During the projected period, the Europe plant-based meal kit market is expected to record a CAGR of 10.1%. The market size is projected to increase from USD 1,067.0 million in 2023 to USD 2,789.0 million by 2033. In 2022, plant-based meat kit sales across Europe totaled revenue of USD 923 million.
Growing trend of veganism and increasing demand for more convenient plant-based meals are key factors driving the Europe plant-based meal kit market. A shift towards vegan products among consumers has been observed in Europe during the upcoming decade. Driven by this, plant-based meal kit demand is set to rise rapidly in the region.
Plant-based meal kits are of two types which include prepared meals and meal kits. Prepared meals are frequently described as meals that have been precooked and only need a minimal amount of preparation before eating.
On the other hand, normal kit meals come with pre-measured ingredients and easy-to-follow instructions. They can be cooked with comfort in the kitchen.
Plant-based meal kits can be purchased through both online and offline sales channels. These delectable vegan meal kits offer a quick way to reduce meat consumption, save a lot of time, and get creative in the kitchen.
Plant-based meal kits are gaining immense popularity across European countries such as the United Kingdom and Germany as more and more people are turning to plant-based diets for their health and environmental benefits.
They allow consumers to prepare various meals without wasting their time in shopping and cooking from scratch. Hence, growing demand for more convenient vegan products that can help people to save time will boost plant-based meal kit sales across Europe during the projection period.
Leading plant-based meal kit companies are focusing on expanding their portfolios by launching new innovative products through both offline stores and delivery services. This is positively influencing the overall plant-based meal kit market across Europe.
| Attributes | Key Insights |
|---|---|
| Europe Plant-Based Meal Kits Market Estimated Value (2023) | USD 1,067.0 million |
| Projected Market Size (2033) | USD 2,789.0 million |
| Value-based CAGR (2023 to 2033) | 10.1% |
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According to the latest report by Future Market Insights, plant-based meal kit sales increased at a CAGR of 10.2% from 2018 to 2022. Total market size in Europe was estimated to be USD 923 million in 2022.
Between 2023 and 2033, Europe’s plant-based meal kit industry is forecast to accelerate at 10.1% CAGR, generating revenues worth USD 2,789.0 million by the end of 2033.
Rising demand for plant-based meals due to increasing vegan population, surge in cardiovascular diseases, and focus on improving animal welfare is providing impetus to the plant-based meal kits market in Europe.
Similarly, the researcher’s analysis projects that venture investments in plant-based foods and constant innovation in food technology are expected to propel plant-based meal kit demand across the region.
Key plant-based meal kit manufacturers are enhancing their production capacities, equipping the latest machinery, and introducing novel products and services to expand their customer base in Europe and other regions.
A few leading companies such as Danone S.A. (France), HUL, and Nestle are using novel manufacturing technologies such as blockchain and digital connectivity to improve output-efficient plant-based meal kit services. Even retailers are also expanding their shelf space to increase the visibility of plant-based meal kits.
Increasing Preference for Sustainable Dietary Options Boosting the United Kingdom Market
As per Future Market Insights, the United Kingdom holds a prominent share of Europe plant-based meal kit market and it is anticipated to accelerate at an impressive pace over the next ten years.
Increasing preference for sustainable food options along with increasing vegan population is a primary factor driving demand for plant-based meal kits in the United Kingdom. Similarly, rising preference for convenient meals that can be instantly prepared is boosting plant-based meal kit sales across the country.
Plant-based meal kits offer several environmental benefits as they can reduce emissions of harmful substances and help to tackle climate change. They significantly reduce consumption of water and require lesser resources for production purposes, thereby making them an ideal option for consumers looking for sustainable dietary options.
Leading plant-based meal kit manufacturers and providers are expanding their businesses by acquiring smaller companies. They are also aiming at launching new plant-based meal kits and services to strengthen their position in the region
For instance, in 2021, Planty, a vegan food delivery startup located in London raised funding from investors to expand its operations and presence across Europe. Along with expanding its current line of frozen meals, Planty also aims to launch plant-based breakfast options, desserts, and snacks.
Rise in Vegan and Flexitarian Population Propelling Plant-Based Meal Kits in Germany
Germany’s plant-based meal kits market is forecast to expand at a healthy CAGR during the assessment period owing to the rising trend of veganism and flexitarianism and growing demand for more convenient food options that can be prepared instantly.
People across Germany are unable to cook for themselves due to their busy lifestyles. Due to this, they consider alternative options to cooking such as pre-cooked meals and frozen meals which require comparatively less time to cook. This is one of the key factors driving plant-based meal kits’ demand in the country.
Several plant-based food companies in Germany are innovating to meet expectations of customers. For example, Esencia Foods became the first startup to make vegan seafood from mycelium. An aim behind this innovation is to promote sustainable ocean stewardship with the help of mycelium alternatives.
Easy and Convenient Nature of Prepared Meal Kits Making Them Popular Across Europe
According to the latest analysis by Future Market Insights, prepared meal kit segment is forecast to showcase a significant growth rate during the projection period. This is due to rising popularity of prepared meat kits across European nations due to their easy-to-prepare and convenient nature.
Prepared meal kits are the epitome of convenience. Meal kits that have already been prepared can be fully cooked with little effort before consumption. These kits (prepared meal kits) allow consumers to save time and energy by eliminating the need for shopping, preparing, and cooking from scratch. Hence, people, especially workaholics, opt for prepared plant-based meal kits.
Demand Remains High for Chilled Plant-Based Meat Kits
Based on form, the market has been segmented into chilled plant-based meal kits, frozen plant-based meal kits, and shelf stable plant-based meal kits. Among these, chilled plant-based meal kits segment holds a value share of 53% in Europe market.
Growth of the target segment is attributed to rising adoption of chilled plant-based meal kits across European countries such as Germany and the United Kingdom due to their various advantages, including high nutritional content.
Consumers nowadays are very well aware of the food that they consume. In order to extend the shelf life of frozen plant-based meal kits, they are deep frozen at a temperature of -18° for manufacturing, although this reduces their nutritional content.
While chilled plant-based meal kits have to be kept at a temperature of 8° or below. Consumers can store it normally in their refrigerators and consume it when it is required. Chilling plant-based meals results in no nutritional loss.
People across Europe are showing a keen inclination towards consuming chilled plant-based meals since they are easy to store and do not lose as much of their nutritional value.
Store-based Retailing Segment Generating Lucrative Revenues
As per FMI, the store-based retailing segment currently holds a prominent share of Europe market and it is forecast to generate maximum revenues throughout the forecast period. This is due to rising consumer inclination towards purchasing plant-based meal kits from supermarkets and convenience stores.
Store-based retailing includes modern grocery retailers such as convenience stores, hypermarkets, and supermarkets, which consumers can visit anytime to purchase. These stores offer various discounts which attract the consumers to repurchase the product.
Even though store-based sales generate more revenue in the market, online sales have shown a more lucrative growth rate in the market across European countries. Hence, FMI also predicts online retailing segment to generate significant revenues during the assessment period.
The market for plant-based meal kits across Europe is becoming highly competitive as more and more businesses are entering this marketplace. Various companies are utilizing strategies such as customization of meals, introducing loyalty programs, and rewarding loyal customers to gain a competitive edge in the market.
They are also employing strategies such as launching new products and services, facility expansions, collaborations, partnerships, mergers, and acquisitions to expand their global footprint.
For instance,
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 1,067.0 million |
| Projected Market Size (2033) | USD 2,789.0 million |
| Anticipated Growth Rate (2023 to 2033) | 10.1% CAGR |
| Period of Forecast | 2023 to 2033 |
| Considered Historical Data | 2018 to 2022 |
| Market Analysis | USD million for Value and MT for Volume |
| Regions Covered | Europe |
| Key Countries Covered | Germany, France, Italy, Spain, United Kingdom, BENELUX, Nordic, Russia, Poland |
| Key Segments Covered | Product, Form, Sales Channel, Region |
| Key Companies Profiled | Beyond Meat Inc.; Danone S.A.; Amy’s Kitchen, Inc.; The Hain Celestial Group, Inc.; Daiya Foods Inc.; Nestlé S.A.; Unilever PLC; Plamil Foods Ltd.; The Meatless Farm (United Kingdom) (a subsidiary of Morten Toft Bech); HelloFresh; Purple Carrot; Plantable; Factor; Sakara Life; Freshly; Daily Harvest; Gousto; Planty; Simply Cook |
| Report Coverage | Market Forecast, Company Share Analysis, Competitive Landscape, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The net worth of pant-based meal kits sold in Europe could sum up to USD 1,067 million in 2023.
The market is projected to record a 10.1% CAGR through 2033.
The overall market valuation in Europe is predicted to reach USD 2,789 million by 2033.
The sales of pant-based meal kits was figured out to be higher than other European countries.
Beyond Meat, Danone, and Amy’s Kitchen are the leading suppliers in the present European market.
| Valuation for 2024 | USD 20.1 billion |
|---|---|
| Valuation for 2034 | USD 47.9 billion |
| CAGR from 2024 to 2034 | 9.1% |
| Market Value for 2024 | USD 374.6 billion |
|---|---|
| Market Value for 2034 | USD 665.8 billion |
| Market CAGR (2024 to 2034) | 5.92% |
| Market Size (2023) | USD 8.5 billion |
|---|---|
| Market Size (2033) | USD 67.9 billion |
| Market CAGR (2023 to 2033) | 23% |
| Market Size Value in 2023 | USD 4.01 Billion |
|---|---|
| Market Forecast Value in 2033 | USD 26.9 Billion |
| Growth Rate (2023 to 2033) | 20.6% |
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