Europe pet food market is expected to reach a valuation of USD 36.4 billion in 2023, registering growth at a CAGR of 5.3% from 2023 to 2033. Overall pet food sales across Europe are projected to reach USD 61.2 billion by 2033.
Pet adoption rates across European countries such as Germany, France, and the United Kingdom is increasing at a remarkable pace. This is due to increasing awareness about the health benefits of having a companion animal is a key factor driving the pet food demand in the market
Similarly, growing preference for high-quality, nutrient-dense pet food and increased pet-related spending are expected to boost pet food sales across Europe during the forecast period.
Over the years, pet owners’ population has increased drastically across Europe and the trend is expected to further escalate during the upcoming years due to growing awareness about the benefits of having a pet.
People are realizing the importance of pets as they help them to manage loneliness and depression by giving companionship. Several pets also provide security to pet owners and aid them to take care of their children. This is resulting in increasing pet adoption rates across Europe which will eventually create high demand for pet food products.
Growing trend of pet humanization is also a key factor that is expected to fuel pet food sales across Europe during the projection period. Pet owners across Europe are treating their companion animals as their own children and spending excessive money on products such as animal feed probiotics. This will continue to generate growth opportunities for pet food manufacturers.
Subsequently, stringent regulations associated with animal neglect and cruelty is another factor impacting the adoption rates of pets across Europe. According to the PETAUK, around 1 million animals were suffering from animal neglect and cruelty. In one of the study researchers found that in the cases of child abuse, the pet was also the victim.
Social media is expected to play a significant role in spreading the awareness regarding the pet neglect and cruelty across Europe. Pet adoption agencies and animal welfare organizations are collaborating with social media influencers and celebrities to increase the awareness among the young population.
This is expected to benefit the pet food market tremendously as companies are leveraging this to increase the sales of nutritious pet food. Several pet adoption organizations are advocating the right to feed and nurture the pet animals properly. This is expected to propel the sales of pet food.
Another factor that will aid in the expansion of Europe pet food industry during the assessment period is the rising popularity of plant-based pet foods. Several pet food manufacturers are introducing new plant-based pet foods to walk with the trend of veganism.
For instance, in 2023, a new ambient range of wet food was launched by The PACK, a plant-based dog food brand situated in London. The introduction of plant-based pet foods is likely to revolutionize the Europe pet food industry.
| Attribute | Key Insights |
|---|---|
| Europe Pet Food Market Estimated Size (2023) | USD 36.4 billion |
| Projected Market Size (2033) | USD 61.2 billion |
| Value-based CAGR (2023 to 2033) | 5.3% |
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According to Future Market Insights (FMI), pet food sales across Europe increased at a significant CAGR during the historical period from 2018 to 2022. Between 2023 and 2033, Europe’s pet food industry is set to showcase a steady growth rate of 5.3% CAGR, surpassing a total valuation of USD 61.2 billion by 2033.
Increasing adoption of pets, especially dogs and cats, and growing demand for healthy pet food products are a few of the key factors driving Europe market forward.
Similarly, growing trend of pet humanization is expected to play a critical role in boosting pet food sales across Europe during the assessment period. Pets are now seen as members of their owners' families. Because they treat them like "children," humanization is a key trend that is influencing the Europe pet food market.
In Europe, around 90 million homes 46% have pets. These pets share similar lifestyles to their human companions in terms of nutrition goals.
Due to their experience in nutrition, the pet food business can create specialized pet food formulas that satisfy the nutritional needs of pets.
Pet food manufacturers have taken notice of this and are now introducing a wide range of items that are similar to the food that pets eat. This will aid in the expansion of pet food industry across Europe through 2033.
Increase Ownership of Pets in Europe Propelling Pet Food Demand
Pet food is one of several sectors that have been impacted by the Covid-19 outbreak. As a result, various people and companies are being very frugal with their expenditures, yet several pet owners still think that their dogs deserve the best.
Consumers in Europe are expected to spend USD 36.4 billion on cat and dog food in 2023, and research indicates that 14% of owners have added additional pets to their households since the lockdown began in 2020. This is backed by the fact that more people are choosing to work from home and would enjoy having a pet friend.
Hence, growing adoption of pets such as dogs and cats across Europe will continue to act as a catalyst triggering demand for pet food products during the projection period.
Humanization of Pets to Drive Innovations among the European Pet Food Companies
Pet food's humanization and premiumization roles have had a significant impact on a variety of marketable goods. As human-animal relationships have grown, pet humanization has encouraged more extravagant spending on commodities, which is a significant contributor to the consistent increase in pet food sales.
Second, humanization and premiumization have accelerated the production of novel recipe formulations. Key European pet food manufacturers are introducing new healthy and nutritional pet foods derived from sources such as plants, animals, and insect protein.
High Pet Adoption Rates Fueling Sales of Pet Food across the United Kingdom
According to Future Market Insights, pet food sales across the United Kingdom are projected to rise at a healthy pace between 2023 and 2033, making it one of the most lucrative markets across Europe.
Rising pet adoption, growing demand for premium pet food products, and strong presence of the world’s leading pet food manufacturing companies are key factors driving the United Kingdom pet food market forward.
In recent years, there has been an incredible rise in pet adoption rates across the United Kingdom due to rapid urbanization, increasing disposable incomes, and growing awareness about the health benefits of keeping a pet.
For instance, around 62% of households (17.4 million) in the United Kingdom had pets in 2022, according to the UK Pet Food, and this figure is expected to further increase during the assessment period. driven by this, pet food demand across the country will increase at a substantial pace.
Pet owners across Europe are spending large amounts on healthy premium pet foods to provide essential nutrients to their companion animals. This will continue to create lucrative growth opportunities for pet food manufacturers during the next ten years.
Similarly, growing popularity of gluten-free pet foods along with increasing preference for plant-based pet foods is expected to positively influence Europe’s pet food industry over the assessment period.
Growing Popularity of Fortified Pet Foods Boosting Market in Germany
The overall pet food industry in Germany is forecast to expand at a steady pace during the assessment period owing to the rising adoption of pets, growing trend of pet humanization, and increasing popularity of fortified pet foods.
Around 45% of households in Germany have pets, and 21% of these families have multiple pets. To feed these pets, enhance their immunity, and reduce chances of disease acquisitions, pet owners are spending huge amounts on various types of pet food products derived from plants, animals, and insects.
Although wet pet food still accounts for a prominent share of the overall pet food sales, several pet owners have shifted to mixed feeding, which combines wet and dry food.
Pet food manufacturers are employing innovative marketing strategies that pet owners find appealing. They are also using eco-friendly packaging to reduce environmental impact. Such strategies are expected to boost pet food sales across Germany during the next ten years.
Growing Adoption of Healthy and Sustainable Pet Food Propelling Demand in the Market
By source, Europe’s pet food industry is segmented into animal-derived pet food, plant-derived pet food, and insect-derived pet food. Among these, animal-derived and insect-derived segments together hold a significant share of the market.
However, with growing need for high-protein and sustainable pet food, the insect-derived category is set to witness robust growth during the projection period.
For pets, dinnertime is the happiest time of day, and every pet owner wants to give their animals a healthy meal that tastes wonderful. Several businesses are emphasizing the inclusion of fresh flavors in their products. Most pet foods are made up of wheat, corn, and soy, which are combined with animal fats to give them a flavor similar to that of meat.
Currently, there aren't various pet foods available that contain insect proteins, but as more consumers search for more affordable, sustainable, and low-impact options, demand for insect-based pet food is forecast to rise rapidly during the forecast period.
Frozen and Freeze-Dried Pet Food Pet Categories to Register Significant Growth Through 2033
According to Future Market Insights, currently, kibble/dry pet food segment dominates the Europe market with a share of around 25% in 2023. However, with rapid shift towards frozen pet foods due to their longer shelf life, the frozen pet food and freeze-dried pet food segments are set to register significant growth between 2023 and 20p33.
Frozen-dried pet food demand is increasing in Europe due to changing lifestyles in different countries. Consumer attitudes regarding pet health are evolving, which is driving up demand for frozen and freeze-dried pet foods.
Rising trend of nuclear households, increasing awareness of pet health, and advertisements and endorsements done by celebrities will positively influence frozen dried pet food demand across Europe over the next ten years.
Foods that are frozen or freeze dried can be kept for longer periods without losing vital nutrients. Owing to this, it is more in demand than other types of pet food.
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Key pet food manufacturers across Europe are employing several organic and inorganic strategies such as new product launches with eco-friendly packaging, partnerships, mergers, collaborations, and acquisitions to strengthen their positions in the regional as well as global markets.
Recent Developments:
| Attribute | Details |
|---|---|
| Estimated Market Value (2023) | USD 36.4 billion |
| Projected Market Value (2033) | USD 61.2 billion |
| Anticipated Growth Rate (2023 to 2033) | 5.3% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD billion for Value and Metric Ton for Volume |
| Key Segments Covered | Product Type, Distribution Channel, Nature, Source, Pet Type, and Packaging |
| Key Companies Profiled | Evanger’s Dog & Cat Food Company, Inc.; Mars Incorporated; Nestle Purina Pet Care; Affinity Petcare SA; Roll Over Pet Food Ltd.; The Pet Food Market; Canagan Group; Wagg Foods Ltd; Mc Adams Pet Foods Limited; Sabre Pet Food; Mera Pet Food Family; Symrise |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is estimated to secure a valuation of USD 36.4 billion in 2023.
The global market size is to reach USD 61.2 billion by 2033.
The growing trend of pet humanization is expected to be critical in boosting pet food sales across Europe.
Growing adoption of pets such as dogs and cats across Europe will continue trending.
The growing popularity of fortified pet foods is driving the pet food market.
| Estimated Industry Size (2024E) | USD 48,368.9 million |
|---|---|
| Projected Industry Value (2034F) | USD 86,621.3 million |
| Value-based CAGR (2024 to 2034) | 6.0% |
| Market Value for 2024 | USD 8,350.5 million |
|---|---|
| Market Value for 2034 | USD 14,231 million |
| Value-based CAGR (2024 to 2034) | 5.50% |
| Market Size (2023) | USD 44,744 million |
|---|---|
| Market Size (2033) | USD 60,951.4 million |
| Market CAGR (2023 to 2033) | 3% |
| Market Value (2023) | USD 24 million |
|---|---|
| Market Value (2033) | USD 38.3 million |
| Market CAGR (2023 to 2033) | 5% |
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