The global fiber to the x (FTTx) market size is likely to be valued at US$ 10.2 billion in 2023. The deployment of fiber to the x is accelerating given the rising demand for high-speed internet and soaring broadband subscriptions. As a result, the market revenue is anticipated to cross US$ 17.3 billion by 2033, reflecting a CAGR of 5.4%.
FTTx is a topology that is used in numerous optical fiber communications and has become one of the essential technologies in the next-generation network. FTTx is deployed in the digital transformation of data and has better access to layer bandwidths.
Key Factors Shaping the Demand Outlook of the FTTx Industry
Key Dynamics Hindering the Growth of the Fiber to the X Industry
Attributes | Details |
---|---|
Base Year Value (2022) | US$ 9.7 billion |
Current Year Value (2023) | US$ 10.2 billion |
Expected Forecast Value (2033) | US$ 17.3 billion |
Historical CAGR (2018 to 2022) | 6.2% |
Projected CAGR (2023 to 2033) | 5.4% |
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The market revenue is projected to grow by US$ 7.1 billion between 2023 and 2033, surpassing the growth of US$ 2.1 billion observed between 2018 and 2022.
Between 2018 and 2022, the market grew significantly. The necessity to replace outdated copper-based infrastructure and the rising demand for high-speed internet services were the main factors driving the increase in this period.
Rising demand for fast application performance and increased data transfer capability are certain other key growth drivers. The expansion of the FTTx industry has also been spurred by the emergence of cloud computing and the expanding use of Internet of Things (IoT) devices.
The market is anticipated to experience strong growth opportunities between 2023 and 2033, where it is estimated to expand about 1.7X.
The increasing prevalence of advanced multimedia services such as internet protocol television and video on demand is expected to positively impact the market. The rise of social media, streaming services, and other online platforms have contributed significantly to the popularity of advanced multimedia services.
The demand for FTTX is expected to rise as FTTH internet connections become widely used. People are relying on internet-enabled devices to perform several tasks, from communication to entertainment, education, and work.
The rollout of 5G technology is expected to open up new opportunities for FTTx providers. 5G technology requires high-speed fiber connections to support the increased data traffic. This trend is likely to drive demand for FTTX infrastructure in urban areas.
The growing trend toward smart city solutions is expected to drive demand for FTTX infrastructure in both urban and rural areas. These solutions use connected devices and sensors to improve city infrastructure and services. FTTx provides the high-speed and reliable connections needed to support these solutions and enable data collection and analysis.
The shift toward cloud computing is expected to drive demand for FTTX connections. The increasing deployment of Software as a Service (SaaS) and Platform as a Service (PaaS) is also surging the adoption of FTTx.
Leading economies are globally adopting advanced network technology. Governments and telecommunication companies are enormously investing in rural broadband to close the digital gap and expand internet connectivity in remote areas. Since FTTX can deliver high-speed connections over long distances, it is the perfect solution for rural locations.
Country | The United States |
---|---|
Historical CAGR (2018 to 2022) | 4.7% |
Forecasted CAGR (2023 to 2033) | 4.3% |
Projected Market Value (2033) | 5.4 billion |
Country | The United Kingdom |
---|---|
Historical CAGR (2018 to 2022) | 5% |
Forecasted CAGR (2023 to 2033) | 4.6% |
Projected Market Value (2033) | 803.3 million |
Country | China |
---|---|
Historical CAGR (2018 to 2022) | 7.6% |
Forecasted CAGR (2023 to 2033) | 6.3% |
Projected Market Value (2033) | 1.5 billion |
Country | Japan |
---|---|
Historical CAGR (2018 to 2022) | 5.4% |
Forecasted CAGR (2023 to 2033) | 4.8% |
Projected Market Value (2033) | 1.3 billion |
Country | South Korea |
---|---|
Historical CAGR (2018 to 2022) | 6.9% |
Forecasted CAGR (2023 to 2033) | 5.8% |
Projected Market Value (2033) | 698 million |
A large portion of the global market is anticipated to be led by the North America FTTx market. Prominent technological development and widespread FTTx deployment are the reasons behind this dominance. During the forecast period, the increasing demand for significant bandwidth and increasing use of optical fiber in mobile backhaul are likely to spur market expansion.
The United States fiber to the x market is the key market in North America since it has an increase in demand for passive optical networks. The first fiber network in Arizona is scheduled to be built in 2023, according to blueprints made official by the telecom company Corning. This network is expected to reach more than 100,000 homes. To develop its intercity infrastructure,
There were almost 311.3 million people in the United States who accessed the internet in January 2023, with an average penetration rate of 91.8% of the population as a whole. The nation is also expanding investments in the telecom industry to build out its internet infrastructure. For instance,
Numerous research and development facilities are present in nations like the United Kingdom. This is predicted to drive the Europe FTTx market during the forecast period. The United Kingdom fiber to the x market has seen significant growth in recent years. The market growth is primarily driven by increased demand for high-speed internet services, precisely in urban areas.
According to a report by the Office of Communications (Ofcom), at the end of Q3 2022, 19.4 million FTTx broadband connections (largely full fiber and fiber-to-the-cabinet connections) made up 69.9% of all lines.
A key trend driving the market growth is the government’s commitment to increasing full-fiber coverage across the country. By 2025, the government promised to roll out gigabit internet across the country. This investment is expected to boost FTTX deployment and drive further growth in the market.
A significant development in the improvement of the complete fiber broadband infrastructure in the United Kingdom was announced by Openreach in March 2023. Therefore, 10 million households, companies, and public agencies can use Openreach's leading full-fiber broadband network.
Asia Pacific FTTx market is likely to surpass North America during the forecast period since several developing countries are making huge investments in fiber broadband. The region is witnessing continuous infrastructural developments and technological advancements.
China built the leading mobile broadband and fiber optic network in 2018 with the unparalleled network quality. China fiber to the x market has been growing at a fast pace. The government's efforts to promote broadband internet services in the country are the key factors contributing to this enormous growth.
The establishment of FTTx networks is part of the government's "New Infrastructure" strategy, which was recently unveiled. By 2025, the goal is to have all domestic units connected to high-speed internet. The government has also allotted a sizeable sum of money to help remote areas develop FTTx infrastructure. China Telecom has also made significant investments in the growth of the FTTx infrastructure within the country.
Japan’s fiber to the x market held notable growth over the past few years. As of 2022, Japan had around 36.7 million fiber-to-the-home (FTTH) subscribers. To improve the digital infrastructure across Japan, the government has been strongly encouraging the deployment of FTTX technology.
The government aims to achieve 90% fiber-to-the-home coverage by 2025. Moreover, a prototype chip to speed up communication in data centers and through underwater fiber optic cables was announced in February 2023 by Japan telecom company NTT.
When it comes to the adoption of fiber connectivity, South Korea leads the world. KT Corporation revealed plans of investing US$ 21.5 billion in 5G and fiber-optic infrastructure in June 2022. The government has been actively endorsing the development of FTTx infrastructure to uphold its competitive edge.
Initiatives like the "Broadband Korea" plan and the "Smart City" project aim to provide high-speed internet access to all households in the country. The government already announced its strategy to gain control of the 6G industry in February 2023. Thus, South Korea’s fiber to the x market is projected to experience exponential growth by 2033.
Segment | Application |
---|---|
Top Sub-segment | Residential |
Historical CAGR (2018 to 2022) | 6.1% |
Forecasted CAGR (2023 to 2033) | 5.3% |
Segment | Type |
---|---|
Top Sub-segment | Fiber to the Home/Premises/Building (FTTH/P/B) |
Historical CAGR (2018 to 2022) | 6.0% |
Forecasted CAGR (2023 to 2033) | 5.2% |
The market is dominated by the residential segment because they represent the main consumer base with a high demand for fast internet speeds. Residential users of high-speed internet connections strongly esteem them for data-intensive activities like streaming video and online gaming. Service providers have to utilize fiber-optic technology to deliver extremely fast internet speeds to meet the demand.
Residential customers typically require an easy-to-use interface. FTTx service providers can easily provide it through wireless and fiber-optic connections. Moreover, residents of developing countries are demanding high-speed internet services.
The FTTH/P/B segment is dominant in the market given its ability to provide end users with high speeds, bandwidth, and a reliable internet connection. FTTH/P/B technology directly connects a fiber optic cable from the service provider to the user's premises. This eliminates signal interference and degradation that can occur with other fiber technologies like FTTN/C or FTTA.
FTTH/P/B offers symmetric speed which is crucial for applications that require uploading data. FTTH/P/B is also able to future-proof the network since it has the potential to support even high speeds and emerging technologies like 5G. This can save service providers the cost of upgrading their infrastructure in the future.
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Key market players are investing significantly in research and development to enhance the speed, quality, and reliability of fiber optic technology. They are expanding their fiber networks by deploying many cables and building new infrastructure to reach more customers.
To reduce costs and increase efficiency, companies are collaborating with other players to share resources and expertise. Additionally, certain companies are acquiring other companies to gain access to new technologies and markets. These activities are aimed at strengthening the position of key market players and improving their competitiveness.
Recent Developments
The market is expected to reach US$ 10.2 billion in 2023.
The market is anticipated to expand at a CAGR of 5.4%.
Demand for high-speed internet and favorable government initiatives are yielding market growth.
High installation costs and limited presence of skilled workforce pull back the market expansion.
Emerging trend of smart city solutions and rollout of 5G technology are influencing the market growth.
1. Executive Summary | Fiber to the X Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Fiber To The XAnalysis 2018 to 2023 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2018 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Fiber To The XAnalysis 2018 to 2023 and Forecast 2023 to 2033, By Types
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Types, 2018 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Types, 2023 to 2033
5.3.1. Fiber To The Home/Premises/Building (FTTH/P/B)
5.3.2. Fiber To The Node/Curb (FTTN/C)
5.3.3. Fiber To The Antenna (FTTA)
5.4. Y-o-Y Growth Trend Analysis By Types, 2018 to 2023
5.5. Absolute $ Opportunity Analysis By Types, 2023 to 2033
6. Global Fiber To The XAnalysis 2018 to 2023 and Forecast 2023 to 2033, By Applications
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Applications, 2018 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Applications, 2023 to 2033
6.3.1. Industrial
6.3.2. Commercial
6.3.3. Residential
6.4. Y-o-Y Growth Trend Analysis By Applications, 2018 to 2023
6.5. Absolute $ Opportunity Analysis By Applications, 2023 to 2033
7. Global Fiber To The XAnalysis 2018 to 2023 and Forecast 2023 to 2033, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Region, 2018 to 2023
7.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Region, 2023 to 2033
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. MEA
7.4. Market Attractiveness Analysis By Region
8. North America Fiber To The XAnalysis 2018 to 2023 and Forecast 2023 to 2033, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2023
8.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
8.2.1. By Country
8.2.1.1. USA
8.2.1.2. Canada
8.2.2. By Types
8.2.3. By Applications
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Types
8.3.3. By Applications
8.4. Key Takeaways
9. Latin America Fiber To The XAnalysis 2018 to 2023 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2023
9.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Types
9.2.3. By Applications
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Types
9.3.3. By Applications
9.4. Key Takeaways
10. Europe Fiber To The XAnalysis 2018 to 2023 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2023
10.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. United kingdom
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Europe
10.2.2. By Types
10.2.3. By Applications
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Types
10.3.3. By Applications
10.4. Key Takeaways
11. Asia Pacific Fiber To The XAnalysis 2018 to 2023 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2023
11.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.1.4. Malaysia
11.2.1.5. Singapore
11.2.1.6. Australia
11.2.1.7. New Zealand
11.2.1.8. Rest of APAC
11.2.2. By Types
11.2.3. By Applications
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Types
11.3.3. By Applications
11.4. Key Takeaways
12. MEA Fiber To The XAnalysis 2018 to 2023 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2023
12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. GCC Countries
12.2.1.2. South Africa
12.2.1.3. Israel
12.2.1.4. Rest of MEA
12.2.2. By Types
12.2.3. By Applications
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Types
12.3.3. By Applications
12.4. Key Takeaways
13. Key Countries Fiber To The XAnalysis
13.1. USA
13.1.1. Pricing Analysis
13.1.2. Market Share Analysis, 2023
13.1.2.1. By Types
13.1.2.2. By Applications
13.2. Canada
13.2.1. Pricing Analysis
13.2.2. Market Share Analysis, 2023
13.2.2.1. By Types
13.2.2.2. By Applications
13.3. Brazil
13.3.1. Pricing Analysis
13.3.2. Market Share Analysis, 2023
13.3.2.1. By Types
13.3.2.2. By Applications
13.4. Mexico
13.4.1. Pricing Analysis
13.4.2. Market Share Analysis, 2023
13.4.2.1. By Types
13.4.2.2. By Applications
13.5. Germany
13.5.1. Pricing Analysis
13.5.2. Market Share Analysis, 2023
13.5.2.1. By Types
13.5.2.2. By Applications
13.6. United kingdom
13.6.1. Pricing Analysis
13.6.2. Market Share Analysis, 2023
13.6.2.1. By Types
13.6.2.2. By Applications
13.7. France
13.7.1. Pricing Analysis
13.7.2. Market Share Analysis, 2023
13.7.2.1. By Types
13.7.2.2. By Applications
13.8. Spain
13.8.1. Pricing Analysis
13.8.2. Market Share Analysis, 2023
13.8.2.1. By Types
13.8.2.2. By Applications
13.9. Italy
13.9.1. Pricing Analysis
13.9.2. Market Share Analysis, 2023
13.9.2.1. By Types
13.9.2.2. By Applications
13.10. China
13.10.1. Pricing Analysis
13.10.2. Market Share Analysis, 2023
13.10.2.1. By Types
13.10.2.2. By Applications
13.11. Japan
13.11.1. Pricing Analysis
13.11.2. Market Share Analysis, 2023
13.11.2.1. By Types
13.11.2.2. By Applications
13.12. South Korea
13.12.1. Pricing Analysis
13.12.2. Market Share Analysis, 2023
13.12.2.1. By Types
13.12.2.2. By Applications
13.13. Malaysia
13.13.1. Pricing Analysis
13.13.2. Market Share Analysis, 2023
13.13.2.1. By Types
13.13.2.2. By Applications
13.14. Singapore
13.14.1. Pricing Analysis
13.14.2. Market Share Analysis, 2023
13.14.2.1. By Types
13.14.2.2. By Applications
13.15. Australia
13.15.1. Pricing Analysis
13.15.2. Market Share Analysis, 2023
13.15.2.1. By Types
13.15.2.2. By Applications
13.16. New Zealand
13.16.1. Pricing Analysis
13.16.2. Market Share Analysis, 2023
13.16.2.1. By Types
13.16.2.2. By Applications
13.17. GCC Countries
13.17.1. Pricing Analysis
13.17.2. Market Share Analysis, 2023
13.17.2.1. By Types
13.17.2.2. By Applications
13.18. South Africa
13.18.1. Pricing Analysis
13.18.2. Market Share Analysis, 2023
13.18.2.1. By Types
13.18.2.2. By Applications
13.19. Israel
13.19.1. Pricing Analysis
13.19.2. Market Share Analysis, 2023
13.19.2.1. By Types
13.19.2.2. By Applications
14. Market Structure Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Market Share Analysis of Top Players
14.3.1. By Regional
14.3.2. By Types
14.3.3. By Applications
15. Competition Analysis
15.1. Competition Deep Dive
15.1.1. Allied Telesis
15.1.1.1. Overview
15.1.1.2. Product Portfolio
15.1.1.3. Profitability by Market Segments
15.1.1.4. Sales Footprint
15.1.1.5. Strategy Overview
15.1.1.5.1. Marketing Strategy
15.1.1.5.2. Product Strategy
15.1.1.5.3. Channel Strategy
15.1.2. Commscope
15.1.2.1. Overview
15.1.2.2. Product Portfolio
15.1.2.3. Profitability by Market Segments
15.1.2.4. Sales Footprint
15.1.2.5. Strategy Overview
15.1.2.5.1. Marketing Strategy
15.1.2.5.2. Product Strategy
15.1.2.5.3. Channel Strategy
15.1.3. AFL (Fujikura Company)
15.1.3.1. Overview
15.1.3.2. Product Portfolio
15.1.3.3. Profitability by Market Segments
15.1.3.4. Sales Footprint
15.1.3.5. Strategy Overview
15.1.3.5.1. Marketing Strategy
15.1.3.5.2. Product Strategy
15.1.3.5.3. Channel Strategy
15.1.4. OFS (Furukawa Company)
15.1.4.1. Overview
15.1.4.2. Product Portfolio
15.1.4.3. Profitability by Market Segments
15.1.4.4. Sales Footprint
15.1.4.5. Strategy Overview
15.1.4.5.1. Marketing Strategy
15.1.4.5.2. Product Strategy
15.1.4.5.3. Channel Strategy
15.1.5. Huawei
15.1.5.1. Overview
15.1.5.2. Product Portfolio
15.1.5.3. Profitability by Market Segments
15.1.5.4. Sales Footprint
15.1.5.5. Strategy Overview
15.1.5.5.1. Marketing Strategy
15.1.5.5.2. Product Strategy
15.1.5.5.3. Channel Strategy
15.1.6. Shanghai Sun Telecommunication
15.1.6.1. Overview
15.1.6.2. Product Portfolio
15.1.6.3. Profitability by Market Segments
15.1.6.4. Sales Footprint
15.1.6.5. Strategy Overview
15.1.6.5.1. Marketing Strategy
15.1.6.5.2. Product Strategy
15.1.6.5.3. Channel Strategy
15.1.7. ZTT
15.1.7.1. Overview
15.1.7.2. Product Portfolio
15.1.7.3. Profitability by Market Segments
15.1.7.4. Sales Footprint
15.1.7.5. Strategy Overview
15.1.7.5.1. Marketing Strategy
15.1.7.5.2. Product Strategy
15.1.7.5.3. Channel Strategy
15.1.8. Fiber Optic Telecom
15.1.8.1. Overview
15.1.8.2. Product Portfolio
15.1.8.3. Profitability by Market Segments
15.1.8.4. Sales Footprint
15.1.8.5. Strategy Overview
15.1.8.5.1. Marketing Strategy
15.1.8.5.2. Product Strategy
15.1.8.5.3. Channel Strategy
15.1.9. ZTE
15.1.9.1. Overview
15.1.9.2. Product Portfolio
15.1.9.3. Profitability by Market Segments
15.1.9.4. Sales Footprint
15.1.9.5. Strategy Overview
15.1.9.5.1. Marketing Strategy
15.1.9.5.2. Product Strategy
15.1.9.5.3. Channel Strategy
15.1.10. Alfocom Technology
15.1.10.1. Overview
15.1.10.2. Product Portfolio
15.1.10.3. Profitability by Market Segments
15.1.10.4. Sales Footprint
15.1.10.5. Strategy Overview
15.1.10.5.1. Marketing Strategy
15.1.10.5.2. Product Strategy
15.1.10.5.3. Channel Strategy
15.1.11. Verizon
15.1.11.1. Overview
15.1.11.2. Product Portfolio
15.1.11.3. Profitability by Market Segments
15.1.11.4. Sales Footprint
15.1.11.5. Strategy Overview
15.1.11.5.1. Marketing Strategy
15.1.11.5.2. Product Strategy
15.1.11.5.3. Channel Strategy
15.1.12. Bharat Sanchar Nigam Limited (BSNL)
15.1.12.1. Overview
15.1.12.2. Product Portfolio
15.1.12.3. Profitability by Market Segments
15.1.12.4. Sales Footprint
15.1.12.5. Strategy Overview
15.1.12.5.1. Marketing Strategy
15.1.12.5.2. Product Strategy
15.1.12.5.3. Channel Strategy
15.1.13. ATandT
15.1.13.1. Overview
15.1.13.2. Product Portfolio
15.1.13.3. Profitability by Market Segments
15.1.13.4. Sales Footprint
15.1.13.5. Strategy Overview
15.1.13.5.1. Marketing Strategy
15.1.13.5.2. Product Strategy
15.1.13.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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