The overall size of the global energy ingredients market is projected to hit USD 23.4 billion in 2023 in terms of value. Based on the energy ingredients market analysis report by FMI, it is expected to register a CAGR of 6.7% between 2023 and 2033. The report further predicts the net valuation of the market to reach USD 44.7 billion by the end of this forecast period.
Certain packaged food items are enhanced with energy ingredients, including antioxidants, caffeine, ginseng, and taurine, to improve consumer health. Such functional foods are now readily adopted by sportspersons and common people alike, ultimately developing the demand for energy ingredients by its producers.
As per FMI, introducing refreshment drinks, including energy ingredients, could significantly boost the market during the projected years. Moreover, the demand for energy ingredients is projected to grow due to its advantages, including greater cognitive performance and quicker reaction times.
The demand for energy drinks is growing among youths as it produces rapid energy while stimulating the mind and body. According to Molecular Diversity Preservation International (MDPI) study in July 2021, between 52% and 68% of teenagers drank energy beverages.
Besides packaged beverage producers, some cafes are now introducing beverages containing caffeine as their primary component to enhance consumer health. For example, Starbucks introduced the Starbucks Baya Energy drink in February 2022 in collaboration with PepsiCo's Coffee JV in North America. This ready-to-drink (RTD) cocktail uses caffeine extracted from coffee berries and vitamin C as an antioxidant.
| Attributes | Details |
|---|---|
| Energy Ingredients Market Share (2022) | USD 21.9 billion |
| Energy Ingredients Market Size Value (2023) | USD 23.4 billion |
| Energy Ingredients Market Size Value (2033) | USD 44.7 billion |
| Energy Ingredients Market Growth Rate (2023 to 2033) | 6.7% |
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A promising growth in the consumption of energy ingredients was observed following the year 2018 before getting disrupted in 2020 and 2021. However, the pandemic also increased consumer desire for healthier food alternatives, which encouraged consumers to consume goods containing caffeine-based energy ingredients.
Based on the previous survey report, the market valuation reached USD 21.9 billion by the end of the year 2022. Higher adoption of online channels to distribute packaged food
An increase in awareness about concentrated food items has favored the sales of energy-shot ingredients during the last few years. Besides that, the emerging trends in the energy ingredient market can be augmented by a shift in consumer lifestyle.
The market is also expanding and experiencing huge potential with the growing demand for food items containing protein components. A booming industry of unconventional food items such as margarine, cold cuts, spreads, and protein powder for energy is anticipated to propel the market.
The risk of consuming unnatural colors and preservatives, drug residues, or hidden allergens still causes consumers to be skeptical about energy additives. Also, the higher price of consumables made from energy ingredients is a crucial limitation for market trends and opportunities.
Principal Consultant
With an estimated more than 85% market share in 2022, the caffeine category is predicted to continue to dominate the overall market. Caffeine's popularity as an energy drink ingredient can be linked to its ability to increase energy levels by reducing calorie consumption. Moreover, caffeine activates the sympathetic nervous system, which reduces appetite and speeds up the conversion of fat cells into energy.
While registering a CAGR of 13% from 2023 to 2033, the creatine product segment is anticipated to increase at a higher rate. Nutrients like creatine and taurine are getting highly popular due to the disparate consumer perceptions about energy drinks. As they desire stimulating food and drink ingredients, market players are adopting an array of strong ingredients and product styles.
In the previous year, 2022, the beverage application industry segment was recorded to hold a higher market share than others. The segment's reach is expected to be widened by the rising popularity of energy drinks without artificial sweeteners.
With a year-on-year growth rate of 7.5% until 2033, applying energy ingredients in supplements is anticipated to gain higher traction. At the same time, the application of energy ingredients in the food preparation market segment is anticipated to experience a slower growth rate throughout the forecast period.
The populace of the United States has been drinking more energy drinks over time, making it a lucrative market for energy ingredients. Also, the demand for carbonated beverages has been declining, continuously contributing to a higher intake of Guarana energy drinks. So, the performance of energy ingredient industries in the United States is poised to remain the leading players through the forecast years.
Interestingly enough, food suppliers' demand for energy ingredients for the defense sector is surging in the United States. In 2021, over 75% of deployed military troops consumed energy drinks, according to a research report by the Association of Military Doctors.
The sales of energy ingredients in European countries together are predicted to exhibit a CAGR of 7.6% throughout the forecast period. Customers are anticipated to be drawn to such energy components with the growing practice of 'nutrition declaration' on the product's label.
Germany is the leading producer and supplier of the best protein powder for energy ingredients in the European region. Rising health consciousness among Citizens of the United Kingdom presents novel market opportunities for energy ingredient producers in the region. Orkla Foods Esko a Slovensko (CaS) is a division of Orkla Foods Europe, which has already made a name for itself in the Hungarian market.
In May 2022, Nexba introduced the Natural Energy drink, its first caffeine- and sugar-free beverage filled with prebiotics and vitamins. In addition, Prinova Europe introduced Enduracarb components, a high-purity trehalose component, for athletic endurance in May 2022. These slow-acting and double-sugar amino energy ingredients are made to power muscles for extended periods.
In 2022, China held a higher market share for vitamin energy drinks and their ingredients. Demand for substitutes for conventional supplements and energy ingredients primarily drives this regional market. Furthermore, a modernized lifestyle necessitating active energy and caffeinated beverages has strengthened the market.
Heineken Asia Pacific Beverages, a Singapore-based brewery company, entered the country in February 2021. It utilizes natural chemicals, which are considered to get popular among health-conscious customers. Also, greater usage of such energy-renewed ingredients for improved performance, stamina, and alertness may raise customer awareness of the brand.
Functional drinks and other such beverages with the abovementioned components are being made available to consumers in India by global energy ingredient manufacturers. AB InBev of Belgium introduced the Budweiser Beats supplement drink created with natural caffeine and B-vitamins in India in October 2021.
The sales of energy ingredients in Japan have surged recently with its rising trend following the popularity of the Ginseng energy drink. For example, Taisho Pharmaceutical Holdings introduced enXtra in April 2020, Japan’s first energy drink with herbal components. It includes or excludes caffeine and helps increase attention and alertness for up to five hours.
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As a result of the rise in supplements with compounds like taurine and ginseng energy drinks the market is strengthening. Many new businesses have emerged from the trend of consumers looking for a concentrated diet that is simple to adopt into their daily routines and lives.
Recent Developments by the Energy Ingredients Industries
Glanbia Nutritionals, an Ireland-based Company, introduced its brand-new CreaBev energy ingredient product in August 2019. The enterprise claims this brand-new heat-stable creatine can be used in various ready-to-drink (RTD) drinks. According to experts, it may benefit market expansion by diverting a considerable demand from caffeine-based energy ingredient products.
The Khell-Food Kft. is the leading supplier of pre-made sandwiches and baguettes in the Hungarian market and is aggressively expanding its business. It announced in December 2022 to have 100% of its shares purchased by Orkla Foods Europe for entering the Western Europe market.
How can Manufacturers Scale their Businesses in the Global Small Satellite Market?
Energy ingredient producers can improve current goods with various new components being introduced. Around 80% of people now utilize nutritional supplements with energy-based components, including thiamine, riboflavin, and niacin, as reported by William Reed Ltd.
Energy ingredient companies can develop innovative ingredients and solutions in response to rising consumer demand for new items. Also, appropriate packaging with contemporary designs to attract the target audience can be an effective game changer for the existing market players.
The market is valued at USD 23.4 billion in 2023.
The market is expected to record a growth of 6.7% through 2033.
Growing demand for energy drinks and concentrated food items.
Emergence of new combinations may drive adoption of energy ingredients.
Spectrum Chemical Mfg. Corp., Orkla, and Korea Ginseng Corporation are key market players.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Creatine 5.2. Ginseng 5.3. Caffeine 5.4. Taurine 5.5. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Supplements 6.2. Foods 6.3. Beverages 6.4. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Europe 7.4. Asia Pacific 7.5. MEA 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Key Countries Market Analysis 14. Market Structure Analysis 15. Competition Analysis 15.1. Spectrum Chemical Mfg. Corp. 15.2. BASF SE 15.3. RFI Ingredients 15.4. Orkla 15.5. Korea Ginseng Corporation 15.6. ILHWA CO., LTD. 15.7. Naturalin Bio-Resources Co., Ltd. 15.8. Applied Food Sciences, Inc. 15.9. Changsha Huir Biological-Tech Co., Ltd. 15.10. KOEI KOGYO CO., LTD. 15.11. Sinochem Pharmaceutical Co., Ltd. 15.12. Aarti Industries Ltd. 16. Assumptions & Acronyms Used 17. Research Methodology
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Energy Ingredients Market
