[306 Pages Report] According to Future Market Insights research, the global enterprise video market is likely to be worth USD 21.23 Billion in 2022 and is expected to grow at a 13.8% CAGR from 2022 to 2032 and reach USD 77.32 Billion by 2032. This growth can be attributed to the following factors:
The enterprise video market has been growing as the demand for enterprise video market of enterprise collaboration and communication grows. The pandemic has also hampered business efficiency and employee productivity around the world for enterprise video market key trends and opportunities.
The adoption of enterprise video solutions and services has significantly accelerated the pandemic, positively impacting enterprise video market growth.
| Attributes | Details |
|---|---|
| Enterprise Video Market CAGR (2022 to 2032) | 13.8% |
| Enterprise Video Market Size (2022) | USD 21.23 billion |
| Enterprise Video Market Size (2032) | USD 77.32 billion |
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The increased supply of on-demand video streaming for development and learning training throughout various companies is accelerating the market's growth even further. Employees may access in-depth knowledge that has already been recorded by colleagues, trainers, and executives thanks to the on-demand films. Additionally, a lot of companies use corporate video platforms to carry out external tasks including marketing, sales, educating clients and partners, and streaming public events.
Many educational institutions are also utilizing multimedia presentations and films more frequently to enhance learning through visual records of webinars and lectures. The adoption of video material for educational purposes has been encouraged by the rising adoption of smartphones and the accessibility of high-speed internet.
The rise of the industry is greatly aided by the continuous technological developments in video streaming, including the introduction of Application Programming Interfaces (APIs). Through the use of APIs, businesses may now merge several technical platforms to provide customers with an omnichannel experience. Additionally, APIs aid in the creation of apps for on-demand video content, thereby further boosting the market's expansion.
Since these solutions assist organizations in efficiently managing their video as well as other multimedia material, the video content management market is anticipated to grow at a CAGR of 14% during the projected period. In the upcoming years, the segment expansion is anticipated to be fueled by the increasing trend toward cloud-based content management across various industries.
To successfully satisfy client requests, several businesses involved with the creation of video content management software are now working together to create novel content management services. For instance, 2022, Brightcove Inc. bought Wicket Labs in February 2022. Wicket Labs, a well-known provider of audience insights, lets users make decisions using the information to enhance subscriber acquisition, conversions, engagement, and retention.
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Due to the presence of significant market players like IBM, Adobe, Cisco Systems, Inc., and Microsoft in the area, the North American market contributed to a revenue share of over 44% in 2021. The availability of high-speed internet and the expanding demand for virtual meetings have opened up significant commercial potential in the USA. In addition, it is anticipated that in the future regional revenue growth would be fueled by the growing demands for virtual private networks (VPN) among several enterprises and academic institutions.
With rising media consumption in the area, the market in the Asia-Pacific region Pacific is anticipated to grow at a CAGR of 16% over the forecast period. The market is benefiting from the development of network infrastructures and the presence of numerous small and medium-sized enterprises in China and India. Additionally, the market participants have plenty of prospects because of the rising popularity of online learning and remote education in countries like China, Australia, Japan, India, and Singapore.
The increased adoption of enterprise video solutions across organizations to improve collaboration among their global workforces is primarily responsible for the enterprise video market growth. Enterprise video has become an essential component of many companies' content marketing strategies.
Several enterprise video market companies are now focusing on developing Content Delivery Networks (CDNs) that accelerate the delivery of multimedia internet content and provide enterprises with improved video streaming capabilities, therefore, surging the enterprise video market future trends.
Several educational institutions are also increasingly using videos and multimedia presentations to improve learning experiences through visual recordings of webinars and courses which surges the enterprise video market key trends and opportunities.
Increased smartphone penetration and high-speed internet availability have boosted the use of video content for educational purposes thereby escalating the enterprise video market adoption trends.
Continuous technological advancements in video streaming, such as the introduction of APIs, are significantly favouring enterprise video market growth. APIs have enabled organizations to combine multiple technological platforms, providing their customers with an Omni channel experience.
APIs also aid in the development of apps for on-demand video content, which is propelling the enterprise video market opportunities and accelerating enterprise video market future trends.
The COVID-19 pandemic has benefited the enterprise video market by increasing demand for enterprise collaboration software, as several companies implemented remote working models during the pandemic. The growing popularity of remote working has resulted in a surge in demand for enterprise video as well as video conferencing and content management.
This prompted major technology companies such as Zoom Video Communications, Inc., and others to create video conferencing solutions in order to meet the growing demand for enterprise video as well as team collaboration tools.
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Despite the fact that the majority of developed countries have highly developed communication infrastructure, some developing and underdeveloped countries lack essential communication infrastructure to support high-quality video communication which positively influences the enterprise video market future trends.
People in these countries rely more on audio-based communication to avoid the frustrations of poor video quality and intermittent disconnections which escalate their demand for enterprise video along with sales of enterprise video.
When compared to video communications, audio-based communication requires significantly less bandwidth and can be operated on significantly lower capacity communication infrastructure impacting the enterprise video market adoption trends. The absence of a robust communication infrastructure poses a significant barrier to the enterprise video market growth.
In recent years, many organizations have implemented Bring Your Own Device (BYOD) and Carry Your Own Device (CYOD) policies. These enterprise video solutions enable employees to interact with corporate data from remote locations.
As BYOD and CYOD policies, as well as enterprise video solutions, give employees more flexibility, they are complementary. Since many organizations have implemented BYOD and CYOD policies, they are likely to implement enterprise video solutions to enable their employees to communicate with one another or with clients.
The growing adoption of enterprise video mainly BYOD and CYOD policies by organizations is propelling the enterprise video market key trends and opportunities forward.
The video conferencing segment accounted for more than 40% of total enterprise video market revenue. This is due to the growing demand for enterprise video along with video communication, which is being driven by geographically dispersed business operations and the adoption of remote working models.
The outbreak of the pandemic has resulted in a significant increase in the number of online workshops, conferences, and seminars, increasing the demand for enterprise video solutions. The global enterprise video market expansion of the telemedicine industry, as well as the increased penetration of online education, have created new enterprise video market growth and enterprise video market opportunities for the segment.
Due to the constant demand for enterprise video experts to help organizations troubleshoot, integrate, and manage enterprise video solutions, the professional services segment accounted for more than 47% of revenue enterprise video market share in 2021.
The professional services enable users to address security issues and improve overall security measures for digital marketing software implementation. The primary benefits of enterprise video services include better resource utilization, lower administrative costs, and increased profitability.
The healthcare and life sciences segment is expected to grow at a CAGR of nearly 15.8% between 2022 and 2030, owing to the growing adoption of enterprise video systems to provide immediate medical assistance to patients in remote areas.
The enterprise video software facilitates collaboration between patients and healthcare teams by allowing hospital staff to provide patients with specific videos based on their medical records.
The growing emphasis of various healthcare organizations on delivering medical training through the demand for enterprise video solutions is favouring enterprise video market growth for the segment.
Various retailers are using video-based advertising to provide personalized updates on products, offers, and discounts, and the marketing and client engagement segment for the enterprise video market is expected to grow at a CAGR of 14.5% during the forecast period.
Several gaming companies are now using videos to enterprise video market their games on social media platforms, which bodes well for the segment's enterprise video market growth.
The companies like SalesLoft and Pegasystems Inc. are incorporating webinar software for marketing and client engagement, which will help the segment grow in the coming years and surge the enterprise video market future trends as well as the enterprise video market opportunities.
Due to the presence of major enterprise video market players in the region, the North American enterprise video market accounted for a revenue enterprise video market share of around 43% in 2022.
Access to high-quality internet, combined with rising demand for visual meetings, has created lucrative enterprise video market opportunities in the US enterprise video market. Furthermore, rising demand for virtual private networks across a variety of businesses and educational institutions is expected to drive regional enterprise video market growth in the coming years.
With rising media consumption in the region, the Asia Pacific enterprise video market is expected to grow at a CAGR of 15.7% during the forecast period. The expansions of network infrastructure, as well as the presence of several small and medium-sized businesses in India and China, are having a positive impact on the enterprise video market.
The growing popularity of distance education and e-learning in Australia, China, Japan, Singapore, and India is creating numerous enterprise video market opportunities for enterprise video market participants.
The enterprise video market’s major players are primarily focused on developing and delivering innovative video streaming solutions in order to strengthen their position in the enterprise video market.
Adobe, Inc., Avaya Inc., Brightcove Inc., Cisco Systems, Inc., IBM Corporation, Kaltura, Microsoft Corporation, Polycom, Inc., VBrick Systems, and Vidyo Inc. are among the major vendors providing enterprise video solutions and services around the world.
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The enterprise video market is projected to have a CAGR of 13.8% in 2032.
North America is the leading region in the enterprise video market, with revenue share of around 43% by 2032.
Marketing and client engagement segment leads the enterprise video market with the projected CAGR of 14.5% by 2032.
The enterprise video market is predicted to grow USD 77.32 Billion by 2032.
On-premises enterprise video segment lead the enterprise video market with the a revenue share of 61.3% by 2032.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Solution 5.1. Video Conferencing 5.2. Video Content Management 5.3. Webcasting 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Services 6.1. Integration & Deployment Services 6.2. Managed Services 6.3. Professional Services 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Deployment 7.1. Cloud 7.2. On-premises 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application 8.1. Corporate Communications 8.2. Training & Development 8.3. Marketing & Client Engagement 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Delivery Technique 9.1. Downloading/ Traditional Streaming 9.2. Adaptive Streaming 9.3. Progressive Downloading 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Organization Size 10.1. Large Enterprise 10.2. Small & Medium Enterprise 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End-use 11.1. IT & Telecom 11.2. Banking, Financial Services, and Insurance 11.3. Healthcare & Life Sciences 11.4. Media & Entertainment 11.5. Education 11.6. Retail & Consumer Goods 11.7. Others 12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 12.1. North America 12.2. Latin America 12.3. Europe 12.4. East Asia 12.5. South Asia & Pacific 12.6. Middle East and Africa (MEA) 13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 17. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 18. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 19. Key Countries Market Analysis 20. Market Structure Analysis 21. Competition Analysis 21.1. Adobe, Inc. 21.2. Avaya Inc. 21.3. Brightcove Inc. 21.4. Cisco Systems, Inc. 21.5. IBM 21.6. Kaltura 21.7. Microsoft Corporation 21.8. Poly Inc. 21.9. VBrick Systems 21.10. Vidyo 22. Assumptions & Acronyms Used 23. Research Methodology
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