The global energy supplement market is estimated to be valued at USD 43.7 billion in 2024. Global sales of energy supplements will likely soar at 4.7% CAGR during the assessment period, totaling USD 69.4 billion by 2034.
Energy supplement demand is growing steadily due to consumers becoming more aware of health and wellness. People engaging in activities such as exercising, running, or yoga to keep themselves healthy often need extra energy. As a result, individuals consume energy-boosting supplements.
Energy supplement products boost energy and stamina and improve alertness and activeness of consumers. This is a key factor propelling product demand and consumption across the world.
Athletes and fitness freaks are prominent consumers of energy-boosting supplements. However, nowadays, common consumers are also becoming more aware of the importance of supplements in daily life to combat fatigue and increase concentration and focus during work or study.
Increasing acceptance of various supplements for the preventive healthcare and rising geriatric population are prominent growth drivers for energy supplement sector. Similarly, easy accessibility of energy-boosting supplements through various modern trade sales channels will likely benefit the industry.
Easy availability of energy-boosting supplements at various modern forms of retail, such as hypermarkets/supermarkets, and specialty stores, is another growth shaping factor. Penetration of E-commerce across the globe will likely provide an additional thrust to industry development.
Leading players are utilizing novel technologies to create advanced formulas with high efficacy. Increasing demand for tailored supplements and development of multifunctional supplements are expected to create opportunities for the target market.
Development of energy-boosting supplements in different flavors and different formats will allow companies to attract more and more consumers. Companies are also introducing various sugar-free products with more natural ingredients from fruits and vegetables.
Consumers are selecting products that have multifunctional benefits besides energy supplementation, such as weight management and detoxification effects. This is prompting leading players to create new energy-boosting supplements with additional functionalities.
Key players are focusing on developing popular formats like energy gummies infused with antioxidants to attract customers. Subsequently, plant-based ingredients like green tea extract, adaptogens, and ginseng are gaining popularity. This will likely improve the global energy supplement market size and share through 2034.
| Attributes | Description |
|---|---|
| Estimated Global Energy Supplement Market Size (2024E) | USD 43.7 billion |
| Projected Global Energy Supplement Market Value (2034F) | USD 69.4 billion |
| Value-based CAGR (2024 to 2034) | 4.7% |
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Growing Health Awareness and Interest in Preventive Healthcare Boosting Demand
In the contemporary world, people have become health-conscious and are prioritizing health and well-being. This is directing consumers toward supplements like energy-boosting ones, leading to industry growth.
Growing interest in preventive healthcare is prompting consumers to use various supplements for maintaining good health and reducing the risk of health issues. This will likely create growth opportunities for leading energy supplement companies during the assessment period.
Sports and Fitness Trends Opening Growth Windows for the Industry
There is a growing interest in fitness and sports activities as people look to improve performance and stay healthy and fit. This is expected to propel demand for energy supplements among athletes and fitness enthusiasts.
Energy-boosting supplements improve stamina and performance, especially during heavy workouts. Thus, with fitness movement gathering momentum globally, energy supplement demand is set to surge steadily through 2034.
Store-based Retail Remains the Prominent Distribution Channel
The store-based retail segment is projected to hold around 54.3% of the energy supplement market share in 2024 by distribution channel. This is due to the presence of many varieties in one place with discounts and offers.
Several consumers nowadays prefer to buy energy-boosting supplements from store outlets by checking the product label physically. But in the coming years, this trend is expected to change, and consumers will shift to online platforms to buy target products. As a result, the online segment is set to exhibit robust growth through 2034.
Regulatory Challenges and Shifting Consumer Preferences Limiting Growth
There is no doubt that energy-boosting supplements are gaining wide popularity, especially among athletes and fitness enthusiasts. However, there are certain factors that might limit growth. These include regulatory hurdles, evolving consumer preferences, and safety concerns.
The supplement industry is facing scrutiny, making it difficult for companies to get approval for new products. This might limit growth to a certain extent during the forecast period. Negative publicity surrounding efficacy and safety of certain ingredients used in energy-boosting supplements can also demotivate consumers to purchase products.
Global sales recorded a CAGR of 4.2% from 2019 to 2023 and are estimated to be valued at USD 43.7 billion in 2024. In comparison, a CAGR of 4.7% has been assigned to the target industry for the projection period owing to increasing consumer demand for energy-boosting supplements.
The energy supplement worldwide outlook looks bright because of the continued development and launching of various energy-boosting supplements as per consumer needs. Companies are striving to create novel products with improved formulations by adding more natural, organic, and label-friendly ingredients to improve efficacy.
Nowadays, there is a rise in the number of consumers engaging in physical activities such as gym or sports of any kind which require extra energy. This trend in the rise of fitness freaks is expected to create lucrative growth prospects for the target industry through 2034.
Increasing disposable income of individuals, especially across emerging nations, is allowing them to spend more on energy-boosting supplements. This will likely boost sales growth in the assessment period.
Availability of a wide range of options, including energy bars, energy gels, energy drinks, and energy pills, caters to different preferences and lifestyles. Similarly, innovation in flavors and usage of natural and botanical extracts is expected to benefit companies.
Key companies are concentrating on developing new products with multifunctional effects. The usage of more natural and clean-label ingredients is becoming common in the industry as companies strive to meet evolving consumer needs and preferences.
Principal Consultant
The section below depicts energy supplement market forecast across various countries. Australia and India are poised to experience significant growth, registering CAGRs of 8.1% and 7.2%, respectively, through 2034. This sector also attempts to explore current trends in energy supplement sector.
North America remains a leading producer and consumer of energy-boosting supplements. Growing emphasis on preventive healthcare is creating prospects for energy supplement providers in North America.
Demand for energy supplements in the European market is increasing significantly amid a growing number of fitness enthusiasts and interest in personalized nutrition. Best-selling energy supplement products in Europe include energy drinks, energy capsules, and energy gummies.
Growing health awareness is set to create energy supplement market opportunities in Asia Pacific. Similarly, the latest energy supplement industry forecast estimates demand in Middle East for energy supplements to increase rapidly.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 5.5% |
| Germany | 4.4% |
| India | 7.2% |
| Australia | 8.1% |
The United States leads the global market with a total share of 24.3% in 2024. Further, demand for energy supplements in the nation is projected to increase at a CAGR of 5.5% over the next ten years.
Energy supplements in drinks format, such as functional beverages with added vitamins, minerals, and other nutrients, are becoming highly popular in the United States. This, in turn, is providing impetus for sales growth, and the trend will likely persist through 2034.
Most consumers in the nation engage in fitness activities to remain healthy. Hence, the consumption of energy drinks and other supplements to gain extra energy during regular work or study is rising, leading to an upward trajectory for the target industry’s growth.
There is also a surging demand for energy-boosting supplements made from natural ingredients. This will likely create new growth prospects for energy supplement companies in North America.
Germany is projected to account for a global value share of 11.4% in 2024. Further, sales of energy supplements in the country will likely soar at a CAGR of 4.4% throughout the forecast period.
Key players in Germany are sponsoring mega sports events and adventure sports to gain more attraction. These players are also engaging in social media advertisements and other awareness campaigns to boost sales and stay ahead.
The market in Germany is growing due to presence of various supplements in different formats and flavors. Leading Germany-based companies are aiming to create new products with nutritious, low-calorie ingredients to support the body's energy in daily work.
The energy supplement industry in India is poised to record a CAGR of 7.2% throughout the assessment period. This is attributable to increasing health consciousness among the general public, growing energy drink consumption, and the thriving fitness sector.
Consumers in India are becoming more health conscious, creating a huge space of supplements, including energy boosting ones. Supplements that support body health and provide energy during intensive physical activities are witnessing high demand in the nation.
The section below sheds some light on key segments. Detailed segmentation analysis can help companies invest in popular products and forms to boost revenues and stay ahead.
Currently, the drinks segment dominates the industry, accounting for a value share of 42.1% in 2024. Based on end-users, the adults/teenagers category is forecast to hold a share of 48.4% in 2024.
| Segment | Drink (Product Type) |
|---|---|
| Value Share (2024) | 42.1% |
Emerging stats predict energy drinks to remain hot-selling products during the forecast period. This is attributable to the convenience and other benefits of energy drinks. The target segment is anticipated to account for a revenue share of 42.1% in 2024.
Energy drinks are easy and convenient to consume and require no preparation. This is making the drinks highly popular, especially for on-the-go purposes.
Drinks come in a variety of options, including energy shots, ready-to-drink beverages, and energy drinks. This allows consumers to choose any specific type as per the requirements. Similarly, availability of energy drinks in a wide range of flavors and formulations will likely boost segment growth.
Companies such as Red Bull and PepsiCo Holdings hold a significant share of energy drinks across the globe. Introducing new products with various ingredients, such as taurine and caffeine, has become a key strategy of leading companies like Red Bull.
Companies are also launching energy drinks with natural flavors, such as pomegranate, to attract consumers. This will further drive growth of the drinks segment during the assessment period.
| Segment | Adults/Teenagers (End-user) |
|---|---|
| Value Share (2024) | 48.4% |
Energy supplement consumption is significantly increasing among adults and teenagers as they perform significant physical activities. The value share of energy supplements among adults/teenagers is projected to be 48.4% in 2024.
Adults and teenagers are progressively purchasing these supplements as they perform many physical exercises and activities. This age group is a significant consumer of supplements like energy drinks and other products. This is contributing to the segment growth.
The rising popularity of physical activities like gym, exercise, yoga, cycling, or any adventure sports among adults and teenagers is raising the demand for energy supplements. Many adults are purchasing energy-boosting supplements to increase their athletic performance or recover from workouts.
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The energy supplements market is becoming progressively fierce. The dynamic competitive space is goading companies to use strategic moves to increase their share. Players are thus expanding their size by coming into partnerships. They are also acquiring and merging with other players to boost their share. Apart from this, players are investing in research and development and releasing new products.
Industry participants focus on spreading awareness regarding their brands by running marketing campaigns and sponsoring adventure sports. They are also making more convenient and palatable supplements with multiple formulations and flavors. New supplements intended for applications like pre-workout and mental alertness are also being introduced constantly.
Several companies are collaborating with celebrities, athletes, and influencers to endorse products and increase their customer base. The Internet is becoming a goldmine for players to reach potential customers.
Industry Updates
In terms of product type, the report is categorized into drinks, powders, gels, capsules, tablets, gummies, and others (strips, energy bars).
End users of energy-boosting supplements include kids/infants, adults/teenagers, and old age.
Different distribution channels include store-based retail and online retail. The store-based retail segment is further divided into hypermarkets/supermarkets, pharmacies or drug stores, grocery stores, specialty stores, and discount stores.
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.
In 2024, the target industry is set to total USD 43.7 billion.
Global demand is forecast to surge at 4.7% CAGR.
By 2034, the market is expected to rise to USD 69.4 billion.
The United States leads the industry, holding a share of 24.3% in 2024.
Amway Corporation, Herbalife Nutrition, Glanbia Nutrition, and PepsiCo Holdings.
The global dietary supplement industry is set to total USD 69.4 billion in 2034.
Vitamin B.
1. Executive Summary 2. Industry Introduction, Including Taxonomy and Market Definition 3. Market Trends and Success Factors, Including Macro-Economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. By Product Type 6.2. By End User 6.3. Distribution Channel 6.4. Region 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 7.1. Drinks 7.2. Powders 7.3. Gels 7.4. Capsules 7.5. Tablets 7.6. Gummies 7.7. Others (Oral Strips, Energy Bars) 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User 8.1. Kids/Infants 8.2. Adults/Teenagers 8.3. Old Age 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel 9.1. Store-based Retail 9.1.1. Hypermarket / Supermarkets 9.1.2. Pharmacies or Drug Stores 9.1.3. Grocery Store 9.1.4. Specialty Stores 9.1.5. Discount Store 9.2. Online Retail 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. East Asia 10.6. South Asia and Pacific 10.7. Middle East and Africa 11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 20. Company Profile 20.1. Amway Corporations 20.2. Herbalife Nutrition 20.3. Glanbia Nutrition 20.4. PepsiCo Holdings 20.5. Red Bull 20.6. Herbaland 20.7. Build 20.8. Rockstar Energy Drinks 20.9. Celsius 20.10. Other Players (On Additional Requests)
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