The facial epilator market size is estimated to rise from US$ 457.20 million in 2024 to US$ 749.20 million by 2034. Sales of facial epilators are anticipated to climb at a CAGR of 5.10% during the forecast period. In 2023, the global facial epilator market value totaled US$ 428.3 million.
Key Market Highlights
At-home Beauty Gadgets for Facial Hair Boost the Market for Facial Epilators Worldwide
A tremendous surge in grooming routines from the comfort of one's home that gives salon-like results is driving the market for facial epilators. The desire for smooth and hair-free skin is attracting the facial hair removal trend on social media.
The demand for women's facial grooming products has also seen a remarkable surge in recent years. Facial epilators are incredibly flexible and suitable for almost all skin types; it is an excellent option for some who do not prefer laser hair removal. Their significance in the skin care industry has also risen in recent years due to their affordability and effectiveness. As more individuals prioritize self-care and grooming worldwide, the market for epilator tools for face is bound to touch the skies soon.
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2024) | US$ 457.20 million |
Anticipated Forecast Value (2034) | US$ 749.20 million |
Estimated Growth (2024 to 2034) | 5.10 % CAGR |
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The market for facial epilators relies heavily on the shift in beauty trends and the fluctuations in the industry rates for hygiene and beauty services. It also depends on adopting new beauty norms and access to information through social media sites and beauty influencers. In the last few years, the self-grooming industry has seen a series of ups and downs. The demand for at-home beauty appliances grew exponentially during the pandemic as the world faced sudden shutdowns of beauty salons. Although there were supply chain issues in the initial phases, the market soon adapted to the new normal.
The growth of the e-commerce sector in many developing and underdeveloped countries contributed to expanding the market. As people emphasized the importance of self-care and spent more time in their homes, beauty product manufacturers had to amplify their production quantities to respond to this demand. As the world returned to normalcy, the demand became steady, and the market growth stabilized. With the rise in self-grooming trends worldwide, the market for facial epilators is likely to experience a considerable surge.
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2019) | US$ 352.36 million |
Anticipated Forecast Value (2023) | US$ 428.3 million |
Estimated Growth (2019 to 2023) | 5.0% CAGR |
One of the main reasons why women of all ages have increasingly preferred facial epilators is their practical and long-lasting hair removal solution. Women are drawn to facial epilators because they offer a precise and efficient way to tackle unwanted facial hair, keeping skin smoother for longer than traditional methods like shaving or waxing. The demand for facial epilators in the female beauty industry has also increased due to their hassle-free, salon-like quality at a much more affordable rate.
Attributes | Details |
---|---|
End User | Females |
Market share | 47.10% |
Based on end users, the facial epilator market can be segmented into males and females, where the latter dominates the global revenue with a remarkable share of 47.10%. Women are also drawn to the growing trend of self-grooming and at-home beauty routines, where they regularly utilize facial epilators' full potential.
The demand for facial epilators can also be attributed to the ease of use and compact design, which suits women's preferences worldwide. PCOS is also one of the causes of excess growth of facial hair, and around 55% of women affected with PCOS opt for wet skin epilators to remove facial hair.
Sudden shutdowns during the pandemic significantly benefitted the online retailers all over the world. The growing emphasis on self-grooming and personal care elevated the sales of beauty appliances like facial epilators. To respond to this increased demand, key players in the market rapidly shifted to online retailers to distribute their products. The supply of facial epilators in the international market also surged due to the rapid globalization of localized brands.
Attributes | Details |
---|---|
Sales Channel | Online Retailers |
Market share | 31.40% |
Online sales of epilators facilitate both the consumers and the manufacturers. Manufacturers get to place their products on these platforms with effective branding strategies. Consumers can browse through millions of products and brands before selecting their desired product. As the e-commerce industry worldwide expands, the sales of facial epilators in the near future will likely see a noticeable growth.
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Countries | CAGR |
---|---|
Spain | 7.10% |
Australia | 6.80% |
India | 6.70% |
Singapore | 6.20% |
Canada | 6.10% |
Spain has a long-lasting tradition of following Mediterranean beauty standards, usually of polished and radiant skin. Thus, facial epilators are a fundamental component found in the makeup kit of numerous Spanish women. The massive fan following of celebrities in the Spanish film and music industry also supports market growth, as these celebrities promote newly launched products from renowned brands.
The facial epilator market in Spain is anticipated to grow at a significant rate of 7.20% from 2024 to 2034.
The Australian population is known for quickly adapting new technologies in any sector, be it electronics, sports and fitness, or even beauty tech. At-home grooming routines became significantly prominent during the pandemic.
Facial epilators offer individuals the flexibility to manage their grooming at home, reducing the reliance on salon services. As Australians prioritize convenience and efficiency in their beauty regimens, the market for facial epilators is poised to continue its upward trajectory. The Australia facial epilator market is expected to showcase remarkable growth from 2024 to 2034, with a rate of 6.80%.
Indian population has been going through a massive transitionary phase, with a significant chunk of its population in the age group of 16 to 65 years. Internet and social media sites have brought global trends and fashion ideas to their fingertips.
Western beauty standards of smooth and radiant skin have inspired millions of Indians to opt for facial epilators for their hair removal solutions. The growth of the facial epilators market can also be attributed to the rising disposable incomes of the average Indian resident. The facial epilator market in India is anticipated to grow at a significant rate of 6.70% for the forecast period.
The ease of browsing through various facial epilator options, reading reviews, and making informed choices suits the digital habits of the population, further driving the market's expansion. As the beauty and personal care industry continues to thrive in Singapore, the demand for facial epilators is expected to grow, driven by a combination of cultural preferences and the convenience offered by modern retail channels.
The Singapore facial epilator market is expected to showcase remarkable growth in the forecast period from 2024 to 2034, with a rate of 6.20%.
Canada is forever known for its technological innovations in the beauty industry. Due to the incorporation of innovative products in the market, the beauty industry in Canada has been quick to embrace new products, and this trend extends to integrating facial epilators that cater to the evolving needs of consumers.
The facial epilator market in Canada is anticipated to grow at a significant rate of 6.10% from 2024 to 2034.
The market for facial epilators is still in its nascent stages. Key market players are renowned companies with a well-established global reach and a loyal consumer base. Industry experts are still between research and development and launching innovative products to offer effective results. Online retailers have facilitated the manufacturers, but there is still a lot of scope for branding and marketing in this field.
Recent developments
As of 2024, the facial epilator market's market valuation is estimated at US$ 457.20 million.
By 2034, the facial epilator market is estimated to be valued at US$ 749.20 million.
Online retailers are the most preferred channel, with a share of 31.40%.
Spain is the leading country with a CAGR of 7.10% from 2024 to 2034.
Women form the most significant consumer base, with an overall market share of 47.10%.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Types
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Types, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Types, 2024 to 2034
5.3.1. Wet skin epilators
5.3.2. Dry skin epilators
5.3.3. Foam epilators
5.3.4. Dual (Wet/Dry epilators)
5.4. Y-o-Y Growth Trend Analysis By Types, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Types, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Formats
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Formats, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Formats, 2024 to 2034
6.3.1. Corded
6.3.2. Cordless
6.3.3. Rechargeable
6.4. Y-o-Y Growth Trend Analysis By Formats, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Formats, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034
7.3.1. Hypermarket/Supermarket
7.3.2. Convenience Store
7.3.3. Specialty Store
7.3.4. Online Stores
7.3.5. Others
7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Types
9.2.3. By Formats
9.2.4. By Distribution Channel
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Types
9.3.3. By Formats
9.3.4. By Distribution Channel
9.4. Key Takeaways
10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Types
10.2.3. By Formats
10.2.4. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Types
10.3.3. By Formats
10.3.4. By Distribution Channel
10.4. Key Takeaways
11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. UK
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Types
11.2.3. By Formats
11.2.4. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Types
11.3.3. By Formats
11.3.4. By Distribution Channel
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Types
12.2.3. By Formats
12.2.4. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Types
12.3.3. By Formats
12.3.4. By Distribution Channel
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Types
13.2.3. By Formats
13.2.4. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Types
13.3.3. By Formats
13.3.4. By Distribution Channel
13.4. Key Takeaways
14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Types
14.2.3. By Formats
14.2.4. By Distribution Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Types
14.3.3. By Formats
14.3.4. By Distribution Channel
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Types
15.2.3. By Formats
15.2.4. By Distribution Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Types
15.3.3. By Formats
15.3.4. By Distribution Channel
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2023
16.1.2.1. By Types
16.1.2.2. By Formats
16.1.2.3. By Distribution Channel
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2023
16.2.2.1. By Types
16.2.2.2. By Formats
16.2.2.3. By Distribution Channel
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2023
16.3.2.1. By Types
16.3.2.2. By Formats
16.3.2.3. By Distribution Channel
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2023
16.4.2.1. By Types
16.4.2.2. By Formats
16.4.2.3. By Distribution Channel
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2023
16.5.2.1. By Types
16.5.2.2. By Formats
16.5.2.3. By Distribution Channel
16.6. UK
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2023
16.6.2.1. By Types
16.6.2.2. By Formats
16.6.2.3. By Distribution Channel
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2023
16.7.2.1. By Types
16.7.2.2. By Formats
16.7.2.3. By Distribution Channel
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2023
16.8.2.1. By Types
16.8.2.2. By Formats
16.8.2.3. By Distribution Channel
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2023
16.9.2.1. By Types
16.9.2.2. By Formats
16.9.2.3. By Distribution Channel
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2023
16.10.2.1. By Types
16.10.2.2. By Formats
16.10.2.3. By Distribution Channel
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2023
16.11.2.1. By Types
16.11.2.2. By Formats
16.11.2.3. By Distribution Channel
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2023
16.12.2.1. By Types
16.12.2.2. By Formats
16.12.2.3. By Distribution Channel
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2023
16.13.2.1. By Types
16.13.2.2. By Formats
16.13.2.3. By Distribution Channel
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2023
16.14.2.1. By Types
16.14.2.2. By Formats
16.14.2.3. By Distribution Channel
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2023
16.15.2.1. By Types
16.15.2.2. By Formats
16.15.2.3. By Distribution Channel
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2023
16.16.2.1. By Types
16.16.2.2. By Formats
16.16.2.3. By Distribution Channel
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2023
16.17.2.1. By Types
16.17.2.2. By Formats
16.17.2.3. By Distribution Channel
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2023
16.18.2.1. By Types
16.18.2.2. By Formats
16.18.2.3. By Distribution Channel
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2023
16.19.2.1. By Types
16.19.2.2. By Formats
16.19.2.3. By Distribution Channel
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2023
16.20.2.1. By Types
16.20.2.2. By Formats
16.20.2.3. By Distribution Channel
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2023
16.21.2.1. By Types
16.21.2.2. By Formats
16.21.2.3. By Distribution Channel
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2023
16.22.2.1. By Types
16.22.2.2. By Formats
16.22.2.3. By Distribution Channel
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2023
16.23.2.1. By Types
16.23.2.2. By Formats
16.23.2.3. By Distribution Channel
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Types
17.3.3. By Formats
17.3.4. By Distribution Channel
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. P&G
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. Spectrum Brands Holdings
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Braun
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Philips
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Syneron Candela
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. Tria Beauty
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. Emjoi
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Epilady
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Bellabe
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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