The global fibert market in 2022 was USD 7.9 billion. Fibert market increased at a compound rate and was USD 11.0 billion in 2025. Global sales would have a CAGR of 12.0% over the forecast period 2025 to 2035 and, lastly, be USD 34.1 billion in 2035.
Increased lifestyle diseases like obesity, cardiovascular, and gastrointestinal disorders have triggered a phenomenal growth in the intake of fibert-rich foods and food supplements. People are more willing to go for nutritionally enhanced foods and functional foods, as well as easier digestion, better blood glucose levels, and better immunity. Fibert, which ranks among the leading functional food ingredients, is becoming a more significant part of diets that concentrate on health.
Second, clean-label and plant-based trend is impacting uses of fibert from natural organic sources like whole grains, legumes, seeds, fruits, and vegetables. This is due to more demanding consumers of sustainable and transparent product development. Advances in food processing and extraction technology are making it possible to preserve the nutritional profile of fibert with preservation of flavor, texture, and shelf life.
Product diversification and innovation are the major forces driving fibert market growth. The firms are continuously introducing fibert products in the snack, beverage, bakery food, dairy alternative, and dietary supplement markets. Growing penetration of digital platforms is also causing fibert products to expand globally, especially in the emerging economies where there is urbanization and increasing disposable income.
| Attributes | Description |
|---|---|
| Estimated Global Fibert Industry Size (2025E) | USD 11.0 billion |
| Projected Global Fibert Industry Value (2035F) | USD 34.1 billion |
| Value-based CAGR (2025 to 2035) | 12.0% |
Generally, the fibert market has great potential for healthy growth stimulated by wellness movements, product innovation, and surging consumer interest. As more attention is directed towards fibert due to its involvement in the prevention of diseases and wellness support, it will also continue being a base ingredient across a multitude of food, drink, and supplement products to firmly become an element of the world health and wellness market.
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Below is a comparison analysis of the difference in CAGR in six months of the base year (2024) and the current year (2025) of the global fibert market. It assists in identifying significant variation in performance as well as forecasting the realization trend of revenue, thereby forming a good idea about the year trend growth for the stakeholders. H1 is July to December of the previous year and covers half the calendar year. H2 is January to June of the current year.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 7.9% |
| H2 (2024 to 2034) | 11% |
| H1 (2025 to 2035) | 11% |
| H2 (2025 to 2035) | 12% |
The market of fiberts was to grow at 7.9% CAGR in the first half (H1) of the period 2024 to 2034. In the second half (H2) of the period 2024 to 2034, the rate of growth increased to 11%. In the next decade, 2025 to 2035, CAGR is to increase higher by 11% in the first half (H1) and go further up to 12% in the second half (H2). In H1, growth accelerated by 310 BPS, and in H2, CAGR accelerated by another 100 BPS from the base. The path of this long-term growth reflects widening consumer demand, robust innovation pipelines, and increasing application in food, nutraceutical, and pharmaceutical use.
Tier 1 has a cluster of companies which are leaders in revenue, with global penetration, and with deep presence in food & beverage and pharma markets. They invest heavily in innovation, marketing, and establishing their fiber ingredient base to go after soluble and insoluble fibers for differentiated uses.
Cargill, Incorporated glows most brightly here, discovered through its broad footprint of diet fibers such as Oliggo-Fiber and comprehensive worldwide network of distribution. Tate & Lyle PLC is another dominant player with fibers such as PROMITOR® and pushing demand aggressively with collaboration, reformulation support for products, and focused promotion to nutrition across the globe.
Tier 2 are low-revenue, locally led businesses usually with one fiber type or target market focus, such as functional foods or supplements. They emphasize innovation, certifications (such as Non-GMO, Organic), and high-purity formats in a bid to differentiate in sophisticated markets. For instance, Ingredion Incorporated has established a strong position with fibers like Nutraflora® prebiotic fiber and emphasizes clean-label and health-oriented consumer trends.
Roquette Frères is also a significant player with fibers like NUTRIOSE® in its portfolio that are exclusively focused on digestive health and satiety. These companies prefer to enter premium segments and spend in specialty segments like sports nutrition or clinical nutrition.
Tier 3 consists of small and start-up firms that are regionally oriented or niche players in the fiber industry, i.e., plant-specific fibers (apple, chicory, or oat fiber). These firms can be significantly constrained in terms of distribution but are more in demand because they specialize in sustainability, distinctive sourcing, or direct-to-consumer marketing.
For example, Sensus America, Inc., a chicory root fiber manufacturer, is making waves in North America and Europe with prebiotic gut health solutions. Such companies employ digital websites, influencer marketing, and trend of functional foods to win consumer confidence and to coexist in the market.
Gut Health Prebiotic Drinks Go Mainstream
Shift: The days are shifting for the soft drinks market with consumers more and more ready to engage with functionals, and more and more the gut health-grabbing ones. Prebiotic drinks-bottled or packaged with diet fiber from inulin, chicory root fiber, and resistant starch-gain huge momentum. It is because of more consumer awareness about how the gut microbiome influences overall well-being, the immune system, and mood. Millennials and Gen Z consumers in urban areas especially are avoiding carbonated sweet drinks and instead drinking others that deliver flavor along with actual health benefits.
Strategic Response: Brands such as Olipop and Poppi in children's drinks bucked the trend in launching prebiotic sodas at 5-9 grams of fiber per can. The well over 100% YoY growth rates for 2023 affirm the trend of blending function and taste with fashionable packaging. To fight against this trend, Coca-Cola launched Simply Pop, a line of prebiotic sodas that contained 6g of fiber per serving while blending gut wellness with classic fruit flavors.
PepsiCo added Health-Ade, prebiotic kombucha, to complete its roster of healthy drinks. All of these investing moves have rewritten the beverage shelf, with functional beverages propelling a 10% spike in overall sales and especially targeting health-oriented retail stores such as Whole Foods and Sprouts. Brands stretch even longer through marketing channels powered by influencer-activated that appeal to health-driven, trend-driven shoppers.
Personalized Fiber Supplements for Customized Health
Shift: Personalized nutrition has now established the way human beings take fiber. People are no longer satisfied with off-the-shelf supplements; they need products that meet their unique health needs-weight loss, blood sugar control, or cholesterol lowering. Wearable health tech and personalized wellness websites are leading the charge, and 70% of supplement takers now look for personalized products. Second, health information released by apps and tests are inducing consumers to buy foods rich in fiber specifically formulated to meet particular deficiencies, states, or ways of life and thus driving goal-oriented foods.
Strategic Response: Leadership segments are striking back with subscription programs providing personalized fiber options. Ritual and GNC both provide personalized fiber supplements through conscious wellness programs. One of its smartest bets is Nestlé Health Science's Persona Nutrition introducing personalized fiber blends for digestive health, metabolic health, or heart wellness based on person-to-person analysis.
Personalization approach has generated 25% higher customer retention and market expansion in the direct-to-consumer (DTC) channel. As one antidote to this, technology-brands such as Care/of and Seed utilize quizzes and diagnostics to suggest personalized types of fibers (e.g., inulin, psyllium), building trust with consumers and repeat purchases. Personalization is changing behavior and turning supplementation with fiber into an active, mindful process.
Gummy and Powdered Fibers: Engaging Younger Consumers
Shift: Gen Z and Millennials, both with their own convenience, taste, and health expectations, are transforming the future of fiber supplements. Even traditional users are being replaced by young consumers who expect enjoyment through formats such as gummies, flavored powders, and chewables. Fiber gummies have taken 30% of the fiber supplement market in 2024, compared to 18% in 2020. The generation also appreciates shareability and portability-trends which are tailor-made for such new products.
Strategic Response: Vitafusion and OLLY brands are riding the wave for holiday-colored fiber gummies with festive packs and plant-based formulations. OLLY fiber gummies registered 22% YoY sales gain from consumers under the age of 35. Why one of the incumbent brands, Metamucil, caused the disruption is that it introduced fruit-flavored gummies and on-the-go powder sticks with no sugar content.
Such a disruptor product generates 15% under-40 brand share gain. While other companies are aiming for social media and influencers to reach Gen Z consumers, they're talking about fiber in the exact same casual cool language of it as a regular wellness practice. The active formats trend has rebalanced the dietary fiber supplement category into life foods, catalyzing expansion in a one-time niche arena.
Growing Range of Fiber-Concentrated Functional Foods and Snacks
Shift: More and more, consumers are shifting to mainstream foods to supply their daily fiber instead of using more conventional supplements. It has been driven by shopper buying higher-fiber functional foods such as protein bars, breakfast cereals, yogurts, and bakery products. Healthy as well as delicious eating of snacks and meals is being facilitated by convenience. Clean-label and plant-based also influence decisions, driving growth in natural ingredients of high-fiber foods such as flaxseed, chicory root, and oats.
Strategic Response: Food leaders reacted by placing fiber into iconic brands. Kellogg introduced Hi! Fiber One cereal bars to which prebiotics and probiotics were added to the fiber experienced 15% sales increase in the health-conscious market. General Mills reformulated its Fiber One bars to lower sugar and include natural sources of fiber, with a 12% repeat purchase.
Nestlé launched high-fiber yogurts in Europe under the Lactel brand with 4g of fiber per serving, which kept pace with urban millennial health-conscious consumers. The trend indicates that companies are incorporating fiber into everyday consumption without necessarily knowing it and thus making it easy to shop for and a habit to adopt.
More Emphasis on Sustainable and Plant-Based Sources of Fiber
Shift: Sustainability is also more a shopping necessity, with people opting for plant-based, green sources of fiber over animal or synthetic sources. This resonates with larger trends across the board of environmental consciousness for both millennials and Gen Z as well. Oat, pea, chicory root, flaxseed, and fruit peel fibers are so favored because they come with eco-friendly implications as well as nutritional ones. More than 65% of North American and European consumers take the environment into account while buying diet food, and thus demand for plant-based, clean-label fiber increases.
Strategic Response: Organic plant-based fiber is sold by companies such as Garden of Life and NOW Foods, whose sales of green products have increased by 20%. ADM and BENEO made investments in carbon-zero technology for chicory root fiber manufacturing as the area of priority collaboration with top functional foods companies.
Unilever's Love Beauty and Planet also joined the market for fiber-enriched functional teas, together with plant fibers and recycled packaging as a common trait. This position in sustainability enables companies to differentiate in a crowded market and also build long-term value-based loyalty among consumers.
The following table shows the estimated growth rates of the top five territories. These are set to exhibit high consumption through 2035:
| Country | CAGR 2025 to 2035 |
|---|---|
| USA | 3.9% |
| Germany | 4.1% |
| China | 5.3% |
| Japan | 4.8% |
| India | 5.8% |
Increasing demand for minimally processed food ingredients and clean-label products in the United States is driving the market for fibert. Health-conscious consumers are proactively searching for products supporting digestive health, weight management, and immune system functions, which comes naturally with fibert. Its application in bakery foods, dairy substitutes, cereals, and snack bars is increasing at an accelerating rate.
Besides this, sustainability is also a driving force; plant and renewable source fiber t is being targeted by manufacturers and consumers ready to turn green. Regulation through FDA approval has also increased customer confidence, with widespread use being a result. Mass animal production in the US also involves use of fibert in animal feed to enhance maximum digestion, avoid spoilage, and reduce wastage of feeds and thus is usable in agricultural purposes.
China is the world's fastest-growing fibert market with a 5.3% CAGR between 2035. Lifestyle transformation and urbanization have fueled increased consumption of convenience and shelf-stable foods, resulting in demand for convenience foods that incorporate dietary fibers such as fibert. Food safety, nutrition, and waste management efforts by governments have also fueled demand for functional ingredients such as fibert in the food and beverage industry.
In animal husbandry, fibert as a feed additive inhibits mold and enhances feed efficiency and is a critical element of supply chain sustainability. Having two functions in agriculture and food and augmenting fibert's all-around extremely desirable status in China, demand for innovation takes on an imperative of catch-up with standards. As the first consideration for food quality, safety, and functionality in Japan, fibert intake is much desired.
Since consumers demand for convenience foods, functional foods like ready-to-eat meals, bakery foods, and dairy continues to rise, particularly from aging consumers, which seek digestive health. Fibert conforms to consumer tendencies that are low-calorie, natural, and clean label. Japanese manufacturers are also exploring the use of fibert in prebiotic and probiotic functional drinks for the creation of product appeal.
The regulatory climate of Japan is strict and demands high levels of safety, and manufacturers will use scientifically accepted and approved ingredients like fibert. The application of fibert in animal feed provides quality animal nutrition, food waste and sustainability issues. India and Germany: Emerging Demand Centers
India, having the highest estimated CAGR of 5.8%, is seeing tremendous demand for functional and fortified foods. Growing middle-class incomes, literacy about digestive health, and government focus on nutrition and food safety are key drivers for the market. Natural food culture and organic food culture and sustainable agricultural practice in Germany are the cornerstones of fibert consumption, and hence fibert is a key ingredient in human food and animal nutrition markets.
| Segment | Value Share (2025) |
|---|---|
| Blanched Kernel (By Type) | 58.6% |
Blanched kernels are dominating the Fibert market increasingly due to their widespread application in food, healthcare, and beauty industries. These kernels, after going through a blanching process to peel the kernels, become the preference due to their silken texture, improved appearance, and better shelf life.
Their clean, mild flavor is easy to incorporate into health-focused foods and beverages such as protein bars, energy snacks, and plant-based beverages, further in compliance with the clean-label and healthy food standards. Blanched kernels also have broad use in the cosmetics market because of their oil content and natural moisturizing along with antioxidant properties that bring a wealth of benefits for skincare products. This multi-purpose product is the reason behind their large market share. With global consumers choosing health and wellness, particularly post-pandemic, their need for processed but nutrient-rich ingredients has been increasing.
Blanched kernels meet those needs while offering better digestibility than in-shells. Additionally, their ease of use as inputs in manufacturing processes makes them a favorite among manufacturers, especially in Europe and North America, where business growth is being driven by innovation in plant-based and clean beauty. Manufacturers are investing in efficient blanching technologies that preserve most of the nutritional value, further enhancing the appeal of blanched kernels in a competitive Fibert environment.
| Segment | Value Share (2025) |
|---|---|
| Health & Fitness (By Application) | 64.2% |
The health & fitness sector is propelling demand for Fibert products forcefully, with active consumers increasingly depending on functional foods and natural ingredients to power lifestyles. Fibert, with its high levels of nutrients such as proteins, healthy fats, and major minerals, is being used in an increasing array of health supplements, protein bars, plant milks, and meal replacement products.
The segment holds a market share of over 64% in 2025 as a result of increasing awareness related to fitness, weight control, and preventive care. Athletes and sportsmen adopt Fibert-based products due to the natural nature, energizing property, and satiating property. Besides, the provision of various forms (e.g., kernels, powder, oil) makes it easily usable to a wide range of health products. As there is growing interest in plant-based foods, Fibert is further boosted by clean-label and vegan trends, therefore creating more business opportunities.
The growing memberships of convenience foods' on-the-go demand, club fitness, and home fitness have posed the challenge of manufacturing Fibert-enriched foods such as energy bars and drinks to food manufacturers. In addition, the growing ageing population is also using Fibert supplements to enhance cardiovascular functions and to avoid inflammation. As there is more health awareness that has emerged to the forefront globally, the health & fitness app segment of the Fibert business segment will be the growth driver.
Front runners in the Fibert market are using brand awareness, diversification of products, and product innovation to strengthen their position in the market and acquire an even greater customer base. Front runners are targeting functional dietary supplements and fiber-enriched food and beverages and are pursuing growth opportunities in consumer bases oriented towards health.
Product development activity encompasses the launching of blends of soluble and insoluble fibers, and new developments like fiber-enriched snacks, soft drinks, and plant foods. Besides this, firms seek clean label and sustainable packaging options to address growing consumer demands.
Joint ventures with food & beverage giants and acquisitions of expert functional ingredient companies have enabled top players to drive distribution channels and create market presence. With these partnerships, brands of fiber can tap into established customer bases and gain advantage from established supply chains to drive quick scalability.
For Instance:
The global market is estimated at a value of USD 11.0 billion in 2025.
Some of the leaders in this market are Barry Callebaut AG, Arslantürk, Oregon Orchard, Royal Nut Company, Weaver Nut, Kanegrade Limited and Others.
The Asia Pacific region is projected to hold a revenue share of 39.2% over the forecast period.
The market is projected to grow at a forecast CAGR of 12% from 2025 to 2035.
As per type, the industry has been categorized into Blanched Kernel and In-shell.
This segment is further categorized into Health & Fitness and Cosmetics.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
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Fibert Market
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