The overall valuation of the global EV tire market is estimated to be around US$ 9,444.1 million in the year 2023. According to a market survey report, the global demand for EV tires is projected to grow by 26.6% from 2023 to 2033. Also according to the EV tire market analysis report, the market is expected to rise up to US$ 99,884.7 million by 2033.
The rising usage of electric vehicles instead of combustible fuel cars has greatly enhanced the EV tire sector in recent years. Furthering this trend of sustainability, tire types that produce fewer carbon emissions during manufacturing are a popular choice in the present market.
These tires produce less sound than standard tires, so are primarily preferred for the EVs that are comparatively quieter than fuel engines. Moreover, as the EV engines are quitter so it necessitates the cancellation of noise produced from the tires and reaching the passengers.
The additional weight of the batteries in EVs results in improved stiffness and resistance on the road when driving. So because of better EV tire technology and reduced noise within the cabin, the demand for EV tires is rising across the nations.
The EV tires give a better grip since they have minimal rolling resistance, enabling the vehicle's complete body to swing into momentum quickly. Such tires also minimize the vehicle's time duration and the distance traveled when the emergency brakes are applied. This represents a significant advancement with the goal of attaining significant growth within the anticipated period.
EV tires also help reduce the overall maintenance cost of the car contributing to the consumer's preference for electric automobiles. This would promote further the adoption of EV tires, which are a great fit for the latest technology employed in vehicle operation on the roadway.
The EV tires provide a better driving experience for the user while also having a lower effect on the road condition. Its preference for conventional vehicles is also anticipated to aid in the EV tires market growth throughout the anticipated period.
Attributes | Details |
---|---|
EV Tires Market Share (2022) | US$ 7,430.5 million |
EV Tires Market Size Value (2023) | US$ 9,444.1 million |
EV Tires Market Size Value (2033) | US$ 99,884.7 million |
EV Tires Market Growth Rate (2023 to 2033) | 26.6% |
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Based on the previous market survey reports, the total sales of EV tires in the year 2018 were of mere US$ 4,160.9 million. In the subsequent years, the market witnessed a promising growth rate in tandem with the growing adoption of electric and hybrid vehicles.
The market experienced a brief period of a halt during the pandemic years after recording a CAGR of 15.6% during the preceding years. Following the pandemic, the demand for passenger vehicles in electric vehicles has skyrocketed and has boosted the demand for all manufacturing components.
The international movement for enhanced transportation solutions followed by the establishment of EV component factories is poised to boost the EV tire market. The advancement of the battery industry is also expected to boost electric mobility and have a favorable influence on the sales of EV tires.
Proper selection and availability of raw materials also play a crucial role in the success of EV tire production and its business. Most of the leading players have managed to research and develop the use of synthetic and unconventional materials for the production of better EV tires. In addition, the EV tire industries are also employing custom-developed polyurethane foam to reduce road noise by 20%.
Michelin sport EV tires and e Primacy have been designed to provide users with a smooth experience when driving the car in actual situations. Moreover, it produces the minimum carbon emissions possible throughout its everyday operation.
Tires constitute one of the essential aftermarket goods in many nations, thus many EV manufacturing companies are showing interest in this segment lately. Otherwise, original equipment manufacturers (OEMs) are the prominent segment for the production and supply of EV tires around the world till now.
Based on tire types, the composite EV tire rapidly growing segment of the market with an above-average CAGR. Owing to higher performance and minimum maintenance features it is expected to remain the most preferred segment for most end-user verticals.
Based on propulsion type, the hybrid electric vehicle (HEV) segment of the market contributes the highest revenue share. In 2022, this segment generated a revenue of US$ 2,779 million and currently, it acquires a market share of 37.4%.
Contrarily, all the other types of electric vehicles contribute within 50% of the total sales of EV tires achieved globally. In the upcoming years, the PEV segment is expected to garner a higher growth rate with the introduction of luxurious electric vehicles.
According to this market report of FMI, the USA stands second in the demand for EV tires and generated around US$ 832.2 million in 2022. Today the USA EV tire market players contribute around 9.3% of the revenue generated globally.
The United States has seen enormous development as a result of its quick migration to EVs over IC-engine automobiles. People’s choices with increased awareness have helped to significantly improve the electric vehicle and its component industries, including EV tires.
Germany is the global leader in manufacturing and export of EV tires around the world, particularly to the USA The net worth of the German EV tire Market is about to cross US$ 1 billion in the year 2023. On the other hand, the UK is ahead of Germany in terms of growth in the sales of EVs.
As per the EV tire market statistics report released by FMI, it is going to register a higher CAGR of 22.4% through 2033. The United Kingdom EV tire industry is predicted to rise as electric vehicle demand vehicles develop, creating sales potential for its components including EV tires.
The growing trend toward environmentally conscious products and advances has boosted the demand for EV tires in all major European nations. France and Italy also present significant opportunities for the EV tires market, as they are assisting in meeting this objective over the projection period. Pirelli is an international tire maker in Italy that launched its Pirelli Elect brand of electric vehicle tires in 2019.
China is emerging as a top-notch competitor for all the previously established countries in the manufacturing and sales of EV tires. As per the recently released report, the annual growth rate of the China EV tire market is pegged at nearly 20.8% from 2023 to 2033. Owing to the presence of a strong foundation of manufacturing industries and higher production of rubber this region is projected to garner a higher growth rate in the future. With a higher population base getting interested in purchasing electric vehicles, China is anticipated to become the most lucrative region for global players as well.
Another significant producer and consumer of EV tires in the Asia Pacific region is Japan contributing to around 0.6% of the global market. By the year 2033, the EV tire manufacturers in Japan are anticipated to generate a revenue of around US$ 600 million together.
India ranks at the top for the growth in the adoption of EV tires with a projected growth rate of 30.4% over the forecasted years. Besides, the growing popularity of electric mobility options in this country, the government has also spent a substantial amount in furthering the trend. As a consequence of the government's efforts to induce behavioral change, the demand for EV tires is expected to increase at a faster rate.
India is aiding the global EV tire market and is in the early stages of establishing electric mobility in the country. Large corporations have established production divisions in emerging nations such as India and others that would further strengthen the regional market.
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Michelin is one of the leading tire manufacturers in the world, and now provides a growing selection of EV tires for a variety of circumstances and applications. As Formula E's founding partner and authorized tire manufacturer, it introduced the Pilot Sport EV as its first electric vehicle tire.
Continental produces around 100 tire styles appropriate for all EVs and HEVs, establishing it as one of the market's leading EV tire manufacturers. When more automobile manufacturers establish comprehensive EV line-ups, tire manufacturers are expected to introduce inventive new solutions to meet their demands.
Increased competitiveness in the EV tire market has resulted from large-scale manufacturers' combined efforts with public-private initiatives throughout the industrial economies. Furthermore, the adaptability of EV tire market key players with large-scale production capability has rendered them a dominant position over these years.
Integration of advanced technologies for tracking the performance of the tire is a very new development getting enthusiastically adopted by prominent market players. This may enable EV tire manufacturers to record and manage their products in the market further strengthening the emerging trends.
The market is expected to progress at 26.6% CAGR until 2033.
The market recorded US$ 7,430.5 million in 2022.
Environmental concerns and rising electric vehicle sales provide lucrative opportunities.
Radial tires are the most preferred type.
In India, a growth rate of 30.4% is predicted by 2033.
1. Executive Summary | EV Tires Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Radial Tires 5.3.2. Bias Tires 5.3.3. Composite Tires 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tire Size 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Tire Size, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Tire Size, 2023 to 2033 6.3.1. Up to 14” 6.3.2. 15”-18” 6.3.3. Above 18” 6.4. Y-o-Y Growth Trend Analysis By Tire Size, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Tire Size, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Propulsion 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Propulsion, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Propulsion, 2023 to 2033 7.3.1. BEV 7.3.2. HEV 7.3.3. PHEV 7.4. Y-o-Y Growth Trend Analysis By Propulsion, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Propulsion, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vehicle Type, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vehicle Type, 2023 to 2033 8.3.1. Passenger Cars 8.3.2. Commercial Vehicles 8.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Vehicle Type, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022 9.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 9.3.1. OEM 9.3.2. Aftermarket 9.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 9.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. Introduction 10.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 10.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. Asia Pacific 10.3.5. Middle East & Africa (MEA) 10.4. Market Attractiveness Analysis By Region 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. USA 11.2.1.2. Canada 11.2.2. By Product Type 11.2.3. By Tire Size 11.2.4. By Propulsion 11.2.5. By Vehicle Type 11.2.6. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Tire Size 11.3.4. By Propulsion 11.3.5. By Vehicle Type 11.3.6. By Sales Channel 11.4. Key Takeaways 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Brazil 12.2.1.2. Mexico 12.2.1.3. Rest of Latin America 12.2.2. By Product Type 12.2.3. By Tire Size 12.2.4. By Propulsion 12.2.5. By Vehicle Type 12.2.6. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Tire Size 12.3.4. By Propulsion 12.3.5. By Vehicle Type 12.3.6. By Sales Channel 12.4. Key Takeaways 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Germany 13.2.1.2. UK 13.2.1.3. France 13.2.1.4. Spain 13.2.1.5. Italy 13.2.1.6. Rest of Europe 13.2.2. By Product Type 13.2.3. By Tire Size 13.2.4. By Propulsion 13.2.5. By Vehicle Type 13.2.6. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Tire Size 13.3.4. By Propulsion 13.3.5. By Vehicle Type 13.3.6. By Sales Channel 13.4. Key Takeaways 14. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.1.4. Singapore 14.2.1.5. Thailand 14.2.1.6. Indonesia 14.2.1.7. Australia 14.2.1.8. New Zealand 14.2.1.9. Rest of Asia Pacific 14.2.2. By Product Type 14.2.3. By Tire Size 14.2.4. By Propulsion 14.2.5. By Vehicle Type 14.2.6. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Tire Size 14.3.4. By Propulsion 14.3.5. By Vehicle Type 14.3.6. By Sales Channel 14.4. Key Takeaways 15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Product Type 15.2.3. By Tire Size 15.2.4. By Propulsion 15.2.5. By Vehicle Type 15.2.6. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product Type 15.3.3. By Tire Size 15.3.4. By Propulsion 15.3.5. By Vehicle Type 15.3.6. By Sales Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Product Type 16.1.2.2. By Tire Size 16.1.2.3. By Propulsion 16.1.2.4. By Vehicle Type 16.1.2.5. By Sales Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Product Type 16.2.2.2. By Tire Size 16.2.2.3. By Propulsion 16.2.2.4. By Vehicle Type 16.2.2.5. By Sales Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Product Type 16.3.2.2. By Tire Size 16.3.2.3. By Propulsion 16.3.2.4. By Vehicle Type 16.3.2.5. By Sales Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Product Type 16.4.2.2. By Tire Size 16.4.2.3. By Propulsion 16.4.2.4. By Vehicle Type 16.4.2.5. By Sales Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Product Type 16.5.2.2. By Tire Size 16.5.2.3. By Propulsion 16.5.2.4. By Vehicle Type 16.5.2.5. By Sales Channel 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Product Type 16.6.2.2. By Tire Size 16.6.2.3. By Propulsion 16.6.2.4. By Vehicle Type 16.6.2.5. By Sales Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Product Type 16.7.2.2. By Tire Size 16.7.2.3. By Propulsion 16.7.2.4. By Vehicle Type 16.7.2.5. By Sales Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Product Type 16.8.2.2. By Tire Size 16.8.2.3. By Propulsion 16.8.2.4. By Vehicle Type 16.8.2.5. By Sales Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Product Type 16.9.2.2. By Tire Size 16.9.2.3. By Propulsion 16.9.2.4. By Vehicle Type 16.9.2.5. By Sales Channel 16.10. China 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Product Type 16.10.2.2. By Tire Size 16.10.2.3. By Propulsion 16.10.2.4. By Vehicle Type 16.10.2.5. By Sales Channel 16.11. Japan 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Product Type 16.11.2.2. By Tire Size 16.11.2.3. By Propulsion 16.11.2.4. By Vehicle Type 16.11.2.5. By Sales Channel 16.12. South Korea 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Product Type 16.12.2.2. By Tire Size 16.12.2.3. By Propulsion 16.12.2.4. By Vehicle Type 16.12.2.5. By Sales Channel 16.13. Singapore 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Product Type 16.13.2.2. By Tire Size 16.13.2.3. By Propulsion 16.13.2.4. By Vehicle Type 16.13.2.5. By Sales Channel 16.14. Thailand 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Product Type 16.14.2.2. By Tire Size 16.14.2.3. By Propulsion 16.14.2.4. By Vehicle Type 16.14.2.5. By Sales Channel 16.15. Indonesia 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Product Type 16.15.2.2. By Tire Size 16.15.2.3. By Propulsion 16.15.2.4. By Vehicle Type 16.15.2.5. By Sales Channel 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Product Type 16.16.2.2. By Tire Size 16.16.2.3. By Propulsion 16.16.2.4. By Vehicle Type 16.16.2.5. By Sales Channel 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Product Type 16.17.2.2. By Tire Size 16.17.2.3. By Propulsion 16.17.2.4. By Vehicle Type 16.17.2.5. By Sales Channel 16.18. GCC Countries 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Product Type 16.18.2.2. By Tire Size 16.18.2.3. By Propulsion 16.18.2.4. By Vehicle Type 16.18.2.5. By Sales Channel 16.19. South Africa 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Product Type 16.19.2.2. By Tire Size 16.19.2.3. By Propulsion 16.19.2.4. By Vehicle Type 16.19.2.5. By Sales Channel 16.20. Israel 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Product Type 16.20.2.2. By Tire Size 16.20.2.3. By Propulsion 16.20.2.4. By Vehicle Type 16.20.2.5. By Sales Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Product Type 17.3.3. By Tire Size 17.3.4. By Propulsion 17.3.5. By Vehicle Type 17.3.6. By Sales Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Continental AG 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Bridgestone 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Pirelli & C. S.p.A. 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Goodyear Tire & Rubber Co. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Hankook Tire & Technology Co. Ltd. 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Yokohama Rubber Co. Ltd. 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Apollo Tyres 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Michelin 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Nokian Tyres 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Cooper Tire & Rubber Company 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 18.1.11. Falken Tyre 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.11.5.2. Product Strategy 18.1.11.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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