The Europe Winter Tourism market is estimated to reach USD 180 Billion in 2022. As per the report, sales are forecast to increase at a robust 6% CAGR, with the market valuation reaching USD 322.35 Billion by 2032. The contribution of European winter tourism is 1% - 2% of the GDP of European Countries.
| Attribute | Details |
|---|---|
| Europe Winter Tourism Market Estimated Size (2022) | USD 180 Billion |
| Europe Winter Tourism Market Projected Size (2032) | USD 322.35 Billion |
| Europe Winter Tourism Market Value-based CAGR (2022 to 2032) | 6% CAGR |
| Europe Winter Tourism Market Contribution to GDP | 1% - 2% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
There are many different countries in Europe, each of which has its own significance and may be historical or heritage related. Switzerland, Austria, France, Iceland, Sweden, etc. countries are popular destinations for tourists from all over the world as they have so many places to visit and check out. Tourists come to Europe to experience the lifestyle in cities, enjoy the cuisines, explore nature, and visit historical and famous places.
Millions of people visit these cities each year, eager to return to visit these countries and experience the many facets of these countries: With famous sites such as the Eiffel Tower, the Colosseum, Stonehenge, the city of Athens, Prague Castle, and the canals of Venice. Travelers to Europe are international and even come from Europe itself.
Competition among enterprises in the tourism sector in European nations has shown to be a motivation to spur ongoing progress. Entrepreneurs in the tourist sector are vying to surpass other enterprises, and many of them are doing so effectively by looking for lower-cost alternatives, improving quality, and learning new ways to boost production.
It has been demonstrated that competition among tourism-related businesses in European countries serves as a driving force for forward movement. Tourism-related business owners compete with one another, and many of them succeed in doing so by identifying more affordable alternatives, raising standards, and discovering innovative ways to increase output.
Principal Consultant
European Travelling Commission (ETC) is responsible for the promotion of European countries as key destinations for tourism. ETC also provides member businesses services, which boosts productivity and competitiveness.
The European Travelling Commission has launched a campaign, which focuses on the sustainable tourism market in Nordic Countries. This campaign was developed for the revival of the tourism market in Nordic countries, which were closed due to Covid-19.
There are multiple initiatives taken by the commission, including the promotion of tours by media, tie-ups with businesses, and establishing direct Business to consumer relations. The Nordic countries are filled with mountains, glaciers, and beaches, which are the main attraction for tourists loving ecological tourism.
These scenarios and landscapes surely are unique experiences for travelers. Also, tourism companies are arranging activities such as skiing, ice skating, and off-road cycling, which will attract an adventure-loving group of tourists.
Tourism has a positive impact on the economy of multiple countries worldwide and Nordic Countries are observing a boost in tourism. This brings unexplored challenges and opportunities as well. Tourism was one of the important agendas of the Nordic Council of Ministers in the last few years.
Tourism is a complex sector, affecting multiple parts of the economy, making it difficult to identify and coordinate common goals. At the same time, tourism has the potential to contribute to economic growth, social inclusion, and environmental awareness.
Tourism in the Nordics is a dedicated Nordic Innovation initiative aimed at fostering Nordic cooperation on innovation in the tourism industry and contributing to a more environmentally, socially, and economically sustainable region.
It focuses on developing new sustainable business models and innovative digital solutions. It has funded projects such as Mobile positioning data for tourism statistics, sustainable tourism in Nordic Harbor Towns, and Nordic Travel Tech Network.
For the promotion and development of Mountain tourism in European countries, UWNTO and the Ministry of Tourism of Andorra are organizing World Congress on Snow and Mountain Tourism. Mountain tourism is tourism that takes place in a defined and limited geographical space, such as a hill or mountain, with specific landscapes, topography, climate, biodiversity (fauna and plants), and characteristics and attributes unique to the local community.
It is a type of activity. Wide range of outdoor recreation and sports activities. The recent congress meeting discussed many factors of mountain tourism development. Topics such as innovation in mountain tourism, sustainable mountain tourism, digital transformation of tourism and its future, etc. were discussed by representatives from a number of European Countries, like Italy, the United Kingdom, France, and Greece.
Wild Sweden is an organization, that works mainly on sustainable wild tours and helps in rural development. It is a member of three regional tourism boards and the Swedish Ecotourism Society. The company is working with local guesthouses and small-scale, family-owned businesses.
They use local transportation such as buses and trains as their tour transportation and fixed partners which serve authentic food, which is also locally produced. This is leading to local business growth and economic boost. Wild Sweden is also planning on offering long-term tour packages, instead of short ones, so that tourists can experience the wilderness up close, rather than just getting a glimpse of nature.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Tourists are loving the natural beauty of European countries.
Ecological/Sustainable tours are far more popular among tourists visiting European countries in winter. Despite having options to see the cities around the European countries in snowy winter and experience the culture, tourists around the world are preferring to go to the mountains for hikes and adventure or see the wilderness in these countries.
People are preferring online booking channels to book tours around European countries. There is a number of tour organizing companies, which have their websites and promote such planned tours there. Tourists interested can look at these websites and decide which tour is best suited for them.
Tourists can contact the organizers from the website itself and enquire if there are any doubts or problems. Bookings and payment gateways are also available on the same. So, instead of in-person bookings, people are choosing online tour booking methods.
Youths are answering the call of the Alps and the Elderly are enjoying European culture
There are two age groups that are interested in winter tours around European countries. The age group of 26-35 and 36-45 are the most common age groups visiting Europe. People of the 26-35 age group are preferring adventure tours including treks and hiking mountains and jungle safaris, whereas people aged 36-45 are interested in sightseeing and experiencing the cultures of European cities.
The top players in European tours are offering a number of tours, which are customized according to the preference of tourists. Many tours and travel companies are offering adventure tours, safaris, and cruises in winter, along with visits to the highlights in European countries.
For instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value |
| Key Region Covered | Europe |
| Key Countries Covered | United Kingdom, Switzerland, Austria, Norway, Spain, Netherlands, Sweden, and Greece. |
| Key Segments Covered | Tourism Type, Booking Channel, Tourist Type, Tour Type, Age Group, and Region. |
| Key Companies Profiled | Topdeck; The Natural Adventure Company; G Adventures; Intrepid; GJ Travel; Shamrocker Adventures; Exodus Travel; On Go tours; Tauck; Expat Explore Travel; Thomas Cook Travels; Trafalgar; Wingbuddy; Euroventures |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The European winter tourism market is expected to reach a valuation of USD 180 Billion in 2022.
The number of popular cities and key highlights to visit in European countries are attracting travelers from all around the world to come and explore Europe in winter. The snowy mountains, exotic beaches, and civilizations are the key factors of European tourism.
Leading players operating in the European winter tourism market are Topdeck, The Natural Adventure Company, G Adventures, Intrepid, Trafalgar, GJ Travel, Shamrocker Adventures, Exodus Travel, On Go tours, and Tauck among others.
1. Executive Summary | Europe Winter Tourism Market 2. Market Introduction 3. Market Dynamics 4. European Tourism Industry Analysis, 2021 5. Market Background 6. Categorizing of European Tourism Market, 2021 6.1. Current Market Analysis By Tourism Type 6.1.1. Skiing 6.1.2. Hiking 6.1.3. Mountain Climbing 6.1.4. Trails Travel 6.1.5. Religious Travel 6.1.6. Christmas Travel 6.2. Current Market Analysis By Country 6.2.1. United Kingdom 6.2.2. Switzerland 6.2.3. Austria 6.2.4. Norway 6.2.5. Spain 6.2.6. Netherlands 6.2.7. Sweden 6.2.8. Greece 6.2.9. Others 6.3. Current Market Analysis By Tourist Type (% of Demand) 6.3.1. Domestic 6.3.2. International 6.4. Current Market Analysis By Age Group (% of Demand) 6.4.1. 15-25 Years 6.4.2. 26-35 Years 6.4.3. 36-45 Years 6.4.4. 46-55 Years 6.4.5. 66-75 Years 6.5. Current Market Analysis By Booking Channel (% of Demand) 6.5.1. Phone Booking 6.5.2. Online Booking 6.5.3. In-Person Booking 7. Social Media Sentimental Analysis 8. Consumer Sentiment Analysis 9. Competition Analysis 9.1. Topdeck 9.2. The Natural Adventure Company 9.3. G Adventures 9.4. Intrepid 9.5. GJ Travel 9.6. Shamrocker Adventures 9.7. Exodus Travel 9.8. On-Go tours 9.9. Tauck 9.10. Expat Explore Travel 9.11. Thomas Cook Travels 9.12. Trafalgar 9.13. Wingbuddy 9.14. Euroventures 9.15. Others (As Per Request) 10. Assumptions and Acronyms Used 11. Research Methodology
Explore Travel and Tourism Insights
View Reports
Europe Winter Tourism Market
