Europe and the Middle East and Africa (EMEA) Retail Glass Packaging Market Outlook

By 2032, the Middle East And Africa Retail Glass Packaging Market is expected to consistently expand at a 6.2% CAGR. The market is expected to expand its revenue share from USD billion 1.8 in 2022 to USD 3.2 billion by 2032.

By 2032, the Europe retail glass packaging market is predicted to expand at a 4.1% CAGR. The market is expected to expand its revenue share from USD billion 7.8 in 2022 to USD 11.6 billion by 2032.

As consumers' growing preference for eco-friendly, health & wellness, appealing, and economical packaging options, the demand for retail glass packaging in Europe and the Middle East and Africa (EMEA) is predicted to increase.

Recently, businesses worked closely with their clients, mentored their industrial suppliers, and took a proactive approach to creating novel retail glass packaging solutions.

Wide variety of retail glass packing products are also being offered by businesses for both shipping and display. Due to this, famous firms dominate the top of the EMEA retail glass packaging market globally. There are many small and medium-sized manufacturers, which causes the bottom to be fragmented.

E-commerce Helps EMEA Retail Glass Packaging Sector to Move Forward

  • Since glass packaging is chosen for shipping, as it ensures that the product remains secure during transportation, the growing e-commerce trend fuels the market's expansion.
  • The demand for glass packaging has also grown as a result of customers' growing health consciousness and preference for high-end goods.
  • The adoption of retail glass packaging is expanding due to the rising demand for convenience goods and the spread of smart packaging.
Attributes Details
Europe Retail Glass Packaging Market CAGR (2023 to 2032) 4.1%
The Middle East and Africa Retail Glass Packaging Market CAGR (2023 to 2032) 6.2%
EMEA Retail Glass Packaging Market Size (2032) USD 14.8 billion
EMEA Retail Glass Packaging Market Size (2022) USD 9.6 billion

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2018 to 2022 V/s 2023 to 2032, the EMEA Retail Glass Packaging Market Outgrew its Prior Growth

With higher demand for contamination-free medical products, the Europe market is expanding, with a value of USD 8.2 billion in 2023. Initially, the market was growing at a value of USD 7.8 billion in 2022, with a CAGR of 2% between 2018 and 2022.

The Middle East and Africa market is expanding, with a value of USD 1.9 billion in 2023. Initially, the market was growing at a value of USD 1.8 billion in 2022, with a CAGR of 2.7% between 2018 and 2022.

Short-term Growth (2023 to 2025): huge demand for retail glass packaging has been generated by the rising popularity of beauty, hair, and personal care goods among the younger population.

Medium-term Growth (2026 to 2029): with the rising population of eco-conscious consumers, glass packaging manufacturers use recyclability as an effective marketing tool to attract an eco-friendly consumer base.

Long-term Growth (2030 to 2032): glass package customization enables firms to stand out from their rivals and generate significant sales in the upcoming years.

Companies can create packaging that is specifically suited to the demands of their target customers by gathering data on consumer preferences and trends. Between 2022 and 2032, Europe has an incremental opportunity worth USD 4,111.1 million, and Middle East and Africa incremental opportunity is USD 1,561.0 million.

What are EMEA Retail Glass Packaging Business Dynamics- Opportunities and Restraints?

Expanding Luxury Packaging

Sales of luxury packaging are rising significantly in the EMEA. Key market players are developing a range of luxury packaging items made of glass in an effort to diversify their product portfolios and capture a large market share.

The number of launches in the alcohol, food, and beverage industries is what primarily drives the luxury packaging business in developed regions like Europe. Among all other material kinds, glass holds a market share of more than half in the market for luxury packaging.

Rising Consumer Awareness

Young and informed customers are now aware of the use and accessibility of ecologically friendly packaging for food and beverages. This is due to the recent campaigns launched by international environmental groups and the relevant national governments.

Increasing Fierce Competition

The plastic and metal packaging industries present a significant threat to the EMEA retail glass packaging sectors. Glass packaging has seen a decline in market share in the food and beverage industry, but is still having advantages over other materials.

The expensive cost of production, hefty weight, and fragility of glass containers are some obvious factors contributing to this loss.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Regional Analysis

Europe's Demand for Retail Glass Packaging Remains Top in Terms of Value

Europe's retail glass packaging sector is likely to expand from a CAGR of 3.7% in 2022 to 4.1% by 2032. The alcoholic beverage sector has a substantial impact on the European market for glass containers, as the leading producers sell alcoholic beverages packed in glass bottles.

Brewing is a significant sector of the European economy and is essential to achieving the EU's goals of lowering youth unemployment and fostering growth and competitiveness. Over 2 million employment and about 40 billion euros in government taxes are supported by European Brewer. In 2022, the European market is worth USD 7.8 billion and expected to reach USD 11.6 billion by 2032.

Country Germany
Market Share (2022) USD 1.9 billion
Market Share (2032) USD 2.5 billion
Market CAGR (2023 to 2032) 3%
Country United Kingdom
Market Share (2022) USD 1.3 billion
Market Share (2032) USD 2.2 billion
Market CAGR (2023 to 2032) 5.3%
Country Poland
Market Share (2022) USD 0.18 billion
Market Share (2032) USD 0.30 billion
Market CAGR (2023 to 2032) 4.9%

Government Initiatives Impact the United Kingdom Sales of Retail Glass Packaging

The government's efforts to prevent plastic pollution and the rising demand for recyclable packaging are also anticipated to fuel the United Kingdom market expansion. Market analysts expected that non-alcoholic beer sales in the United Kingdom would rise by 60%.

People like glass packaging for non-alcoholic beverages, including juices, sauces, milk, and others, as it has a luxurious feel and secure packing. Due to this, the market is likely to grow around 1.57x between 2023 and 2032.

Poland Market: Key Supplier of the Glass Bottles in the Industry

In Eastern Europe, Poland is expected to see significant growth in packaging. Bottled water, juice, energy drinks, and upscale beverages are predicted to promote the growth of glass bottles.

Poland is expected to be a key supplier in the market for beer, wine, and spirits, where glass bottles make up the vast bulk of packaging with only a small share of other types. The market in Poland is expanding at a value of USD 200.6 million in 2023.

The Heinz-Glas Group has made over 40 million euros in investments in Poland during the past two years. Additionally, a brand-new glass manufacturing facility in Poland that specializes in cutting-edge glasswork was acquired by the Italian business Premi SPA.

The Middle East and Africa Market Goes for Minimum Labeling Methods in the Industry

The Middle East and Africa retail glass packaging sector is likely to expand from 2.7% CAGR in 2022 to 6.2% by 2032. The market is expected to expand its revenue share from USD billion 1.9 in 2023 to USD 3.2 billion by 2032.

Rising trend of openness in food packaging has been noted. This highlights the growing demand for glass as the least opaque material for packaging. An expanding market for clear glass containers with minimum labeling is the water industry.

Many companies in the Middle East have portrayed switching to glass water packaging. For instance, Earth Water introduced its glass bottles of pure mineral water in the UAE in April 2021. To encourage environmentally friendly packaging, PepsiCo introduced Aquafina water in 100% recyclable glass bottles at Expo 2020 Dubai.

The bulk of big research-based pharmaceutical businesses represent a market opportunity for container glass manufacturers. It has had a long-standing presence in the nation through local distribution or contract manufacturing channels.

The pharmaceutical glass market is being driven by the growing awareness of employing glass packaging for pharmaceutical products, which encourages the global demand.

Segment Analysis

Which Segment Dominates the Market, Based on Grade?

In Europe-type I grade is expected to dominate the market with a CAGR of 3.9% during the forecast period. This is as the Type I grade glass packaging is frequently used in the retail industry and is typically used to package food and beverage products.

This type of glass is very durable and has good insulating qualities, adding to the popularity of this segment. It is the best option for product packaging in the retail industry, as of its affordability and recyclable nature.

In the Middle East and Africa- The market is dominated by Type III grade glass packaging. From 2023 to 2032, this market is anticipated to expand at a CAGR of 6.5%.

Pharmaceutical and food goods, which require a high level of sanitation and safety, are typically packaged in type III grade glass. One of the most popular options for packaging, it is exceptionally sturdy and resistant to high temperatures.

Why Bottles are Preferred Packaging Formats in the EMEA Retail Glass Packaging Market?

In Europe-by 2032, the bottle segment of the Europe market is anticipated to account for a 5% CAGR and be the leading segment. Due to their attributes including high strength, great barrier characteristics, and long shelf life, bottles are utilized in a variety of industries.

The glass bottle market is expanding due to the rising demand for premium packaging options.

In Middle East and Africa-during the projection period, the bottle segment is anticipated to expand at a CAGR of 7.5%. The market is anticipated to increase as a result of the rising consumption of beer, wine, and other alcoholic beverages in nations like South Africa and Nigeria.

The expansion of the market is anticipated to be fueled by the rising demand for aesthetically pleasing and opulent packaging in the personal care and cosmetics sectors.

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Premium Packaging Gives Scope for EMEA Retail Glass Packaging Start-ups

It's critical for startups to comprehend their target market and the kinds of glass packaging solutions they require. This helps determine the kinds of goods and services the company should provide.

During the projection period, the EMEA retail glass packaging business is anticipated to register considerable start-up growth. The desire for premium and secure packaging, rising disposable incomes, and expanding retail market are key drivers that fuel the rise.

The market developed even more as a result of steps implemented by various governments to encourage the use of sustainable packaging materials.

The EMEA retail glass packaging industry has potential opportunities due to the rising popularity of e-commerce.

It is expected that there would be a rise in demand for retail glass packaging due to the trend towards home delivery and online shopping. The growth of the EMEA retail glass packaging market is also being driven by consumers' rising demand for quality packaging and convenience.

EMEA retail glass packaging start-ups are adopting strategies to hold a strong foot in the market

  • Invest in Automation and Technology: The productivity of the glass packaging process can be increased, while labor expenses are decreased by making investments in automation and technology. Automation can improve package quality overall and save waste.
  • Increase Visibility of Your Brand: For the brand to succeed in the EMEA retail glass packaging market, start-ups must increase its visibility. Social media and SEO are examples of digital marketing techniques that may be used to reach target consumers and raise brand exposure.
  • Focus on Sustainability: Concerns over sustainability and the environment are growing among consumers. In order to show their dedication to sustainability, businesses should concentrate on adopting environmentally friendly materials and manufacturing techniques for their glass packaging.

Customization is Big Success for Key Players in the EMEA Retail Glass Packaging Sector

EMEA retail glass packaging manufacturers use the sampling technique to display their products, in order to increase the popularity and visibility of cosmetic brands.

To reach consumers and promote products like perfumes, gels, creams, and moisturizers, businesses use glass containers as promotional sampling options.

Glass bottles can be customized by customers to meet their needs. Market leaders take it as a key idea for better profit margins. The construction of product visualizations, including filled container visualization, as well as technical documentation for containers, are few developments by participants.

Manufacturers have improved their production methods with 3D Printing technology in order to speed the plastic modeling process, which is strengthening the market. To make glass containers more appealing, many businesses are using research and development to improve 3D printing.

Recent Developments

  • The Coca-Cola Europacific Partners (CCEP) brands Fuze Tea, Tropico, Sprite, Fanta, and Minute Maid are marketed in France starting in May 2022.
    • They are in a universal 250ml bottle that can be returned, cleaned, and refilled for use in lodging establishments, eateries, and cafes.
    • Along with the other brands, Coca-Cola Original, Coca-Cola Zero, and Coca-Cola Cherry are now offered in 350ml returnable glass bottles.
  • The product portfolio of PepsiCo offers a variety of delectable foods and beverages, including several legendary brands with projected annual retail sales of more than USD 1 billion each.

Key players

  • O-I Glass, Inc.
  • Ardagh Group SA
  • Gerresheimer AG
  • Schott AG
  • Bormioli Rocco S.p.A.
  • Vetropack Holding AG
  • Vidrala SA
  • Vitro Packaging, LLC
  • Wiegand-Glas GmbH
  • Heinz-Glas GmbH & Co. KGaA.
  • Stölzle-Oberglas GmbH
  • SGD Pharma
  • MEG
  • Saverglass SAS
  • Verallia SA
  • Saudi Arabian Glass Co. Ltd

Key Segments

By Packaging Formats:

  • Bottles
  • Jars
  • Vials
  • Ampoules
  • Syringes
  • Cartridges
  • Others

By Grade:

  • Type I
  • Type II
  • Type III
  • Type IV

By Capacity:

  • Up to 50 ml
  • 51 to 250 ml
  • 251 to 750 ml
  • Above 750 ml

By End Use:

  • Food
  • Beverages
  • Personal Care & Cosmetics
  • Pharmaceuticals
  • Other Industrial

By Region:

  • Europe
  • The Middle East and Africa

Frequently Asked Questions

What was the market size in 2022?

The market was valued at USD 9.6 billion in 2022.

How is the historical performance of the market?

From 2018 to 2022, the market registered a CAGR of 2%.

Which grade type is predicted to expand?

Type 1 grade is expected to expand at 3.9% CAGR.

What is the expected market value in 2032?

The market will reach USD 14.8 billion by 2032.

What is the growth rate of Europe?

Europe will register at a 4.1% CAGR until 2033.

Table of Content
	1. Executive Summary | Europe and the Middle East and Africa Retail Glass Packaging Market
	2. Market Overview
	3. Key Market Trends
	4. Key Success Factors
	5. Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032
	6. Market - Pricing Analysis
	7. Market Demand (in Value or Size in USD Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032
	8. Market Background
	9. Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	10. Middle East & Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	11. Country-wise Market Analysis 2022 & 2032
	12. Brand Share Analysis
	13. Market Structure Analysis
	14. Competition Analysis
		14.1. Owens-Illinois, Inc.
		14.2. Ardagh Group S.A.
		14.3. Gerresheimer AG
		14.4. Becton, Dickinson and Company
		14.5. Nampak Ltd.
		14.6. Schott AG
		14.7. Amposan S.A.
		14.8. Anadolu Cam Sanayii A.S.
		14.9. Bormioli Rocco SpA
		14.10. Yioula Glassworks S.A.
		14.11. Consol Glass (Pty) Ltd.
		14.12. NOVER
		14.13. Vetropack Group
		14.14. Vidrala SA
		14.15. Vitro Packaging, LLC
		14.16. Wiegand-Glas GmbH
		14.17. Saint-Gobain S.A.
		14.18. Heinz-Glas GmbH & Co. KGaA
		14.19. Stölzle-Oberglas GmbH
		14.20. SGD Pharma
	15. Assumptions and Acronyms Used
	16. Research Methodology
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