Europe educational tourism sales revenue totaled USD 92.1 billion in 2022. From 2023 to 2033, education tourism demand in Europe is projected to rise at an impressive CAGR of 15.0%. Accordingly, Europe education tourism market size is expected to expand from USD 107.9 billion in 2023 to USD 436.5 billion by 2033.
The target market in Europe is experiencing robust growth due to a significant number of people traveling for educational purposes. The key categories within the market include age group, educational type, type of occupation, and course type.
Key Trends Shaping the Market:
Over the years, European countries such as Germany, France, Spain, and the United Kingdom have become ideal destinations for educational tourism. This is due to presence of leading educational institutions, increasing government initiatives, and highly developed facilities.
Educational tourism is a type or form of tourism in which tourism is used as an essential tool of educational learning. Its main aim is to make learning process more interactive and practical besides introducing students to different cultures.
Educational tourism enables tourists to learn about new things and acquire new knowledge about history or culture of other destinations. As a result, educational travel is gaining wider popularity, especially across European countries.
Several trends have influenced the Europe educational tourism industry. This includes the integration of technology, where educational tourism can enhance the visitor experience with the help of virtual reality (VR), augmented reality (AR), mobile applications, and interactive digital platforms that provide immersive and interactive educational experiences.
Further, collaboration with international education providers has driven the demand for educational tourism. Offering customizable educational experiences help to cater to the diverse needs and preferences of educational tourists.
Providing options for personalized itineraries, tailored programs, and flexible durations can attract individuals and groups who like to seek unique and customized educational journeys. This approach allows tourists to focus on specific areas of interest, choose their preferred learning pace, and incorporate hands-on experiences, or workshops into their itineraries.
Rising awareness among people and availability of various educational courses with scholarships are expected to further boost the Europe educational tourism industry.
Several European countries are promoting educational tourism as a part of their strategy to boost the local economy. They benefit from international student expenditures on tuition fees, accommodation, food and beverages, taxes, and other leisure activities.
Educational tourism not only benefits the host country but also fosters personal and professional growth of students while studying and interacting with foreign people
Latest technologies such as artificial intelligence (AI) and virtual reality (AR) are being employed in teaching and learning processes which eventually attract a lot of students.
Key companies are introducing tailored educational tours to suit the specific interest of students. They are utilizing digital marketing such as social media in promoting the services and packages offered by various educational institutions and other companies. This is positively impacting the market development.
| Attribute | Key Insights |
|---|---|
| Europe Educational Tourism Market Value (2022) | USD 92.1 billion |
| Estimated Market Size (2023) | USD 107.9 billion |
| Projected Market Value (2033) | USD 436.5 billion |
| Value-based CAGR (2023 to 2033) | 15.0% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 14.3% |
| Jul to Dec (H2), 2021 (A) | 14.5% |
| Jan to Jun (H1), 2022 Projected (P) | 14.4% |
| Jan to Jun (H1), 2022 Outlook (O) | 15.8% |
| Jul to Dec (H2), 2022 Outlook (O) | 16.1% |
| Jul to Dec (H2), 2022 Projected (P) | 14.6% |
| Jan to Jun (H1), 2023 Projected (P) | 15% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 144 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 158 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 146 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 161 |
As per Future Market Insights’ (FMI) latest analysis, Europe educational tourism industry exhibited a CAGR of 13.6% from 2018 to 2022. It attained a valuation of around ~USD 92.1 billion in 2022.
Looking forward, the Europe educational tourism market is projected to thrive at 15% CAGR between 2023 and 2033. It is likely to cross a valuation of about ~USD 436.5 billion by the end of 2033.
Growth in the Europe market is driven by growing popularity of educational tourism, strong presence of top educational institutions, and availability of attractive programs with scholarships & funding opportunities
Educational tourism companies are seeing an increase in tourists in the age group of 19 to 25 years which increases demand for master’s degree inbound educational tourists in Europe’s market.
To meet the evolving requirements of educational tourists, companies are relying on collaborations and partnerships with international education providers and academic institutions, and tourism sector.
Technological integration methods like the use of virtual reality (VR), augmented reality (AR), and interactive digital tools create immersive learning environments. These technologies provide educational tourists with engaging and interactive experiences, even if physical travel is limited.
Businesses are using content marketing and creative policies to attract customers, which in turn will lead to growing demand.
Social media platforms continue to shape trends in educational tourism as travelers share their experiences, recommendations, and feedback online, influencing others' choices. Social media platforms also provide opportunities for destination marketing, virtual tours, and collaborative learning initiatives.
Principal Consultant
Promotional Campaigns with the help of Social Media Driving Educational Tourism Demand:
In order to gain a considerable market share in the ever-growing, competitive industry, companies and countries are adopting several strategies such as campaigns and educational expos. They are also taking the help of social media platforms that offer robust targeting options to reach specific demographics and interests.
Educational tourism companies utilize these tools to target potential travelers based on their age, location, educational background, and interests. Such promotional activities are enabling companies to promote educational tourism in a much broader landscape.
For instance, in 2022 France announced a new promotional campaign to introduce an e-learning program. Introduction of such campaigns will make Europe a highly lucrative market for education tourism companies and will boost the overall market.
Rise in Consumer Spending on Education to Boost Europe Educational Tourism Sales Revenues:
Increased disposable income and changing consumer preferences have led to a surge in demand for educational travel experiences.
With more disposable income, consumers have higher expectations for the quality of their educational tourism experiences. They are willing to pay for well-curated itineraries, expert guides, comfortable accommodations, and immersive learning activities.
Educational tourism companies are responding to consumers’ demands by offering premium experiences that meet the expectations of discerning travelers. This is one of the key factors driving the Europe market forward.
Development of Educational Institutes to Foster Market Expansion:
The development of educational institutions plays a crucial role in fuelling the Europe educational tourism industry. As educational institutions continue to evolve and expand, they attract students and scholars from around the world, leading to an increase in educational tourism.
The growing development of educational institutions in Europe has also spurred the growth of support infrastructure for educational tourism. This includes accommodation options, transportation networks, student services, and cultural activities tailored to the needs of students and educational tourists.
Robust Development of Support Infrastructure Boosting the United Kingdom Tourism Industry
The United Kingdom educational tourism industry is anticipated to thrive at a CAGR of 15.0% during the projection period. This is due to presence of the world’s leading universities and expansion of support infrastructure.
In recent years, the United Kingdom has become an ideal educational tourism spot globally owing to the growth of support infrastructure for educational tourism. This includes accommodation options, transportation networks, student services, and cultural activities tailored to the needs of students & educational tourists.
Presence of these support services is encouraging consumers to choose the United Kingdom as their educational destination. They also enhance the overall experience of the United Kingdom’s educational tourists and contribute to the growth of the market.
Availability of Several Programs with Scholarships & Funding Opportunities Driving Germany Market
Demand for educational tourism in Germany has generally been strong, with a steady influx of international students and visitors seeking educational experiences.
Factors contributing to this demand include Germany's reputation for academic excellence, its robust higher education system, and the availability of scholarships and funding opportunities for international students.
Further, Germany's strong industrial & technological base, coupled with its commitment to research and innovation, makes it an attractive destination for students interested in STEM subjects (science, technology, engineering, and mathematics).
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Education Tourism to Remain Popular Among the Age Group of 19 to 25 Years
The total number of Europe educational tourists in 2022 stood at 5,814,882. Among this, age group between 19 and 25 years held a prominent share.
According to Future Market Insights (FMI), the number of tourists in the age group of 19-25 years is likely to increase significantly as the master’s degree has the most demand in the European education tourism industry.
Similarly, the increasing awareness and importance of Edu-tourism is driving growth of the target segment.
New information, education styles, research techniques, and good exposure to science have enabled the growth of the educational scenario across the region. According to Future Market Insights (FMI), around 73% of revenue in the market is generated by the age group of 19-25 years.
Students Prefer Post-graduation Education Type
Based on education type, post graduate is more preferred by students as getting a post-graduation degree from a prestigious institution increases chances of good employment.
Similarly, lack of good universities, high clarity towards specialization, and flexible immigration laws are expected to boost growth of the target segment during the assessment period.
Countries such as the United Kingdom and Germany are becoming ideal destinations for students looking to get their postgraduate degrees. This is due to presence of leading universities, attractive educational packages, and availability of essential facilities.
Master’s Degree is More Preferred by the Customers
Based on course type, a master’s degree is preferred by customers. This is due to rising inclination towards getting a better academic education from Europe’s reputed professors along with great facilities and academic resources.
People are searching for top ranked world universities which can help them to enhance their communication & language skills and help students to stand out in the competition. As a result, they are opting for their master’s degrees from reputed European universities.
The Europe educational tourism market has a fragmented competitive landscape with a large number of players competing based on course offerings, sustainable and responsible travel, and prestigious academic institutions.
Companies are focusing on establishing partnerships and exchange programs with educational institutions to expand their offerings to customers. They also run National Scholarship Programs to encourage local nationals to participate in their programs and receive all required training.
Several companies are employing a virtual & online approach to connect with potential customers/students. For instance, GVI Company provides a virtual internship program and online classes. This approach helps the company to attract more people.
The market is also witnessing strategies such as mergers, partnerships, acquisitions, etc. as companies look to strengthen their presence regionally as well as globally.
Recent developments:
| Attribute | Details |
|---|---|
| Estimated Market Value (2023) | USD 107.9 billion |
| Projected Market Value (2033) | USD 436.5 billion |
| Anticipated Growth Rate (2023 to 2033) | 15.0% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Billion for Value |
| Key Countries Covered |
United Kingdom, Germany, France, Spain, Italy, Other |
| Key Segments Covered |
Age Group, Education Type, Type of Occupation, Course Type |
| Key Companies Profiled |
American Dog; Meridean Overseas; GVI Company; EF Educational Tours; AAI Edutourz; ACIS Educational Tours; Qadri International Education Consultancy; Intelligent Partners; Futures Abroad; Education Zone; Stratix Consultants; ACE CULTURAL TOURS; ATG Travel; Others (as requested) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The current value of the educational tourism market in Europe is USD 107.9 billion.
The growth potential of the market is 15% through 2033.
The United Kingdom and Germany offer significant opportunities for educational tourism.
Europe is famous for educational tourism due to affordable public college fee structure and expanding educational institutes.
Master’s degree has high demand.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Market Pricing Analysis 6. Market Demand (in Value or Size in USD Billion) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Market Background 8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Age Group 8.1. Less Than 12 Years 8.2. 13 – 18 Years 8.3. 19 – 25 Years 8.4. 26 – 40 Years 8.5. 41 – 55 Years 9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Education Type 9.1. Primary 9.2. Secondary 9.3. College 9.4. Post Graduate 10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type of Occupation 10.1. Students 10.2. Scholar 10.3. Teachers 10.4. Government Officials 10.5. Corporation Managers 10.6. Enterprise Owners 10.7. Workers 10.8. Others 11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Course Type 11.1. Master Degree 11.2. Secondary Education 11.3. Primary Education 12. Market Analysis 13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. United Kingdom Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. Germany Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. France Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Spain Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. Italy Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19. Rest of the Market Analysis 2018 to 2022 and Forecast 2023 to 2033 20. Market Structure Analysis 21. Competition Analysis 21.1. Meridean Overseas 21.2. GVI Company 21.3. EF Educational Tours 21.4. AAI Edutourz 21.5. ACIS Educational Tours 21.6. Qadri International Education Consultancy 21.7. Intelligent Partners 21.8. Futures Abroad 21.9. Education Zone 21.10. Stratix Consultants 21.11. ACE Cultural Tours 21.12. ATG Travel 21.13. Others (as requested) 22. Assumptions and Acronyms Used 23. Research Methodology
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Europe Educational Tourism Market
