The eye shadow market size is estimated to be valued at US$ 3,080.8 million in 2023 and is expected to reach US$ 6,034 million by 2033. The adoption of eye shadow is likely to advance at a CAGR of 7% during the forecast period. Regionally, North America and Europe are expected to emerge as the most lucrative markets, with the United Kingdom, the United States, Australia and Germany emerging dominant as key producers.
The eye shadow market is driven by a multitude of unique factors that contribute to its growth and evolution. One key driver is the increasing influence of social media platforms and beauty influencers. With the rise of beauty tutorials, makeup challenges, and product reviews on platforms like Instagram, YouTube, and TikTok, consumers are inspired to experiment with different eye shadow looks, fueling the demand for a wide variety of shades, finishes, and textures.
A significant driver is the growing emphasis on personal expression and individuality. Eye shadow has become a powerful tool for self-expression, allowing individuals to showcase their creativity and unique style. This trend has led to the popularity of unconventional and bold eye shadow colors, glittery finishes, and intricate eye makeup techniques.
The influence of celebrity culture and red-carpet events plays a vital role in driving trends within the eye shadow market. Iconic looks worn by celebrities at award shows and high-profile events often spark trends and inspire consumers to replicate those looks, driving the demand for specific eye shadow shades and styles.
The increasing awareness and demand for cruelty-free and vegan beauty products have also impacted the eye shadow market. Consumers are actively seeking products that align with their values and ethics, leading to the growth of brands offering animal-friendly eye shadows and those formulated without harsh chemicals.
The advancements in product formulations and technologies have revolutionized the eye shadow market. Long-wearing, highly pigmented, and easily blendable formulas have become the norm, attracting consumers who desire high-performance eye shadows that deliver professional-looking results.
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | US$ 3,080.8 million |
| Projected Market Size (2033) | US$ 6034 million |
| CAGR through (2023 to 2033) | 7% |
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Demand for eyeshadow grew at a 4.7% CAGR between 2018 and 2022. The cosmetic industry is known for its long term attractiveness. Since past few decades the industry has successfully generated and attracted loyal consumers. All these factors will aid the growth of eyeshadow market in the coming years.
With steady resumption in social activities and commencement of vaccination, sales of eyeshadows are expected to register an upward trend during the forecast period. Based on these factors, FMI projects the global eyeshadow market to achieve optimistic growth in the coming years.
| Period | Market Size (in US$ million) |
|---|---|
| 2018 | US$ 2,415.6 million |
| 2022 | US$ 2,901.1 million |
| 2023 | US$ 3,080.8 million |
| 2033 | US$ 6,034 million |
The beauty and cosmetics industry is one that frequently undergoes significant changes in demand and supply forces. With increasing awareness and consciousness about skincare, consumers are switching to ‘premium brands’ for better results.
On the back of this, FMI estimates ‘Premium” to be one of the key segments in the global eyeshadow market. Hence, accelerating the sales of eyeshadow market in the coming years.
Over the past few years a slight change in the demographic of beauty consumers has been observed. Millennials are running at the forefront in a race to hold a significant space in beauty consumer demographic.
In light of this, several leading players are extensively focusing on digital engagement to attract the younger generation. Key players are extensively promoting their brands on social media platforms as these individuals are more inclined toward using digital platforms as first pathways to gain information as well as for making purchases.
Apart from this, in case of supply side, growth in the eyeshadow market is expected to bolster by rapid emergence of local, regional and national brands. The advent of new players in the market across key geographies is also one of the factors boosting the eyeshadow market the penetration of social media and e-commerce platforms will play a vital role in generating lucrative revenues for the key players in eyeshadow market.
Principal Consultant
“Clean beauty” and “Natural & Organic” are buzz words that have gained significant popularity in beauty industry. However, such beauty products also come with certain exception and problems.
For instance, natural beauty and organic products such as eyeshadows have a small life span as compared to conventional eyeshadow. Hence, lower life span of natural and organic eyeshadow products are likely to limit consumer’s preferences for natural and organic eyeshadow products.
Besides this, escalating prices is another factor that is likely to impact the consumer’s usage frequency, limiting the sales of eyeshadows in the market.
Easy availability and ‘Do-it-Yourself’ trend in the market such as use of lipstick, blush, etc. as eyeshadow will also hamper the sales of eyeshadows to some extent in the coming years.
North America market is estimated to account for 23% market share in terms of value, with the USA expected to account for over 18.2% of market share in 2022. Sales of eyeshadows are experiencing an uptick in the market owing to the rising penetration and promotion of beauty bloggers and makeup experts in the region.
Social media beauty influencers are playing an important role in changing the face of skincare and cosmetics industry by attracting a significant number of beauty enthusiast and followers on social media platforms such as Instagram, YouTube, and others.
Hence, influencer marketing, as a promotional strategy is gaining immense popularity among the leading beauty brands who are targeting potential beauty enthusiasts, i.e. a beauty consumer.
Many of the beauty bloggers and influencers based in the USA are engaged in creating beauty instruction videos and content where they also promote brands. Hence, they play an important role of a mediator in influencing consumers’ preferences regarding potential brands.
Consequently, all these efforts undertaken by beauty social media influencers are likely to provide the brands a competitive edge in the USA over the coming years.
As per FMI, the United Kingdom is projected to dominate the Europe’s eyeshadow market, exhibiting stellar growth at 5.4% CAGR in 2022. Recent clean beauty, natural and organic skincare trends are bringing in significant changes in the regional eyeshadow market.
Leading players are now significantly engaged in extending their offerings to include organic eyeshadows. Few of these offerings are being promoted as organic eyeshadows that are colored by pure minerals obtained from nature.
Players operating in the regional market are using numerous claims and connotations such as natural, organic, vegan, and cruelty-free to further woo the consumers. With growing demand for organic eyeshadows, prominent brands are extending their organic range to include metallic party shades.
For instance, Inika Organic is one such brand that has introduced metallic shimmer and bold shades using organic and natural ingredients.
In 2022, India grew at a CAGR of 12.9%. Growth in the India market is further expected to be driven by the rising awareness and consciousness about the skincare among the consumers in the country. Significance of beauty has been rapidly increasing across India over the past few years.
Riding a wave of dynamic change, the beauty industry in India is currently more focused on fulfilling the needs of informed beauty consumer. Millennials in India are now more aware and informed about the products they purchase and use.
Premium brands and cosmetic ingredients with rapid results are instantly grabbing major eyeballs of consumers in India. Hence, their inclination towards safe and protective cosmetics products is likely to impact and facilitate change in trends in the India’s eyeshadow market.
Besides this, with growing number of informed beauty consumers in the country has surged the demand for eyeshadow products with sustainable packaging, improving the trend across India.
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Based on product form, the powder form segment is projected to account for a significant market share of 66.3% in 2022. The capability of powder eyeshadows to facilitate easy blend has made their adoption common as compared to other forms.
Besides this, powder eyeshadows are widely used as its use is especially recommended for beginners. Due to these factors, powder eyeshadows are expected to gain immense popularity over the other forms during the forecast period.
Apart from this, pencil eyeshadow category is expected to reflect an optimistic growth over the coming years.
As per FMI’s analysis, personal application holds a notable share of 34.4% of the total eyeshadow market share in 2022. Owing to the rapidly growing trend of minimal makeup on daily basis has impacted its usage frequency on daily personal level.
In terms of price range, mass category is dominating the market with a share of 61.5% in the global eyeshadow market. However, premium segment is expected to reflect a significant growth in the coming years as demand for safe, premium quality and good finish eyeshadows is expected to grow.
Besides this, rising preference for natural and organic eyeshadows is further likely to facilitate a positive growth in the premium category, registering growth at 7.7% CAGR through 2033.
As per FMI, in terms of sales channel, store based retailing is expected to remain prominent as compared to online channels. Multi-brand stores segment accounts for lion’s share of 26.2% in 2022.
Following the outbreak of COVID-19, retail sales are now being challenged by online sales. Sales through online retailers are expected to reflect impressive growth at 8.8% CAGR during the period of forecast.
Besides this, direct sales segment is also gaining popularity as beauty brands are engaging themselves in creating a direct consumer engagement, with an aim to create and develop loyal consumers.
The eye shadow market is a highly competitive market, with a number of large and small companies vying for market share. The leading players in the market include L'Oreal and Estee Lauder Companies Inc. These companies offer a wide range of eye shadow products, including powder, cream, and liquid eyeshadows. They also offer a variety of colors and finishes, to suit every taste and occasion.
In recent years, the eye shadow market has seen a numerous new entrants, including indie brands and online retailers. These companies are offering consumers more choice and value, and are challenging the dominance of the leading players. The eye shadow market is expected to continue to grow in the coming years, as more and more consumers embrace the use of makeup. The eye shadow market is a dynamic and competitive market, and it is important for companies to stay up-to-date on the latest trends and innovations in order to succeed.
Strategies for Eye Shadow Manufacturers to Expand in the Market
Product Portfolio:
Estee Lauder Companies Inc.
Estee Lauder Companies Inc. is a global beauty company that offers a wide range of products, including skincare, makeup, fragrance, and hair care. Some of the company's most popular brands include Estée Lauder, Clinique, MAC, and La Mer.
Revlon, Inc.
Revlon, Inc. is a global beauty company that offers a wide range of products, including skincare, makeup, fragrance, and hair care. Some of the company's most popular brands include Revlon, Elizabeth Arden, and Almay.
| Report Attribute | Details |
|---|---|
| Market Value in 2023 | US$ 3,080.8 million |
| Market Value in 2033 | US$ 6,034 million |
| Growth Rate | CAGR of 7% from 2023 to 2033 |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in US$ million and CAGR from 2023-2033 |
| Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
| Segments Covered |
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| Regions Covered |
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| Key Countries Profiled |
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| Key Companies Profiled |
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| Customization | Available Upon Request |
Eye shadow infused with innovative skincare ingredients for enhanced nourishment and long-term benefits.
Shiseido Co, Ltd., Chanel S.A., and Coty, Inc. are the key market players.
Shift toward biodegradable and compostable packaging, aligning with eco-conscious consumer preferences.
The United Kingdom dominates the market with a 5.4% CAGR in 2022.
The market is estimated to reach US$ 6,034 million by 2033.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Form
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Form, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Form, 2023 to 2033
5.3.1. Powder Form
5.3.2. Liquid Form
5.3.3. Pencil Form
5.3.4. Others
5.4. Y-o-Y Growth Trend Analysis By Product Form, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Form, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033
6.3.1. Personal Application
6.3.2. Professional Application
6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price Range, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price Range, 2023 to 2033
7.3.1. Mass (Below US$25)
7.3.2. Premium (Above US$25)
7.4. Y-o-Y Growth Trend Analysis By Price Range, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Price Range, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033
8.3.1. Hypermarkets/Supermarkets
8.3.2. Specialty Stores
8.3.3. Multi-Brand Stores
8.3.4. Online Retailers
8.3.5. Independent Departmental Stores
8.3.6. Others
8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. Asia Pacific
9.3.5. MEA
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. The USA
10.2.1.2. Canada
10.2.2. By Product Form
10.2.3. By Application
10.2.4. By Price Range
10.2.5. By Sales Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Form
10.3.3. By Application
10.3.4. By Price Range
10.3.5. By Sales Channel
10.4. Key Takeaways
11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Product Form
11.2.3. By Application
11.2.4. By Price Range
11.2.5. By Sales Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Form
11.3.3. By Application
11.3.4. By Price Range
11.3.5. By Sales Channel
11.4. Key Takeaways
12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. United Kingdom
12.2.1.3. France
12.2.1.4. Spain
12.2.1.5. Italy
12.2.1.6. Rest of Europe
12.2.2. By Product Form
12.2.3. By Application
12.2.4. By Price Range
12.2.5. By Sales Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Form
12.3.3. By Application
12.3.4. By Price Range
12.3.5. By Sales Channel
12.4. Key Takeaways
13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.1.4. Singapore
13.2.1.5. Thailand
13.2.1.6. Indonesia
13.2.1.7. Australia
13.2.1.8. New Zealand
13.2.1.9. Rest of Asia Pacific
13.2.2. By Product Form
13.2.3. By Application
13.2.4. By Price Range
13.2.5. By Sales Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Form
13.3.3. By Application
13.3.4. By Price Range
13.3.5. By Sales Channel
13.4. Key Takeaways
14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Product Form
14.2.3. By Application
14.2.4. By Price Range
14.2.5. By Sales Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Form
14.3.3. By Application
14.3.4. By Price Range
14.3.5. By Sales Channel
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2022
15.1.2.1. By Product Form
15.1.2.2. By Application
15.1.2.3. By Price Range
15.1.2.4. By Sales Channel
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2022
15.2.2.1. By Product Form
15.2.2.2. By Application
15.2.2.3. By Price Range
15.2.2.4. By Sales Channel
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2022
15.3.2.1. By Product Form
15.3.2.2. By Application
15.3.2.3. By Price Range
15.3.2.4. By Sales Channel
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2022
15.4.2.1. By Product Form
15.4.2.2. By Application
15.4.2.3. By Price Range
15.4.2.4. By Sales Channel
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2022
15.5.2.1. By Product Form
15.5.2.2. By Application
15.5.2.3. By Price Range
15.5.2.4. By Sales Channel
15.6. United Kingdom
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2022
15.6.2.1. By Product Form
15.6.2.2. By Application
15.6.2.3. By Price Range
15.6.2.4. By Sales Channel
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2022
15.7.2.1. By Product Form
15.7.2.2. By Application
15.7.2.3. By Price Range
15.7.2.4. By Sales Channel
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2022
15.8.2.1. By Product Form
15.8.2.2. By Application
15.8.2.3. By Price Range
15.8.2.4. By Sales Channel
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2022
15.9.2.1. By Product Form
15.9.2.2. By Application
15.9.2.3. By Price Range
15.9.2.4. By Sales Channel
15.10. China
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2022
15.10.2.1. By Product Form
15.10.2.2. By Application
15.10.2.3. By Price Range
15.10.2.4. By Sales Channel
15.11. Japan
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2022
15.11.2.1. By Product Form
15.11.2.2. By Application
15.11.2.3. By Price Range
15.11.2.4. By Sales Channel
15.12. South Korea
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2022
15.12.2.1. By Product Form
15.12.2.2. By Application
15.12.2.3. By Price Range
15.12.2.4. By Sales Channel
15.13. Singapore
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2022
15.13.2.1. By Product Form
15.13.2.2. By Application
15.13.2.3. By Price Range
15.13.2.4. By Sales Channel
15.14. Thailand
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2022
15.14.2.1. By Product Form
15.14.2.2. By Application
15.14.2.3. By Price Range
15.14.2.4. By Sales Channel
15.15. Indonesia
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2022
15.15.2.1. By Product Form
15.15.2.2. By Application
15.15.2.3. By Price Range
15.15.2.4. By Sales Channel
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2022
15.16.2.1. By Product Form
15.16.2.2. By Application
15.16.2.3. By Price Range
15.16.2.4. By Sales Channel
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2022
15.17.2.1. By Product Form
15.17.2.2. By Application
15.17.2.3. By Price Range
15.17.2.4. By Sales Channel
15.18. GCC Countries
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2022
15.18.2.1. By Product Form
15.18.2.2. By Application
15.18.2.3. By Price Range
15.18.2.4. By Sales Channel
15.19. South Africa
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2022
15.19.2.1. By Product Form
15.19.2.2. By Application
15.19.2.3. By Price Range
15.19.2.4. By Sales Channel
15.20. Israel
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2022
15.20.2.1. By Product Form
15.20.2.2. By Application
15.20.2.3. By Price Range
15.20.2.4. By Sales Channel
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Product Form
16.3.3. By Application
16.3.4. By Price Range
16.3.5. By Sales Channel
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. L'Oréal S.A.
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. LVMH (Moët Hennessy -Louis Vuitton)
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Estee Lauder Companies Inc.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Revlon, Inc.
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Shiseido Co, Ltd.
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Chanel S.A.
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Coty, Inc.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Amway Corporation
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Kao Corporation
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Aveda Corporation
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. Clarins Group
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. Oriflame Holdings AG
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
17.1.13. Korres SA
17.1.13.1. Overview
17.1.13.2. Product Portfolio
17.1.13.3. Profitability by Market Segments
17.1.13.4. Sales Footprint
17.1.13.5. Strategy Overview
17.1.13.5.1. Marketing Strategy
17.1.13.5.2. Product Strategy
17.1.13.5.3. Channel Strategy
17.1.14. Arbonne International, LLC.
17.1.14.1. Overview
17.1.14.2. Product Portfolio
17.1.14.3. Profitability by Market Segments
17.1.14.4. Sales Footprint
17.1.14.5. Strategy Overview
17.1.14.5.1. Marketing Strategy
17.1.14.5.2. Product Strategy
17.1.14.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
Explore Consumer Product Insights
View Reports
Eye Shadow Market
