Europe Pet Care Products Market is expected to soar at a CAGR of 7.2% during the forecast period 2023 to 2033. The market value is projected to increase from USD 11,440.8 million in 2023 to USD 23,026.7 million by 2033.
Europe pet care products industry was valued at USD 10,737.3 million at the end of 2022. It is anticipated to exhibit Y-o-Y growth of 6.2% in 2023.
Pet ownership rates in Europe have been steadily increasing in recent years, and there has been a growing trend towards humanization of pets. Pets are treated as members of the family and provided with more care and attention.
Pet owners are willing to spend more on pet food, grooming products, accessories, and healthcare to ensure well-being and happiness. These factors drive demand for pet care products in the region.
Growing awareness of pet health and wellness will also drive demand in the global market. This awareness has led to increased demand for high-quality food with natural and organic ingredients.
Pet owners are becoming more conscious about their pet health and are actively seeking products that promote well-being. This includes natural and organic pet food and functional treats with added health benefits. They are also using pet supplements and grooming products that prioritize skin and coat health.
The growth of e-commerce and online retail platforms has significantly contributed to the pet care product market in Europe. Pet owners can conveniently browse and purchase a wide range of products online. It includes food, toys, accessories, and healthcare items.
The ease of online shopping and home delivery has boosted the accessibility and availability of pet care products.
According to a survey conducted by the European Pet Food Federation (FEDIAF) in 2022, 85 million European households own at least one pet. The most popular pets in Europe are dogs and cats, with approximately 66 million dogs and 60 million cats owned in the region.
In terms of pet ownership rates by country, the highest rates are found in the Northern and Western parts of Europe.
As a result of this trend, there has been a significant increase in the pet care industry in Europe With more pet shops, pet food companies, and pet care services being established to cater to the growing demand.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Growing Pet Ownership:
Europe has seen a steady increase in pet ownership, with more households welcoming pets into their families. This trend has been driven by factors such as changing lifestyles and an emphasis on pet companionship and adoption from shelters.
Premiumization Trends:
There has been a shift towards premium and high-quality pet care products. Pet owners are increasingly willing to spend more on products that offer higher nutrition, natural ingredients, and improved health. This trend has led to the introduction of specialized and premium pet food, treats, and grooming accessories.
Humanization of Pets:
Pets are now considered a part of the family, and pet owners are seeking products that provide similar care and comfort. This will lead to the demand for organic and natural pet food, eco-friendly toys, and bedding.
| Attribute | Key Insights |
|---|---|
| The Europe Pet Care Products Market Size (2022) | ~USD 10,737.3 million |
| Estimated Size (2023) | ~USD 11,440.8 million |
| Projected Size (2033) | ~USD 23,026.7 million |
| Value-based CAGR (2023 to 2033) | ~7.2% |
During the historical period, 2018 to 2022, Europe pet care products industry increased at 5.0% CAGR. In 2022, the market stood at a valuation of USD 10,737.3 million.
The pet care products market in Europe is experiencing significant growth and is expected to soar at a CAGR of 7.2% through 2033 due to several factors. There has been a growing trend towards pet humanization, where pets are increasingly considered family members and are being treated accordingly. This has resulted in an increase in pet ownership, leading to high demand for pet care products.
Rising awareness about the health and wellness of pets has led pet owners to increasingly seek high-quality, natural, and organic products for their pets.
The e-commerce boom has also made it easy for pet owners to access a wide range of pet care products online. These factors lead to increased convenience and ease of purchase.
Growing demand for eco-friendly and sustainable pet care products in Europe is anticipated to drive demand. Pet owners are looking for products that are made from renewable materials, and recyclable packaging.
This trend is driving demand for eco-friendly pet toys, biodegradable waste bags, sustainable pet bedding, etc. These factors are likely to drive demand over the forecast period.
Companies are also investing in personalized product recommendations based on customer data. They are leveraging the growing demand for natural and organic pet products.
Partnerships with veterinary clinics and pet grooming services are being explored to create a more comprehensive pet care experience. A customer-centric approach and leveraging technology are key to success in this dynamic industry.
Principal Consultant
Transformation Through Personalization
Personalization and customization are becoming increasingly popular trends in the pet care industry in Europe. Pet owners are willing to spend more on products that are tailored to their pets' specific needs and preferences.
For instance, in July 2019, Sure Petcare, a UK-based pet technology company, launched a new range of personalized pet feeders called SureFeed Connect. The feeders use RFID technology to identify each pet and dispense the correct amount of food for their specific dietary needs.
Growth & Innovation in the DTC Pet Food Space
Pet food that is dry and straight out of the bag is not acceptable. Because of the increasing "humanization" of pets, probiotic, organic, and other trends in human food consumption are increasingly making their way into the pet food market
A very creative Direct to Consumer pet food sector is currently booming as a result of pet owners' increasing need for more nutrient-dense food alternatives and their willingness to pay premiums for small-batch and customized meals for their dogs.
The Ban on Bark Collars in Europe Market
The ban on bark collars in Europe might have some impact on the pet care industry, particularly for companies that specialize in bark collar products. The use of bark collars has been a controversial issue.
Few animal welfare organizations such as NCAE (Norwegian Council on Animal Ethics), APDT (Association of Professional Dog Trainers) and individuals expressing concerns about their effectiveness and potential harm to dogs.
Few pet owners might have relied on bark collars to address their dogs' barking behavior, there are still a variety of other options available for addressing this issue. It includes positive reinforcement training techniques, medication, or consulting with a professional dog trainer or behaviorist.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 5.9% |
| Jul to Dec (H2), 2021 (A) | 6.3% |
| Jan to Jun (H1), 2022 Projected (P) | 6.0% |
| Jan to Jun (H1), 2022 Outlook (O) | 6.6% |
| Jul to Dec (H2), 2022 Outlook (O) | 7.0% |
| Jul to Dec (H2), 2022 Projected (P) | 6.4% |
| Jan to Jun (H1), 2023 Projected (P) | 6.5% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 60 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 66 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 64 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 70 |
| Country | Germany |
|---|---|
| Market Share (2023) | 18.7% |
| Market Share (2033) | 18.5% |
| BPS Analysis | (-) 27 |
| Country | France |
|---|---|
| Market Share (2023) | 13.3% |
| Market Share (2033) | 11.8% |
| BPS Analysis | (-) 159 |
| Country | United Kingdom |
|---|---|
| Market Share (2023) | 18.2% |
| Market Share (2033) | 19.5% |
| BPS Analysis | (+) 130 |
Germany has the Highest Rates of Pet Ownership in Europe
Germany is a significant supplier of pet food products, having around 34.7 million pets and 83 million of the world's affluent customers. In reality, 15% of German homes have more than one pet, and 47 percent of German households have pets overall.
There has been a growing awareness among pet owners about the importance of maintaining the health and well-being of their pets. This has resulted in increased demand for specialized pet food, supplements, and healthcare products.
German dog owners emphasize their dogs' physical exercise and mental stimulation, often taking them to public spaces and participating in outdoor activities.
German cat owners prioritize creating a safe and enriching environment for their feline companions. Germany is expected to contribute a significant share of 18.7% to the Europe market by 2033.
Growing Expenditure on Pets is Driving Demand in the United Kingdom Market
The United Kingdom market is anticipated to increase at a CAGR of 8.0% during the forecast period. Consumers are spending more on their pets (such as cats & dogs) which is driving the growth at the premium end of the market.
People are treating their pets more like members of the family, which makes them eager to spend money on them. The humanization of pets is one of the drivers behind this trend. This includes not just basic necessities like food and veterinary care, but also luxury items like designer clothing, grooming services, and pet-friendly vacations.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Easy Availability and Daily Convenience to Pet Owners Driving Demand for Bowls & Feeders
Bowls, feeders, and waterers provide convenience by ensuring a constant supply of food and water even when owners are busy or away. Portion control features help manage the amount of food and water consumed, promoting healthy weight management. These products also prioritize hygiene and cleanliness, with easy-to-clean materials and designs that prevent bacterial growth.
Few of these options minimize spills and mess, while others enhance the eating and drinking experience for pets. This helps in promoting slow consumption and aiding digestion. Subsequently, the segment is projected to rise with a CAGR of 8.5% during the projection period.
Growing Cat Ownership in Europe Anticipated to Fuel Demand for Cat Products
In 2022, the cat segment contributed significant revenue share of about 55.1% in the Europe market. The rate of cat owners in Europe has been steadily increasing.
Cats are popular companion animals due to their independent nature, lower space requirements compared to dogs, and compatibility with urban living. Rising cat ownership contributes to the overall demand for cat products.
Pet owners are willing to invest in these items to provide a stimulating environment and fulfill their cats' behavioral and comfort needs.
Online Retailers are Expected to Dominate the Market
Online retailers are expected to dominate the market in the forthcoming decade. This is primarily due to convenience, wide product selection, competitive pricing, and availability of product information. They also provide home delivery, accessibility, personalization, and round-the-clock availability.
Consumers prefer online shopping for its convenience, extensive product range, and low prices. The ability to access detailed information and reviews, coupled with home delivery, makes online retailers an attractive option.
Online retailers can reach a broad customer base and provide personalized shopping experiences, further enhancing their appeal. Online retailers segment is estimated to rise at a CAGR of 10.9% during the forecast period (2023 to 2033).
Key companies in the pet care market in Europe are actively investing in research and development to create innovative products and expanding their distribution channels. Alongside key manufacturers, there are also small firms offering more affordable Europe pet care products.
Key manufacturers are increasingly focusing on e-commerce platforms and direct-to- customer sales. They are investing in user-friendly websites, online marketplaces, and subscription models to enhance customer engagement.
For instance,
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Countries Covered | Germany, France, Italy, Spain, United Kingdom, Austria, Netherlands, Switzerland, Russia, Rest of Europe |
| Key Segments Covered | Product Type, Pet Type, Sales Channel, Country |
| Key Companies Profiled | Nestle Purina; Trixie Heimtierbedarf GmbH & Co. KG; Josera petfood GmbH & Co. KG; Robert Bosch GmbH; Fressnapf Tiernahrungs GmbH; Ancol Pet Products Ltd.; Danish Design Pet Products Ltd.; The Clorox Company; Spectrum Brands Holdings, Inc.; Gor Pets Ltd; Rosewood Pet Products Ltd; Happy Pet Products Ltd; Dogtra Europe; SportDOG Europe; Garmin Europe; Num'axes; PACDOG; Sure Petcare (SureFlap); Ferplast S.p.A.; Closer Pets; Catit; Zolux; Ruffwear; Others (as requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
By 2033, the Market is Estimated to expand at a 7.2% CAGR.
The market is valued at USD 11,440.8 million
From 2017 to 2021, the market expanded at a 5% CAGR.
The United Kingdom is anticipated to expand at an 8% CAGR by 2033.
Bowls, feeders, and waterers are expected to be highly preferred.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market - Pricing Analysis 6. Market Demand (in Value or Size in USD million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Market Background 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 8.1. Bark Collar 8.1.1. Static 8.1.2. Vibration 8.1.3. Spray 8.1.4. Ultrasonic 8.1.5. Sonic 8.2. Carrier Backpacks 8.2.1. Purse carrier 8.2.2. Sling carrier 8.2.3. Hard kennel 8.2.4. Others 8.3. Cat Litter 8.3.1. Clumping 8.3.2. Non-Clumping 8.4. Litter Box 8.4.1. Open Top Cat Litter Box 8.4.2. Enclosed Cat Litter Box 8.4.3. Self-Cleaning Cat Litter Box 8.4.4. Modern Cat Litter Box 8.4.5. Others 8.5. Bowl, Feeders, & Waterers 8.5.1. Plastic 8.5.2. Ceramic 8.5.3. Stainless Steel 8.5.4. Others 8.6. Pet Containment 8.6.1. Wireless Fences 8.6.2. In-ground Fences 8.7. Pet Door 8.7.1. Electronic 8.7.2. Non-Electronic 8.8. Harness & Leashes 8.8.1. H-harness 8.8.2. Jacket Harnesses 8.9. Pet Toys 8.9.1. Feather Toys 8.9.2. Stick Toys 8.9.3. Ball Toys 8.9.4. Catnip Toys 8.9.5. Scratchers 8.9.6. Chew Toys 9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Pet Type 9.1. Dog 9.2. Cat 10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 10.1. Modern Trade 10.2. Convenience Stores 10.3. Pet Stores 10.4. Multi-Brand Stores 10.5. Drug Stores 10.6. Online Retailers 10.7. Other Sales Channels 11. Market Analysis, by Country 11.1. Germany 11.2. France 11.3. Italy 11.4. Spain 11.5. United Kingdom 11.6. Austria 11.7. Netherlands 11.8. Switzerland 11.9. Russia 11.10. Rest of Europe 12. Germany Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13. France Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. Italy Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. Spain Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. United Kingdom Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Austria Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. Netherlands Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19. Switzerland Market Analysis 2018 to 2022 and Forecast 2023 to 2033 20. Russia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 21. Rest of Market Analysis 2018 to 2022 and Forecast 2023 to 2033 22. Market Structure Analysis 23. Competition Analysis 23.1. Nestlé Purina Pet Care 23.2. Trixie Heimtierbedarf GmbH & Co. KG 23.3. Josera Petfood GmbH & Co. KG 23.4. Robert Bosch GmbH 23.5. Fressnapf Tiernahrungs GmbH 23.6. Ancol Pet Products Ltd. 23.7. Danish Design Pet Products Ltd. 23.8. The Clorox Company 23.9. Spectrum Brands Holdings, Inc. 23.10. Gor Pets Ltd 23.11. Rosewood Pet Products Ltd 23.12. Happy Pet Products Ltd 23.13. Dogtra Europe 23.14. SportDOG Europe 23.15. Garmin Europe 23.16. Num'axes 23.17. PACDOG 23.18. Sure Petcare (SureFlap) 23.19. Ferplast S.p.A. 23.20. Closer Pets 23.21. Catit 23.22. Zolux 23.23. Ruffwear 23.24. Others (as requested) 24. Assumptions and Acronyms Used 25. Research Methodology
Explore Consumer Product Insights
View Reports
Europe Pet Care Products Market
