The facial epilator market size is estimated to rise from US$ 457.20 million in 2024 to US$ 749.20 million by 2034. Sales of facial epilators are anticipated to climb at a CAGR of 5.10% during the forecast period. In 2023, the global facial epilator market value totaled US$ 428.3 million.
Key Market Highlights
At-home Beauty Gadgets for Facial Hair Boost the Market for Facial Epilators Worldwide
A tremendous surge in grooming routines from the comfort of one's home that gives salon-like results is driving the market for facial epilators. The desire for smooth and hair-free skin is attracting the facial hair removal trend on social media.
The demand for women's facial grooming products has also seen a remarkable surge in recent years. Facial epilators are incredibly flexible and suitable for almost all skin types; it is an excellent option for some who do not prefer laser hair removal. Their significance in the skin care industry has also risen in recent years due to their affordability and effectiveness. As more individuals prioritize self-care and grooming worldwide, the market for epilator tools for face is bound to touch the skies soon.
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2024) | US$ 457.20 million |
Anticipated Forecast Value (2034) | US$ 749.20 million |
Estimated Growth (2024 to 2034) | 5.10 % CAGR |
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The market for facial epilators relies heavily on the shift in beauty trends and the fluctuations in the industry rates for hygiene and beauty services. It also depends on adopting new beauty norms and access to information through social media sites and beauty influencers. In the last few years, the self-grooming industry has seen a series of ups and downs. The demand for at-home beauty appliances grew exponentially during the pandemic as the world faced sudden shutdowns of beauty salons. Although there were supply chain issues in the initial phases, the market soon adapted to the new normal.
The growth of the e-commerce sector in many developing and underdeveloped countries contributed to expanding the market. As people emphasized the importance of self-care and spent more time in their homes, beauty product manufacturers had to amplify their production quantities to respond to this demand. As the world returned to normalcy, the demand became steady, and the market growth stabilized. With the rise in self-grooming trends worldwide, the market for facial epilators is likely to experience a considerable surge.
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2019) | US$ 352.36 million |
Anticipated Forecast Value (2023) | US$ 428.3 million |
Estimated Growth (2019 to 2023) | 5.0% CAGR |
One of the main reasons why women of all ages have increasingly preferred facial epilators is their practical and long-lasting hair removal solution. Women are drawn to facial epilators because they offer a precise and efficient way to tackle unwanted facial hair, keeping skin smoother for longer than traditional methods like shaving or waxing. The demand for facial epilators in the female beauty industry has also increased due to their hassle-free, salon-like quality at a much more affordable rate.
Attributes | Details |
---|---|
End User | Females |
Market share | 47.10% |
Based on end users, the facial epilator market can be segmented into males and females, where the latter dominates the global revenue with a remarkable share of 47.10%. Women are also drawn to the growing trend of self-grooming and at-home beauty routines, where they regularly utilize facial epilators' full potential.
The demand for facial epilators can also be attributed to the ease of use and compact design, which suits women's preferences worldwide. PCOS is also one of the causes of excess growth of facial hair, and around 55% of women affected with PCOS opt for wet skin epilators to remove facial hair.
Sudden shutdowns during the pandemic significantly benefitted the online retailers all over the world. The growing emphasis on self-grooming and personal care elevated the sales of beauty appliances like facial epilators. To respond to this increased demand, key players in the market rapidly shifted to online retailers to distribute their products. The supply of facial epilators in the international market also surged due to the rapid globalization of localized brands.
Attributes | Details |
---|---|
Sales Channel | Online Retailers |
Market share | 31.40% |
Online sales of epilators facilitate both the consumers and the manufacturers. Manufacturers get to place their products on these platforms with effective branding strategies. Consumers can browse through millions of products and brands before selecting their desired product. As the e-commerce industry worldwide expands, the sales of facial epilators in the near future will likely see a noticeable growth.
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Countries | CAGR |
---|---|
Spain | 7.10% |
Australia | 6.80% |
India | 6.70% |
Singapore | 6.20% |
Canada | 6.10% |
Spain has a long-lasting tradition of following Mediterranean beauty standards, usually of polished and radiant skin. Thus, facial epilators are a fundamental component found in the makeup kit of numerous Spanish women. The massive fan following of celebrities in the Spanish film and music industry also supports market growth, as these celebrities promote newly launched products from renowned brands.
The facial epilator market in Spain is anticipated to grow at a significant rate of 7.20% from 2024 to 2034.
The Australian population is known for quickly adapting new technologies in any sector, be it electronics, sports and fitness, or even beauty tech. At-home grooming routines became significantly prominent during the pandemic.
Facial epilators offer individuals the flexibility to manage their grooming at home, reducing the reliance on salon services. As Australians prioritize convenience and efficiency in their beauty regimens, the market for facial epilators is poised to continue its upward trajectory. The Australia facial epilator market is expected to showcase remarkable growth from 2024 to 2034, with a rate of 6.80%.
Indian population has been going through a massive transitionary phase, with a significant chunk of its population in the age group of 16 to 65 years. Internet and social media sites have brought global trends and fashion ideas to their fingertips.
Western beauty standards of smooth and radiant skin have inspired millions of Indians to opt for facial epilators for their hair removal solutions. The growth of the facial epilators market can also be attributed to the rising disposable incomes of the average Indian resident. The facial epilator market in India is anticipated to grow at a significant rate of 6.70% for the forecast period.
The ease of browsing through various facial epilator options, reading reviews, and making informed choices suits the digital habits of the population, further driving the market's expansion. As the beauty and personal care industry continues to thrive in Singapore, the demand for facial epilators is expected to grow, driven by a combination of cultural preferences and the convenience offered by modern retail channels.
The Singapore facial epilator market is expected to showcase remarkable growth in the forecast period from 2024 to 2034, with a rate of 6.20%.
Canada is forever known for its technological innovations in the beauty industry. Due to the incorporation of innovative products in the market, the beauty industry in Canada has been quick to embrace new products, and this trend extends to integrating facial epilators that cater to the evolving needs of consumers.
The facial epilator market in Canada is anticipated to grow at a significant rate of 6.10% from 2024 to 2034.
The market for facial epilators is still in its nascent stages. Key market players are renowned companies with a well-established global reach and a loyal consumer base. Industry experts are still between research and development and launching innovative products to offer effective results. Online retailers have facilitated the manufacturers, but there is still a lot of scope for branding and marketing in this field.
Recent developments
As of 2024, the facial epilator market's market valuation is estimated at US$ 457.20 million.
By 2034, the facial epilator market is estimated to be valued at US$ 749.20 million.
Online retailers are the most preferred channel, with a share of 31.40%.
Spain is the leading country with a CAGR of 7.10% from 2024 to 2034.
Women form the most significant consumer base, with an overall market share of 47.10%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Types 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Types, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Types, 2024 to 2034 5.3.1. Wet skin epilators 5.3.2. Dry skin epilators 5.3.3. Foam epilators 5.3.4. Dual (Wet/Dry epilators) 5.4. Y-o-Y Growth Trend Analysis By Types, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Types, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Formats 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Formats, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Formats, 2024 to 2034 6.3.1. Corded 6.3.2. Cordless 6.3.3. Rechargeable 6.4. Y-o-Y Growth Trend Analysis By Formats, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Formats, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034 7.3.1. Hypermarket/Supermarket 7.3.2. Convenience Store 7.3.3. Specialty Store 7.3.4. Online Stores 7.3.5. Others 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Types 9.2.3. By Formats 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Types 9.3.3. By Formats 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Types 10.2.3. By Formats 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Types 10.3.3. By Formats 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Types 11.2.3. By Formats 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Types 11.3.3. By Formats 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Types 12.2.3. By Formats 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Types 12.3.3. By Formats 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Types 13.2.3. By Formats 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Types 13.3.3. By Formats 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Types 14.2.3. By Formats 14.2.4. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Types 14.3.3. By Formats 14.3.4. By Distribution Channel 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Types 15.2.3. By Formats 15.2.4. By Distribution Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Types 15.3.3. By Formats 15.3.4. By Distribution Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2023 16.1.2.1. By Types 16.1.2.2. By Formats 16.1.2.3. By Distribution Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2023 16.2.2.1. By Types 16.2.2.2. By Formats 16.2.2.3. By Distribution Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2023 16.3.2.1. By Types 16.3.2.2. By Formats 16.3.2.3. By Distribution Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2023 16.4.2.1. By Types 16.4.2.2. By Formats 16.4.2.3. By Distribution Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2023 16.5.2.1. By Types 16.5.2.2. By Formats 16.5.2.3. By Distribution Channel 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2023 16.6.2.1. By Types 16.6.2.2. By Formats 16.6.2.3. By Distribution Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2023 16.7.2.1. By Types 16.7.2.2. By Formats 16.7.2.3. By Distribution Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2023 16.8.2.1. By Types 16.8.2.2. By Formats 16.8.2.3. By Distribution Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2023 16.9.2.1. By Types 16.9.2.2. By Formats 16.9.2.3. By Distribution Channel 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2023 16.10.2.1. By Types 16.10.2.2. By Formats 16.10.2.3. By Distribution Channel 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2023 16.11.2.1. By Types 16.11.2.2. By Formats 16.11.2.3. By Distribution Channel 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2023 16.12.2.1. By Types 16.12.2.2. By Formats 16.12.2.3. By Distribution Channel 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2023 16.13.2.1. By Types 16.13.2.2. By Formats 16.13.2.3. By Distribution Channel 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2023 16.14.2.1. By Types 16.14.2.2. By Formats 16.14.2.3. By Distribution Channel 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2023 16.15.2.1. By Types 16.15.2.2. By Formats 16.15.2.3. By Distribution Channel 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2023 16.16.2.1. By Types 16.16.2.2. By Formats 16.16.2.3. By Distribution Channel 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2023 16.17.2.1. By Types 16.17.2.2. By Formats 16.17.2.3. By Distribution Channel 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2023 16.18.2.1. By Types 16.18.2.2. By Formats 16.18.2.3. By Distribution Channel 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2023 16.19.2.1. By Types 16.19.2.2. By Formats 16.19.2.3. By Distribution Channel 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2023 16.20.2.1. By Types 16.20.2.2. By Formats 16.20.2.3. By Distribution Channel 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2023 16.21.2.1. By Types 16.21.2.2. By Formats 16.21.2.3. By Distribution Channel 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2023 16.22.2.1. By Types 16.22.2.2. By Formats 16.22.2.3. By Distribution Channel 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2023 16.23.2.1. By Types 16.23.2.2. By Formats 16.23.2.3. By Distribution Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Types 17.3.3. By Formats 17.3.4. By Distribution Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. P&G 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Spectrum Brands Holdings 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Braun 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Philips 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Syneron Candela 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Tria Beauty 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Emjoi 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Epilady 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Bellabe 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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