Feed Pigment Market

Feed Pigment Market Outlook from 2024 to 2034

The global feed pigment industry value reached USD 1.4 billion in 2023. Over the forecast period, the value is anticipated to rise at 6.6% CAGR. The market is predicted to increase from USD 1.5 billion in 2024 to USD 2.9 billion in 2034.

The feed pigment market is projected to grow due to rising meat consumption, health benefits of carotenoids for animals, and industrialization in hog, poultry, and aquaculture industries.

Demand for meat products is rising, and feed pigments are anticipated to improve palatability, nutritional benefits, and additional health benefits, spurring growth.

Growing demand for lean meat, rising health consciousness among consumers, booming food and beverage industry, and rising disposable income are the key factors fueling demand. Furthermore, increasing demand for dairy products is projected to support the industry's growth. Leading manufacturers are focusing on improving feed delivery systems to meet the demand for high-quality meat worldwide.

The preference for naturally sourced pigments in feed additives is increasing due to consumer demand for clean-label and sustainable products. Natural pigments from plants, algae, and microbial fermentation are gaining traction among consumers due to high safety, efficacy, and environmental sustainability.

Functional pigments with antioxidant properties are also in high demand for the potential to improve animal health, immunity, and performance. Pigments are being integrated into precision nutrition programs to optimize diets and enhance nutrient utilization, using automated feeders and sensor-based technologies for uniform distribution.

The sector is projected to rise due to factors such as rising meat consumption, developments in the aquaculture industry, and increasing consumer preference for pellet feed. High-quality feed pigments are set to improve the economic value of animal products and fuel revenue growth.

Growing populations in developing nations are boosting demand for feed pigments. This is further leading to increased production of poultry and meat products. The development of products in tandem with technical developments is also projected to fuel growth and revenue.

Attributes	Description
Estimated Global Feed Pigment Market Size (2024E)	USD 1.5 billion
Projected Global Feed Pigment Market Value (2034F)	USD 2.9 billion
Value-based CAGR (2024 to 2034)	6.6%

Key Industry Highlights

Application in Precision Nutrition to Propel Demand

Feed pigments are being integrated into precision nutrition programs to optimize animal diets and enhance nutrient utilization, fueling growth. Precision feeding systems, including automated feeders and sensor-based technologies, control pigment inclusion levels, ensuring uniform distribution and targeted delivery for different animal species.

Innovations in Pigment Delivery Systems to Spur Sales

Developments in encapsulation and delivery technologies are transforming pigment formulations and applications. Techniques like microencapsulation and nanoemulsions enable controlled pigment release, improving stability, bioavailability, and shelf life. These innovations allow pigment incorporation into diverse feed matrices and production systems, thereby spurring demand.

Rising Focus on Sustainability and Traceability Augments Growth

The industry is prioritizing sustainability and traceability, aligning with animal nutrition trends. Manufacturers are adopting eco-friendly production methods and supply chain traceability to minimize environmental impact and meet ethical standards. Transparency and accountability are gaining traction in addressing consumer concerns and building trust in pigment sustainability.

Rising Competition and High Raw Material Cost in the Industry to Hamper Demand

Demand for natural feed additives is increasing, but synthetic pigments remain popular in the animal feed industry due to high cost-effectiveness and efficacy. Manufacturers of natural pigments face competition from synthetic alternatives, which is set to impact pricing and performance. Educating consumers about the benefits of natural pigments and addressing misconceptions is vital for differentiation in the sector.

Feed pigment production often involves natural sources like plants, algae, and microbial fermentation. However, fluctuations in raw material prices, environmental factors, and supply chain disruptions are set to increase input costs, affecting the profitability of pigment manufacturers. Sustainable sourcing practices and quality assurance measures are further projected to increase production costs.

2019 to 2023 Global Feed Pigment Sales Analysis Compared to Demand Forecast for 2024 to 2034

The feed pigment market grew at a CAGR of 8% from 2019 and 2023. The sector reached USD 1.4 billion in 2023. Synthetic pigments were initially used to enhance animal feed color, but safety and health concerns led to regulatory changes and restrictions on use, fueling demand for feed pigment.

Natural pigments, such as beta-carotene, lutein, and zeaxanthin, gained popularity as alternatives to synthetic additives, offering safe and more environmentally friendly options. Furthermore, there was a growing demand for functional pigments with added health benefits for livestock and poultry.

Carotenoids and flavonoids are recognized for antioxidant properties, immune-boosting effects, and potential to improve animal performance and welfare. Technological developments in biotechnology, fermentation processes, and extraction techniques have transformed pigment production methods, leading to increased efficiency, purity, and cost-effectiveness.

Customization and tailored solutions have emerged as a result of the diversification of livestock species and the emergence of niche industries between 2019 and 2023. Pigment manufacturers now offer tailored formulations and blends to meet the unique requirements of different livestock categories. By 2034, the sector is set to surge at a CAGR of 6.6%.

Pigments are increasingly integrated into precision nutrition programs and feed formulations to optimize animal health, performance, and product quality. Sustainability and traceability initiatives are key priorities in the feed pigment industry, propelled by surging consumer demand for transparent and ethically sourced ingredients.

Country-wise Insights

The following table shows the estimated growth rates of the leading markets. The United States is anticipated to remain at the forefront in North America, with a CAGR of 6.9% through 2034. In East Asia, Japan is projected to witness a CAGR of 8.3% by 2034, followed by China at 7.4%.

Countries	CAGR 2024 to 2034
United States	6.9%
United Kingdom	7.9%
China	7.4%
Japan	8.3%
South Korea	9%

Growing Health Concerns among Gen Z to Propel Demand in the United States

The food sector in the United States is experiencing a surging demand for feed pigments due to rising consumer interest in healthy meals. Growing health concerns among the young population are further surging demand in the country.

Leading companies are strategically investing in research and development activities to provide a variety of products in the market. By 2034, the United States is projected to surge at a CAGR of 6.9%.

Rising Demand for Meat Pushes Growth in the United Kingdom

The United Kingdom is projected to rise due to changing lifestyles, increasing per capita income, and consumer preference for healthy food options. The country’s growing poultry business and high popularity of aquaculture also present growth opportunities for manufacturers.

Sustainability initiatives such as eco-friendly production practices to minimize environmental footprints and enhance global market competitiveness are gaining traction. The increasing population in the United Kingdom is pushing meat consumption, further boosting growth. During the forecast period, the country is projected to rise at a CAGR of 7.9%.

Surging Focus on Product Quality to Create Opportunities in China

China is a key exporter of feed pigments, offering competitive pricing, efficient production processes, and abundant raw materials. The sector is regulated by government agencies such as the Ministry of Agriculture and Rural Affairs and the China Feed Industry Association, ensuring compliance with domestic and international standards.

Leading manufacturers are investing in technological innovations to improve production processes, product quality, and innovative formulations. Development in biotechnology, fermentation techniques, and extraction methods are fueling innovation in the country. By 2034, China is set to rise at 7.4% CAGR.

Category-wise Insights

The section below analyzes the leading segment of the market. In terms of type, the carotenoids segment accounted for a 36% share in 2023. Based on the source, the natural segment held a market share of 65% in 2023.

Carotenoids to be Primarily Utilized for Livestock Application

Segment	Carotenoids (Type)
Value Share (2023)	36%

Over the forecast period, demand for carotenoid type is forecast to rise at a CAGR of 6.4%. The segment is projected to lead the sector in the estimated years due to significant contribution to animal health and product quality.

A new type of concentrated carotenoid is being developed to help feedstuff formulators deliver required carotenoids to animals at any given time, further boosting the segment's growth. Astaxanthin pigment's acceptance among feed manufacturers is set to fuel growth as the product functions as a hormone precursor, preventing diseases and improving animal health.

Natural Source to Gain Immense Popularity through 2034

Segment	Natural (Source)
Value Share (2023)	65%

Natural sources significantly contribute to the industry, offering alternatives to synthetic additives and meeting the demand for clean labels and sustainable products. Various natural sources provide unique colorants and nutritional benefits for animals.

Plants, algae, microorganisms, yeasts, and seaweeds are all sources of natural pigments for animal feed. These pigments are set to be used in feed formulations for aquatic species and livestock. These are also anticipated to offer natural coloration, nutritional supplementation, and potential health benefits.

Competition Outlook

BASF SE, Royal DSM N.V., Kemin Industries, Inc., Novus International, Inc., and Synthite Industries Ltd. are key feed pigment manufacturers listed in the report. The market is highly competitive, with prominent enterprises focusing on innovation, sustainable sourcing, and research. Key manufacturers and companies are emphasizing extending geographical presence and product portfolios to gain a competitive edge.

Leading companies are further investing in research and development to broaden product lines, thereby boosting sales and demand. The main focus is on undertaking strategic activities such as new product launches, contractual agreements, mergers, acquisitions, high investments, and collaborations.

Key companies are focusing on environmentally friendly operations and product certifications to meet the growing demand for natural feed pigments. Leading manufacturers aim to improve market standing by focusing on client preferences, innovation, and quality.

Industry Updates

• In 2023, Impextraco, headquartered in Belgium, broadened the Mexico facility to enhance product storage and business opportunities and enhance the brand's presence in the country.
• In 2023, DSM, headquartered in the Netherlands, acquired Brazil-based animal nutrition and technology company Prodap, aiming to improve animal farming efficiency and sustainability.
• In 2023, DayGlo Color Corp., headquartered in the United States, launched Elara Luxe™, the latest innovation in fluorescent color technology for the cosmetics and personal care sector.

Leading Feed Pigment Brands

• BASF SE
• Royal DSM N.V
• Chr. Hansen Holding A/S
• Kemin Industries, Inc.
• Guangzhou Leader Bio-Technology Co. Ltd.
• Behn Meyer Holding AG
• Nutrex NV
• D.D. Williamson & Co. Inc. (DDW)
• Novus International, Inc.
• Biorigin
• Phytobiotics Futterzusatzstoffe GmbH
• Synthite Industries Ltd.

Key Segments of Market Report

By Type:

As per types, the industry has been categorized into carotenoids, curcumin, spirulina, and others.

By Source:

In terms of sources, the sector is divided into synthetic and natural.

By Livestock:

The sector is segmented into swine, poultry, ruminants, aquatic animals, and others.

By Application:

A few of the important applications include egg yolk coloration, poultry skin coloration, fish flesh coloration, pet food enhancement, and others.

By Region:

Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and the Middle East and Africa.

Frequently Asked Questions

What is the future of feed pigment?

The sector is set to witness a CAGR of 6.6% by 2034.

What was the worth of the market from 2019 to 2023?

The sector witnessed a CAGR of 8% from 2019 to 2023.

How big is the feed pigment industry?

In 2034, the sector is anticipated to reach USD 2.9 billion.

Who are the leading manufacturers?

BASF SE, Royal DSM N.V., and Kemin Industries, Inc.

Is there a market for feed pigments?

The sector is set to reach USD 1.5 billion by 2024.

Which type would lead the industry?

Carotenoids segment is estimated to hold a significant share in 2024.