The event apps market is expected to increase from USD 1,374.84 billion in 2023 to USD 5,186.97 billion by 2033. The market is likely to thrive at a 14.2% CAGR from 2023 to 2033.
The Influence of Digitalization
Digitalization has boosted the efficiency and cost-effectiveness of all stages of event production in the United States. Moreover, it is increasingly being used as a substitute for physical gatherings. According to the American Society of Association Executives (ASAE), there is an urgent need for evidence quantifying the relevance of face-to-face meetings and business events.
The advancement of digitalization is paving the way for events and conferences in a variety of end-use verticals, including science, education, government, and health care. Digitalization is assisting event planners in hosting and managing events, conventions, and trade shows that generate new revenue. Event app companies in the United States are also capitalizing on technological advances to deliver high-end meeting solutions.
ON24, for example, developed its Go Live app in January 2022 to assist advertisers in streaming live video events. ON24 Go Live enables event planners to create digital events that provide audiences with an interactive and engaging experience. It offers users a variety of options to host virtual events, ranging from multisession and live-streamed digital events to interactive webinars. Customers can design and set up events, collect data, and evaluate actionable insights to boost product sales by expanding their digital experiences.
ON24 Go Live includes event templates for a variety of interactive virtual events, including roadshows, training, town halls, and company meetings. Additionally, digitalization is pushing the growth of the event applications market by engaging audiences through several events. This includes in-session chats, polls, and breakout sessions, as well as providing the ability to measure event activities and attendee involvement. It also offers users a one-stop platform for driving a dynamic, engaging experience that allows for two-way dialogue, networking, and relationship-building.
| Report Attribute | Details |
|---|---|
| Market Value (2023) | USD 1,374.84 billion |
| Market Anticipated Value (2033) | USD 5,186.97 billion |
| Market Growth Rate (2023 to 2033) | 14.2% CAGR |
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The event apps market accounted for USD 1,203.89 billion in 2022, expanding at a 13.8% CAGR from 2018 to 2022.
A few advantages of event apps include increased audience value, faster access to event information, and improved planning and administration solutions. For instance, Crowd Compass is a United States-based provider of mobile event apps for in-person and virtual events. It enables individuals to attend events, capture and connect with content, provide attendees with engaging content, and centralize event management.
The event applications industry is expected to grow in response to rising demand for conferences, trade exhibitions, universities, and even entertainment events. The incorporation of advanced solutions such as networking, content absorption, and audience interaction improves management efficiency for planners, propelling the event apps market growth.
| Historical CAGR (2018 to 2022) | Forecast CAGR (2023 to 2033) |
|---|---|
| 13.8% | 14.2% |
As per the FMI analysts, a valuation of USD 5,186.97 billion by 2033 end is estimated for the market.
| 2016 | USD 542.74 billion |
|---|---|
| 2021 | USD 1,054.19 billion |
| 2022 | USD 1,203.89 billion |
| 2023 | USD 1,374.84 billion |
| 2033 | USD 5,186.97 billion |
Hybrid events have grown in popularity. The growing popularity of hybrid events as a replacement for in-person events is fuelling the rise of the event applications market in North America. According to a survey done by the EventMB professional network, 71% of event planners said they used a digital strategy in 2021, and 67% said hybrid is the future of events.
The increasing need for a seamless experience in in-person and online events is prompting event app start-ups to build and develop technologically advanced solutions for effortlessly producing and planning hybrid events.
The mobile app is an extension of the virtual event platform that includes features such as in-person participant check-in, networking, business card exchange, and live view sessions. Such reasons aided the expansion of virtual and hybrid events, propelling the event applications industry forward.
Principal Consultant
Recently, the mobile event app business has expanded significantly, fuelling the development of new applications to improve the client experience. As a result, VR (virtual) and AR (augmented) realities are opening countless prospects in industries such as the mobile event application business and others. This transformative technology enables customers to better communicate with event organizers, co-workers, and the world, as well as give the greatest customer experience possible.
Its recent application improvements such as digital badges, activity feeds, push alerts, and other features enable businesses to learn more about their consumers and collect data. To create their strategies depending on the information provided by the customers.
With the increasing use of smartphones and the use of mobile applications, mobile event apps are gaining momentum among customers, which is expected to increase demand for mobile event apps. Furthermore, the market is driven by the popularity of event apps and their benefits, which increase the opportunities for various businesses and event organizers.
In order to promote events, brand promotion, attendees' engagement with live surveys and polls, networking, real-time content management, and others. These factors are expected to boost the growth of the mobile event applications market throughout the forecast period.
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Mobile events apps are useful for SMEs to expand their business. However, it has drawbacks that may limit market growth, such as malware in the software that can cause trouble using the application. Similarly, data leakage possibilities, updating and maintaining the app, and additional market pressure on business holders can increase the expanses for small and medium enterprises.
According to previous years' data, North America dominates the mobile event apps market shares in terms of geographical insights based on market revenue. Because of the developing trend for event applications and aware customers, the United States and Canada are the leading marketplaces.
North America is a mature market that makes key contributions to the global meetings and events business. The region has strong supplier capabilities to meet complicated client requirements, and industry leaders are employing innovative technologies to collect data for actionable intelligence.
According to Beroe, a global SaaS-based procurement intelligence and analytics service, conferences and tradeshows were the most held type of meetings in North America in 2018. Event applications are in high demand in North America due to features such as real-time analysis, efficient meetings, and event management, which drive corporate success.
The significant increase in corporate activities such as conferences/seminars, brand promotions, and employee training activities. Moreover, the rapid development of the tourism and hospitality sectors, and the expansion of IT hubs in Europe, are driving the region's market growth. Besides, a shift in business travelers' preference towards leisure travel, developing urbanization, and rising disposable incomes boost the market.
Demand for event planners, event management service providers, furniture and equipment rental services, and other corporate event components is increasing. Due to an increase in business activities such as business conferences, summits, and seminars. Furthermore, the event applications industry is growing due to the increased implementation of best-in-class technology.
The bulk of corporate event planning teams concentrates on a core portfolio of sizable, high-profile events that need substantial resources. Mobile event apps are growing more popular at these gatherings. According to Verizon's Meetings in America white paper, employees can spend up to 37% of their time in meetings. According to the report, 92% of respondents stated they planned to attend the same or more meetings in 2021 than they did in 2020.
A mobile event app is chosen over the traditional meeting paradigm because it boosts productivity, encourages participation, and reduces costs by leveraging technology. For example, Whova is an all-in-one event management system that makes your event more modern and elegant, efficiently attracts and engages guests, and saves event organizers time managing logistics. These elements are promoting the expansion of the event applications market.
Event applications keep people connected with their staff, volunteers, logistics managers, and attendees from anywhere and at any time. End users can monitor event planning and connect with team members when away from the event place using their mobile phones. Event organizers work closely with their clients to oversee every detail of the event during the planning process. They are responsible for ensuring that the event runs smoothly and that everyone who takes part does their part.
An event planner ensures that everything related to an event is taken care of, from the conception of the idea through the day-of preparations and logistics. An event planner is adept at juggling multiple obligations. For example, Social Tables is a handy event diagramming tool that can assist users in visualizing their locations, planning seating arrangements, and engaging with participants. Many of these elements contribute to the growth of the event applications market.
The concentration of successful prominent players on understanding market circumstances and strengthening competitive strength correspondingly. Over the projection period, leading players in the mobile event applications market are expected to hold considerable market shares.
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 1,374.84 billion |
| Market Size Value at End of Forecast (2033) | USD 5,186.97 billion |
| Market Analysis | USD billion for Value |
| Key Region Covered | North America; Europe, Asia Pacific; South America; The Middle East & Africa |
| Key Segments | By Type, By Operating System, By End User, By Region |
| Key Companies Profiled | Whova; Double Dutch; Core-apps; Aventri; Eventfuel.io; Spot Me; Yapp; Event Mobi; Attendify; Socio; Whova Inc; Crowd Compass |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The growth potential of the market is 14.2% through 2033.
Digitalization trends boost the market, engaging audiences across multiple events.
A surge in people attending events is the key growth factor.
Face recognition and biometric entry of technological advancements are trending.
Spot Me, Yapp and Event Mobi are the top market players.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Enterprise Event Apps 5.2. Hybrid Apps 5.3. Corporate Meeting Apps 5.4. Conference Apps 5.5. Trade Show Apps 5.6. Festival Apps 5.7. Sports Event Apps 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Operating System 6.1. iOS 6.2. Android 6.3. Web-based 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 7.1. Event Organizer and Planners 7.2. Corporates 7.3. Government 7.4. Education 7.5. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. South Asia 8.5. East Asia 8.6. Oceania 8.7. MEA 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Whova 18.2. Cvent Inc. 18.3. Evenium 18.4. Eventbase Technology Inc. 18.5. Livestorm Inc. 18.6. Meeting Application 18.7. ON24, Inc. 18.8. SpotMe 18.9. WebEx Events 18.10. Yapp Inc. 19. Assumptions & Acronyms Used 20. Research Methodology
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