According to Future Market Insights research, during the projected period, the global eyelid scrub market is expected to flourish at a CAGR of 6.6%. The market value is projected to increase from USD 3.4 billion in 2024 to USD 6.4 billion by 2034. The eyelid scrub market was valued at US$ 3.2 billion at the end of 2023 and is anticipated to exhibit Y-o-Y growth of 6.7% between 2023 and 2024.
Market Outlook:
| Data Points | Market Insights |
|---|---|
| Market Value 2023 | USD 3.2 billion |
| Market Value 2024 | USD 3.4 billion |
| Market Value 2034 | USD 6.4 billion |
| CAGR 2024 to 2034 | 6.6% |
| Market Share of Top 5 Countries | 52.2% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
An increasing number of individuals are interested in eyelid scrub in a world where 80% of what people see influences their everyday lives. To lower their chance of developing vision problems and maybe losing their vision in the future, people wish to safeguard their eyes. It's important to maintain the health of the brain, an essential organ, in addition to having good vision.
The optic nerve serves as a link between the brain and the eyes. Their mutually beneficial relationship is essential to their general wellbeing. People are actively maintaining clear eyesight and promoting healthy brain function by taking care of their eyes.
There is more to the need for eyelid scrub than simply a passing fad. It's an acknowledgment that maintaining one's eyesight is crucial for many facets of life. A happier and healthier life is enhanced by having good eyesight for everything from memory and general contentment to everyday activities like driving and sports.
Principal Consultant
The market value for eyelid scrub was around 9.1% of the overall ~USD 35.8 billion of the global eye care products market in 2023. The sale of eyelid scrub expanded at a CAGR of 6.3% from 2019 to 2023, owing to the advent of the COVID-19 global pandemic.
The demand for eyelid scrub is driven by the increasing incidence of eye conditions such as blepharitis, dry eyes, burning, and inflammation. Lifestyle changes and the growing use of contact lenses for various purposes have been the main factors boosting the market for eyelid scrub. According to the American College of Allergy, Asthma & Immunology 2023, the most common type of ocular allergy is seasonal allergic conjunctivitis (SAC).
Depending on the variety of plant pollen grains in the air, patients experience symptoms in spring, summer, or fall. The itchiness can be so severe that patients often rub their eyes, exacerbating their symptoms and potentially leading to an infection.
Vernal keratoconjunctivitis is a more severe allergic eye condition than SAC or PAC. While it can occur throughout the year, problems may worsen seasonally. It primarily affects boys and young men, with around 75% of individuals having dermatitis or asthma. Atopic keratoconjunctivitis allergy mainly affects elderly people, usually men with a history of allergic dermatitis, causing the formation of thick mucus that may lead to the eyelids sticking together after sleep.
In addition to offering comfort, these cleaners are essential for treating the symptoms of certain illnesses and supporting eye health. Demand for eyelid scrub from those looking for practical remedies for their eye health is certain to rise as information of these products' effectiveness in treating the symptoms rises.
Climatic changes in the environment can also have various adverse effects on dry eyes, which are more likely to occur in tropical countries with significant sunlight and wind exposure. Previous research has indicated that higher humidity (40%) enhances tear evaporation and worsens dry eye symptoms.
Conversely, increased local dampness may alleviate dry eye symptoms by increasing tear lipid density. Thus, due to these factors, the global eyelid scrub market is expected to develop at a CAGR of 6.6% during the forecast period.
The market is set to present an opportunistic outlook, owing to the development of user-friendly products. Consumers are becoming more aware of the dangers and pervasiveness of maintaining eye health thus propelling market expansion. Furthermore, increasing usage of beautifying products, increase in adoption of aesthetic looks, eye injuries associated with the workplace; sedentary lifestyle is also likely to boost the eyelid scrub market.
An increase in research and development by ophthalmologist and eye care product manufacturers have led the market to boost exponentially in the given forecast period. For instance, convenient kits, which includes all the products, related to eye health to pursue a better life. An increase in expansion by the manufacturers into emerging markets creates wide opportunities for the eyelid scrub market.
As the beauty market grows the eyelid scrub market is likely to boost eventually to avoid eye-related clinical conditions soon. Increase in cataract and glaucoma surgeries, which require post-operative care of the eye that demands eyelid scrub. This is expected to provide lucrative opportunities for growth in the overall eyelid scrub market.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The broad shift in consumer trends is creating several market adjustments. This limitation is because eyewash bottles are not equipped with the capacity to perform the needed fifteen minutes of flushing.
Eyelid hygiene (using lid scrubs) is critical for preventing infections and keeping a healthy eyelid edge. Eyelid margin diseases can develop if the eyelids are not cleaned properly. Bacterial overgrowth, hardening and deposition of oily secretions, deposition of dead skin, and inflammation around the base of the lashes are all symptoms of lid margin disease. Blepharitis, dry eyes, meibomitis, ocular infections and Staphylococcal hypersensitivity, can all be caused by eyelash debris.
OTC eyelid scrub generally contains antibacterial components, which can sometimes increase their effectiveness than DIY blepharitis remedies in some circumstances. Many are sold in moistened, separate pads that are occasionally individually packaged. These pads can be pricy to use, especially over time. Some individuals cut the pads into tiny pieces to make them last longer. These should be kept in a tightly sealed container to avoid drying out. In addition, the high sensitivity of eyelids toward eyelid scrub can lead to dermatitis.
The hypersensitivity caused by eyelid scrub ingredients may lead to redness of the eye, swelling, and burning sensations, which further is likely to hamper the growth of the market. These factors cumulatively propose a negative effect on the developmental growth of the eyelid scrub market.
This part of the report provides insights into the performance of the eyelid scrub market in leading countries and outlines the future prospects for these markets. Among them, the United States stands out as the market leader and is expected to maintain its dominance through 2034. This is attributed to a robust healthcare infrastructure, a significant consumer base, and ongoing innovations in eyelid scrub products. All of these position the United States at the forefront of market growth and leadership.
| Top 5 Countries | CAGR |
|---|---|
| USA | 4.7% |
| China | 5.3% |
| Germany | 4.5% |
| India | 5.6% |
| Japan | 3.8% |
The United States dominates the market in North American and is expected to continue leading the market throughout the forecast period, registering a 4.7% CAGR. The growing awareness regarding health and wellness increases with age. This, along with increased spending on health benefits and personal care, has been driving the demand for eyelid scrubs.
India is projected to display progress at a promising CAGR of 5.6% during the forecast period. As the need for aesthetics and beauty across the world is increasing, the population in India is more prone to environmental changes, necessitating a focus on health maintenance. The eyelid scrub market is likely to propel in the given forecast period.
Germany is set to exhibit a CAGR of around 4.5% in the eyelid scrub market during the forecast period. Germany is becoming increasingly popular when it comes to health and wellness. Increasing supply by manufacturers with a variety of products and natural ingredients is one aspect. Additionally, the rising focus on research and development to create novel products with demonstrated efficacy is set to drive demand in the global market.
The section unravels the distinctive roles played by various segments in fueling overall eyelid scrub market growth. Notably, the pre-moistened scrubs reign supreme in the product category, with dry eyes steering the wheel in the application sector. Surging ahead, eye health clinics emerge as formidable leaders, casting a storm over the market and spearheading the distribution channel.
| Segment | Market Share in 2024 |
|---|---|
| Pre-moistened Scrubs | 76.5% |
| Dry Eyes | 46.5% |
| Eye Health Clinics | 37.5% |
By the end of the forecast period, the pre-moistened scrubs segment under the product is anticipated to experience substantial growth. It attains a market share of around 76.5% in the global market in 2024. Corresponding to the natural pH of human eyes, it is easy to carry along. Additionally, being pre-soaked, it proves valuable in emergencies related to eye care. This is a key driver driving the industry.
By application, the dry eyes segment holds a revenue share of 46.5% in 2024 and is expected to display steady growth over the forecast period. The demand for eyelid scrub has been increasing, driven by the rising prevalence of dry eyes. This surge in demand is boosting the growth of the segment during the forecast period.
By distribution channel, the eye health clinics segment accounts for the dominant market share value of 37.5% as of 2024. The easy availability and a wide range of product varieties under doctors' oversight have made it convenient for patients to purchase products in one place. Affordability is also propelling sales, contributing to the overall market growth.
The eyelid scrub market is quite fragmented because there are several manufacturers of eyelid scrub. These businesses are using strategies, including mergers and acquisitions, partnerships, collaborations, and new product releases, to meet consumer demand and expand their client base.
Instances of key developmental strategies by industry players in the global market are given below:
| Attribute | Details |
|---|---|
| Forecast Period | 2019 to 2023 |
| Historical Data Available for | 2024 to 2034 |
| Market Analysis | USD billion for Value and Units for Volume |
| Key Regions Covered | North America, Latin America, Europe, South Asia, East Asia, Oceania, and Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Argentina, United Kingdom, Germany, Italy, Russia, Spain, France, BENELUX, India, Thailand, Indonesia, Malaysia, Japan, China, South Korea, Australia, New Zealand, Türkiye, GCC, South Africa |
| Key Market Segments Covered | Product, Application, Distribution Channel, and Region |
| Key Companies Profiled | Allergan; Prestige Consumer Healthcare, Inc.; Bausch & Lomb Incorporated; Eye Love (Heyedrate); Cliradex; Alcon; Avenova; SAGER PHARMA; ROHTO PHARMACEUTICAL CO., LTD.; Johnson & Johnson Services, Inc.; Bausch + Lomb; OCuSOFT; Systane; Target- brand; TheraTears |
| Pricing | Available upon Request |
The global market is set to be valued at USD 3.4 billion in 2024.
The global market is expected to reach USD 6.4 billion by end of 2034 .
From 2019 to 2023, the market expanded at the rate of 6.3%.
The growth of the eyelid scrub market can be attributed to the rapidly ageing population and increasing ophthalmic clinical conditions.
The market in India is on track to register 5.6% CAGR through 2034.
The United States, Germany, India, China, and Japan are the top five countries, which are expected to drive demand in the global market.
Allergan, Prestige Consumer Healthcare, Inc., Bausch & Lomb Incorporated, Heyedrate, Cliradex, and Systane are some of the key players in the eyelid scrub industry.
The market in Germany is projected to exhibit 4.5% CAGR between 2024 and 2034.
1. Executive Summary 2. Market Overview 3. Brand Mapping Analysis 4. Distribution Channel Wise Key Brand Positioning 5. Consumer Buying Behavior Analysis 6. Market Trends & Dynamics 7. Value-Added Insights 8. Market Background 9. Global Market Demand (in Value or Size in USD Million) Analysis 2017 to 2022 and Forecast, 2024 to 2034 10. Global Market Analysis 2017 to 2022 and Forecast 2024 to 2034, By Product 10.1. Pre-moistened Scrubs 10.2. Spray Scrubs 10.3. Dry Pad Scrubs 11. Global Market Analysis 2017 to 2022 and Forecast 2024 to 2034, By Application 11.1. Allergies 11.2. Dry Eyes 11.3. Eye Health 11.4. Minor Eye Irritation 12. Global Market Analysis 2017 to 2022 and Forecast 2024 to 2034, By Distribution Channel 12.1. Online Pharmacies 12.2. Retail Pharmacies 12.3. Hospital Pharmacies 12.4. Eye Health Clinics 13. Global Market Analysis 2017 to 2022 and Forecast 2024 to 2034, By Region 13.1. North America 13.2. Latin America 13.3. Europe 13.4. South Asia 13.5. East Asia 13.6. Oceania 13.7. Middle East & Africa 14. North America Market Analysis 2017 to 2022 and Forecast 2024 to 2034 15. Latin America Market Analysis 2017 to 2022 and Forecast 2024 to 2034 16. Europe Market Analysis 2017 to 2022 and Forecast 2024 to 2034 17. East Asia Market Analysis 2017 to 2022 and Forecast 2024 to 2034 18. South Asia Market Analysis 2017 to 2022 and Forecast 2024 to 2034 19. Oceania Market Analysis 2017 to 2022 and Forecast 2024 to 2034 20. Middle East & Africa Market Analysis 2017 to 2022 and Forecast 2024 to 2034 21. Market Structure Analysis 22. Competition Analysis 22.1. Allergan 22.2. Prestige Consumer Healthcare, Inc. 22.3. Bausch & Lomb Incorporated 22.4. Heyedrate 22.5. Cliradex 22.6. Systane 22.7. Avenova 22.8. SAGER PHARMA 22.9. ROHTO PHARMACEUTICAL CO., LTD. 22.10. Johnson & Johnson Services, Inc. 22.11. Bausch + Lomb 22.12. OCuSOFT 22.13. Systane 22.14. Target brand 22.15. TheraTears 23. Assumptions and Acronyms Used 24. Research Methodology
Explore Healthcare Insights
View Reports
Eyelid Scrub Market
