The Europe luxury packaging market’s value should touch the USD 2.3 billion mark in 2023. From 2023 to 2033, a sluggish 3.5% CAGR is likely to accelerate the market. In 2033, this would result in a USD 3.2 billion market valuation.
Leading markets across Europe should secure a 40 to 45% share in the global specialty packaging industry in the years ahead. Luxury or specialty packaging refers to the research, design, development, and manufacturing of displays and packaging specifically for high-end brands.
For every luxury brand operating in the modern era, packaging matters just as much as product quality. Quite simply, if a product’s packaging appears luxurious and appealing, consumers with purchasing power would accept spending more on it.
Here’s a brief look at the benefits of luxury packaging for premium brands
According to Future Market Insights (FMI), the paper & paperboard segment should dominate luxury packaging sales in the coming years. The segment is likely to generate a whopping 40% of the market’s revenue in 2023. FMI expects this number to increase between 2023 and 2033.
In recent years, there has been an increasing focus on security packaging from luxury brands. This is due to the fact that luxury products carry high value, and as a result, they are prone to theft. Security packaging facilitates the reduction of package pilferage.
Players in the luxury packaging industry are also keen on offering authentication tech. This can go a long way towards proving the authenticity of luxury products and making them distinct from counterfeits. FMI expects these trends to further the expansion of the market for luxury packaging in Europe.
A USD 1.0 billion absolute dollar opportunity is likely as the market continues to register further acceleration from 2033 to 2033. During this period, the market should expand to around 1.4 times of its current size on its way to surpassing the USD 3.2 billion mark.
| Attribute | Key Insights |
|---|---|
| Estimated Europe Luxury Packaging Market Value (2023) | ~USD 2.3 billion |
| Projected Market Value (2033) | ~USD 3.2 billion |
| Value-based CAGR (2023 to 2033) | ~3.5% |
| Top Players Share in 2022 | ~3 to 40% |
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Between 2015 and 2022, the market for luxury packaging in Europe could only accelerate at an extremely sluggish 1.8% CAGR. This sluggishness in market expansion was predominantly a result of the COVID-19 pandemic, which brought the overall European economy to a standstill. Despite the sluggish acceleration, the market still reached a USD 2.2 billion in 2022.
However, it was not all doom and gloom for the market as several trends came to the fore. For instance, in December 2018, Easyfairs announced the launch of Packaging of Premium & Luxury Drinks (PLD), an exhibition. Its aim was to encourage collaborations between suppliers, innovators, and designers working across the international luxury beverage packaging sector.
Prominent acquisitions took place as well. For example, in November 2021, GPA Global announced the acquisition of a packaging manufacturing site on the outskirts of Warsaw, the capital of Poland. The site, with an 8,000 square meters area, was owned previously by ASG Spark.
Sustainable security solutions relevant to luxury packaging also made their presence felt. For instance, in August 2021, Austrian company Securikett announced the launch of a security seal for making packaging tamper-proof. The paper-based seal is an eco-friendly solution for today’s security needs in the packaging sector.
According to FMI, these trends are set to gain more traction from 2023 to 2033. As a result, they are likely to facilitate Europe luxury packaging market expansion. FMI’s estimates suggest these trends could be telling as the market makes its way towards a USD 3.2 billion.
Drivers
Restraints
Opportunities
Threats
Convenience of Online Retail and Return of Travel Retail to Spur Luxury Packaging Industry Expansion in Europe
The burgeoning popularity of online retail is presenting opportunities for luxury goods players to ship products to customers anywhere in the world. Compared to physical retail stores, the costs associated with online channels are significantly lower.
As a result, players can offer premium products to customers via online channels at discounted rates. This is generating substantial demand for luxury products created by premium brands across several industries.
FMI anticipates the penetration of online sales channels to increase in the years ahead. With the escalating penetration of online retailing, it’s safe to say that luxury packaging demand is bound to experience a boost.
Tourism restrictions enforced during the COVID-19 pandemic affected travel retailing. However, over the last 2 years, tourism in Europe has bounced back. This should provide incentives to players operating in the travel retail sector as they aim to woo international tourists with their sophisticated packaging solutions.
Principal Consultant
Plastic Waste Problems in Europe to Fuel Adoption of Sustainable Luxury Packaging Materials
Governments across Europe are increasingly taking notice of the plastic waste’s toll on the region. As a result, they are engaging in initiatives with the intention to reduce plastic waste drastically. They are also taking proactive steps in managing the plastic waste the region generates.
For instance, in December 2022, the Environment Committee of the European Parliament voted to ban the region’s plastic waste exports. In the recent past, the region’s plastic waste has been predominantly exported to Türkiye for recycling.
Research carried out by global watchdog Human Rights Watch has revealed that the lives of workers across the country’s recycling plants have suffered as a result.
Such efforts to reduce plastic waste should spur demand for eco-friendly materials in the region’s luxury packaging market like paper and paperboard. Luxury brands operating in Europe are also willing to lend a helping hand in eradicating the menace of plastic waste.
Specialty Packaging Demand in Europe to Surge Owing to Increasing Adoption of Paper & Paperboard
FMI’s research reflects the immense potential that the paper & paperboard segment holds on the basis of material. The segment’s sales are set to increase significantly in the coming years owing to the substantial sustainability that paper and paperboard packaging products offer. Between 2023 and 2033, the segment’s hold on the Europe market should account for a 40% share.
The paper & paperboard segment is also likely to thrive owing to its excellent recyclability. Packaging materials made from paper and paperboard can be recycled multiple times. In the long run, this aspect can facilitate increasing adoption of the segment, which should help Europe meet its plastic waste reduction goals as well.
Based on Packaging Format, Boxes & Cartons to Dominate Specialty Packaging Demand
On the basis of packaging format, FMI expects the boxes & cartons to lead the market from 2023 to 2033. Both boxes and cartons offer excellent rigidity, which is important in preventing damage to products.
Their use is likely to skyrocket as consumers purchase more and more luxury products across online channels, which may involve long-distance shipping. The bottles segment is also set to register exponential acceleration as luxury alcohol brands are focusing on achieving product differentiation through unique packaging.
Key players in the luxury alcohol sector are increasingly collaborating with design agencies to sophisticate their product packaging efforts. All in all, the two segments should combine to offer a whopping USD 770 million absolute dollar opportunity between 2023 and 2033.
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Burgeoning Fashion & Textile Sales in the United Kingdom to Make it Leading Destination for Luxury Packaging Companies in Europe
The United Kingdom market for luxury packaging is likely to register a slow 4.5% CAGR from 2023 to 2033. The expanding fashion & textile industry in the United Kingdom is estimated to fuel the sales of luxury packaging. According to the United Kingdom Fashion & Textile Association (UKFT), the industry contributes around USD 128 billion to the country’s economy.
Spending on fashion & textile is on the rise in the United Kingdom. Consumers are spending around a mammoth USD 45 billion on fashion & textile annually. In 2020, around 34,000 businesses operated in the United Kingdom’s fashion & textile sector. As a result, it is fair to assume that the United Kingdom is likely to dominate luxury packaging sales in Europe due to its thriving fashion & textile industry.
Acquisitions, partnerships, and collaborations are all likely in the Europe market for luxury packaging between 2023 and 2033. FMI also expects players’ approaches to be dynamic as regulations issues by government agencies keep changing.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 2.3 billion |
| Projected Market Size (2033) | USD 3.2 billion |
| Growth Rate | 3.5% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2015 to 2022 |
| Market Analysis | USD billion for Value |
| Key Segments Covered | Material Type, Packaging Format, End Use, and Country Packaging Format |
| Key Countries Profiled | The United Kingdom, Germany, Italy, France, Spain, Russia, Poland, BENELUX, Nordic, and Rest of Europe |
| Key Companies Profiled | DS Smith plc; Crown Holdings, Inc.; Stoelzle Glass Group; Aptar Group, Inc.; International Paper Company; WestRock Company; Ardagh Group S.A.; Owens-Illinois, Inc.; Robinson plc; Swiss Packaging LLC; Npack Ltd.; Alya Packaging; GZ Media, a.s.; Neenah, Inc.; Cantobox; BLONDEBOX; Via Aquaria UAB; GPA Global; Fleet Luxury Packaging; Max Luxury Packaging; IPL Packaging; Rudholm Group; Knoll Prestige Packaging; Centurybox; Billerud AB; Milo Group; MARBER S.R.L.; The Sherwood Group; Parcome Paris; Swedbrand Group |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities, and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global market is estimated to secure a valuation of USD 2.3 billion in 2023.
The growing manufacturing sector in the United Kingdom has increased the demand.
The global market is anticipated to capture a CAGR of 3.5% in 2023.
The global market secured a CAGR of 1.8% between 2018 to 2022.
DS Smith plc and Robinson plc are the key players in the global market.
1. Executive Summary | Europe Luxury Packaging Market 2. Market Overview 3. Key Market Trends 4. Key Success Factors 5. Market Demand Analysis 2015 to 2022 and Forecast, 2023 to 2033 6. Market - Pricing Analysis 7. Market Demand (Value in USD billion) Analysis 2015 to 2022 and Forecast, 2023 to 2033 8. Market Background 9. Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Material 9.1. Paper & Paperboard 9.2. Plastic 9.3. Wood 9.4. Glass 9.5. Metal 9.6. Fabric 10. Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Packaging Format 10.1. Bags 10.2. Pouches 10.3. Boxes & Cartons 10.4. Bottles 10.5. Others (Trays, Jars, Composite Cans) 11. Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By End Use 11.1. Premium Food 11.2. Beverages 11.3. Home & Personal Care 11.4. Consumer Electronics 11.5. Fashion Accessories & Apparels 11.6. Other Consumer Goods 12. Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Country 12.1. Germany 12.2. Italy 12.3. France 12.4. Spain 12.5. BENELUX 12.6. Nordic 12.7. Russia 12.8. Poland 12.9. Rest of Europe 13. Luxury Packaging Market Country wise Analysis 2023 & 2033 14. Brand Share Analysis for Top Brand Owners in Europe 15. Market Structure Analysis 16. Competition Analysis 16.1. DS Smith plc 16.2. Crown Holdings, Inc. 16.3. Stoelzle Glass Group 16.4. Aptar Group, Inc. 16.5. International Paper Company 16.6. WestRock Company 16.7. Ardagh Group S.A. 16.8. Owens-Illinois, Inc. 16.9. Robinson plc 16.10. Swiss Packaging LLC 16.11. Npack Ltd. 16.12. Euro Packaging Group 16.13. Alya Packaging 16.14. GZ Media, a.s. 16.15. Neenah, Inc. 16.16. Cantobox® 16.17. BLONDEBOX 16.18. Via Aquaria UAB 16.19. GPA Global 16.20. Fleet Luxury Packaging 16.21. Max Luxury Packaging 16.22. IPL Packaging 16.23. Rudholm Group 16.24. Knoll Prestige Packaging 16.25. Century Box 16.26. Billerud AB 16.27. Milo Group 16.28. MARBER S.R.L. 16.29. The Sherwood Group 16.30. Parcome Paris 16.31. Swedbrand Group 17. Assumptions and Acronyms Used 18. Research Methodology
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