The Eye Shadow Market size is estimated to be valued at USD 3,080.8 million in 2023 and is expected to reach USD 6,034 million by 2033. The adoption of eye shadow is likely to advance at a CAGR of 7% during the forecast period.
Regionally, North America and Europe are expected to emerge as the most lucrative markets, with the United Kingdom, the United States, Australia and Germany emerging dominant as key producers.
The eye shadow market is driven by a multitude of unique factors that contribute to its growth and evolution. One key driver is the increasing influence of social media platforms and beauty influencers.
With the rise of beauty tutorials, makeup challenges, and product reviews on platforms like Instagram, YouTube, and TikTok, consumers are inspired to experiment with different eye shadow looks, fueling the demand for a wide variety of shades, finishes, and textures.
A significant driver is the growing emphasis on personal expression and individuality. Eye shadow has become a powerful tool for self-expression, allowing individuals to showcase their creativity and unique style. This trend has led to the popularity of unconventional and bold eye shadow colors, glittery finishes, and intricate eye makeup techniques.
The influence of celebrity culture and red-carpet events plays a vital role in driving trends within the eye shadow market. Iconic looks worn by celebrities at award shows and high-profile events often spark trends and inspire consumers to replicate those looks, driving the demand for specific eye shadow shades and styles.
The increasing awareness and demand for cruelty-free and vegan beauty products have also impacted the eye shadow market. Consumers are actively seeking products that align with their values and ethics, leading to the growth of brands offering animal-friendly eye shadows and those formulated without harsh chemicals.
The advancements in product formulations and technologies have revolutionized the eye shadow market. Long-wearing, highly pigmented, and easily blendable formulas have become the norm, attracting consumers who desire high-performance eye shadows that deliver professional-looking results.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 3,080.8 million |
| Projected Market Size (2033) | USD 6034 million |
| CAGR through (2023 to 2033) | 7% |
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Demand for eyeshadow grew at a 4.7% CAGR between 2018 and 2022. The cosmetic industry is known for its long term attractiveness. Since past few decades the industry has successfully generated and attracted loyal consumers. All these factors will aid the growth of eyeshadow market in the coming years.
With steady resumption in social activities and commencement of vaccination, sales of eyeshadows are expected to register an upward trend during the forecast period. Based on these factors, FMI projects the global eyeshadow market to achieve optimistic growth in the coming years.
| Period | Market Size (in USD million) |
|---|---|
| 2018 | USD 2,415.6 million |
| 2022 | USD 2,901.1 million |
| 2023 | USD 3,080.8 million |
| 2033 | USD 6,034 million |
The beauty and cosmetics industry is one that frequently undergoes significant changes in demand and supply forces. With increasing awareness and consciousness about skincare, consumers are switching to ‘premium brands’ for better results.
On the back of this, FMI estimates ‘Premium” to be one of the key segments in the global eyeshadow market. Hence, accelerating the sales of eyeshadow market in the coming years.
Over the past few years a slight change in the demographic of beauty consumers has been observed. Millennials are running at the forefront in a race to hold a significant space in beauty consumer demographic.
In light of this, several leading players are extensively focusing on digital engagement to attract the younger generation. Key players are extensively promoting their brands on social media platforms as these individuals are more inclined toward using digital platforms as first pathways to gain information as well as for making purchases.
Apart from this, in case of supply side, growth in the eyeshadow market is expected to bolster by rapid emergence of local, regional and national brands.
The advent of new players in the market across key geographies is also one of the factors boosting the eyeshadow market the penetration of social media and e-commerce platforms will play a vital role in generating lucrative revenues for the key players in eyeshadow market.
“Clean beauty” and “Natural & Organic” are buzz words that have gained significant popularity in beauty industry. However, such beauty products also come with certain exception and problems.
For instance, natural beauty and organic products such as eyeshadows have a small life span as compared to conventional eyeshadow. Hence, lower life span of natural and organic eyeshadow products are likely to limit consumer’s preferences for natural and organic eyeshadow products.
Besides this, escalating prices is another factor that is likely to impact the consumer’s usage frequency, limiting the sales of eyeshadows in the market.
Easy availability and ‘Do-it-Yourself’ trend in the market such as use of lipstick, blush, etc. as eyeshadow will also hamper the sales of eyeshadows to some extent in the coming years.
North America market is estimated to account for 23% market share in terms of value, with the USA expected to account for over 18.2% of market share in 2022. Sales of eyeshadows are experiencing an uptick in the market owing to the rising penetration and promotion of beauty bloggers and makeup experts in the region.
Social media beauty influencers are playing an important role in changing the face of skincare and cosmetics industry by attracting a significant number of beauty enthusiast and followers on social media platforms such as Instagram, YouTube, and others.
Hence, influencer marketing, as a promotional strategy is gaining immense popularity among the leading beauty brands who are targeting potential beauty enthusiasts, i.e. a beauty consumer.
Many of the beauty bloggers and influencers based in the USA are engaged in creating beauty instruction videos and content where they also promote brands. Hence, they play an important role of a mediator in influencing consumers’ preferences regarding potential brands.
Consequently, all these efforts undertaken by beauty social media influencers are likely to provide the brands a competitive edge in the USA over the coming years.
As per FMI, the United Kingdom is projected to dominate the Europe’s eyeshadow market, exhibiting stellar growth at 5.4% CAGR in 2022. Recent clean beauty, natural and organic skincare trends are bringing in significant changes in the regional eyeshadow market.
Leading players are now significantly engaged in extending their offerings to include organic eyeshadows. Few of these offerings are being promoted as organic eyeshadows that are colored by pure minerals obtained from nature.
Players operating in the regional market are using numerous claims and connotations such as natural, organic, vegan, and cruelty-free to further woo the consumers. With growing demand for organic eyeshadows, prominent brands are extending their organic range to include metallic party shades.
For instance, Inika Organic is one such brand that has introduced metallic shimmer and bold shades using organic and natural ingredients.
In 2022, India grew at a CAGR of 12.9%. Growth in the India market is further expected to be driven by the rising awareness and consciousness about the skincare among the consumers in the country. Significance of beauty has been rapidly increasing across India over the past few years.
Riding a wave of dynamic change, the beauty industry in India is currently more focused on fulfilling the needs of informed beauty consumer. Millennials in India are now more aware and informed about the products they purchase and use.
Premium brands and cosmetic ingredients with rapid results are instantly grabbing major eyeballs of consumers in India. Hence, their inclination towards safe and protective cosmetics products is likely to impact and facilitate change in trends in the India’s eyeshadow market.
Besides this, with growing number of informed beauty consumers in the country has surged the demand for eyeshadow products with sustainable packaging, improving the trend across India.
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Based on product form, the powder form segment is projected to account for a significant market share of 66.3% in 2022. The capability of powder eyeshadows to facilitate easy blend has made their adoption common as compared to other forms.
Besides this, powder eyeshadows are widely used as its use is especially recommended for beginners. Due to these factors, powder eyeshadows are expected to gain immense popularity over the other forms during the forecast period.
Apart from this, pencil eyeshadow category is expected to reflect an optimistic growth over the coming years.
As per FMI’s analysis, personal application holds a notable share of 34.4% of the total eyeshadow market share in 2022. Owing to the rapidly growing trend of minimal makeup on daily basis has impacted its usage frequency on daily personal level.
In terms of price range, mass category is dominating the market with a share of 61.5% in the global eyeshadow market. However, premium segment is expected to reflect a significant growth in the coming years as demand for safe, premium quality and good finish eyeshadows is expected to grow.
Besides this, rising preference for natural and organic eyeshadows is further likely to facilitate a positive growth in the premium category, registering growth at 7.7% CAGR through 2033.
As per FMI, in terms of sales channel, store based retailing is expected to remain prominent as compared to online channels. Multi-brand stores segment accounts for lion’s share of 26.2% in 2022.
Following the outbreak of COVID-19, retail sales are now being challenged by online sales. Sales through online retailers are expected to reflect impressive growth at 8.8% CAGR during the period of forecast.
Besides this, direct sales segment is also gaining popularity as beauty brands are engaging themselves in creating a direct consumer engagement, with an aim to create and develop loyal consumers.
The eye shadow market is a highly competitive market, with a number of large and small companies vying for market share. The leading players in the market include L'Oreal and Estee Lauder Companies Inc.
These companies offer a wide range of eye shadow products, including powder, cream, and liquid eyeshadows. They also offer a variety of colors and finishes, to suit every taste and occasion.
In recent years, the eye shadow market has seen a numerous new entrants, including indie brands and online retailers. These companies are offering consumers more choice and value, and are challenging the dominance of the leading players.
The eye shadow market is expected to continue to grow in the coming years, as more and more consumers embrace the use of makeup. The eye shadow market is a dynamic and competitive market, and it is important for companies to stay up-to-date on the latest trends and innovations in order to succeed.
Strategies for Eye Shadow Manufacturers to Expand in the Market
Product Portfolio:
Estee Lauder Companies Inc.
Estee Lauder Companies Inc. is a global beauty company that offers a wide range of products, including skincare, makeup, fragrance, and hair care. Some of the company's most popular brands include Estée Lauder, Clinique, MAC, and La Mer.
Revlon, Inc.
Revlon, Inc. is a global beauty company that offers a wide range of products, including skincare, makeup, fragrance, and hair care. Some of the company's most popular brands include Revlon, Elizabeth Arden, and Almay.
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | USD 3,080.8 million |
| Market Value in 2033 | USD 6,034 million |
| Growth Rate | CAGR of 7% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD million and CAGR from 2023-2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered | Product Form, Application, Price Range, Sales Channel, Region |
| Regions Covered | North America; Latin America; Europe; Asia Pacific; Middle East and Africa |
| Key Countries Profiled | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, China, Japan, South Korea, Singapore, Thailand, Indonesia, Australia, New Zealand, GCC, South Africa, Israel |
| Key Companies Profiled | L'Oréal S.A.; LVMH (Moët Hennessy -Louis Vuitton); Estee Lauder Companies Inc.; Revlon, Inc.; Shiseido Co, Ltd.; Chanel S.A.; Coty, Inc.; Amway Corporation; Kao Corporation; Aveda Corporation; Clarins Group; Oriflame Holdings AG; Korres SA; Arbonne International, LLC. |
| Customization | Available Upon Request |
Eye shadow infused with innovative skincare ingredients for enhanced nourishment and long-term benefits.
Shiseido Co, Ltd., Chanel S.A., and Coty, Inc. are the key market players.
Shift toward biodegradable and compostable packaging, aligning with eco-conscious consumer preferences.
The United Kingdom dominates the market with a 5.4% CAGR in 2022.
The market is estimated to reach USD 6,034 million by 2033.
| Estimated Market Size (2024E) | USD 20,618.7 Million |
|---|---|
| Projected Market Valuation (2034F) | USD 34,230.9 Million |
| Value-based CAGR (2024 to 2034) | 5.2% |
| Estimated Market Size (2024E) | USD 4,249.9 million |
|---|---|
| Projected Market Value (2034F) | USD 7,740.3 million |
| Value-based CAGR (2024 to 2034) | 6.2% |
| Market Value for 2024 | USD 1.90 billion |
|---|---|
| Market Value for 2034 | USD 19.76 billion |
| Market Forecast CAGR for 2024 to 2034 | 26.40% |
| Expected Base Year Value (2023) | USD 169.01 billion |
|---|---|
| Anticipated Forecast Value (2033) | USD 291.00 billion |
| Estimated Growth (2023 to 2033) | 5.6% CAGR |
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Eye Shadow Market
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