Facial Steamer Market

Facial Steamer Market Overview from 2024 to 2034

The facial steamer market is anticipated to have reached a valuation of USD 479.2 million in 2024. The market has progressed from USD 448.1 million in 2023. The market is predicted to grow at an exceptional CAGR of 9.50% over the forecast period of 2024 to 2034. By 2034, the size of the Facial Steamer Market is expected to have ballooned to USD 1,189.40 million.

Facial Steamer Market Analysis and Insights

• Increasing requirement of facial steamers in various places such as salons, beauty parlors health and wellness care centers, and hospitals worldwide. The manufacturers are continuously developing innovative and new products with new features is expected to create immense opportunities for the facial steamer market in the forecast period.
• Companies are expanding their presence into new markets in the various regions. Companies are forming strategic partnerships with beauty influencers and retailers to expand their reach and increase brand awareness is expected to drive the market in the forecast period.
• Some consumers may not be aware of the benefits of facial steaming or how to use a facial steamer properly. Facial steaming can cause skin irritation if not done properly is expected to hamper the market in the forecast period. It is important to use a facial steamer for the correct amount of time and to use distilled water. is expected to hamper the market in the forecast period.

Attributes	Details
Facial Steamer Market Value for 2024	USD 479.2 million
Projected Market Value for 2034	USD 1,189.40 million
Value-based CAGR of Market for 2024 to 2034	9.50%

Historical Analysis of the Facial Steamer Market

The Facial Steamer Market is projected to grow at a rate far eclipsing the rate during the historical period from 2019 to 2023. Rising health-conscious individuals and other factors are all suggested to contribute to the immense growth in the market.

Historical market valuation, 2023	448.1 million

On the other hand, the demand for advanced technology during the COVID-19 pandemic has increased. Also, the adoption rate of health-related products increased at the time, leading to immense growth observed in the Facial Steamer Market.

Trends in the Facial Steamer Market

• Facial steaming is beneficial for skin as a result, Consumers are becoming more aware of the benefits of using facial steamers, such as facial steamer improves circulation, clearing away dead skin cells, and other factors.
• Facial steamers are the natural way to provide skincare treatment which cleans and moisturizes the skin as compared to other skincare products.
• Facial steamers are handy equipment that able to carry everywhere as a result, individuals prefer homecare treatments in the current period owing to benefits.

Category-wise Outlook

The facial steamer market can be split up into two segments: Types and Applications. By looking at the segments, the preference of the consumers for feminine hygiene remains high.

Feminine Hygiene products segment dominates the market by product type

The handheld facial steamer segment is expected to grow with a market share of 59.40% over the forecast period. The handheld facial steamer segment is dominating the market owing to its increasing use of technology and non-ionic steam technology across the world.

Attributes	Details
Top Product Type	Hand – held facial steamer
Market Share in 2024	59.40%

The Household/Home use segment dominates the Market by application

The household/home segment is expected to grow with a market share of 40.40% over the forecast period. The handheld facial steamer segment is dominating the market owing to its increasing trend of personal care among people is leading to the adoption of facial steamer in households.

Attributes	Details
Packaging	Flexible packaging
Market Share in 2024	40.40%

Country-wise Analysis

The scope of the market for near-infrared imaging is increasing with time. However, certain regions account for a majority of the share in the market.

North America, Europe, and the Asia Pacific dominate the market. The rising trends in Europe and North America are aiding the sales of infrared technology. The increasing population of the Asia Pacific aids the growth of the market in the region.

Countries	CAGR in 2024
United States	8.40%
United Kingdom	9.50%
Japan	9.70%
China	8.80%
Australia	14.70%

Increasing beauty trends driving the market growth in Japan.

• Increasing beauty trends in the region is expected to create immense opportunities in the facial steamer market. Furthermore, the rising demand for aromatherapy in the region is expected to drive the market growth in the region.
• Japanese consumers are highly discerning and sophisticated when it comes to healthcare products. They are willing to pay a premium for high-quality products that offer effective results.
• Japanese consumers are also very aware of the importance of scalp health, and they are increasingly looking for oil control shampoos that not only cleanse the hair but also nourish and protect the scalp.
• Japanese consumers are also very brand-loyal, and they tend to stick to brands that they trust and that have a good reputation.

Increasing health consciousness in the United States

• Increasing health consciousness among American citizens is expected to create lucrative opportunities for the facial steamers market in the forecast period.
• The increasing technological advancements for innovative products are expected to drive the market. Furthermore, the social media influence on beauty and wellness further contributes in the growth of the market in the region.

Increasing disposable income in China

• Chinese consumers increasingly have more disposable income, which they are willing to spend on personal care products is expected to create immense opportunities in the facial steamer market.
• Consumers are becoming increasingly aware of the importance of skincare, and they are looking for ways to keep their skin healthy and youthful is expected to drive the market growth in the forecast period.
• Korean beauty trends are becoming increasingly popular in China, and facial steamers are a popular Korean beauty product.

Increasing demand for home skincare in the United Kingdom

• Increasing demand for home skincare products is expected to drive the growth of the facial steamer market in the region. The British people are increasingly looking for ways to pamper themselves at home.
• Rising popularity of organic skincare products in the region is expected to create lucrative opportunities in the region for the forecast period. The facial steamer is totally natural equipment for the production of steam for facial care.
• Growing awareness of the benefits of facial steaming is expected to drive the facial steamer market in the forecast period. The steamer has benefits such as improved circulation, clear skin, and reduced pore size.

Competitive Landscape in the Facial Steamer Market

The key players are increasingly leveraging the benefits of collaborations. Manufacturers are taking advantage of partnerships with hospitals, mergers with other manufacturers in the market, acquisitions, and more collaborative strategies.

The facial steamer market does not feature highly dominant manufacturers. Instead, the market is fragmented, with several key players enjoying their share.

Recent Developments in the Facial Steamer Market

• In 2022: Panasonic launched the steamer named Nano Ionic Steamer EH-SA39 that steam is to penetrate deeper into the skin for better hydration.
• In 2022: Conair introduced Facial Sauna and Steam included aromatherapy and added features that allow users to add essential oil to their steam for a premium experience.
• In 2022, HoMedics launched the Total Facial Care Steamer with Aroma Tray, which features a three-in-one function that can be used for steaming, cleansing, and exfoliating.

Facial Steamer Market Key Players

• Beurer GmbH
• Secura
• Revlon
• Belsin Outdoors, LLC
• Ivation
• Panasonic
• Conair
• Homedics
• Pure Enrichment
• BeautyPro

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Types
  • 5.1. Ionic
  • 5.2. Non-Ionic
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Formats
  • 6.1. Cordless
  • 6.2. Rechargeable
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User
  • 7.1. Household
  • 7.2. Commercial
  • 7.3. Health & Wellness Centers
  • 7.4. Salons and Beauty Parlour
  • 7.5. Spas
  • 7.6. Others
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
  • 8.1. Direct
  • 8.2. Indirect
  • 8.3. Hypermarket/Supermarket
  • 8.4. Specialty Stores
  • 8.5. Independent Stores
  • 8.6. Online Store
  • 8.7. Others
• 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 9.1. North America
  • 9.2. Latin America
  • 9.3. Western Europe
  • 9.4. Eastern Europe
  • 9.5. South Asia and Pacific
  • 9.6. East Asia
  • 9.7. Middle East and Africa
• 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 17. Key Countries Market Analysis
• 18. Market Structure Analysis
• 19. Competition Analysis
  • 19.1. Panasonic Corporation
  • 19.2. Secura
  • 19.3. Conair Corporation
  • 19.4. Revlon
  • 19.5. Beurer GmbH
  • 19.6. Belsen Outdoors
  • 19.7. Ivation
  • 19.8. Lure
  • 19.9. Johnson & Johnson
  • 19.10. 3M
  • 19.11. Pigeon
• 20. Assumptions & Acronyms Used
• 21. Research Methodology