The Europe destination wedding market is estimated at US$ 9.9 million in 2023 and is projected to reach US$ 56.3 million by 2033. The share of Europe destination wedding market in the global destination wedding market is between 34% and 38%.
With growing access to affordable travel options and rising trends in social media for destination & scenic weddings, the demand in the market is predicted to surge over the forecast period. According to Future Market Insights (FMI), the global destination wedding market witnessed a growth rate of 28.7% in 2022.
| Attribute | Details |
|---|---|
| Estimated Europe Destination Wedding Market Size 2023 | US$ 9.9 million |
| Projected Market Size (2033) | US$ 56.3 million |
| Market CAGR (2023 to 2033) | 19% |
| Europe Destination Wedding Market Top Players Share in 2022 | 17% to 23% |
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The destination wedding market has witnessed a significant transformation and rise in demand in the last few years. Due to the rise in lavish weddings and scenic events, and with the help of social media & mass marketing, there has been an immense demand for the destination wedding.
The substantial progress in the travel and tourism sector plays a vital role in contributing to the destination wedding market. The rise in hotels, resorts, flights, and cruise lines and technological advancements have improved the connectivity that allows couples to plan their destination wedding.
Europe is one of the most preferred destination wedding places due to its unique heritage locations and pleasant weather. Europe is home to various spiritual destinations, which attracts numerous couples worldwide to plan their wedding at spiritual and heritage sites.
On the back of these factors, the demand in Europe destination wedding market is expected to increase at an impressive rate of 19% CAGR between 2023 and 2033. Sales in the market are expected to expand by over 2x over the upcoming decade, as per FMI.
| Historical CAGR % (2018 to 2022) | 16.7% |
|---|---|
| Forecast CAGR % (2023 to 2033) | 19% |
Nowadays, couples are more inclined toward destination weddings due to the wide range of options available for personalization. Couples are inclined toward aesthetic weddings with a wide range of options for personalization, such as destination, decoration, catering, and others, depending on the preference and budget of the wedding party.
Certain couples prefer smaller & intimate ceremonies, whereas various couples prefer big grand wedding celebrations at famous European locations, including mansions, ballrooms, cenotes, gazebos, or private offsite locations. The trend in the market encourages the players to understand the desire of the couples and provide them with a solution according to their requirements of couples.
Certain destination wedding planners allow couples to customize the entire event based on cuisine, ambiance, and themes, as Europe destinations offer wide possibilities. Hence, the customization option offered by European destination wedding planner companies is anticipated to boost the demand for the European destination wedding market.
Further, leading brands are offering packages that include destination weddings with the honeymoon. The zero-travel time and other arrangements ensure a seamless transition into post-wedding proceedings so couples can relax and enjoy their time at such destinations.
To capitalize on these business opportunities, leading market players are focusing on developing customized packages that are expected to save time, effort, and money for couples and provide them with a seamless, enhanced destination wedding experience.
Principal Consultant
Unique Traditions, Customs, and Regional Ambience to Boost the Market
| Country | Germany |
|---|---|
| Market Share % (2022) | 4% |
Germany is one of the most lucrative wedding destinations in Europe and holds a share of 31% of the Europe destination wedding market. Germany generates a high demand for destination weddings and is one of the top wedding destinations on the list of couples.
Germany has various palaces, castles, picturesque, and cathedrals that organize and offer wedding arrangements. Germany has unique places, where some have sentimental and cultural values. As per the study, wedding traditions and customs give an amazing experience to couples in Germany. Hence, the unique nature, tradition, and customs make Germany a great destination for a wedding.
Rising Trend of Eco-friendly Weddings to Aid the Growth of the Market in Austria
Nowadays, with sustainability at its core, many couples seek eco-friendly weddings. According to market developments, players must alter their services to meet the needs of their clients. Choosing a park or resort for a wedding provides a gorgeous setting, helps financially, and provides awareness to a site devoted to environmental care.
Austria has numerous parks, vineyards, and environment-friendly destination wedding places. The country also has several beautiful nature scenery places that benefit wedding planners to organize weddings based on natural beauty themes. Hence, Austria is witnessing high demand for destination weddings and accounts for 13% of the total Europe destination wedding market.
The Blend of Nature, Tradition, and Culture to Make Italy a Popular Wedding Destination
Italy is a blend of nature, tradition, and centuries-old culture. The country is backed up by various incredible places such as grand castles, luxurious villas, palazzos, etc. The country has humongous venue choices available that are projected to suit the personality, taste, theme, and budget of the couple.
Lastly, the lakes and coastal towns of Italy make it a perfect destination for weddings. Meanwhile, the Italian wine and food aroma, texture, and taste delight the customers. Hence, there is a high demand for destination weddings in Italy from across the globe.
| Segments | Market Share % (2022) |
|---|---|
| Below 100 Guests | 52% |
| Mid Season | 27% |
International Couples are Anticipated to Generate High Demand in the Market
According to the analysis based on nationality, the international segment holds the lion's share of 66.0% in the Europe destination wedding market.
Rising trends and interests among couples to experience their wedding uniquely at famous places such as Santorini, Fiji, Quaint Village, etc., are attracting customers from across the world. Meanwhile, an increased desire to experience the wedding day in a special manner at a beach or aesthetic destination is encouraging international couples to destination weddings in Europe.
In-Person Booking Channels Hold a Significant Share in The Market
In terms of booking channels, in-person booking is expected to hold a substantial share of the Europe destination wedding market at around 43.0%, and it is anticipated to grow steadily during the forecast period.
Although it is an era of the digital world, people still prefer to trust and plan their weddings with in-person booking channels. The in-person booking help to create better transparency between the wedding planner and couples. Meanwhile, the couple gets a choice to make certain changes in their events through a direct conversation with the wedding planner. With the help of clarity, the wedding planner is also able to offer many solutions for a unique wedding.
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Key players are focusing on local mergers & acquisitions to increase their global presence and capture a high revenue share. To cater to the increasing demand of customers seeking destination weddings in Europe, wedding planners organize themed-based weddings and try various marketing methods to reach a vast audience.
For instance:
White Eden Weddings, a full-service wedding planning company based in Cannes, arranges, designs, and coordinates stunning weddings in the South of France for affluent couples worldwide.
Mylene & Geoffrey, owners of White Eden Weddings, have expertise in the luxury fashion sector and event organizing, enabling couples to fully trust them with their wedding preparation. The firm creates original concepts, plays with textures, and uses classic and striking color schemes to create aesthetic ambiance.
Italy is a diversified nation with numerous places that might serve as a stunning setting for destination weddings in Europe. Getting married in Italy offers charming sites in ancient cities, rural resorts, spectacular castles, and attractive coastal towns.
The stunning Amalfi Coast, the timeless allure of Rome and Florence, the sandy beaches of Sicily, breath-taking Tuscan landscapes, the unspoiled beauty of Puglia, the romantic waterways of Venice, the beauty of nature in the Italian lakes, and the astounding marine landscapes of the Italian Riviera are just a few of the locations in Europe preferred as the European wedding destination.
Fiestasol: Marbella's top provider of wedding services provides food, styling, and wedding planning. The company has been in the business for more than 15 years. The renowned Fiestasol HQ is where the business is based in a coastal wedding showroom.
Spain-based Fiestasol specializes in providing private wedding locations that can be rented only. They offer services for weddings in Spain with a completely exclusive package and aesthetic background. The hand-picked collection of Marbella wedding villas features a wide range of designs to accommodate all preferences and budgets. Fiestasol also caters to and styles weddings for numerous Marbella wedding planners providing excellent cuisine and beautiful presentation.
Over 500 lovely weddings have been planned in Marbella by Fiestasol Wedding Planners. The organization works with gorgeous and distinctive wedding locations in Spain. There are several positive testimonials about Fiestasol from customers worldwide.
In partnership with international celebrities, Sparkles & Bubbles is a public relations firm specializing in brand management. With 20 years of experience in Paris, London, New York, and Los Angeles, the organization has worked with brands and celebrities at a few of the most wealthy and exclusive events, building a vast network of long-lasting connections founded on trust.
To enhance a brand's reputation and raise recognition within a certain population, the services offered to businesses include celebrity marketing and endorsement deals, developing distinctive visual identities, planning and organizing events, and more broadly tailored consultancy.
The company is expertise in various fields like Influencer marketing and brand development, Choosing an ambassador for commercials and advertising campaigns, product placement on TV shows, movies, award events, and red carpets, and Celebrity attendance at premieres, banquets, and performances. The company also focuses on prominent segments, including watches & jewelry, technology & innovation, business and entertainment, fashion and leather goods, and lifestyle.
| Attribute | Details |
|---|---|
| Estimated Market Size 2023 | US$ 9.9 million |
| Projected Market Value (2033) | US$ 56.3 million |
| Value CAGR (2023 to 2033) | 19% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ million for Value |
| Key Regions Covered | Europe |
| Key Countries Covered | Germany, France, the United Kingdom, Austria, Switzerland, Poland, and Rest of Europe |
| Key Segments Covered | Guest Capacity, Season, Inclusion and Activity, Types of Function, Nationality, Booking Channel, Destination, and Country |
| Key Companies Profiled | White Eden Weddings; FiestaSol; Tropical Wedding & Honeymoon; Magical Weddings; Sparkles & Bubbles; ALL THINGS BEAUTIFUL; PLANNED FOR PERFECTION; Peach Perfect Weddings; The Wedding Travel Company; LM WEDDING PLANNER; Jennifer Fox Weddings; W Day; The Destination Wedding; Wedding Planner Roma; Studio Brzak Events; Other (as per request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
This market is valued at US$ 9.9 million in 2023.
Unique traditions, customs, and regional ambiance to boost the market.
The rising trend of eco-friendly weddings aids the growth of the market.
International couples generate high demand in the market.
The market is estimated to reach US$ 56.3 million by 2033.
1. Executive Summary
1.1. Europe Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Guest Capacity
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Guest Capacity, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Guest Capacity, 2023 to 2033
5.3.1. Below 100 Guests
5.3.2. 100 & Above
5.4. Y-o-Y Growth Trend Analysis By Guest Capacity, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Guest Capacity, 2023 to 2033
6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Season
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Season, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Season, 2023 to 2033
6.3.1. High Season
6.3.2. Mid-Season
6.3.3. Low Season
6.3.4. Mid-Peak Season
6.4. Y-o-Y Growth Trend Analysis By Season, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Season, 2023 to 2033
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Inclusion and Activity
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Inclusion and Activity, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Inclusion and Activity, 2023 to 2033
7.3.1. Accommodation Services
7.3.2. Food Service
7.3.3. Butler Services
7.3.4. Other Services
7.4. Y-o-Y Growth Trend Analysis By Inclusion and Activity, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Inclusion and Activity, 2023 to 2033
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Types of Functions
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Types of Functions, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Types of Functions, 2023 to 2033
8.3.1. Pre-Wedding Ceremonies
8.3.2. Wedding Ceremonies
8.3.3. Reception
8.3.4. Bachelor’s Party
8.3.5. Other Types of Functions
8.4. Y-o-Y Growth Trend Analysis By Types of Functions, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Types of Functions, 2023 to 2033
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nationality
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Nationality, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Nationality, 2023 to 2033
9.3.1. Domestic
9.3.2. International
9.4. Y-o-Y Growth Trend Analysis By Nationality, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Nationality, 2023 to 2033
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel
10.1. Introduction / Key Findings
10.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022
10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2023 to 2033
10.3.1. Phone Booking
10.3.2. Online Booking
10.3.3. In Person Booking
10.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022
10.5. Absolute $ Opportunity Analysis By Booking Channel, 2023 to 2033
11. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Destination
11.1. Introduction / Key Findings
11.2. Historical Market Size Value (US$ Million) Analysis By Destination, 2018 to 2022
11.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Destination, 2023 to 2033
11.3.1. Italy
11.3.2. Porto
11.3.3. Paris
11.3.4. Amalfi Coast
11.3.5. Edinburgh
11.3.6. Santorini
11.3.7. Mallorca
11.3.8. Venice
11.3.9. Corfu
11.3.10. Dubrovnik
11.4. Y-o-Y Growth Trend Analysis By Destination, 2018 to 2022
11.5. Absolute $ Opportunity Analysis By Destination, 2023 to 2033
12. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
12.1. Introduction
12.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
12.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
12.3.1. Europe
12.4. Market Attractiveness Analysis By Region
13. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. Germany
13.2.1.2. France
13.2.1.3. Value (US$ Million)ed Kingdom
13.2.1.4. Austria
13.2.1.5. Switzerland
13.2.1.6. Poland
13.2.1.7. Rest of Europe
13.2.2. By Guest Capacity
13.2.3. By Season
13.2.4. By Inclusion and Activity
13.2.5. By Types of Functions
13.2.6. By Nationality
13.2.7. By Booking Channel
13.2.8. By Destination
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Guest Capacity
13.3.3. By Season
13.3.4. By Inclusion and Activity
13.3.5. By Types of Functions
13.3.6. By Nationality
13.3.7. By Booking Channel
13.3.8. By Destination
13.4. Key Takeaways
14. Key Countries Destination Wedding Market Analysis
14.1. Germany
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Guest Capacity
14.1.2.2. By Season
14.1.2.3. By Inclusion and Activity
14.1.2.4. By Types of Functions
14.1.2.5. By Nationality
14.1.2.6. By Booking Channel
14.1.2.7. By Destination
14.2. France
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Guest Capacity
14.2.2.2. By Season
14.2.2.3. By Inclusion and Activity
14.2.2.4. By Types of Functions
14.2.2.5. By Nationality
14.2.2.6. By Booking Channel
14.2.2.7. By Destination
14.3. Value (US$ Million)ed Kingdom
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Guest Capacity
14.3.2.2. By Season
14.3.2.3. By Inclusion and Activity
14.3.2.4. By Types of Functions
14.3.2.5. By Nationality
14.3.2.6. By Booking Channel
14.3.2.7. By Destination
14.4. Austria
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Guest Capacity
14.4.2.2. By Season
14.4.2.3. By Inclusion and Activity
14.4.2.4. By Types of Functions
14.4.2.5. By Nationality
14.4.2.6. By Booking Channel
14.4.2.7. By Destination
14.5. Switzerland
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Guest Capacity
14.5.2.2. By Season
14.5.2.3. By Inclusion and Activity
14.5.2.4. By Types of Functions
14.5.2.5. By Nationality
14.5.2.6. By Booking Channel
14.5.2.7. By Destination
14.6. Poland
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Guest Capacity
14.6.2.2. By Season
14.6.2.3. By Inclusion and Activity
14.6.2.4. By Types of Functions
14.6.2.5. By Nationality
14.6.2.6. By Booking Channel
14.6.2.7. By Destination
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Guest Capacity
15.3.3. By Season
15.3.4. By Inclusion and Activity
15.3.5. By Types of Functions
15.3.6. By Nationality
15.3.7. By Booking Channel
15.3.8. By Destination
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. White Eden Weddings
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.2. FiestaSol
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.3. Tropical Wedding & Honeymoon
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.4. Magical Weddings
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.5. Sparkles & Bubbles
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.6. ALL THINGS BEAUTIFUL
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.7. PLANNED FOR PERFECTION
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.8. Peach Perfect Weddings
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.9. The Wedding Travel Company
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.10. LM WEDDING PLANNER
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
16.1.11. Jennifer Fox Weddings
16.1.11.1. Overview
16.1.11.2. Product Portfolio
16.1.11.3. Profitability by Market Segments
16.1.11.4. Sales Footprint
16.1.11.5. Strategy Overview
16.1.11.5.1. Marketing Strategy
16.1.12. W Day
16.1.12.1. Overview
16.1.12.2. Product Portfolio
16.1.12.3. Profitability by Market Segments
16.1.12.4. Sales Footprint
16.1.12.5. Strategy Overview
16.1.12.5.1. Marketing Strategy
16.1.13. The Destination Wedding
16.1.13.1. Overview
16.1.13.2. Product Portfolio
16.1.13.3. Profitability by Market Segments
16.1.13.4. Sales Footprint
16.1.13.5. Strategy Overview
16.1.13.5.1. Marketing Strategy
16.1.14. Wedding Planner Roma
16.1.14.1. Overview
16.1.14.2. Product Portfolio
16.1.14.3. Profitability by Market Segments
16.1.14.4. Sales Footprint
16.1.14.5. Strategy Overview
16.1.14.5.1. Marketing Strategy
16.1.15. Studio Brzak Events
16.1.15.1. Overview
16.1.15.2. Product Portfolio
16.1.15.3. Profitability by Market Segments
16.1.15.4. Sales Footprint
16.1.15.5. Strategy Overview
16.1.15.5.1. Marketing Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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Europe Destination Wedding Market
