According to a new study, the global eye shadow stick market is estimated at ~USD 20,618.7 million in 2024 and is projected to grow rapidly at a CAGR of ~5.2% (2024 to 2034), accelerated by the increasing popularity of cosmetics made with natural ingredients & increased transparency between manufacturers and consumers.
The global eye shadow stick market is anticipated to reach ~USD 34,230.9 million by 2034 end owing to the advancements in technology which aid the manufacturing process and efficiency of the finished products.
However, the “do-it-yourself” trend in the market such as the use of blush, lipstick, etc., to use as eye shadow, is likely to hamper the market growth. On the contrary, the rapid emergence of local and regional brands in both developed and developing regions is anticipated to create lucrative opportunities for market share.
Natural and organic cosmetic products are growing in popularity due to the trend of using “clean make-up” products which has prompted key manufacturers to enhance research operations. This is because cosmetic brands generally incorporate harmful chemicals such as parabens, phthalates, fragrances, lead, talc, etc. into beauty products to lessen the manufacturing costs. These ingredients can harm the skin in the long run.
‘Make-up infused with skincare’ is also a popular integrated beauty solution which is effectuating the advancement of Ayurvedic beauty products and blurring the lines between makeup and skincare. These products are not only safe to use (non-toxic) but provide skincare benefits which are expected to drive the eye shadow stick market trends.
| Attribute | Details |
|---|---|
| Current Global Eye Shadow Stick Market Size (2023A) | USD 19,470.0 Million |
| Estimated Global Eye Shadow Stick Market Size (2024E) | ~USD 20,618.7 Million |
| Projected Market Valuation (2034F) | ~USD 34,230.9 Million |
| Value-based CAGR (2024 to 2034) | ~5.2% |
| Collective Value Share: Top 5 Players (2023A) | ~45% to 50% |
Key Points Covered in Global Eye Shadow Stick Market Survey
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The market for eye shadow sticks has been growing progressively between 2019 and 2023, due to the increased consumer demand for convenience and easy application cosmetics on the back of the increased trend for multi-purpose cosmetics.
The market witnessed a CAGR of 4.6% during the historic period from 2019 to 2023 with North American and European markets leading the way. The consumers in these regions continue to spend a great deal on beautification products. Additionally, major global cosmetics brands have a substantiated presence in these regions.
Further, for the forecast period from 2024 to 2034, the growth is expected to intensify and attain a market value of around USD 34,230.9 million by 2034 end. This growth is expected due to several factors such as raised disposable incomes, particularly in the APAC and LATAM regions, rising internet retail sales, and the rising popularity of vegan and non-animal-tested cosmetics.
Also, there would be a shift in consumer preference for easy-to-use eye shadow sticks over powder shadows due to technological improvements including long-wear and water resistance. Thus, with the help of social media influencers and beauty tutorials, consumer trends will also continue to be driven, leading to the expansion of the market in the next decade.
Eye Shadow Sticks Are Apt for Both Beginners and Professionals
There has been an increasing preference for premium, high-quality beauty products owing to skin awareness and the rising disposable income of the middle-class population. Moreover, consumers who are makeup enthusiasts may want an eye shadow product that does not take a lot of time to apply. Hence, the demand for eye shadow sticks is increasing as these products provide a lot of colour with minimal effort in an easy, one-swipe application.
Beauty bloggers and the increasing penetration of social media are spreading awareness of the use and benefits of eye shadow sticks, which is expected to popularize these products. Furthermore, matte and shimmer are two different finishes of eye shadow sticks that are available in the market, that provide different eye shadow looks. These are major drivers that are estimated to drive the market growth during the forecast period.
Another major aspect of eye shadow sticks is that it is beginner friendly. Both amateurs and professional makeup artists can use this product with ease. In addition, the sales of eye shadow sticks are likely to flourish as these products are extremely versatile and can be used as an eyeliner, eyeshadow or by mixing the two as they blend easily with just a finger stroke.
Consumers further have the options of several colours and formulas such as non-waterproof, waterproof, and water-resistant when purchasing eye shadow sticks. These products are also available in 24-hour long-lasting formulas which do not crease, bleed or flake. Moreover, the e-commerce sector is fruitful for the eye shadow stick market share, as cosmetic product sales are the highest in the online sales platform.
Allergic Reactions and Other Restraints Along with Future Scopes of the Eye Shadow Stick Market
Strict regulatory frameworks on adopting particular pigments in the cosmetics industry enforced by the Food and Drug Administration (FDA) are likely to impede market growth. Moreover, there may be side effects such as allergy, conjunctivitis, etc., that can arise in people with sensitive skin from using eye shadow sticks due to certain chemical ingredients, which is a major restraint for the eye shadow stick market.
Although natural and organic or clean beauty products are gaining popularity worldwide, they have a lower shelf-life compared to conventional eyeshadows, due to the absence of preservatives in the product. This factor, along with the fluctuating prices of cosmetic products, is likely to limit the global eye shadow stick market growth.
Conversely, manufacturers of luxury brands are attempting to develop eye shadow sticks in different sizes, so that the middle-class population can experiment with high-end cosmetic products without having to splurge. Additionally, to attract the younger generation, several key players are focusing on digital engagement through multimedia. These are future scopes of the market, which are anticipated to increase the product demand.
Principal Consultant
In the Current Market Scenario, Cream Eye Shadow Sticks Contribute a Significant Share to the Global Market
In terms of product type, the cream eye shadow sticks category dominated the target market in terms of value share in 2023. Further, the category is anticipated to register a staggering growth rate of around ~5.6% during the forecast period.
The highest penetration level of eye shadow sticks in the global market is cream eye shadow sticks. The reasons for the preference of cream eye shadow sticks are that they can easily be applied and blended on the eyelids as well as the fact that they can be used to create different styles ranging from natural to dramatic.
Due to this versatility, they can be used on all different skin types and tones, and many brands now produce a large number of shades and finishes, including matte, shimmer, and metallic, which contributes to their popularity among consumers.
Online Sales Channel Category is expected to Gain Traction during the Forecast Period
Online sales channel is set to experience an appreciable growth rate of around ~8.5% from 2024 to 2034. The trends of using e-commerce software & platforms and individual brand shops are on the rise due to the population’s inclination toward an easy shopping experience and the opportunity to choose from a broad spectrum of offers.
Also, the establishments of augmented reality (AR) that enable customers to try makeup products without actually purchasing them continue to encourage online buying. This channel has also benefited from subscription services and beauty boxes that provide its interested consumers with specific brands of eye shadow sticks.
Further, internet usage is growing with time and more customers have started using the Internet to shop for goods, therefore online sales channel is expected to dominate the market over the next 10 years.
Social Media Influencers - Altering the Face of the Skin Care Industry in the USA
The North American market is estimated to account for 23.6% market share in terms of value in the global market, with the USA expected to account for over 78.1% of the North American market in 2024. Sales of eye shadow sticks are experiencing an uptick in the market owing to the rising penetration and promotion of beauty bloggers and makeup experts in the region.
Social media beauty influencers are playing an important role in changing the face of the skincare and cosmetics industry by attracting a significant number of beauty enthusiasts and followers on social media platforms such as Instagram, YouTube, and others.
Hence, influencer marketing, as a promotional strategy is gaining immense popularity among the leading beauty brands who are targeting potential beauty enthusiasts, i.e. a beauty consumer.
Many of the beauty bloggers and influencers based in the USA are engaged in creating beauty instruction videos and content where they also promote brands. Hence, they play an important role as mediators in influencing consumers' preferences regarding potential brands.Consequently, all these efforts undertaken by beauty social media influencers are likely to provide the brands with a competitive edge in the USA over the coming years.
Focus of Regional Players on Organic & Natural Product to Augment Sales
The UK is projected to dominate Europe’s eye shadow stick market, exhibiting stellar growth at 4.9% CAGR over the forecast period. Recent clean beauty, natural, and organic skincare trends are bringing significant changes in the regional eye shadow stick market.
Leading players are now significantly engaged in extending their offerings to include organic eye shadow sticks. Few of these offerings are being promoted as organic eye shadows that are coloured by pure minerals obtained from nature.
Players operating in the regional market are using numerous claims and connotations such as natural, organic, vegan, and cruelty-free to further entice consumers. With the growing demand for organic eye shadow sticks, prominent brands are extending their organic range to include metallic party shades.
Rising Target Product Awareness and Convenience Leading to Increased Product Sales
In 2024, India will account for over 33.8% market share in South Asia. Growth in the Indian market is further expected to be driven by the rising awareness and consciousness about skincare among consumers in the country. The significance of beauty has been rapidly increasing across India over the past few years.
Riding a wave of dynamic change, the beauty industry in India is currently more focused on fulfilling the needs of informed beauty consumers. Millennials in India are now more aware and informed about the products they purchase and use.
Premium brands and cosmetic ingredients with rapid results are instantly grabbing the major attention of consumers in India. Hence, their inclination towards safe and protective cosmetic products is likely to impact and facilitate change in trends in India’s eye shadow stick market. Besides this, with a growing number of informed beauty consumers in the country, demand has surged for eye shadow sticks with sustainable packaging, thus, improving the trend across India.
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Eye shadow sticks are highly convenient for busy individuals, and the rising trend of using cosmetics to enhance one’s features is providing creative opportunities for both key manufacturers and start-up companies to introduce innovative formulas and products in the global eye shadow stick market.
| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million/Billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; MEA |
| Key Segments Covered | Product Type, End User, Mechanism, Sales Channel |
| Key Companies Profiled | Charlotte Tilbury; Pixi Beauty; Bobbi Brown; Kay Beauty by Katrina; M.A.C Cosmetics; Chanel; Dior Beauty; Givenchy; L'Oréal S.A.; The Estée Lauder Companies Inc.; Lancôme; Mamaearth; TOM FORD S.A.; MAYBELLINE New York; Yves Saint Laurent; NYX Professional Makeup; Shiseido Company; Sephora; Rimmel London; Laura Mercier; Julep Beauty; Others (As per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global eye shadow stick market is estimated to reach a valuation of ~USD 20,618.7 million in 2024.
The global eye shadow stick market will grow at a ~5.2% CAGR between 2024 and 2034.
Leading players operating in the global eye shadow stick market are Charlotte Tilbury, Pixi Beauty, Bobbi Brown, Kay Beauty by Katrina, M.A.C Cosmetics, Chanel, Dior Beauty, Givenchy, L'Oréal S.A., The Estée Lauder Companies Inc., Lancôme, Mamaearth, TOM FORD S.A., MAYBELLINE New York, Yves Saint Laurent, NYX Professional Makeup, Shiseido Company, Sephora, Rimmel London, Laura Mercier, and Julep Beauty among others.
The global eye shadow stick market grew at a CAGR of ~4.6% from 2019 to 2023.
1. Executive Summary
2. Industry Introduction, including Taxonomy and Market Definition
3. Market Trends and Success Factors, including Macro-Economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast, 2024 to 2034
5. Pricing Analysis
6. Global Market Demand (in Value or Size in USD Million) Analysis and Forecast 2024 to 2034
7. Market Background
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product Type
8.1. Matte
8.2. Shimmer
8.3. Metallic
8.4. Cream
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by End User
9.1. Professional Makeup Artists
9.2. Individual Consumers
10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Mechanism
10.1. Retractable
10.2. Push-up
10.3. Wooden Pencil with Sharpener
11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel
11.1. Online Sales Channels
11.1.1. E-commerce Platforms
11.1.2. Brand-specific Online Stores
11.1.3. Social Media Marketplaces
11.1.4. Subscription Services
11.2. Offline Sales Channels
11.2.1. Supermarkets and Hypermarkets
11.2.2. Specialty Stores
11.2.3. Department Stores
11.2.4. Drugstores and Pharmacies
11.2.5. Beauty Salons and Spas
11.2.6. Duty-Free Shops
11.2.7. Standalone Brand Stores
12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
12.1. North America
12.2. Latin America
12.3. Europe
12.4. East Asia
12.5. South Asia
12.6. Oceania
12.7. Middle East & Africa
13. North America Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
14. Latin America Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
15. Europe Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
16. East Asia Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
17. South Asia Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
18. Oceania Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
19. MEA Region Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments
20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
21. Company Profile
21.1. Charlotte Tilbury
21.2. Pixi Beauty
21.3. Bobbi Brown
21.4. Kay Beauty by Katrina
21.5. M.A.C Cosmetics
21.6. Chanel
21.7. Dior Beauty
21.8. Givenchy
21.9. L'Oréal S.A.
21.10. The Estée Lauder Companies Inc.
21.11. Lancôme
21.12. Mamaearth
21.13. TOM FORD S.A.
21.14. MAYBELLINE New York
21.15. Yves Saint Laurent
21.16. NYX Professional Makeup
21.17. Shiseido Company
21.18. Sephora
21.19. Rimmel London
21.20. Laura Mercier
21.21. Julep Beauty
21.22. Other Players (As Requested)
22. Assumptions and Acronyms
23. Research Methodology
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Eye Shadow Stick Market
