Eye Tracking System Market Outlook for 2024 to 2034

The eye tracking system market is envisioned to reach a value of USD 1.90 billion in 2024 and register an incredible CAGR of 26.40% from 2024 to 2034. The market is foreseen to surpass USD 19.76 billion by 2034. The emergence of vision capture technology services in retail, research, automotive, healthcare, and consumer electronics has immensely propelled the eye tracing system industry.

Attributes Details
Market Value for 2024 USD 1.90 billion
Market Value for 2034 USD 19.76 billion
Market Forecast CAGR for 2024 to 2034 26.40%

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Consumption Analysis of the Eye Tracking System Market

  • The iris recognition market is foreseen to rise greatly due to enriching demand for contactless biometrics, smart sensors, AI, VR, and AR in diverse industries, including retail, healthcare, and government.
  • With eye tracking technologies, researchers are able to understand how people make decisions. They also help patients with disabilities communicate more effectively and improve the quality of life and support system for their caregivers.
  • Vision tracing devices are promptly utilized in smartphones, gaming, and AR/VR, revolutionizing the gaming sector from stationary consoles to active involvement gaming.
  • Eye tracking techniques are gaining significance in AR and VR headset development, enhancing immersive experiences and providing benefits like foveated rendering and enhancing technology improvements.
  • Smart eye tracking systems offer unique benefits for consumer behavior research and academic research. They also meet the demand for assistive communication devices for patients with various diseases such as ALS, Autism, Rett syndrome, Muscular dystrophy, Cerebral palsy, Aphasia, and Parkinson's, thus fueling the market development.
  • The demand for laser refractive surgery is advancing due to the emergence of iris recognition systems, vision tracing software, and recent progress in remote technology.
  • Iris tracing technology is commonly employed in advertising analysis, digital marketing, and market research to record people's positions and movements of vision.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projection

The eye tracking system market has historically developed at a CAGR of 24.20%. However, sales have started to advance at a more remarkable pace, displaying a CAGR of 26.40% from 2024 to 2034.

Attributes Details
Market Historical CAGR for 2019 to 2023 24.20%

The demand for gesture recognition technologies is gaining momentum due to rising automobile adoption, digitalization, government programs, and hygiene concerns.

Gesterism recognition technology can be utilized in consumer electronics, computing devices, and assistive communication applications. It poses a significant challenge in enhancing user interaction and communication.

The eye tracking sector is influenced by a challenging factor that only allows certain user or patient categories to use gesture recognition gadgets.

The enhanced user experience drives the growing demand for AR and VR devices, improved picture quality, reduced eye strain, and potential expansion of vision capture technology.

Eye capture systems provide unbiased customer response data, aiding decision-making processes. Emerging technology presents new use cases, offering promising opportunities for surveillance providers.

Sudip Saha
Sudip Saha

Principal Consultant

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Key Trends Influencing the Eye Tracking System Market

Widespread Demand for the Assistive Communication

Assistive communicators, particularly eye gaze edge-controlling devices, have remarkably improved the lives of differently-abled individuals by enabling quick and efficient communication by tracking eye movements. These devices are needed due to their improved accessibility and quality.

The vision capture market faces challenges due to the rapid adoption of robotics technology, which strives to reduce human interaction and increase efficiency. The growth of automation across various industries also potentially limits its development.

The demand for assistive communicators is not just wished but poised to rise significantly in the coming decade. This is compelled by the awareness of their benefits and the need for accessible communication for people with disabilities. The development of innovative, affordable eye tracking systems is foreseen to be a key aspect of the market growth. It provides a strong foundation for the future of the biometric technology industry.

Military Applications Advance the Development of the Surveillance Technologies

Vision tracking technology is important in military and defense for identifying potential brain injuries from explosions. It enables physicians to assess damage accurately and provide prompt treatment.

Vision tracking technology is utilized in the aerospace industry to enhance air traffic safety and security, offering a more efficient method than traditional radar-based detection systems.

Vision tracking technology in aerospace is rapidly growing due to its ability to accurately track aircraft movements in low-light conditions, providing real-time data for decision-making. Refining defense technologies attracts investment from companies and organizations to enhance safety and security in the skies.

Rise in Advertising and Market Research for Promoting Improvements in Vision Tracking

Vision tracing technology has grown in popularity in market research, particularly in retail. This technology is used to learn more about how people behave when purchasing at a retail store.

Vision tracking sensors and related algorithms measure how long a customer spends examining a product. They also regulate what order to place products in a store to best entice a customer to buy and what kind of packaging will provide the customer with the most useful information about the product.

These days, eye tracking is also employed in web marketing campaigns and the assessment of print, digital, and billboard advertising. This technology helps the fast-moving consumer goods (FMCG) industry by increasing total sales profits.

Category-wise Insights

The following part offers an in-depth analysis of different segments of the vision tracking systems market. The demand for wearable eye tracing systems is significant, whereas the demand for the sampling rate of 61 to 120 Hz is anticipated to increase in 2024.

Wearable Systems Tracks 44.2% of Market Share

Attributes Details
Top System Orientation Wearable Eye Tracking Systems
Market share in 2024 44.2%

Wearable eye tracing systems are anticipated to account for 44.2% of the vision-tracking system market in 2024.

Respondents must be stationary in front of eye tracking devices for remote eye tracking. At the same time, wearable vision trackers are worn on their heads to capture real-time visual movement, regardless of head movement or motion.

Wearable vision tracking is gaining popularity in market research, especially in retail and advertising industries, as it provides more flexible head and eye movement recording.

Vision-tracing technology in commercial applications is expected to increase, along with the growing acceptance of 3D technology in smartphones. These trends are envisioned to create new opportunities for eye tracking system providers in the forthcoming decade.

Eye Tracking Systems of 61 to 120 Hz Rate Captures 28.3% of Consumer Base

Attributes Details
Top Sampling Rate 61 to 120 Hz
Market share in 2024 28.3%

The demand for iris recognition at a rate of between 61 to 120 Hz is augmented, with a market share of 28.3% in 2024.

Eye tracking systems are used in psychology, neuroscience, and human-computer interaction to detect and measure eye movements and gaze patterns on screens or in real-life environments. The accuracy and precision of these systems are influenced by sampling rates ranging from 60 to 120 Hz.

The system's real-time feedback, enabled by a sampling rate of 61 to 120 Hz, is not just a technical feature. It also recreates a vital function in accurately tracking user gaze patterns, enhancing their awareness of attention changes and behaviors

Vision capture systems, with sampling rates ranging from 61 to 120 Hz, provide valuable insights into visual attention. They apprehend user behavior, improve product design, and aid in developing effective marketing strategies.

Eye tracing systems with a sampling rate of 61 to 120 Hz are instrumental in comprehending user behavior, enhancing user experience, and improving marketing strategies.

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Country-wise Insights

Based on the statistical data, industries in Germany and Japan are set to develop relatively in the upcoming decade. Simultaneously, the vision tracking systems sector in the United States and China is on the way to hitting the roof. The biometric technology sector in Australia is anticipated to climb gradually in the upcoming decade.

Countries CAGR from 2024 to 2034
United States 23.20%
Germany 21.80%
China 26.90%
Japan 21.10%
Australia 29.90%

The United States Hits the Roof with the Improvements in the Defense Surveillance

The United States is anticipated to hold a CAGR of 23.2% from 2024 to 2034 in the eye tracking system market. The country is experiencing a surge in the demand for contactless biometrics. This is propelled by the need for improved security, primarily used in defense and jail management systems.

Defense organizations and police forces are using iris biometric scanners to enhance security measures in the United States. For instance, the Maine Department of Corrections in Washington, D.C., has adopted iris scanning technology. It is a contactless and quicker alternative to fingerprint scanning, deployed to track prisoners, confirm visitors' identities, and validate their access to restricted areas.

People Invade the Security Surveillance Field in Germany

Demand for eye tracking systems in Germany is estimated to develop at a CAGR of 21.8%, with firms developing innovative solutions for vision tracking.

The demand for biometric devices in Germany has grown significantly due to the increased use of these systems for laser refractive surgery. This has led to a significant presence of key industrial players and important developments in the country.

The automotive industry in Germany is poised for significant growth in surveillance systems due to the rapid technical betterment in this sector. This is desired to be vital for applications like aspects monitoring and gesture recognition.

Demand for Remote Security Tracking Rise Steeply In China

China is on the brink of a significant market expansion in eye tracking systems, with a projected CAGR of 26.9% from 2024 to 2034.

The security technology sector in China is predicted to grow rapidly due to the use of vision-tracing technology in consumer electronics. The industry is divined to be boosted by descending price points and an application base, particularly in academic research and commercial sectors.

The security device sector in China is foreseen to grow due to recent innovations in consumer electronics and automobiles. This is propelled by increased technology adoption and research and development funding.

Australia Cultivates the Demand for Vision Tracking

Between 2024 and 2034, Australia is on track to experience a remarkable CAGR of 29.90% in the eye tracking sector. The country's robust economic growth can be attributed to the increased adoption of advanced technologies in the healthcare industry and the continued research into human behavior.

Australia dominates the regional market for iris tracking due to the widespread deployment of sensors and contactless biometric systems. This has given the country the largest revenue share in the sector.

Development in the Remote VR Applications Skyrockets in Japan

The demand for eye tracking systems in Japan is foreseen to report a CAGR of 21.1% from 2024 to 2034. This growth is compelled by the country's diverse culture, monuments, and museums. The pandemic's affordability and difficulty in travel have enabled remote exploration of Japan through virtual reality headsets.

Virtual reality is being used to offer virtual tours of popular attractions like Mount Fuji, the National Museum, Animal Island, Art Island, and leading cities. Towers like Tokyo Tower and Kyoto Tower use VR headsets for virtual tours, and tour agencies in Japan offer pre-tour experiences.

Major players' growing use of virtual reality technology is pushing the demand for tourist VR headsets in Japan, particularly during virtual tours.

Market Players Shaping the Outlook of the Global Eye Tracking System Market

Eye tracking system manufacturers focus on optimum pricing and higher specification levels to differentiate their products in a competitive market. They are enjoying high sales due to their easy-to-setup and easy-to-calibrate devices.

Eye tracking system suppliers are introducing application-specific product offerings to meet market requirements. These companies often collaborate with other manufacturers to provide comprehensive solutions, leveraging their strengths and capabilities. The market approach enhances product offerings and competitiveness, making eye tracing system providers more competitive. Manufacturers constantly seek new strategies to stay competitive in the rapidly evolving eye tracking market.

Recent Developments in the Eye Tracking System Market

  • In March 2024, Chinese smartphone goliath Honor introduced an AI vision tracking feature called 'Magic Capsule,' allowing users to control their smartphones by looking at the screen. The technology can distinguish between a glance and an intentional look, allowing the phone to act without needing touch.
  • In February 2024, Lumen Research won a patent for its eye tracing data collection platform, enabling it to collect points of interest on web pages via webcams on mobile and desktop devices.
  • In February 2024, NASA and Eyegaze Inc. collaborated to create Eyegaze Edge, an eye-driven communication device that enables speech expression for patients with traumatic brain injuries or strokes.
  • In January 2024, Zinn Labs presented an event-based gaze-tracking system for AR/VR/MR headsets and smart frames. This system enables faster and more efficient capture of eye tracking signals, making it essential for component technologies in XR computing devices.
  • In September 2023, Innodem Neurosciences signed a multi-year agreement with Novartis Canada to continue developing its digital biomarker eye tracing technology, which can monitor disease progression in multiple sclerosis. The deal follows promising observational data, confirming the technology's links to clinical assessments.

Key Companies in the Eye Tracking System Market

  • Tobii AB
  • SR Research Ltd
  • EyeTech Digital Systems
  • Seeing Machines Ltd.
  • Smart Eye
  • Eyegaze
  • PRS IN VIVO
  • Ergoneers
  • iMotions
  • EyeSee
  • Mirametrix, Inc.

Key Coverage in the Eye Tracking System Market Report

  • Rising Growth of the Eye Tracing System in the United States
  • Growth Analysis of the Human-computer Interaction Sector
  • Top 10 Emerging Market Trends Driving Innovation in Eye Tracking System Functionalities and Applications
  • Analysis of Eye Tracking System Adoption among Different User Demographics in the United States
  • Sales Assessment of Market Dynamics Influencing Sales and Adoption of Eye Tracking System Products
  • Development of the United States of America Vision Tracking Systems Sector

Key Segments

By System Orientation:

  • Remote Eye Tracking Systems
  • Wearable Eye Tracking Systems
  • Mobile Eye Tracking Systems

By Component:

  • Hardware
  • Software
  • Services

By Sampling Rate:

  • 25 to 60 Hz
  • 61 to 120 Hz
  • 121 to 250 Hz
  • 251 to 500 Hz
  • Above 500 Hz

By Application:

  • Assistive Communication
  • Marketing and Consumer Behavior Research
  • Medical Research and Healthcare
  • Smartphones, Gaming and VR/AR
  • Automotive and Aviation
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How Big is the Eye Tracking System Market?

The market is valued at USD 1.90 billion in 2024.

What is the Future of the Eye Tracking System Market?

The market will be valued at USD 19.76 billion by 2034.

What is the Size of the Vision Tracking System Market in the United States?

In the United States, demand is anticipated to develop a CAGR of 23.2% by 2034.

What is the Forecast for the Eye Tracking System Market?

The market is to register a CAGR of 26.40% from 2024 to 2034.

How is the Demand for Orientation Type in 2024?

Wearable eye tracking systems are anticipated to acquire a 44.2% market share in 2024.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
	5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Component
		5.1. Hardware
		5.2. Software
		5.3. Services
	6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By System Orientation
		6.1. Remote Eye Tracking Systems
		6.2. Wearable Eye Tracking Systems
		6.3. Mobile Eye Tracking Systems
	7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sampling Rate
		7.1. 25-60 Hz
		7.2. 61-120 Hz
		7.3. 121-250 Hz
		7.4. 251-500 Hz
		7.5. Above 500 Hz
	8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
		8.1. Assistive Communication
		8.2. Marketing & Consumer Behavior Research
		8.3. Medical Research & Healthcare
		8.4. Smartphones, Gaming and VR/AR
		8.5. Automotive & Aviation
		8.6. Others
	9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
		9.1. North America
		9.2. Latin America
		9.3. Western Europe
		9.4. Eastern Europe
		9.5. South Asia and Pacific
		9.6. East Asia
		9.7. Middle East and Africa
	10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	17. Key Countries Market Analysis
	18. Market Structure Analysis
	19. Competition Analysis
		19.1. Tobii AB
		19.2. SR Research Ltd
		19.3. EyeTech Digital Systems
		19.4. Seeing Machines Ltd
		19.5. Smart Eye
		19.6. Eyegaze
		19.7. PRS IN VIVO
		19.8. Ergoneers
		19.9. iMotions
		19.10. EyeSee
		19.11. Mirametrix, Inc.
	20. Assumptions & Acronyms Used
	21. Research Methodology
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