The European Pet Food Supplements Market size is expected to expand from USD 247.8 million in 2023 to USD 441.6 million by 2033, as per Future Market Insights (FMI). Over the forecast period 2023 to 2033, Europe pet food supplement sales are likely to accelerate at 5.9% CAGR.
A report on the pet population and the European pet food business has been recently released by EuropeanPetFood. About 90 million European homes (46%) now own pets, which supports the trend toward increased pet ownership in Europe. As a result, over USD 20 billion worth of services and goods are tied to pet ownership.
Pet supplements help in creating additional supplies or formulations created especially for supporting a pet's overall health, dietary requirements, and medical issues. These supplements are meant to complement a pet's usual diet by adding extra nutrients, vitamins, and minerals. They also contain other healthy ingredients that their pets' regular meals might not sufficiently provide.
Increased humanization of pets is a growing trend, which has resulted in customers spending heavily on pet food, supplements, and other associated products. This helps keep pets active and healthy and accounts for the market's increasing demand.
Pets' immune systems are boosted, energy levels are increased, and heart health is improved owing to supplements. Supplements for reducing stress, and anxiety, or to calm pets down are also in high demand. These needs are expected to become more widespread among pet owners and eventually boost demand.
The pet food supplement market in Europe is expanding significantly due to an enormous share of people that own pets and rising pet health awareness. In Europe, pet owners are increasingly concerned about their animals' health and well-being and actively looking for ways to proactively provide care.
A rise in demand for pet food supplements, including vitamins, minerals, herbal cures, and specialty formulae, is a result of this growing understanding. The market offers a variety of products, such as supplements for joint health, digestive aids, skin and coat boosters, and more.
Catering to consumer preferences, manufacturers are concentrating on natural and organic formulas. The industry is also highly governed with the help of regulatory agencies to ensure the efficacy and safety of these food products.
Online shopping and e-commerce have contributed significantly to the expansion of this market by giving pet owners easyaccess to a large variety of goods. Partnerships between pet product makers and veterinarians are prevalent, and veterinarians play a significant role in influencing pet owners' decisions.
Key Trends Listed by Future Market Insights (FMI):
| Attributes | Key Insights |
|---|---|
| Estimated Europe Pet Food Supplements Market Size (2023E) | USD 247.8 million |
| Projected Pet Food Supplements Market Value (2033F) | USD 441.6 million |
| Value-based CAGR (2023 to 2033) | 5.9% |
| Top 3 Countries’ Value | USD 169.4 million |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 4.2% |
| Jul to Dec (H2), 2021 (A) | 4.8% |
| Jan to Jun (H1), 2022 Projected (P) | 4.3% |
| Jan to Jun (H1), 2022 Outlook (O) | 4.0% |
| Jul to Dec (H2), 2022 Outlook (O) | 5.3% |
| Jul to Dec (H2), 2022 Projected (P) | 5.0% |
| Jan to Jun (H1), 2023 Projected (P) | 5.5% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | 30 |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | -20 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | -30 |
| BPS Change: H2, 2022 (O) to H2, 2022 (A) | 50 |
According to the Future Market Insights (FMI) analysis, Europe pet food supplements sales expanded at a CAGR of 4.7% from 2018 to 2022. For the forecast period, the Europe market for pet food supplements market is expected to progress at 5.9% CAGR.
Millions of households in Europe have one or more pets, which indicates that pet ownership is very popular in Europe. High demand for pet food products is strongly associated with an increase in the rate of pet-owning households.
There is a rising trend towards natural and organic pet food products. Pet owners are looking for goods that have been manufactured with high-quality ingredients. They also seek products that are free of artificial additives, preservatives, and fillers.
Ensuring the security and nutritional sufficiency of pet food products has been a key concern in the Europe pet food industry. It is thus subject to stringent rules and quality control procedures. Consumer confidence is increased and industry standards are driven by these regulations.
The growth of e-commerce has also influenced the pet food industry in Europe by giving customers convenience and a variety of product choices. Pet owners can access a range of pet food brands, compare costs, read reviews, and quickly make purchases via online platforms.
Veterinarians have a significant impact on pet owners' decisions regarding pet feeding. They have a considerable influence on consumers' tastes and purchasing choices when they suggest or support particular brands or formulae.
More pet owners are now willing to spend greater money on premium pet food items. This includes better-quality ingredients, specialized formulations, and personalized options to satisfy certain dietary needs or treat health issues.
Principal Consultant
Increasing Pet Ownership:
Europe has witnessed a steady rise in pet ownership, with more people considered pets as integral family members. This trend has created a large customer base for pet food supplements, driving market demand during the forecast period.
Focus on Pet Health and Wellness:
Pet owners in Europe are increasingly concerned about the health and well-being of their pets. They are seeking high-quality pet food supplements that can support their pets across different stages of their life. It will help in satisfying specific health needs, such as joint health, digestion, skin and coat, and overall vitality.
Humanization of Pets:
Pets are being treated as family members, leading to a growing demand for premium and specialized pet food supplements. Pet owners are willing to invest in products that mimic human trends, such as organic, natural, and functional ingredients in foods.
| Country | Germany |
|---|---|
| CAGR | 4.4% |
| BPS Analysis | -299 |
| Market Value (2033) | USD 72.0 million |
| Country | France |
|---|---|
| CAGR | 5.9% |
| BPS Analysis | +23 |
| Market Value (2033) | USD 81.1 million |
| Country | UK |
|---|---|
| CAGR | 6.7% |
| BPS Analysis | +1,065 |
| Market Value (2033) | USD 113.5 million |
Increasing Millennial and Gen Z Population to Drive the Demand for Pet Food Supplements in Germany
Germany’s pet food supplements market is expected to reach a valuation of around USD 72.0 million by 2033. It is expected to hold a value share of 16.3% in the Europe market by the end of the forecast period.
It is expected that Germany's millennial and Gen Z populations are going to boost pet ownership significantly, contributing to the country's pet food supplements market growth. Millennials in the nation own either cats or dogs in large numbers. They are keeping pets as the beginning of a family and a smooth transition toward familial coexistence.
Such consumer behaviour trends have gradually increased pet ownership, which is driving the expansion of the German pet food supplement market.
Companies such as AniForte, NATURE'S BEST, and cdVet are operating in the pet food supplement industry in Germany.
For instance, AniForte provides a wide selection of natural and holistic pet food supplements. This includes items for general well-being, skin and coat care, joint support, and skin and coat care. They put a lot of emphasis on using premium ingredients and giving different pet species nutritional support.
Rising Awareness of Pet Dietary Supplements Formulated To Improve the Nutrient Balance Pushing Sales
According to FMI analysis, the United Kingdom pet food supplements industry is poised to exhibit a CAGR of 6.7% during the assessment period. By 2033, the United Kingdom market size is expected to reach USD 113.5 million.
The United Kingdom pet sector is renowned for its rigorous standards and wide range of product choices. Pet owners in the nation are becoming more concerned about the health of their animals. They are actively looking for supplements to promote their well-being.
The United Kingdom is also renowned for its love of animals. The country's pet care and adoption rates have improved because of government legislation and animal rescue organizations.
Their efforts to stop animal cruelty, promote kindness towards animals, and lessen their suffering have helped propel the market for pet food supplements in the United Kingdom.
Use Of Clean-label, and Organic Ingredients in the Production of Pet Food Supplements Enhancing Demand In France.
Pet supplement demand in France is anticipated to rise at CAGR of 5.9% during the forecast period from 2023 to 2033. By the end of 2033, France is likely to hold a market share of 18.4% in Europe market.
In France, pet owners are increasingly placing a high importance on the health and happiness of their animals. They want to give their pets the finest care possible, which includes proper nutrition and supplementation.
They believe they are supporting their pets' long-term health and overall well-being. They are increasingly choosing pet food supplements made with clean-label, safe, and organic components.
Pet food and supplement industries are subject to stringent laws and requirements in France. These laws frequently place a high priority on labeling transparency, ingredient quality, and food safety. Utilizing materials that are safe, have clear labels, and organic helps manufacturers adhere to the standards established by authorities.
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Demand in the Market to Remain High for Organically Derived Ingredients
Based on nature, organic pet food supplements to hold mammoth share during the assessment period. Sales are likely to increase with a lucrative CAGR of around 7.7% during 2023 to 2033. The organic pet food supplements segment is projected to reach a valuation of USD 97.4 million by 2033.
Consumers have become more attentive toward pet food supplements and their ingredients than ever before. As natural and organic options for human foods gain popularity, more pet owners are seeking out foods with comparable qualities for their pets.
Customers expect pet food supplements to be made without preservatives or flavors, artificial colors, toxic pesticides, synthetic hormones, or antibiotics. Naturally derived ingredients are being highly demanded in animal feed as well as pet food supplements.
Organic ingredients are chosen for their functional qualities and potential health advantages in pet food supplements. For instance, glucosamine and chondroitin are utilized as joint support components, whilst omega-3 fatty acids are included for the health of the skin and coat.
Probiotics, herbal treatments, and natural antioxidants are frequently included in pet food supplement formulas.
Ease of Administration of Tablets & Capsules Make Them Popular
The tablets & capsule supplements form is likely to exhibit at 4.1% CAGR throughout the projection period from 2023 to 2033. It is set to hold a valuation of USD 148.8 million by 2033.
Pet supplement companies in Europe utilize tablets and capsules extensively. They are convenient and simple to administer because pet owners can simply drop the tablet or capsule into their pet's food or give it to them orally.
To address a variety of health issues, tablets, and capsules are made in precise quantities and can include a combination of chemicals.
The liquid supplements form is anticipated to thrive at 5.8% CAGR during the projection period. It is predicted to reach a market valuation of USD 130.7 million by 2033.
Customers in Europe also prefer liquid pet food supplements. Typically, these formulations are given to animals by combining the liquid with their food or by pouring it straight into their water bowls.
For their convenience, liquid vitamins are chosen, especially for animals that might have trouble swallowing tablets or capsules. They enable more precise dosage and are frequently offered in a variety of flavors to improve palatability.
Changing Consumer Behaviour and Advancement in Technology to Driving Growth of Online Distribution
The online retailer’s distribution channel is expected to surpass at 6.8% CAGR from 2023 to 2033. The target segment is likely to hold a valuation of USD 60.3 million by the end of 2033.
The industry is significantly impacted by e-commerce sales online. But it has also been given room to expand because of a better and more inventive sales channel. The ability to buy pet food supplements from suppliers through e-commerce websites.
It continues despite the fact that traditional retail formats are used for sales. A customer can access a wide range of products and options in terms of pricing, quantity, and mode of shipment through e-commerce websites.
Other factors projected to drive market growth to a large degree are the convenience associated with convenient access and payment choices for online transactions. E-commerce also provides free home delivery, and the favorable return or swap policies of e-commerce websites.
Various e-commerce companies are competing by introducing their own food labels to expand their reach in the market. Pet supplement sales through e-commerce are expected to gain rapid traction in the forthcoming ten coming years. The aforementioned are expected to drive market growth over the forecast period.
Manufacturers are putting more emphasis on finding high-quality ingredients. They making sure that the right manufacturing procedures are followed, and upholding quality control requirements.
A commitment to product quality and safety is shown by pursuing quality certifications. Such as International Organisation for Standardisation (ISO) certifications or Good Manufacturing Practises (GMP)
Key manufacturers might expand their product lines by offering a wide range of pet food supplements. This include introducing new flavors, format (sucha s powders and chews), and specialized product for different pets. For instance,
| Attributes | Details |
|---|---|
| Market Size Value in 2023 | USD 247.8 million |
| Market Forecast Value in 2033 | USD 441.6 million |
| Anticipated Growth Rate (2023 to 2033) | 5.9% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Volume (MT) and Value (USD million) |
| Key Region Covered | Europe |
| Key Countries Covered | Germany, France, Italy, Spain, United Kingdom, Netherlands, Belgium, Luxembourg, Nordic, Russia, Poland |
| Key Market Segments Covered | Nature, Form, Pet Type, Distribution Channel, and Country |
| Key Companies Profiled | Nutramax Laboratories; Pet Naturals of Vermont; NaturVet; Tomlyn; VetriScience; Zesty Paws; VetIQ; MPP; Pro-Sense; Makondo Pets; Gimborne; Paws & Pals; GNC; Purina Pro Plan Veterinary Supplements; Pet-Tabs; Wholistic Pet Organics; Advita; RestoraPet; Marshall Thundering Herd; Infinite Pet; Organic Pet; Alaska Naturals |
Europe pet food supplements industry is estimated to reach a valuation of about USD 247.8 million in 2023.
Europe pet food supplements industry value is projected to reach USD 441.6 million by 2033.
Europe pet food supplement demand is expected to increase at a CAGR of around 5.9% through 2033.
France is poised to dominate Europe industry with the share of 18.4% by 2033-end.
Demand for Europe pet food supplements registered a CAGR of 4.7% historically, from 2018 to 2022.
1. Executive Summary
2. Market Overview
3. Market Dynamics
4. Market - Pricing Analysis
5. Value Chain Analysis
6. Market Demand in Value (USD Million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature
7.1. Organic
7.2. Conventional
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
8.1. Capsules
8.2. Chewable
8.3. Gel
8.4. Liquid
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Pet Type
9.1. Cat
9.1.1. Kitten
9.1.2. Senior
9.2. Dog
9.2.1. Puppy
9.2.2. Adult
9.2.3. Senior
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
10.1. Store Based Retailing
10.1.1. Hypermarkets/Supermarkets
10.1.2. Convenience Stores
10.1.3. Mom & Pop Stores
10.1.4. Pet Food Stores
10.1.5. Independent Grocery Retailers
10.1.6. Other Retail Formats
10.2. Online Retailers
11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country
11.1. Germany
11.2. Italy
11.3. France
11.4. Spain
11.5. United Kingdom
11.6. BENELUX
11.7. Nordic
11.8. Russia
11.9. Poland
11.10. Rest of Europe
12. Germany Market Analysis 2018 to 2022 and Forecast 2023 to 2033
13. Italy Market Analysis 2018 to 2022 and Forecast 2023 to 2033
14. France Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15. Spain Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16. United Kingdom Market Analysis 2018 to 2022 and Forecast 2023 to 2033
17. BENELUX Market Analysis 2018 to 2022 and Forecast 2023 to 2033
18. Nordic Market Analysis 2018 to 2022 and Forecast 2023 to 2033
19. Russia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
20. Poland Market Analysis 2018 to 2022 and Forecast 2023 to 2033
21. Rest of Market Analysis 2018 to 2022 and Forecast 2023 to 2033
22. Market Structure Analysis
23. Competition Analysis
23.1. Nutramax Laboratories
23.2. Pet Naturals of Vermont
23.3. NaturVet
23.4. Tomlyn
23.5. VetriScience
23.6. Zesty Paws
23.7. VetIQ
23.8. MPP
23.9. Pro-Sense
23.10. Makondo Pets
23.11. Gimborne
23.12. Paws & Pals
23.13. GNC
23.14. Purina Pro Plan Veterinary Supplements
23.15. Pet-Tabs
23.16. Wholistic Pet Organics
23.17. Advita
23.18. RestoraPet
23.19. Marshall Thundering Herd
23.20. Infinite Pet
23.21. Organic Pet
23.22. Alaska Naturals
23.23. Other Players (On Additional Requests)
24. Assumptions and Acronyms Used
25. Research Methodology
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Europe Pet Food Supplements Market
