The Europe pet food packaging market is anticipated to increase at a CAGR of 4.4% between 2023 and 2033. The market is estimated to expand its revenue share from USD 3.29 billion in 2023 to USD 5.06 billion by 2033.
The expansion of the pet food packaging industry in Europe is attributed to both an increase in the urban population and an increase in pet adoption. As a result, there is a need for the accessibility of high-quality food items and the multipurpose nature of pet food packaging.
The preference for premium and nutrient-dense pet food as well as rising pet-related spending are reasons that are anticipated to boost the demand for pet food packaging in Europe. The market is also being driven by the need for packaging solutions that can preserve the quality of the food and maintain its shelf life.
With over 30% of all pet care and pet food sales globally, Europe is one of the key marketplaces in the world for the pet food sector. The humanization of pets and a rise in the demand for high-end products are significant reasons that can be credited to the growth of the pet food packaging industry. As a result, the need for packaging material is increasing due to the popularity of pet food in Europe.
The industry is witnessing a trend toward sustainable packaging solutions since consumers are becoming more environmentally conscious. This has led to the development of biodegradable and compostable packaging materials as well as the use of recycled materials. The market is also witnessing an increase in the use of flexible packaging solutions. The rationale behind this is they are more convenient for consumers and take up less space in transportation and storage.
According to FEDIAF, there are about 90 million pet-owning families in Europe, with 25% of those homes comprised of at least a dog and 26% of them possessing a minimum of a cat. According to their report from 2021, the region is home to 150 pet food producers with more than 200 production facilities in Europe. Customized products are still popular and are expected to experience considerable growth in the upcoming years, profiting the packaging industry.
The Europe pet food packaging market is also experiencing an increasing adoption and integration of technology in packaging. A key instance of this is the use of smart packaging which can provide information about the pet food’s shelf life and quality. This is likely to be more popular during the forecast period as consumer demand more transparency and traceability in the pet food industry.
| Attributes | Details |
|---|---|
| Europe Pet Food Packaging Market Value (2023) | USD 3.29 billion |
| Europe Pet Food Packaging Market Expected Value (2033) | USD 5.06 billion |
| Europe Pet Food Packaging Market Projected CAGR (2023 to 2033) | 4.4% |
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When compared to the market value of USD 2.43 billion recorded in 2016, the Europe pet food packaging market is predicted to be valued at USD 3.29 billion in 2023.
The pet food packaging market in Europe has experienced significant growth in recent years. In the past, the market was primarily focused on providing functional packaging solutions to preserve the quality and self-life of pet food. However, in recent years, the market shifted towards providing more innovative and sustainable packaging solutions. This has led to the development of biodegradable, compostable, and recycled packaging materials.
Individuals in Europe are likely to adopt more pets leading to the demand for pet food. Therefore, the market is anticipated to undergo considerable growth during the forecast period. The demand for pet food packaging as a whole is expected to rise as a result of this. The market is anticipated to see long-term expansion, with some factors having an impact on a particular period.
| Short Term (2023 to 2026) | The market is expected to grow because of increasing pet ownership and their increasing demand for high-quality, premium, and specialty pet food products. |
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| Medium Term (2026 to 2029) | The rise in online sales of pet food products is projected to boost the demand for convenient and easy-to-use packaging. |
| Long Term (2029 to 2033) | The adoption of innovative packaging materials and designs, such as flexible and environmentally friendly packaging, is likely to fuel market expansion. |
These factors are anticipated to support about a 1.5X increase in the Europe pet food packaging market between 2023 and 2033. The market is projected to be worth USD 5.06 billion by the end of 2033, according to FMI analysts.
The global market is anticipated to significantly expand over the forecast period as a result of many newly discovered significant elements. Researchers from FMI also looked into enticing possibilities and restricting factors that might have an impact on pet food packaging sales in Europe along with market-shaping factors.
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Principal Consultant
In terms of product type, bags & pouches products held a significant share of the market with 50.6% of the European market in 2022. The primary reason behind the growth of this segment is the widespread use of bags & pouches. These are commonly preferred by food producers because of their usefulness in providing great security for packaged goods and products. Pouches are also the top option for product transportation. Owing to its diffident weight, it lowers shipping expenses overall. In addition, the growing demand for bio-based films in pet food packaging is predicted to be a significant driver enhancing the segment's growth.
Pet owners prefer using pet food that comes in bags and pouches since they are lightweight and easy to handle. This makes pet food convenient for consumers to carry and store. Additionally, they are re-sealable which helps to keep the food fresh and prevent spills. They also take up less space compared to cans or jars which is important for several European households where space is often limited. Moreover, bags and pouches have less environmental impact compared to other packaging product types as they use fewer materials and can be easily recycled.
The dog food segment accounted for 35.6% of European market revenue in 2022 based on end-use. Throughout the forecast period, this segment is expected to keep dominating the market. Dog food packaging in Europe goes beyond the functional and focuses on emotional appeal and storytelling. 90 million dogs are kept as pets in Europe. The region's high per capita pet food spending fuels increased demand for unique pet food packaging. Pet owners in Europe spend more money on high-end products for their pets and buy more expensive organic and nutritious dog foods. These come in smaller meal-size packets rather than larger bags and are more expensive.
In Europe, dogs are more popular than cats and fish as pets. Dogs are often seen as outdoor companions. Many pet owners look for food that can sustain their dogs during outdoor activities such as camping. On the other hand, cats are considered to be more independent animals and their dietary needs are less demanding than dogs. Fish are not as common in European culture as dogs and cats. This leads to more demand for dog food products which drives the demand for dog food packaging.
The Europe pet food packaging market varies by country based on cultural and economic differences. Western Europe dominates the market owing to high demand and a strong focus on sustainability. Markets in the rest of Europe are also growing with different trends and dynamics. With a revenue share of 21.1%, the United Kingdom held a significant share of the market in 2022.
Western Europe: Countries such as the United Kingdom, Germany, and France control the market in Western Europe. These countries have strong cultures of pet ownership. The United Kingdom is the prime market in Western Europe.
Over 50% of adults in the United Kingdom had a pet in 2022, a constant rise in pet ownership throughout the previous decade. The use of pet food is increasing as a result of shifting demographics from baby boomers to millennials, an increase in one-person homes, and elderly individuals living alone. The population of dogs and cats in the country is 9,000,000 and 7,500,000, respectively, making the United Kingdom pet food packaging market one of the key markets in Europe.
New product lines that resemble the human diet are being introduced as a result of the trend toward humanizing pets. Among pet owners, raw meat and items made from freeze-dried raw meat become more popular. With more people choosing vegetarian diets, vegan dog food is becoming a popular trend right now in the country. As a result, there is a growing need for different sorts of pet food packaging in the nation.
The trend of pet food shopping from online sources, supermarkets/hypermarkets, and several other distribution methods, notably in Germany, is enhanced by the rising popularity of cat ownership in that country. German pet food packaging market is a significant market in Europe, with 39.4 million pets. On the other hand, France's pet food packaging market has seen a huge increase. The popularity of pet food, especially with the introduction of new pet food kinds, is increasing in the country. Customers in France are becoming more concerned about the health of their dogs, and the pet food industry has kept up with this trend of pet humanization.
Eastern Europe: Poland and Russia have a rapidly growing pet food market driven by an increasing number of pet owners and a growing interest in high-quality pet food. In comparison to Western European nations, the Russian pet food packaging sector is a young one. The increasing domestic output is anticipated to lead to rapid expansion. As a consequence of the growing pet population, shifting dietary habits, and greater sales in suburban areas, strong growth is anticipated to continue.
Poland also has a significant demand for luxury pet food. This is a result of the expanding pet humanization trend, which encourages owners to spend more money on pet food. The Poland pet food packaging market is increasing as a result of this expanding trend of humanizing pets.
Southern Europe: Countries like Italy and Spain have a strong culture of pet ownership. In recent years, there has been an upsurge in pets in Italy. One of the leading pet-friendly nations in Europe is Italy. The impact of diets on the health of pets is becoming increasingly well-known among Italian pet owners. Therefore, the Italian pet food packaging market is likely to witness decent expansion.
With a rising emphasis on providing pets in Spain with human-like products, the pet humanization movement has become an essential component of the pet market. Pet owners are getting more worried about the health and weight of their animals. As a result, producers are going for an increasing proportion of customers who want premium pet food. The country's sales of luxury pet food products have expanded along with disposable income, propelling the Spanish pet food packaging markets.
Northern Europe: Among other countries situated in Northern Europe, Sweden and Denmark have a high pet population and pet owners. However, the demand for pet food packaging in these countries is not as high as in Rest of the Europe.
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The humanization of pets encourages pet owners' propensity to give their pets the same nutrition they do. Given the existence of both global and regional companies, the Europe pet food packaging market is quite competitive. Pet food packaging companies in Europe provide a vast choice of plastic packaging, cans, and tetra-pack solutions that come in different forms, dimensions, and shades. Additionally, they provide products with customized packaging to meet the needs of individual customers. Brands must serve a new generation of pet-owner-as-parent consumers as the nuclear family shrinks. The need for premium pet food packaging is growing, which motivates manufacturers to make large research and development investments and develop cutting-edge packaging to boost sales.
Amcor is a global packaging company that produces a wide range of packaging solutions for several industries including food and beverage, healthcare, and personal care. In Europe, Amcor offers different packaging solutions for pet food including flexible packaging options such as stand-up pouches and flow wraps. The company also offers rigid packaging solutions like cans, bottles, and jars. The company also focuses on sustainability and offers different packaging options that are made from renewable materials, are recyclable, or are designed to reduce waste.
Coveris Holding S.A. is a packaging company based in Europe. It is one of the leading manufacturers of flexible packaging solutions. The company offers a range of packaging solutions for pet food like stand-up pouches, flow wrap, and lamination films. The company also focuses on sustainability. Their sustainable packaging options include plant-based materials which as recyclable.
In May 2022, for the Protein Boost pet food product line, Coveris collaborated with Ultra Premium Direct, a French producer of natural premium pet food, to develop recyclable mono-material polyethylene (PE) bags.
Mondi Plc (Mondi) provides paper and packaging solutions. It produces and distributes packaging made of pulp, paper, and flexible plastic. Uncoated fine paper, specialty goods, and packaging paper are all included in its offering. With the technological know-how and industry expertise to keep pet food fresh and the ecological packaging practical, Mondi is also a top producer of pet food packaging and the market leader in Europe.
In July 2022, to satisfy rising consumer demand for eco-friendly pet food packaging options, Mondi invested around USD 66.27 million in three consumer flexible packaging facilities in Europe. The completion of this project is expected to solidify the company's position as the industry leader in pet food packaging. This is a component of Mondi's previously announced expansionary capital expenditure program to accelerate development in sustainable packaging,
The market in 2023 is valued at USD 3.29 billion.
The 2033 market value is USD 5.06 billion.
Bags & and pouches remain most preferred.
In 2022, the United Kingdom held 21.1% of the market share.
Berry Global Inc., Sonoco Products Company, and Constantia Flexibles are the key market players.
1. Executive Summary 2. Market Overview 3. Market Background 4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material 5.1. Paper & Paperboard 5.2. Plastic 5.3. Metal 5.4. Glass 6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 6.1. Cans 6.2. Bags & Pouches 6.3. Cartons/Tetra Packs 6.4. Bottles & Jars 7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use 7.1. Dog Food 7.2. Cat Food 7.3. Fish Food 7.4. Others 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Food Type 8.1. Dry Food 8.2. Wet Food 8.3. Pet Treats 8.4. Chilled & Frozen Food 9. Key Countries Market Analysis 10. Market Structure Analysis 11. Competition Analysis 11.1. Berry Global Group, Inc. 11.2. Coveris Holding S.A. 11.3. Sonoco Products Company 11.4. Constantia Flexibles 11.5. Mondi plc 11.6. Huhtamaki OYJ 11.7. Smurfit Kappa 11.8. Ardagh Group S.A. 11.9. AptarGroup, Inc. 11.10. Goglio S.p.A 12. Assumptions & Acronyms Used 13. Research Methodology
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Europe Pet Food Packaging Market
