The fabric care market is projected to grow from USD 114.0 billion in 2023 to USD 193.1 billion by 2033, expanding by 5.4 CAGR from 2023 to 2033.
Increased demand from emerging economies
Loosely woven and easily stretched fabric requires extra attention during washing, drying, and ironing. In addition, the combination of heat and chemicals is harsh on fabrics.
Increasing lifestyle improvement is a vital factor responsible for the upliftment of market growth. Furthermore, growing awareness about the benefits of using fabric conditioners, increasing diversification of product portfolio, and rising consciousness towards the benefits of using quality detergent coupled with fabric conditioners are the factors driving the fabric care market.
Growing demand from emerging regions and increasing market research and development activities are estimated to generate new opportunities for the fabric care market throughout the projection period.
Among other factors, the adverse effects of chemical-based treatments might hinder market expansion and are likely to further challenge the growth of the fabric care market throughout the projection period.
With the advent of new technological developments in the textile sector, new fabrics are designed to maximize human comfort. Traditional techniques of applying detergents while washing have been followed, but they damage the cloth. Furthermore, toxic chemicals cause lint during washing, which has been shown to shorten the life of clothing.
White garments require whiteners, which can be used in conjunction with detergents. These requirements created a demand for fabric care solutions that may be used to condition clothes and extend their shelf life.
| Report Attribute | Details |
|---|---|
| Fabric Care Market Value (2023) | USD 114.0 billion |
| Fabric Care Market Anticipated Value (2033) | USD 193.1 billion |
| Fabric Care Market Growth Rate (2023 to 2033) | 5.4% CAGR |
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The Fabric Care Market was worth USD 107.5 billion in 2022, expanding at a 5.9% CAGR from 2017 to 2022. Global Market Absolute Dollar Growth is USD 79.1 billion.
People in urban India are educated and aware of fabric hygiene. Furthermore, they follow worldwide trends by purchasing pricey designer clothing. This has necessitated the development of products that can condition their clothes without fading the colors. Fabric conditioners designed by companies can be used for this purpose.
The Godrej brand Ezee claimed to be India's first fabric conditioner. It was initially intended for woolen alone, but the brand expanded the product to include all fabrics because of growing demand. Ezee controls the fabric conditioner industry in India due to its distinguishing qualities.
Genteel, Comfort, Vanish, and other brands are available. In addition, as the fabric whitener/blue market is expanding in both rural and urban areas, fabric conditioners are being created for urban residents who like cleanliness and are brand aware. Both items are sold through general retail, multi-brand retail, and internet retail sales channels.
Conditioners are being developed in various forms as technology advances, such as dryer sheets, woolen balls, conditioner balls, and so on. Because people in India are less aware of fabric conditioners, the business is still in its infancy. Still, advancements and worldwide trends are likely to entice individuals to convert to them. As a result, the fabric care industry is predicted to expand steadily in the coming years.
| Historical CAGR (2017 to 2022) | 5.9% |
|---|---|
| Forecast CAGR (2023 to 2033) | 5.4% |
FMI anticipates that the market valuation could reach USD 193.1 billion by 2033.
| Year | Market Valuation |
|---|---|
| 2016 | USD 77.85 billion |
| 2021 | USD 102.23 billion |
| 2022 | USD 107.5 billion |
| 2023 | USD 114.0 billion |
| 2033 | USD 193.1 billion |
With increased consumer knowledge about the benefits of using fabric softeners, the segment has enormous growth potential in the coming years. Furthermore, market participants have released revolutionary fabric conditioners with natural components and fragrances to improve product effectiveness and expand their client base.
The market for fabric conditioners is expanding notably because these products make washing clothes easy and supple. Consumers have been drawn in by marketing strategies such as point-of-sale promos and discount offers. Furthermore, the industry is highly competitive due to multiple well-established businesses offering items at reasonable costs within customers' budgets, thereby increasing their client base.
The increasing adoption of eCommerce for selling consumer products in the global fabric care product market has led to a surge in the growth of B2C businesses in the FMCG sector. Over the years, consumers’ behavior has drastically changed. They are more inclined towards researching online products and purchasing various products, such as fabric care and cleaning care products, through eCommerce, which enhances the market growth.
The global fabric care market is segmented by product type into fabric detergents, fabric softeners/enhancers, stain removers/bleach, and other fabric care products. Among all these product type segments, the fabric detergents segment is estimated to account for the relatively high-value share in the fabric care market. This segment is expected to remain dominant in the global fabric care market during the forecast period.
In the global fabric care market, the fabric detergents segment is estimated to account for a 48.7% value share in 2018. It is expected to attain a CAGR of 6.1% during the forecast period.
In the global fabric care market, the fabric softeners/enhancers segment is anticipated to be closely followed by the stain removers/bleach segment in share and growth. The fabric softeners/enhancers segment is estimated to account for a 26.5% value share in 2018.
In the global fabric care market, the stain removers/bleach segment is projected to register a high CAGR of 6.3% during the forecast period. Manufacturers in the fabric care market are continuously launching new fabric care products, such as liquid tablet detergents, due to increasing concerns among consumers about water wastage.
The global fabric care market is further segmented based on nature into synthetic, organic, and others. Among all these nature segments, the synthetic segment is anticipated to account for a huge share in value in the fabric care market. However, the organic segment is expected to register significant growth in the global fabric care market during the forecast period.
The global fabric care market is mainly concentrated by many regional and multinational companies. The detailed profiles of companies offering fabric care products are also included in the global fabric care market report to evaluate their strategies, key product offerings, and recent developments.
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| Country | USA |
|---|---|
| CAGR (2017 to 2022) | 2.9% |
| Valuation (2023 to 2033) | USD 1.0 billion |
| Country | United kingdom |
|---|---|
| CAGR (2017 to 2022) | 2.0% |
| Valuation (2023 to 2033) | USD 148.2 million |
| Country | China |
|---|---|
| CAGR (2017 to 2022) | 2.5% |
| Valuation (2023 to 2033) | USD 245.0 million |
| Country | Japan |
|---|---|
| CAGR (2017 to 2022) | 1.5% |
| Valuation (2023 to 2033) | USD 200.3 million |
| Country | India |
|---|---|
| CAGR (2017 to 2022) | 1.2% |
| Valuation (2023 to 2033) | USD 117.8 million |
Increasing disposable income and consumer knowledge regarding the benefits of using high-quality textile detergents and conditioners have spurred expansion in the Asia Pacific fabric care industry. The region is a leading producer of detergents and is expected to be the top consumer of the general market in the coming years.
Population expansion improved living standards, and developing economies such as India and China the region are promoting the market growth. The growing awareness about the benefits of fabric cleaning products in preserving garment quality among various end-users has also fuelled market growth.
Market companies are attempting to create water-saving fabric cleaning products in order to address demand from water-stressed countries such as India, China, and Indonesia. Customers in the region are increasingly choosing premium fabric cleaning products as their discretionary money and lifestyles improve.
To conquer the Indian fabric care market, companies are always involved in product advancements and new product launches. Fabric care companies concentrate mainly on new product development to respond to the changing needs of consumers in India to remain competitive and expand their business. On the other hand, a company can target previously unexplored customer markets by launching new items.
| Attribute | Details |
|---|---|
| Market Size Value In 2023 | USD 114.0 billion |
| Market Size Value in End of Forecast (2033) | USD 193.1 billion |
| Market Analysis | USD billion for Value |
| Key Region Covered | North America; Latin America; Europe; Japan; Asia Pacific Excluding Japan; Middle East and Africa |
| Key Segments | By Product Type, By Form, By Nature, By Sales Channel, By Region |
| Key Companies Profiled | Reckitt Benckiser Group PLC; S.C. Johnson & Son Inc.; Golrang Industrial Group; Alicorp S.A.A; RSPL Limited; LG Household & Health Care Ltd.; Wings Corporation; Lion Corporation; Procter & Gamble Co.; Guangzhou Liby Enterprise Group Co.Ltd.; Whealth fields Lohmann Guangzhou Ltd.; Fabrica de Jabon La Corona; SA de CV; Unilever PLC; Church & Dwight Co., Inc.; Nice Group Co., Ltd.; Kao Corporation; Henkel AG & Co. KGaA; Guangzhou Blue Moon Industry Co., Ltd.; Amway Corporation. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
Increasing lifestyle improvement is a vital factor in market growth.
From 2018 to 2022, the global market exhibited 5.9% CAGR.
Wings Corporation, Lion Corporation, and Procter & Gamble Co are the key players.
Increased demand from emerging economies drives sales.
The market is forecast to register a CAGR of 5.4% through 2033.
| Market Size, 2024 | USD 23,386.40 million |
|---|---|
| Market Size, 2034 | USD 38,725.30 million |
| Value CAGR (2024 to 2034) | 5.20% |
| Estimated Market Size 2023 | USD 10.48 billion |
|---|---|
| Projected Market Size 2033 | USD 17 billion |
| CAGR from 2023 to 2033 | 4.9% |
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