A Complete Study of Event Management Software in Korea from (2024 to 2034)

According to our industry analysis, the demand for event management software in Korea is expected to generate revenue of around US$ 313.6 million in 2024. Over the next ten years, the demand for event management software in the country is projected to increase at a rate of 7.6% per year. By 2034, the net valuation of the Korea event management software industry is anticipated to reach US$ 650 million.

Key Insights on the Event Management Software Sector of Korea

  • With a 6.1% CAGR in event management software in Korea between 2019 and 2023, the net worth of the business reached US$ 292.4 million in 2023.
  • Event management software is gaining popularity as a fundamental tool for event professionals and has become a part of their skill set.
  • South Korea is emerging as a preferred location for hosting professional events for several multinational companies as well as many international organizations.
  • The demand for virtual event management systems has been fueled by the emergence of remote and hybrid events, particularly after the pandemic years.
Attributes Details
Industry size of Korea in 2024 US$ 313.6 million
Expected Industry Size of Korea by 2034 US$ 650 million
Forecasted CAGR between 2024 to 2034 7.6%

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Top Trends Influencing the Demand for Event Management Software in Korea

In recent years, Korea has made significant investments in the construction of stadiums, hotels, conference centers, airports, and transit hubs to attract international event organizers. Its unique blend of modern trends and cultural heritage, along with the impressive hospitality sector, is expected to strengthen this trend and elevate the demand.

Lately, the Korean music industry, especially K-pop concerts, has experienced tremendous success and global appeal, increasing the frequency and scale of public events. The anticipated rise in national and international tours of music bands and solo performers is expected to further boost the demand for event management software.

The development of advanced data analytics features offered by event management software has made it a powerful and popular tool for event organizers. They can learn about the preferences, behavior, and overall success of their events, aiding in making well-informed decisions in the long run.

Category-wise insights

Event Management Software that is Deployed On-premise is More Popular in Korea

The on premise segment is anticipated to capture around 57.6% of the total demand for event management software in Korea in 2024.

Event Management Software in Korea based on Deployment Type On-premise
Total Share (2024) 57.6%

The demand for on premise event management software segment is higher in Korea to streamline processes and provide better experiences for attendees. Management software has now simplified many event preparation procedures from booking tickets and registration to guest management and post-event analytics.

Event Management Companies Create Most Demand in Korea

Event management companies are expected to contribute 20.4% of the total event management software adoption in Korea in 2024.

Event Management Software in Korea based on End User Type Event Management Companies
Total Share (2024) 20.4%

Event management companies understand how crucial it is to adapt their services to local and cultural preferences in different parts of the country. Additionally, the presence of a sufficient workforce that is well-versed in contemporary digital technologies makes them the leading end-users of event management software.

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Sudip Saha

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Competitive Landscape

Event management software providers currently capture a significant share of the business as they are pioneers in such solutions in Korea. However, the strengthening of the IT sector in the country has encouraged many regional players to enter the event management sector in recent years.

Event management software developers in Korea are trying to differentiate themselves by consistently experimenting with innovative features, simple user interfaces, and integration possibilities. Software developers in the country are also ensuring that their products are well-suited to Korea-based organizing methods by collaborating closely with local event professionals.

Recent Developments in the Event Management Software Industry in Korea

In October 2023, EVENTUS launched an all-in-one interactive & immersive event platform for transforming event management in South Korea. Beyond offering statistics on the popular channels, registration methods, and promotion efficacy, the platform also assists in attracting new clients. Moreover, by using software as a service (SaaS), it automates processes, cutting labor expenses and personnel while logging and rating guests' actions and behaviors throughout the event.

In 2023, the South Korean government started providing tax breaks for event planners as well as financing for the planning, marketing, and promotion of musical performances. It also encouraged growth in important sectors, such as international conferences, by allocating US$ 6 million for three MICE cluster projects in Seoul that year.

Key Players Offering Event Management Software in Korea

  • Eventbase
  • Eventbrite
  • Cvent
  • Splash
  • Bizzabo
  • Socio Labs
  • DoubleDutch
  • Hopin
  • Aventri
  • ON24
  • Attendify
  • EventMinder
  • Warmups
  • Eventival
  • Allseated

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Scope of the Report

Attribute Details
Estimated Industry Size in 2024 US$ 313.6 million
Projected Industry Size by 2034 US$ 650 million
Anticipated CAGR between 2024 to 2034 7.6% CAGR
Historical Analysis of Demand for Event Management Software in Korea 2019 to 2023
Demand Forecast for Event Management Software in Korea 2024 to 2034
Report Coverage Industry Size, Industry Trends, Analysis of key factors influencing Event Management Software in Korea, Insights on Global Players and their Industry Strategy in Korea, Ecosystem Analysis of Local and Korea Providers
Key Companies Profiled Eventbase; Eventbrite; Cvent; Splash; Bizzabo; Socio Labs; DoubleDutch; Hopin; Aventri; ON24; Attendify; EventMinder; Warmups; Eventival; Allseated
Key Provinces Analyzed while Studying Opportunities in Event Management Software in Korea South Gyeongsang, North Jeolla, South Jeolla, Jeju, Rest of Korea

Key Segments Covered in Korea Event Management Software Industry Survey

By Deployment:

  • Cloud
  • On-premise

By Enterprise Size:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

By End User:

  • Event Management Companies
  • Travel & Hospitality Companies
  • Corporates
  • Government
  • Academic Institution
  • Other End Users

By Key City/Province:

  • South Gyeongsang
  • North Jeolla
  • South Jeolla
  • Jeju
  • Rest of Korea

Frequently Asked Questions

At What Rate is the Event Management Software Adoption is Growing in Korea?

The anticipated CAGR for event management software in Korea through 2034 is 7.6%.

How big will the Event Management Software Business be in Korea?

Event management software business revenue in Korea is likely to surpass US$ 650 million by 2034.

What is the Key Strategy for Event Management Software Companies in Korea?

Event management software developing companies are targeting corporates to boost sales.

Which is the Prominent Deployment Type for Event Management Software in Korea?

On premise event management software deployment to account for 57.6% revenue share in Korea in 2024.

Which End User Segment of Event Management Software Leads in Korea?

Adoption by event management companies is set to create 20.4% of total demand in Korea.

Table of Content

1. Executive Summary

    1.1. Korea Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

    3.7. Regional Parent Market Outlook

4. Korea Industry Analysis and Outlook 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Korea Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Deployment

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Deployment, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment, 2024 to 2034

        5.3.1. Cloud

        5.3.2. On-premise

    5.4. Y-o-Y Growth Trend Analysis By Deployment, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Deployment, 2024 to 2034

6. Korea Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Enterprise Size

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2024 to 2034

        6.3.1. Small & Medium Enterprises (SMEs)

        6.3.2. Large Enterprises

    6.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Enterprise Size, 2024 to 2034

7. Korea Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By End User

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By End User, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End User, 2024 to 2034

        7.3.1. Event Management Companies

        7.3.2. Travel & Hospitality Companies

        7.3.3. Corporates

        7.3.4. Government

        7.3.5. Academic Institution

        7.3.6. Others

    7.4. Y-o-Y Growth Trend Analysis By End User, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By End User, 2024 to 2034

8. Korea Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        8.3.1. South Gyeongsang

        8.3.2. North Jeolla

        8.3.3. South Jeolla

        8.3.4. Jeju

        8.3.5. Rest of Korea

    8.4. Market Attractiveness Analysis By Region

9. South Gyeongsang Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Deployment

        9.2.2. By Enterprise Size

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Deployment

        9.3.2. By Enterprise Size

        9.3.3. By End User

    9.4. Key Takeaways

10. North Jeolla Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Deployment

        10.2.2. By Enterprise Size

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Deployment

        10.3.2. By Enterprise Size

        10.3.3. By End User

    10.4. Key Takeaways

11. South Jeolla Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Deployment

        11.2.2. By Enterprise Size

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Deployment

        11.3.2. By Enterprise Size

        11.3.3. By End User

    11.4. Key Takeaways

12. Jeju Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Deployment

        12.2.2. By Enterprise Size

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Deployment

        12.3.2. By Enterprise Size

        12.3.3. By End User

    12.4. Key Takeaways

13. Rest of Korea Industry Analysis and Outlook 2019 to 2023 and Forecast 2024 to 2034

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Deployment

        13.2.2. By Enterprise Size

        13.2.3. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Deployment

        13.3.2. By Enterprise Size

        13.3.3. By End User

    13.4. Key Takeaways

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Deployment

        14.3.3. By Enterprise Size

        14.3.4. By End User

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Cvent Inc.

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

        15.1.2. InEvent, Inc.

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

        15.1.3. Ungerboeck

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

        15.1.4. Eventzilla

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

        15.1.5. Certain, Inc.

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

        15.1.6. Eventbrite

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

        15.1.7. Arlo

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

        15.1.8. XING Events

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

        15.1.9. Eventsforce

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

        15.1.10. Aventri Inc.

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

        15.1.11. Hubilo Technologies Inc.

            15.1.11.1. Overview

            15.1.11.2. Product Portfolio

            15.1.11.3. Profitability by Market Segments

            15.1.11.4. Sales Footprint

            15.1.11.5. Strategy Overview

                15.1.11.5.1. Marketing Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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