ePharmacies Market Outlook 2023 to 2033

The global ePharmacy market is projected to expand at 14.3% CAGR to reach a market valuation of USD 351.9 billion by the end of 2033, up from the USD 81.5 billion recorded for 2022.

“The growth of the global ePharmacy market is being driven by pharmacies efficiency in providing affordable medicinal products as well as increased e-commerce penetration”

Attribute Details
ePharmacies Market Size (2023) USD 92.4 Billion
Forecasted Market Value (2033) USD 351.9 Billion
Value CAGR (2023 to 2033) 14.3%
Collective Value Share: Top 5 Countries (2022) 58.4%
Key Market Players Netmeds Marketplace Ltd; EasyMedico; Medlife; Amazon. Inc; Apotek; The Kroger Co.; Walgreen Co.; Giant Eagle, Inc.; Walmart; Express Scripts; CVS Health; Optum, Inc.; L Rowland & Co (Retail) Ltd; Zur Rose Group AG; McKesson Corporation; SHOP-APOTHEKE EUROPE N.V.; UK Meds Direct Ltd.; Walgreens Boots Alliance, Inc.; DocMorris

There is a rising demand for mail-order pharmaceuticals as e-commerce and internet use become more widespread. Worldwide, many online pharmacies, also called ePharmacies, offer doorstep delivery and medication dispensing for prescription and over-the-counter drugs. Since the introduction of ePharmacy, patients no longer need to visit the pharmacist, and ease of ordering over various supplier platforms has resulted in market development.

Leading ePharmacy firms also provide medications at lower costs than conventional brick-and-mortar pharmacies. As a result of more significant investment by e-commerce big players in the healthcare sector, the ePharmacy market is anticipated to grow at a significant rate over the forecast period.

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Sales Analysis of ePharmacies (2017 to 2022) Vs. Market Outlook (2023 to 2033)

The ePharmacies market expanded at a CAGR of 12.9% during the historical period (2017 to 2022) and reached a market value of USD 81.4 billion in 2022.

A large patient pool worldwide chose doorstep delivery of medical supplies because of the unavailability of some prescription medicines at retail pharmacy stores. ePharmacies reduce the need for senior citizens and people with chronic illnesses to rely on other parties to get their medications and medical supplies. Likewise, increased internet usage and awareness are anticipated to increase ePharmacy market sales.

The growing global accessibility of the internet and online commercial platforms and their products has provided various lucrative opportunities for ePharmacy to build a large customer base in developed as well as growing economies. Furthermore, youngsters of the current population heavily rely on online shopping for products like cosmetics/cosmeceuticals and over-the-counter pharmaceuticals.

The rapid development of the internet, the rise of digital health or eHealth, the transition from direct doctor-patient interactions toward self-diagnosis, consumer experience with online purchases, the simplicity of mail-order commerce, and distance selling all contribute to the growth of the online pharmacy market.

  • A population-based survey revealed that 72% of the online population in the USA and 71% of the online population of Europe sought health information at least once in a month, according to a study published in the Journal of Medical Internet Research, 2018. The use of mobile devices expands these inclinations even more. However, customers now use the internet to self-diagnose and order a variety of health products and services in addition to getting health information.

H1-H2 Update

Market Statistics Details
Jan–Jun (H1), 2021 (A) 10.89%
Jul–Dec (H2), 2021 (A) 14.09%
Jan–Jun (H1),2022 Projected (P) 10.37%
Jan–Jun (H1),2022 Outlook (O) 11.19%
Jul–Dec (H2), 2022 Outlook (O) 14.66%
Jul–Dec (H2), 2022 Projected (P) 13.71%
Jan–Jun (H1), 2023 Projected (P) 11.21%
BPS Change : H1,2022 (O) - H1,2022 (P) 82↑
BPS Change : H1,2022 (O) - H1,2021 (A) 30↑
BPS Change: H2, 2022 (O) - H2, 2022 (P) 94↑
BPS Change: H2, 2022 (O) - H2, 2021 (A) 56↑

What’s Hampering the Adoption of ePharmacies to Some Extent?

The growth of the ePharmacy market is being hampered by the existence of fraudulent online pharmacies and counterfeit products. Secondly, since these unauthorized pharmacies sell pharmaceuticals that the FDA has not approved, there is a higher chance that one will get contaminated, fake medications from them that contain the incorrect active components.

  • For instance, according to a warning given by the FDA in 2020, some online pharmacies were discovered engaging in illegal activity and breaking the USA Federal Food, Drug, and Cosmetic Act, which included issues like the sale of prescription drugs that are not approved by the FDA, the sale of medications that did not require a prescription, the inadequate explanation of how to use prescription medications safely, and so on.
  • In June 2021, the FDA also released a list of internet pharmacies that were operating illegally, including some that had received warning letters, like Buy Pharma, Pharmacy Geoff's, and Sandra Pharma.
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What Opportunities are on Offer for ePharmacies Manufacturers?

Smartphone adoption is expanding, which is helping the ePharmacy Market grow. The adoption rate of smartphones was around 65.0% in 2019 and is predicted to reach 80.0% by 2025, according to The Mobile Economy 2020.

The expanding healthcare industry and the high operating expenses have made it necessary to use ePharmacy platforms to reduce operational costs. Demand for numerous healthcare products, especially medications, is rising as chronic conditions become more common. This represents a greater opportunity of online modes of drug procurement worldwide.

Over the course of the forecast period, the market is anticipated to grow as more e-pharmacies are established in emerging nations.

  • For instance, Hyphens Pharma International Ltd. officially unveiled its WellAway e-pharmacy in Singapore in January 2022. Singapore's Health Sciences Authority (HSA) has registered Kellaway as the country's first e-pharmacy. Patients can obtain electronic prescriptions from duly qualified medical professionals on this digital platform, and the suggested medication will be delivered in a secure and safe manner. Due to the growing adoption of e-pharmacy services in Asian nations, such initiatives are anticipated to propel market expansion.

An increase in internet consumers, more accessible access to web-based and online services, and an increase in the use of e-prescriptions in healthcare facilities are all factors contributing to the growth of the e-pharmacy market.

For instance, Phoenix UK acquired Co-op Health in March 2021, a digital prescription service that enables people to order medication through an application for pickup at a nearby pharmacy or home delivery. Due to the increase in service usage and expansion, such acquisitions in the e-pharmacy market are anticipated to fuel market growth.

Country-wise Insights

Country USA
Market Share (2023) 34.6%
Market Share (2033) 44.0%
BPS Analysis 938
Country China
Market Share (2023) 6.6%
Market Share (2033) 5.4%
BPS Analysis -126
Country Germany
Market Share (2023) 6.3%
Market Share (2033) 7.4%
BPS Analysis 102
Country Australia
Market Share (2023) 5.9%
Market Share (2033) 5.8%
BPS Analysis -4
Country Japan
Market Share (2023) 5.3%
Market Share (2033) 5.1%
BPS Analysis -15

How is the United States Creating Opportunities for ePharmacies Suppliers?

The United States is set to hold a share of around 34.6% of the global ePharmacy Market in 2023.

Some of the key drivers driving the growth of the USA market are the rising utilization of e-commerce platforms, an ageing population, and developed healthcare infrastructure. Additionally, the majority of USA citizens are involved with ePharmacy and the evolving tendency toward the direct-to-patient approach.

The consumer-friendly online experiences made possible by the digital world as well as other advanced services are further fueling the expansion of the USA market as a whole. As a result, in December 2020, the cardiovascular pharmaceutical company, Medicure Inc., declared that it formalized a deal to acquire Marley Drug, Inc. through its wholly-owned USA subsidiary, Medicure Pharma Inc.

What is the German ePharmacy market Outlook?

Germany is set to hold a share of 6.3% of the global market in 2023.

The ePharmacy market trend is anticipated to be positively impacted by the general population's reliance on online delivery of consumer products including OTC healthcare products such as vitamin pills, supplements, cosmetics, and others. Online pharmaceutical procurement is anticipated to rise in the Germany as a result of an increase in the number of patients using home care services and treatments as a result of excessive healthcare expenditure in hospitals.

How Fast is the Market Expected to Grow in China?

China is set to hold a share of 6.6% of the global market in 2023.

In China, the e-pharmacy industry is evolving rapidly due to new rules and the entry of new competitors. Hospitals and governments are collaborating with online pharmacies on pilot projects to let patients order medications online with valid prescriptions. China's enormous population indicates numerous patients suffering from chronic diseases, and there is also an increasing public awareness of online pharmacies, all these factors are expected to uplift the market.

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Category-wise Insights

Which Product Segment Dominates the Global Market?

Over-the-counter product segments are expected to hold a market share of 71.4% in 2023 globally.

As the general public becomes more informed and aware of the primary treatment for common ailments, the need for OTC medications will increase. Sales in the ePharmacy market will be driven by the availability of a large selection of over-the-counter drugs for numerous common disorders like the cold and flu. Additionally, a legal framework that promotes transitioning from Rx to OTC will boost category sales growth.

On the other hand, consumers are increasingly choosing OTC drugs over prescription drugs due to their increased affordability and accessibility. The factors above will increase the number of products available in the ePharmacy market.

Competitive Landscape

To gain a competitive edge and solidify their market positions, market participants are exploring a number of growth strategies. The worldwide ePharmacy market is expected to have significant growth due to increasing consumer demands. Online retail platforms' easy access to regulated prescription drugs such as stimulants, painkillers, and tranquillizing hypnotics is indirectly contributing to market growth.

Recent Market Developments

  • In September 2022, a partnership was formed between Walmart Canada and Canada Health Infoway. In 14 Walmart Canada pharmacies, Infoway's PrescribeIT computerized prescribing service is now available.
  • In May 2020, Pharmeasy announced the acquisition of Medlife to broaden its product offerings and clientele in India. The company's market presence has been expanded due to this acquisition, and sales have increased.

Similarly, recent developments have been tracked by the team at Future Market Insights related to companies in the ePharmacy market, which are available in the full report.

ePharmacies Industry Report Scope

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2017 to 2022
Market Analysis USD Million for Value
Key Regions Covered North America; Latin America; Europe; Asia-Pacific excluding Japan; and the Middle East & Africa
Key Countries Covered The USA, Canada, Brazil, Mexico, Argentina, United Kingdom, Germany, Italy, Russia, Spain, France, BENELUX, India, Thailand, Indonesia, Malaysia, Japan, China, South Korea, Australia, New Zealand, Türkiye, GCC Countries, North Africa, and South Africa
Key Market Segments Covered Product and region
Key Companies Profiled Netmeds Marketplace Ltd.; TEasyMedico; Medlife; Amazon. Inc; Apotek; The Kroger Co.; Walgreen Co.; Giant Eagle, Inc.; Walmart; Express Scripts; CVS Health; Optum, Inc.; L Rowland & Co (Retail) Ltd; Zur Rose Group AG; McKesson Corporation; SHOP-APOTHEKE EUROPE N.V.; UK Meds Direct Ltd.; Walgreens Boots Alliance, Inc.; DocMorris
Report Coverage Market Forecast, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, Strategic Growth Initiatives

Key Segments Covered in ePharmacies Industry Research

By Product:

  • Over the Counter Product
  • Prescription Medicines

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

What is the Current Estimated Valuation of the ePharmacy Market?

The ePharmacy market is valued at USD 92.4 billion in 2023.

What Size is the ePharmacy Market Expected to Reach by 2033?

The ePharmacy market is estimated to surpass USD 351.9 billion by 2033.

What is the CAGR Forecast for the ePharmacy Market?

The ePharmacy market is projected to experience a CAGR of 14.3% through 2033.

Which Country Exhibits Significant Revenue Prospects for ePharmacy?

The United States ePharmacy market commands 34.6% of global value in 2023.

How was the Historical Performance of the ePharmacy Market?

The ePharmacy market attained a value of USD 81.4 billion by 2022, with a CAGR of 12.9%

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Risks and Trends Assessment
	4. Growing Popularity of Market
	5. Market is Changing - Training Industry
	6. Key Market Trends
	7. Key Success Factors
	8. Market Background
	9. Global Market Demand (in Value USD Million) Analysis 2017 to 2022 and Forecast, 2023 to 2033
	10. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product
		10.1. Over the Counter Product
		10.2. Prescription Medicine
	11. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region
		11.1. North America
		11.2. Latin America
		11.3. Europe
		11.4. East Asia
		11.5. South Asia
		11.6. Oceania
		11.7. The Middle East and Africa (MEA)
	12. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033
	13. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033
	14. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033
	15. East Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033
	16. South Asia Market Analysis 2017 to 2022 and Forecast 2023 to 2033
	17. Oceania Market 2012 to 2021 and Forecast 2022 to 2032
	18. Middle East and Africa (MEA) Market Analysis 2017 to 2022 and Forecast 2023 to 2033
	19. Market Structure Analysis
	20. Competition Analysis
		20.1. Netmeds Marketplace Ltd.
		20.2. EasyMedico
		20.3. Medlife
		20.4. Amazon, Inc.
		20.5. Apotek
		20.6. The Kroger Co.
		20.7. Walgreen Co.
		20.8. Giant Eagle, Inc.
		20.9. Walmart
		20.10. Express Scripts
		20.11. CVS Health
		20.12. Optum, Inc.
		20.13. L Rowland & Co (Retail) Ltd.
		20.14. Zur Rose Group AG
		20.15. McKesson Corporation
		20.16. SHOP-APOTHEKE EUROPE N.V.
		20.17. UK Meds Direct Ltd.
		20.18. Walgreens Boots Alliance, Inc.
		20.19. DocMorris
	21. Assumptions and Acronyms Used
	22. Research Methodology
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