Fire Trucks

China is the leading market in Asia, with some renowned fire truck manufacturers competing at the global level. It is going to witness an average annual growth rate of nearly 4.4% in the supply of firefighting vehicles from 2023 to 2033.

The adoption of fire trucks in China is primarily getting driven by the increasing demand for enhanced safety infrastructure in residential and commercial buildings. Growing awareness of the importance of upgrading fire truck fleets to the latest models with multifunctional equipment could accelerate regional market growth through 2033.

Fire Truck Business in Japan to Present Some Higher Opportunities in the Future

The market for fire and rescue vehicles in Japan is projected to grow at an annual growth rate of 3.2% from 2023 to 2033.

Japan's fire truck manufacturing business is expected to be among the most opportunistic, after the United States and Germany, owing to the country's rising vehicle output. Japan's safety rules have strengthened in the last few years in response to an increase in the frequency of natural calamities like earthquakes, floods, and tsunamis.

India as an Emerging Market for Fire Trucks in Asia

The production of fire trucks in India is anticipated to progress at a 4.3% growth rate from 2023 to 2033.

Rising government investments in fire trucks with advanced technologies and the establishment of fire truck manufacturing facilities could drive India's fire truck industry. In order to improve efficiency, a shift in local fire departments' inclination toward improving operational efficiency is also anticipated to strengthen the market.

The table below represents the progress rate of different countries from 2023 to 2033 in the fire truck business by the manufacturers operating there. The Asian countries are anticipated to lead the global fire truck market in terms of volume throughout the predicted period. However, Europe and North America are expected to be the most important markets throughout the projection period in terms of value.

Category-wise Insights

Fire Fighting Tankers Hold a Prominent Share of the Market

The revenue generated from the sales of tankers worldwide contributed to almost 29.9% share, and this trend is projected to continue in the coming years.

The tanker segment is projected to grow at a 2.8% CAGR during the years from 2023 to 2023. The demand for tankers has increased as a result of factors such as increased building and construction activities and governments imposing stringent fire safety rules.

Top Type Tankers
Market Share in 2023 29.9%

Higher Use of Fire Trucks in Residential & Commercial Buildings

The municipal fire department trucks for residential & commercial buildings constituted a 57.7% market share in 2022.

From 2023 to 2033, this segment is expected to witness a 4.0% CAGR in terms of value, generating an absolute dollar potential of more than US$ 409.5 million. Asian countries, with a huge population base, contribute a sizable revenue share in the residential & commercial buildings market segment.

Top End-use Sector Residential & Commercial Buildings
Market Share in 2023 57.7%

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Competitive Landscape in the Fire Truck Market

Due to the high number of established manufacturers and suppliers, the global market is extremely competitive for fire and rescue vehicles. So, to enhance their competencies and revenues, market leaders prioritize forming strategic collaborations with other industry players. In order to meet their manufacturing demands, companies are also focusing on extending their presence.

Recent Developments in the Fire Truck Market

  • For its fire trucks, Volvo Penta teamed with Rosenbauer to create an electric drive train. The firms hope to use their relationship to produce new electric truck models.
  • AXIS Smart Truck Technology, a secure breakthrough system built exclusively for the fire service, was introduced by REV Group. All E-ONE, Ferrara, and KME trucks are built on this intelligent truck platform.

Scope of Market Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million or billion for Value and 1,000 Units for Volume
Key Regions Covered North America; Latin America; Europe; APEC; ROW
Key Countries Covered United States, Canada, Brazil, Mexico, Rest Of Latin America, Germany, France, United Kingdom., Russia, Italy, Rest of Europe, China, Japan, South Korea, ASEAN.
Key Segments Covered By Product, By End-use Sector, and By Region
Key Companies Profiled Rosenbauer International AG; Oshkosh Corporation; Magirus GmbH; Spartan Motors; Morita Group; REV Group; Naffco; Ziegler Group; Danko Emergency Equipment Co.; Zoomlion
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Key Players

  • Rosenbauer International AG
  • Oshkosh Corporation
  • Magirus GmbH
  • Spartan Motors
  • Morita Group
  • REV Group
  • Naffco
  • Ziegler Group
  • Danko Emergency Equipment Co.
  • Zoomlion

Key segments

By Product:

  • Tankers
  • Pumpers
  • Aerial Platform
  • Rescue Fire Trucks
  • Other Specialty Trucks

By End-use Sector:

  • Residential & Commercial Buildings
  • Enterprises & Airports
  • Military
  • Other End Uses

By Region:

  • North America Market
  • Latin America Market
  • Europe Market
  • China Market
  • APEC Market
  • ROW) Market

Frequently Asked Questions

How Big is the Global Fire Truck Market?

The net valuation of the fire truck market is US$ 5,945.1 million in 2023.

What is the Growth Outlook of the Fire Truck Market?

The global fire truck market is likely to grow at a CAGR of 3.7% during the forecast period.

What is the Projected Value of the Fire Truck Market by 2033?

The global fire truck market is predicted to be valued at US$ 8,549.6 million by 2033.

Who is the Largest Manufacturer of Fire Trucks?

The United States is the leading manufacturer of fire trucks in the global market.

Which Country has Higher Growth Potential in the Fire Truck Market?

The fire truck market in China is predicted to witness a CAGR of 4.4% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Tankers

        5.3.2. Pumpers

        5.3.3. Aerial Platform

        5.3.4. Rescue Fire Trucks

        5.3.5. Other Speciality Trucks

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User Type, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User Type, 2023 to 2033

        6.3.1. Residential & Commercial Buildings

        6.3.2. Enterprises & Airports

        6.3.3. Military

        6.3.4. Others

    6.4. Y-o-Y Growth Trend Analysis By End User Type, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End User Type, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By End User Type

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By End User Type

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By End User Type

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By End User Type

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Product Type

        10.2.3. By End User Type

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By End User Type

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Product Type

        11.2.3. By End User Type

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By End User Type

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Product Type

        12.2.3. By End User Type

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By End User Type

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Product Type

        13.2.3. By End User Type

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By End User Type

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By End User Type

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By End User Type

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Product Type

            15.1.2.2. By End User Type

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Product Type

            15.2.2.2. By End User Type

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Product Type

            15.3.2.2. By End User Type

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Product Type

            15.4.2.2. By End User Type

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Product Type

            15.5.2.2. By End User Type

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Product Type

            15.6.2.2. By End User Type

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Product Type

            15.7.2.2. By End User Type

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Product Type

            15.8.2.2. By End User Type

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Product Type

            15.9.2.2. By End User Type

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Product Type

            15.10.2.2. By End User Type

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Product Type

            15.11.2.2. By End User Type

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Product Type

            15.12.2.2. By End User Type

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Product Type

            15.13.2.2. By End User Type

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Product Type

            15.14.2.2. By End User Type

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Product Type

            15.15.2.2. By End User Type

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Product Type

            15.16.2.2. By End User Type

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Product Type

            15.17.2.2. By End User Type

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Product Type

            15.18.2.2. By End User Type

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Product Type

            15.19.2.2. By End User Type

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Product Type

            15.20.2.2. By End User Type

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Product Type

            15.21.2.2. By End User Type

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Product Type

            15.22.2.2. By End User Type

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Product Type

            15.23.2.2. By End User Type

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By End User Type

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Rosenbauer International AG

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Oshkosh Corporation

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Magirus GmbH

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Spartan Motors

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Morita Group

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. REV Group

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Naffco

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Ziegler Group

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Danko Emergency Equipment Co.

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Zoomlion

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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February 2023

REP-GB-5681

250 pages

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