Fabric Care Market Outlook

The fabric care market is projected to grow from USD 114.0 billion in 2023 to USD 193.1 billion by 2033, expanding by 5.4 CAGR from 2023 to 2033.

Increased demand from emerging economies

Loosely woven and easily stretched fabric requires extra attention during washing, drying, and ironing. In addition, the combination of heat and chemicals is harsh on fabrics.

Increasing lifestyle improvement is a vital factor responsible for the upliftment of market growth. Furthermore, growing awareness about the benefits of using fabric conditioners, increasing diversification of product portfolio, and rising consciousness towards the benefits of using quality detergent coupled with fabric conditioners are the factors driving the fabric care market.

Growing demand from emerging regions and increasing market research and development activities are estimated to generate new opportunities for the fabric care market throughout the projection period.

Among other factors, the adverse effects of chemical-based treatments might hinder market expansion and are likely to further challenge the growth of the fabric care market throughout the projection period.

With the advent of new technological developments in the textile sector, new fabrics are designed to maximize human comfort. Traditional techniques of applying detergents while washing have been followed, but they damage the cloth. Furthermore, toxic chemicals cause lint during washing, which has been shown to shorten the life of clothing.

White garments require whiteners, which can be used in conjunction with detergents. These requirements created a demand for fabric care solutions that may be used to condition clothes and extend their shelf life.

Report Attribute Details
Fabric Care Market Value (2023) USD 114.0 billion
Fabric Care Market Anticipated Value (2033) USD 193.1 billion
Fabric Care Market Growth Rate (2023 to 2033) 5.4% CAGR

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2017 to 2022 Fabric Care Market Outlook in Comparison to 2023 to 2033 Growth Forecast

The Fabric Care Market was worth USD 107.5 billion in 2022, expanding at a 5.9% CAGR from 2017 to 2022. Global Market Absolute Dollar Growth is USD 79.1 billion.

People in urban India are educated and aware of fabric hygiene. Furthermore, they follow worldwide trends by purchasing pricey designer clothing. This has necessitated the development of products that can condition their clothes without fading the colors. Fabric conditioners designed by companies can be used for this purpose.

The Godrej brand Ezee claimed to be India's first fabric conditioner. It was initially intended for woolen alone, but the brand expanded the product to include all fabrics because of growing demand. Ezee controls the fabric conditioner industry in India due to its distinguishing qualities.

Genteel, Comfort, Vanish, and other brands are available. In addition, as the fabric whitener/blue market is expanding in both rural and urban areas, fabric conditioners are being created for urban residents who like cleanliness and are brand aware. Both items are sold through general retail, multi-brand retail, and internet retail sales channels.

Conditioners are being developed in various forms as technology advances, such as dryer sheets, woolen balls, conditioner balls, and so on. Because people in India are less aware of fabric conditioners, the business is still in its infancy. Still, advancements and worldwide trends are likely to entice individuals to convert to them. As a result, the fabric care industry is predicted to expand steadily in the coming years.

Historical CAGR (2017 to 2022) 5.9%
Forecast CAGR (2023 to 2033) 5.4%
  • Short Term (2023 to 2026): Customer behavior has changed considerably over the years, and they are now more likely to conduct product research and buy various products, such as fabric care and cleaning care products online.
  • Medium Term (2026 to 2029): The worldwide fabric care market is being driven by significantly expanding e-commerce penetration and the launch of new product varieties.
  • Long Term (2029 to 2033): As per FMI’s analysis, the worldwide fabric care market is being created by the frequent development of fabric care products that target specific clients, combined with growing demand for green products.

FMI anticipates that the market valuation could reach USD 193.1 billion by 2033.

Year Market Valuation
2016 USD 77.85 billion
2021 USD 102.23 billion
2022 USD 107.5 billion
2023 USD 114.0 billion
2033 USD 193.1 billion

Fabric conditioners are a specialised market segment in the global fabric wash and care industry

With increased consumer knowledge about the benefits of using fabric softeners, the segment has enormous growth potential in the coming years. Furthermore, market participants have released revolutionary fabric conditioners with natural components and fragrances to improve product effectiveness and expand their client base.

The market for fabric conditioners is expanding notably because these products make washing clothes easy and supple. Consumers have been drawn in by marketing strategies such as point-of-sale promos and discount offers. Furthermore, the industry is highly competitive due to multiple well-established businesses offering items at reasonable costs within customers' budgets, thereby increasing their client base.

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Sudip Saha

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Significantly increasing eCommerce penetration, coupled with the introduction of new product variants, is driving the global fabric care market

The increasing adoption of eCommerce for selling consumer products in the global fabric care product market has led to a surge in the growth of B2C businesses in the FMCG sector. Over the years, consumers’ behavior has drastically changed. They are more inclined towards researching online products and purchasing various products, such as fabric care and cleaning care products, through eCommerce, which enhances the market growth.

The fabric care detergents segment is primarily driven by increasing usage of liquid fabric care detergents formulated with stain-fighting actives to remove ground-in dirt and stains

The global fabric care market is segmented by product type into fabric detergents, fabric softeners/enhancers, stain removers/bleach, and other fabric care products. Among all these product type segments, the fabric detergents segment is estimated to account for the relatively high-value share in the fabric care market. This segment is expected to remain dominant in the global fabric care market during the forecast period.

In the global fabric care market, the fabric detergents segment is estimated to account for a 48.7% value share in 2018. It is expected to attain a CAGR of 6.1% during the forecast period.

In the global fabric care market, the fabric softeners/enhancers segment is anticipated to be closely followed by the stain removers/bleach segment in share and growth. The fabric softeners/enhancers segment is estimated to account for a 26.5% value share in 2018.

In the global fabric care market, the stain removers/bleach segment is projected to register a high CAGR of 6.3% during the forecast period. Manufacturers in the fabric care market are continuously launching new fabric care products, such as liquid tablet detergents, due to increasing concerns among consumers about water wastage.

The global fabric care market is further segmented based on nature into synthetic, organic, and others. Among all these nature segments, the synthetic segment is anticipated to account for a huge share in value in the fabric care market. However, the organic segment is expected to register significant growth in the global fabric care market during the forecast period.

The global fabric care market is mainly concentrated by many regional and multinational companies. The detailed profiles of companies offering fabric care products are also included in the global fabric care market report to evaluate their strategies, key product offerings, and recent developments.

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A Glimpse of Country-wise Insights

Country USA
CAGR (2017 to 2022) 2.9%
Valuation (2023 to 2033) USD 1.0 billion
Country United kingdom
CAGR (2017 to 2022) 2.0%
Valuation (2023 to 2033) USD 148.2 million
Country China
CAGR (2017 to 2022) 2.5%
Valuation (2023 to 2033) USD 245.0 million
Country Japan
CAGR (2017 to 2022) 1.5%
Valuation (2023 to 2033) USD 200.3 million
Country India
CAGR (2017 to 2022) 1.2%
Valuation (2023 to 2033) USD 117.8 million

Asia Pacific region dominates the Fabric Care Market

Increasing disposable income and consumer knowledge regarding the benefits of using high-quality textile detergents and conditioners have spurred expansion in the Asia Pacific fabric care industry. The region is a leading producer of detergents and is expected to be the top consumer of the general market in the coming years.

Population expansion improved living standards, and developing economies such as India and China the region are promoting the market growth. The growing awareness about the benefits of fabric cleaning products in preserving garment quality among various end-users has also fuelled market growth.

Market companies are attempting to create water-saving fabric cleaning products in order to address demand from water-stressed countries such as India, China, and Indonesia. Customers in the region are increasingly choosing premium fabric cleaning products as their discretionary money and lifestyles improve.

Competitive Landscape

To conquer the Indian fabric care market, companies are always involved in product advancements and new product launches. Fabric care companies concentrate mainly on new product development to respond to the changing needs of consumers in India to remain competitive and expand their business. On the other hand, a company can target previously unexplored customer markets by launching new items.

Key companies profiled in the market

  • Reckitt Benckiser Group PLC
  • S.C. Johnson & Son Inc
  • Golrang Industrial Group
  • Alicorp S.A.A.
  • RSPL Limited
  • LG Household & Health Care Ltd
  • Wings Corporation
  • Lion Corporation
  • Procter & Gamble Co.
  • Guangzhou Liby Enterprise Group Co., Ltd.
  • Whealth fields Lohmann Guangzhou Ltd.
  • Fabrica de Jabon La Corona;
  • SA de CV
  • Unilever PLC
  • Church & Dwight Co., Inc.
  • Nice Group Co., Ltd.
  • Kao Corporation; Henkel AG & Co. KGaA
  • Guangzhou Blue Moon Industry Co., Ltd.
  • Amway Corporation.

Scope of Report

Attribute Details
Market Size Value In 2023 USD 114.0 billion
Market Size Value in End of Forecast (2033) USD 193.1 billion
Market Analysis USD billion for Value
Key Region Covered North America; Latin America; Europe; Japan; Asia Pacific Excluding Japan; Middle East and Africa
Key Segments By Product Type, By Form, By Nature, By Sales Channel, By Region
Key Companies Profiled Reckitt Benckiser Group PLC; S.C. Johnson & Son Inc.; Golrang Industrial Group; Alicorp S.A.A; RSPL Limited; LG Household & Health Care Ltd.; Wings Corporation; Lion Corporation; Procter & Gamble Co.; Guangzhou Liby Enterprise Group Co.Ltd.; Whealth fields Lohmann Guangzhou Ltd.; Fabrica de Jabon La Corona; SA de CV; Unilever PLC; Church & Dwight Co., Inc.; Nice Group Co., Ltd.; Kao Corporation; Henkel AG & Co. KGaA; Guangzhou Blue Moon Industry Co., Ltd.; Amway Corporation.
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Key Segmentation

By Product type:

  • Fabric detergents
  • Fabric softeners/enhancers
  • Stain removers/bleach
  • Other fabric care products

By Form:

  • Powder
  • Dry sheets
  • Bars/blocks
  • Pacs & tablets
  • Other forms

By Nature:

  • Synthetic
  • Organic
  • Others

By Sales Channel:

  • Wholesalers/ distributors
  • Convenience stores
  • Supermarkets/hypermarkets
  • Online stores
  • Independent small stores
  • Other sales channels

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific Excluding Japan
  • Japan
  • The Middle East and Africa

Frequently Asked Questions

Which is the Top Trend in this Market?

Increasing lifestyle improvement is a vital factor in market growth.

How has the Fabric Care market developed in the Past?

From 2018 to 2022, the global market exhibited 5.9% CAGR.

Who are the Key Players?

Wings Corporation, Lion Corporation, and Procter & Gamble Co are the key players.

What drives sales in this market?

Increased demand from emerging economies drives sales.

What is the Growth Forecast for this Market?

The market is forecast to register a CAGR of 5.4% through 2033.

Table of Content
	1. Executive Summary | Fabric Care Market
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type
		5.1. Fabric Detergents
		5.2. Fabric Softeners/Enhancers
		5.3. Stain Removers/Bleach
		5.4. Others Fabric Care Products
	6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Nature
		6.1. Synthetic
		6.2. Organic
		6.3. Others
	7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Form
		7.1. Powder
		7.2. Dry Sheets
		7.3. Bars/Blocks
		7.4. Pacs & Tablets
		7.5. Liquid
		7.6. Other Forms
	8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel
		8.1. Wholesalers/Distributors
		8.2. Supermarkets/Hypermarkets
		8.3. Convenience Stores
		8.4. Online Stores
		8.5. Independent Small Stores
		8.6. Other Sales Channels
	9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region
		9.1. North America
		9.2. Latin America
		9.3. Europe
		9.4. Asia Pacific Excluding Japan
		9.5. Japan
		9.6. Middle East and Africa
	10. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	11. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	12. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	13. Asia Pacific Excluding Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	14. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	15. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country
	16. Key Countries Market Analysis
	17. Market Structure Analysis
	18. Competition Analysis
		18.1. Procter & Gamble Co.
		18.2. Unilever PLC
		18.3. Colgate-Palmolive Company
		18.4. Henkel AG & Co. KGaA
		18.5. Reckitt Benckiser Group PLC
		18.6. Kao Corporation
		18.7. Amway Corporation
		18.8. Golrang Industrial Group
		18.9. Lion Corporation
		18.10. Church & Dwight Co., Inc.
		18.11. Alicorp S.A.A.
		18.12. Wings Corporation
		18.13. Nice Group Co., Ltd.
		18.14. Whealthfields Lohmann Guangzhou Ltd.
		18.15. RSPL Limited
		18.16. Fabrica de Jabon La Corona, SA de CV
	19. Assumptions & Acronyms Used
	20. Research Methodology
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